Digital media
Encyclopedia
Digital media is a form of electronic media
Electronic media
Electronic media are media that use electronics or electromechanical energy for the end-user to access the content. This is in contrast to static media , which today are most often created electronically, but don't require electronics to be accessed by the end-user in the printed form...

 where data is stored in digital
Digital
A digital system is a data technology that uses discrete values. By contrast, non-digital systems use a continuous range of values to represent information...

 (as opposed to analog
Analog signal
An analog or analogue signal is any continuous signal for which the time varying feature of the signal is a representation of some other time varying quantity, i.e., analogous to another time varying signal. It differs from a digital signal in terms of small fluctuations in the signal which are...

) form. It can refer to the technical aspect of storage
Data storage device
thumb|200px|right|A reel-to-reel tape recorder .The magnetic tape is a data storage medium. The recorder is data storage equipment using a portable medium to store the data....

 and transmission
Data transmission
Data transmission, digital transmission, or digital communications is the physical transfer of data over a point-to-point or point-to-multipoint communication channel. Examples of such channels are copper wires, optical fibres, wireless communication channels, and storage media...

 (e.g. hard disk drives or computer network
Computer network
A computer network, often simply referred to as a network, is a collection of hardware components and computers interconnected by communication channels that allow sharing of resources and information....

ing) of information or to the "end product", such as digital video
Digital video
Digital video is a type of digital recording system that works by using a digital rather than an analog video signal.The terms camera, video camera, and camcorder are used interchangeably in this article.- History :...

, augmented reality
Augmented reality
Augmented reality is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is...

 or digital art
Digital art
Digital art is a general term for a range of artistic works and practices that use digital technology as an essential part of the creative and/or presentation process...

.

Florida's digital media industry association, Digital Media Alliance Florida, defines digital media as "the creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and education".

There is a rich history of non-binary
Numeral system
A numeral system is a writing system for expressing numbers, that is a mathematical notation for representing numbers of a given set, using graphemes or symbols in a consistent manner....

 digital media and computers.

Examples

The following list of digital media is based on a rather technical view of the term media. Other views might lead to different lists.
  • Cellular phones
  • Compact disc
    Compact Disc
    The Compact Disc is an optical disc used to store digital data. It was originally developed to store and playback sound recordings exclusively, but later expanded to encompass data storage , write-once audio and data storage , rewritable media , Video Compact Discs , Super Video Compact Discs ,...

    s
  • Computer
    Computer
    A computer is a programmable machine designed to sequentially and automatically carry out a sequence of arithmetic or logical operations. The particular sequence of operations can be changed readily, allowing the computer to solve more than one kind of problem...

    s
  • Digital video
    Digital video
    Digital video is a type of digital recording system that works by using a digital rather than an analog video signal.The terms camera, video camera, and camcorder are used interchangeably in this article.- History :...

  • Electronic book
    E-book
    An electronic book is a book-length publication in digital form, consisting of text, images, or both, and produced on, published through, and readable on computers or other electronic devices. Sometimes the equivalent of a conventional printed book, e-books can also be born digital...

    s
  • Electronic commerce
    Electronic commerce
    Electronic commerce, commonly known as e-commerce, eCommerce or e-comm, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However, the term may refer to more than just buying and selling products online...

  • Game consoles
  • Interactive media
    Interactive media
    Interactive media normally refers to products and services on digital computer-based systems which respond to the user’s actions by presenting content such as text, graphics, animation, video, audio, etc.-Terminology:...

  • Internet
    Internet
    The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

  • Television
    Television
    Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

    s
  • Video games

Data conversion

The transformation of an analog signal
Analog signal
An analog or analogue signal is any continuous signal for which the time varying feature of the signal is a representation of some other time varying quantity, i.e., analogous to another time varying signal. It differs from a digital signal in terms of small fluctuations in the signal which are...

 to digital
Digital
A digital system is a data technology that uses discrete values. By contrast, non-digital systems use a continuous range of values to represent information...

 information via an analog-to-digital converter is called sampling
Sampling (signal processing)
In signal processing, sampling is the reduction of a continuous signal to a discrete signal. A common example is the conversion of a sound wave to a sequence of samples ....

. Most digital media are based on translating analog data into digital data and vice-versa (see digital recording
Digital recording
In digital recording, digital audio and digital video is directly recorded to a storage device as a stream of discrete numbers, representing the changes in air pressure for audio and chroma and luminance values for video through time, thus making an abstract template for the original sound or...

