10 Minutes (song)
Encyclopedia
10 Minutes is a synth
Synthpop
Synthpop is a genre of popular music that first became prominent in the 1980s, in which the synthesizer is the dominant musical instrument. It was prefigured in the 1960s and early 1970s by the use of synthesizers in progressive rock, electronic art rock, disco and particularly the "Kraut rock" of...

/electropop song by Romania
Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...

n female recording artist Inna
Inna
Elena Alexandra Apostoleanu , best known as Inna, is a Romanian dance music singer. On November 12, 2008, she released her debut single "Hot", which was produced by Play & Win, a Romanian dance music trio and one of the leading music producers in Romania...

 and features Play & Win
Play & Win
Play & Win is a Romanian songwriter and music producer trio formed in 2000 by Radu Bolfea, Marcel Botezan and Sebastian Barac.The band is first known as a leading production team having more than 400 songs to their credit, registered at the Union of Composers in Romania...

, songwriters and producers of this and of the rest of Inna's songs. In Romania it was released as her fifth single in order to promote the Romanian release of Inna's debut album Hot
Hot (Inna album)
- Weekly charts :- Certifications :- Year-end charts :*"Very Hot" Version-All-time charts:- Release history :...

, which also included earlier chart successes such as "Hot
Hot (Inna song)
"Hot" is a song by Romanian recording artist Inna from her debut studio album, Hot. It was released on November 12, 2008 by Roton Records as the lead single from the album. Produced and written by Sebastian Barac, Radu Bolfea and Marcel Botezan of Play & Win, "Hot" is an uptempo electro house song...

", "Amazing
Amazing (Inna song)
"Amazing" is an electro-house song by Romanian recording artist Inna, from her debut album "Hot". The song debuted on Radio 21 FM on August 6, 2009, and was released in October 2009. It brought Inna the first number-one single in her home country Romania. It was released as her fourth single in...

" and "Déjà Vu
Déjà Vu (Inna song)
"Déjà Vu" is a song by Romanian DJ Bob Taylor , featuring Romanian female recording artist Inna, and was released in the summer of 2009 in Romania. The song officially appeared on Taylor's second album but was also used for Inna's debut album, Hot. The song was originally sang by Taylor and the...

". The leaked version of "10 Minutes" premiered on Inna's official YouTube page in December 2009 and was sent to Romanian mainstream radios on January 25, 2010. It peaked at number eighteen on the Romanian Top 100
Romanian Top 100
The Romanian Top 100 is the national airplay-based singles chart of Romania. It is weekly and it started running in 1996. It is recognized as an official chart by the European division of Billboard, Music & Media....

. For its international release, a music video was shoot during June 2010 in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

. "10 Minutes" was released as the fourth single from Hot in France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

 and the fifth in the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

.

Background

The song was leaked on Inna's YouTube page on December 23, 2009, under the title of "Karaoke with Inna". It was sent to the mainstream radios such as Kiss FM
Kiss FM (Romania)
Kiss FM is a Top40/Hit Radio station from Romania, owned by ProSiebenSat.1 Media AG. The station was rebranded from the old Radio Contact, after being purchased by a Belgian radio network...

 on January 25, 2010.
"10 Minutes" was written by the songwriting group Play & Win
Play & Win
Play & Win is a Romanian songwriter and music producer trio formed in 2000 by Radu Bolfea, Marcel Botezan and Sebastian Barac.The band is first known as a leading production team having more than 400 songs to their credit, registered at the Union of Composers in Romania...

, who wrote Inna's previous singles. This song is more with American influences than the previous songs released by Inna, the house beats are not emphasised so much here
It was the third most appreciated song of the year by the Romania
Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...

n Gay community
Gay community
The gay community, or LGBT community, is a loosely defined grouping of LGBT and LGBT-supportive people, organizations and subcultures, united by a common culture and civil rights movements. These communities generally celebrate pride, diversity, individuality, and sexuality...

, after Guess Who
Guess Who (rapper)
Laurenţiu Mocanu , better known by his stage name Guess Who is a Romanian rapper. He began his career as a member of the rap group Anonim along with group members Zekko and Griffo, and later launched a successful solo career in music...

's "Locul Potrivit" and Smiley
Smiley
A smiley, smiley face, or happy face, is a stylized representation of a smiling human face, commonly occurring in popular culture. It is commonly represented as a yellow circle with two black dots representing eyes and a black arc representing the mouth...

