Brother Industries

Brother Industries

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is a diversified Japanese company that produces or imports a wide variety of products including printers, sewing machine
Sewing machine
A sewing machine is a textile machine used to stitch fabric, cards and other material together with thread. Sewing machines were invented during the first Industrial Revolution to decrease the amount of manual sewing work performed in clothing companies...

s, large machine tool
Machine tool
A machine tool is a machine, typically powered other than by human muscle , used to make manufactured parts in various ways that include cutting or certain other kinds of deformation...

s, label printer
Label printer
A label printer is a computer printer that prints on self-adhesive label material and/or card-stock . Label printers with built-in keyboards and displays, for stand-alone use , are often called label makers...

s, and typewriter
Typewriter
A typewriter is a mechanical or electromechanical device with keys that, when pressed, cause characters to be printed on a medium, usually paper. Typically one character is printed per keypress, and the machine prints the characters by making ink impressions of type elements similar to the pieces...

s, fax machines
Fax
Fax , sometimes called telecopying, is the telephonic transmission of scanned printed material , normally to a telephone number connected to a printer or other output device...

, and other computer-related electronics. It markets its multifunction printer
Multifunction printer
An MFP , multifunctional, all-in-one , or Multifunction Device , is an office machine which incorporates the functionality of multiple devices in one, so as to have a smaller footprint in a home or small business setting , or to provide centralized document...

s as Multi-Function Centers (MFCs). MFC lines of printers include 5-in-1 models awarded with PC Magazine
PC Magazine
PC Magazine is a computer magazine published by Ziff Davis Publishing Holdings Inc. A print edition was published from 1982 to January 2009...

’s Editor’s Choice Award for best multi-function printers. The MFCs often feature a printer, a scanner
Image scanner
In computing, an image scanner—often abbreviated to just scanner—is a device that optically scans images, printed text, handwriting, or an object, and converts it to a digital image. Common examples found in offices are variations of the desktop scanner where the document is placed on a glass...

, a fax machine
Fax
Fax , sometimes called telecopying, is the telephonic transmission of scanned printed material , normally to a telephone number connected to a printer or other output device...

, a copier
Photocopier
A photocopier is a machine that makes paper copies of documents and other visual images quickly and cheaply. Most current photocopiers use a technology called xerography, a dry process using heat...

, and a PC fax
Fax
Fax , sometimes called telecopying, is the telephonic transmission of scanned printed material , normally to a telephone number connected to a printer or other output device...

. Brother distributes its products both under its own name and under OEM
Original Equipment Manufacturer
An original equipment manufacturer, or OEM, manufactures products or components that are purchased by a company and retailed under that purchasing company's brand name. OEM refers to the company that originally manufactured the product. When referring to automotive parts, OEM designates a...

 agreements with other companies.

History


Brother's history began in 1908 when the Yasui Sewing Machine Co. was established in Nagoya
Nagoya, Aichi
is the third-largest incorporated city and the fourth most populous urban area in Japan.Located on the Pacific coast in the Chūbu region on central Honshu, it is the capital of Aichi Prefecture and is one of Japan's major ports along with those of Tokyo, Osaka, Kobe, Yokohama, Chiba, and Moji...

, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

. In 1954, Brother International Corporation (U.S.A.) was established as their first overseas sales affiliate. In 1958 a European regional sales company was established in Dublin. The corporate name was finally changed to Brother Industries, Ltd. in 1962. Brother entered the printer market during its long association with Centronics
Centronics
Centronics Data Computer Corporation was a pioneering American manufacturer of computer printers, now remembered primarily for the parallel interface that bears its name.-The beginning:Centronics began as a division of Wang Laboratories...

.

In 1968 the company moved its UK headquarters to Audenshaw
Audenshaw
Audenshaw is a town within the Metropolitan Borough of Tameside, in Greater Manchester, England. It is located on the east side of the River Tame, along the course of both the M60 motorway and the Ashton Canal, southwest of Ashton-under-Lyne and east of the city of Manchester...

, Manchester
Manchester
Manchester is a city and metropolitan borough in Greater Manchester, England. According to the Office for National Statistics, the 2010 mid-year population estimate for Manchester was 498,800. Manchester lies within one of the UK's largest metropolitan areas, the metropolitan county of Greater...

, after acquiring the Jones Sewing Machine Company
Jones Sewing Machine Company
The Jones Sewing Machine Co. was a British manufacturer of sewing machines founded in 1860 by William Jones and Thomas Chadwick under the name Chadwick and Jones that later become known as The Jones Sewing Machine Co.- History :...

, a long established British sewing machine maker

As of 2004, Brother's annual turnover was in excess of 420 billion yen
Japanese yen
The is the official currency of Japan. It is the third most traded currency in the foreign exchange market after the United States dollar and the euro. It is also widely used as a reserve currency after the U.S. dollar, the euro and the pound sterling...

.

In April 2010, the sewing divisions of Brother Industries around Europe were consolidated into one larger company called "Brother Sewing Machines Europe GmbH". With a turnover in excess of €80million, it is the 4th biggest company under the Brother Industries Ltd umbrella. Brother now imports all its sewing machines from China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

.

Advertising and sponsorship


Brother launched their first integrated, pan European advertising campaign in Autumn 2010 for their A3 printer range. Titled ‘141%’, referring to the ratio between paper sizes A3 and A4.

Brother sponsored Manchester City Football Club
Manchester City F.C.
Manchester City Football Club is an English Premier League football club based in Manchester. Founded in 1880 as St. Mark's , they became Ardwick Association Football Club in 1887 and Manchester City in 1894...

from 1989 until 1999 - one of the longest unbroken sponsorship deals of any English football club.

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