, digital video
Digital video
Digital video is a type of digital recording system that works by using a digital rather than an analog video signal.The terms camera, video camera, and camcorder are used interchangeably in this article.- History :...

, television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 versus digital television
Digital television
Digital television is the transmission of audio and video by digital signals, in contrast to the analog signals used by analog TV...

).helps students or kids find out new things like definitions and such.

Data processing

Once digitized, media may be processed in a variety of ways using standard computer hardware
Computer hardware
Personal computer hardware are component devices which are typically installed into or peripheral to a computer case to create a personal computer upon which system software is installed including a firmware interface such as a BIOS and an operating system which supports application software that...

 and software or, where performance is critical, in high-performance digital hardware such as an ASIC
ASIC
ASIC may refer to:* Application-specific integrated circuit, an integrated circuit developed for a particular use, as opposed to a customised general-purpose device.* ASIC programming language, a dialect of BASIC...

. Processing can include editing
Editing
Editing is the process of selecting and preparing written, visual, audible, and film media used to convey information through the processes of correction, condensation, organization, and other modifications performed with an intention of producing a correct, consistent, accurate, and complete...

, filtering
Filter (signal processing)
In signal processing, a filter is a device or process that removes from a signal some unwanted component or feature. Filtering is a class of signal processing, the defining feature of filters being the complete or partial suppression of some aspect of the signal...

 and content creation
Digital content creation
Digital Content Creation is a modern term denoting the creation and modification of digital content, such as animation, audio, graphics, images and video, as part of the production process before presentation in its final medium. This large field encompasses many segments such as 3D graphics,...

.

Post-Network Era

This is the fast pace era through the use of technology. Home recording of television increasingly advanced this medium. Digital programming can be downloaded instantly. This technology enables broadcasters to use the digital technologies available today to create numerous of channels. Service providers offer on-demand that gives people the opportunity to have the power of when and where they watch or hear their media. Digital technology has converged television and computers into one single medium.

Art

Digital art is any art in which computers played a role in production or display of the artwork. Such art can be an image, sound, animation, video, CD-ROM, DVD-ROM, videogame, web site, algorithm
Algorithm
In mathematics and computer science, an algorithm is an effective method expressed as a finite list of well-defined instructions for calculating a function. Algorithms are used for calculation, data processing, and automated reasoning...

, performance or gallery installation. Many traditional disciplines are now integrating digital
Digital
A digital system is a data technology that uses discrete values. By contrast, non-digital systems use a continuous range of values to represent information...

 technologies and, as a result, the lines between traditional works of art and new media works created using computers has been blurred. For instance, an artist may combine traditional painting with algorithm art and other digital techniques. Often, the medium itself is considered the artwork. As a result, defining computer art by its end product can thus be difficult. Nevertheless, this type of art is beginning to appear in art museum exhibits.

Comic book
Comic book
A comic book or comicbook is a magazine made up of comics, narrative artwork in the form of separate panels that represent individual scenes, often accompanied by dialog as well as including...

 artists in the past would generally sketch
Sketch (drawing)
A sketch is a rapidly executed freehand drawing that is not usually intended as a finished work...

 a drawing in pencil before going over the drawing again with India ink
India ink
India ink is a simple black ink once widely used for writing and printing and now more commonly used for drawing, especially when inking comic books and comic strips.-Composition:...

, using pens and brushes. Magazine illustrators often worked with India ink, acrylics or oils. Currently, an increasing number of artists are now creating digital artwork.

Digital artists do, simply, what centuries of artists have always done by exploring and adopting a culture's new technology toward the making of a personal imagery. In doing so the culture is also reflected in the artwork as is the artist's personal vision. As our culture becomes increasingly digitized, digital artists are leading the way in exploring and defining this new culture. Digital Artists use a medium that is nearly immaterial, that being binary information which describes the color and brightness of each individual pixel
Pixel
In digital imaging, a pixel, or pel, is a single point in a raster image, or the smallest addressable screen element in a display device; it is the smallest unit of picture that can be represented or controlled....

 on a computer screen. Taken as a whole an image consisting of pure light is the feedback devise that tells an artist what is being made and simultaneously stored on the computer's hard drive. Digital Artists employ many types of user interfaces that correspond to the wide variety of brushes, lenses or other tools that traditional artist use to shape their materials. Rather than manipulating digital code directly as math, these electronic brushes and tools allow an artist to translate hand motions, cutting and pasting, and what were formerly chemical dark room techniques into the mathematical changes that effect the arrangement of screen pixels and create a picture.

