Baleno (Hong Kong)
Encyclopedia
Baleno Holdings Limited is a Hong Kong
clothing brand sold in Asia
. It is one of the most successful fashion brands to expand into China since opening up its retail markets.
Texwinca currently operates approximately 5,000 stores, with key markets in mainland China
, Hong Kong
, Taiwan
, Malaysia, Singapore
, Philippines
, Indonesia
and the Middle East
.
has been a model
for the Baleno label since at least 2003, and was featured in the Voice of Baleno 10th Anniversary concert at the Hong Kong Convention and Exhibition Centre on November 5, 2006. Faye Wong
has also been a model for the brand; Baleno was Title Sponsor for her December 2003 concert series at the Hong Kong Coliseum, and she modelled their collection for a 2005 calendar.
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
clothing brand sold in Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
. It is one of the most successful fashion brands to expand into China since opening up its retail markets.
History
A Hong Kong-listed textile company called Texwinca acquired the Baleno trademark and formed Baleno Holdings Limited in 1996. It expanded rapidly into China, becoming one of the most famous brands there, with 535 shops by 2003. An academic study credited its success to affordable prices, mass appeal, design and good quality.Texwinca currently operates approximately 5,000 stores, with key markets in mainland China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
, Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
, Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...
, Malaysia, Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
, Philippines
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...
, Indonesia
Indonesia
Indonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...
and the Middle East
Middle East
The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...
.
Endorsements
Andy LauAndy Lau
Andy Lau MH, JP is a Hong Kong Cantopop singer, actor, and film producer. Lau has been one of Hong Kong's most commercially successful film actors since the mid-1980s, performing in more than 160 films while maintaining a successful singing career at the same time...
has been a model
Model (person)
A model , sometimes called a mannequin, is a person who is employed to display, advertise and promote commercial products or to serve as a subject of works of art....
for the Baleno label since at least 2003, and was featured in the Voice of Baleno 10th Anniversary concert at the Hong Kong Convention and Exhibition Centre on November 5, 2006. Faye Wong
Faye Wong
Faye Wong is a highly successful and influential Chinese singer-songwriter and actress who is usually referred to as a diva . Early in her career she briefly used the stage name Shirley Wong . Born in Beijing, she moved to Hong Kong in 1987 and rose to stardom in the early 1990s by singing...
has also been a model for the brand; Baleno was Title Sponsor for her December 2003 concert series at the Hong Kong Coliseum, and she modelled their collection for a 2005 calendar.