Digital Art is created and stored in a non-material form on the computer's memory systems and must be made physical, usually in the form of prints on paper or some other form of printmaking substrate. In addition, digital art may be exchanged and appreciated directly on a computer screen in gallery situations or simultaneously in every place on the globe with access to the web. Being immaterial has its advantages and with the advent of high quality digital printing techniques a very traditional long lasting print of this artwork can also be produced and marketed.

Companies

Several design houses are active in this space, prominent names being:
  • Publicis
    Publicis
    Publicis Groupe is a French multinational advertising and communications company, headquartered in Paris, France. It is one of the world's three largest advertising holding companies . Its current president is Maurice Lévy. Publicis Groupe S.A...

  • Situation Interactive
  • McCann Erickson
    McCann Erickson
    McCann Erickson is a global advertising agency network, with offices in more than 130 countries. McCann is a subsidiary of the Interpublic Group of Companies, one of the four large holding companies in the advertising industry....


Companies offering training in Digital Media:
  • JISC
    Joint Information Systems Committee
    JISC is a United Kingdom non-departmental public body whose role is to support post-16 and higher education and research by providing leadership in the use of ICT in learning, teaching, research and administration...

     Digital Media
  • Digital Media Academy
    Digital Media Academy
    - History :The Digital Media Academy is a digital art and technology training company, offering Stanford University Continuing Studies accredited courses for adults as well as summer camp programs for kids, age 6-18, computer camp and tech camp at several universities in the US and Canada...

  • Giant Campus
  • John Lennon Educational Tour Bus
    John Lennon Educational Tour Bus
    The John Lennon Educational Tour Bus was founded in 1998 as a non-profit 501 organization committed to reaching youth through music and video, a testament to John Lennon's zeal for expression through music...

  • Sterling Ledet & Associates

See also

  • Content delivery
    Content delivery
    Content delivery describes the delivery of media content such as audio, video, computer software and video games over a delivery medium such as broadcasting or the Internet.Content delivery has two parts:...

  • Media psychology
    Media Psychology
    Media Psychology seeks an understanding of how people perceive, interpret, use, and respond to a media-rich world. In doing so, media psychologists can identify potential benefits and problems and promote the development of positive media ....

  • Electronic publishing
    Electronic publishing
    Electronic publishing or ePublishing includes the digital publication of e-books and electronic articles, and the development of digital libraries and catalogues. Electronic publishing has become common in scientific publishing where it has been argued that peer-reviewed scientific journals are in...

  • List of artistic media
  • New Media
    New media
    New media is a broad term in media studies that emerged in the latter part of the 20th century. For example, new media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community...

  • Cybertext
    Cybertext
    Cybertext is the organization of text in order to analyze the influence of the medium as an integral part of the literary dynamic, as defined by Espen Aarseth in 1997...

  • Digital Billboards

:Category:Information technology education

Further reading

  • Timothy Binkley
    Timothy Binkley
    Timothy Binkley , is an American philosopher, artist, and teacher, known for his radical writings about conceptual art and aesthetics, as well as several essays that help define computer art...

     (1988/89). "The Computer is Not A Medium", Philosophic Exchange. Reprinted in EDB & kunstfag, Rapport Nr. 48, NAVFs EDB-Senter for Humanistisk Forskning. Translated as "L'ordinateur n'est pas un médium", Esthétique des arts médiatiques, Sainte-Foy, Québec: Presses de l'Université du Québec, 1995.
  • 'Media Studies: Text, Production and Context' book by Paul Long and Tim Wall from Birmingham City University
  • Coy, Wolfgang (2005): Analog/Digital. In: Warnke, Martin et al. (2005): Hyperkult II - Zur Ortsbestimmung analoguer und digitaler Medien (in German), Bielefeld: transcript Verlag, ISBN 3-89942-274-0
  • Nelson, Ted (1990): Literary Machines, Sausalito: Mindful Press.
  • Pflüger, Jörg (2005): Wo die Quantität in Qualität umschlägt. In: Warnke, Martin et al. (2005): Hyperkult II - Zur Ortsbestimmung analoguer und digitaler Medien (in German), Bielefeld: transcript Verlag, ISBN 3-89942-274-0

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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