's "Plec pe Marte".

Chart performance

To promote the release of Inna's debut album "Hot
Hot (Inna album)
- Weekly charts :- Certifications :- Year-end charts :*"Very Hot" Version-All-time charts:- Release history :...

" in her home country Romania
Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...

, the song "10 Minutes" was sent to radio stations in January 2010. Following the airplay premiere of the song, "10 Minutes" debuted on the Romanian Top 100
Romanian Top 100
The Romanian Top 100 is the national airplay-based singles chart of Romania. It is weekly and it started running in 1996. It is recognized as an official chart by the European division of Billboard, Music & Media....

. But without any music video promotion it only peaked at number eighteen on February 28, 2010, being the first of Inna's singles not to enter the top ten. When the music video was released it was sent to two main Romanian music channel: 1Music and MTV Romania. It entered the heavy rotation on MTV and re-entered the Romanian Top 100
Romanian Top 100
The Romanian Top 100 is the national airplay-based singles chart of Romania. It is weekly and it started running in 1996. It is recognized as an official chart by the European division of Billboard, Music & Media....

, but it did not manage to reach the top forty, because of the lack of promovation. It has also entered the top ten of the MTV Hitlist.

At the Year-End Charts
End-Year Chart 2010 (Romania)
The Romanian Top 100 is the national airplay-based singles chart of Romania. It is weekly and it started running in 1996. It is recognized as an official chart by the European division of Billboard, Music & Media....

, "10 Minutes" finished the 42nd position of the Romanian Top 100
Romanian Top 100
The Romanian Top 100 is the national airplay-based singles chart of Romania. It is weekly and it started running in 1996. It is recognized as an official chart by the European division of Billboard, Music & Media....

, with a number of 6,266 airings. The song became Inna's best hit of the year in Romania, being followed by "Sun Is Up" on the 52nd position.

On the Czech Republic Airplay Chart
IFPI
The International Federation of the Phonographic Industry is the organisation that represents the interests of the recording industry worldwide. It is a not-for-profit members' organisation registered in Switzerland...

 it reached its peak position at number ten in April 2010 and once again in June 2010. On the Dutch 100 Singles Chart, "10 Minutes" debuted at number seventy-nine on October 2, 2010, and peaked at number seventy-six on the following week. It also was a moderate success in Belgium
Belgium
Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...

, Bulgaria
Bulgaria
Bulgaria , officially the Republic of Bulgaria , is a parliamentary democracy within a unitary constitutional republic in Southeast Europe. The country borders Romania to the north, Serbia and Macedonia to the west, Greece and Turkey to the south, as well as the Black Sea to the east...

, Hungary
Hungary
Hungary , officially the Republic of Hungary , is a landlocked country in Central Europe. It is situated in the Carpathian Basin and is bordered by Slovakia to the north, Ukraine and Romania to the east, Serbia and Croatia to the south, Slovenia to the southwest and Austria to the west. The...

, Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...

, Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...

 and Ukraine
Ukraine
Ukraine is a country in Eastern Europe. It has an area of 603,628 km², making it the second largest contiguous country on the European continent, after Russia...

. "10 Minutes" became Inna's least successful song all through Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

.

On the French Physical Singles Chart, "10 Minutes" became Inna's forth top ten single in a row. On December 6, 2010 it debuted at number eight as the highest new entry of the week, while simultaneously "Déjà Vu
Déjà Vu (Inna song)
"Déjà Vu" is a song by Romanian DJ Bob Taylor , featuring Romanian female recording artist Inna, and was released in the summer of 2009 in Romania. The song officially appeared on Taylor's second album but was also used for Inna's debut album, Hot. The song was originally sang by Taylor and the...

" sat at number twenty-one, "Amazing
Amazing (Inna song)
"Amazing" is an electro-house song by Romanian recording artist Inna, from her debut album "Hot". The song debuted on Radio 21 FM on August 6, 2009, and was released in October 2009. It brought Inna the first number-one single in her home country Romania. It was released as her fourth single in...

" at number forty-two and "Hot
Hot (Inna song)
"Hot" is a song by Romanian recording artist Inna from her debut studio album, Hot. It was released on November 12, 2008 by Roton Records as the lead single from the album. Produced and written by Sebastian Barac, Radu Bolfea and Marcel Botezan of Play & Win, "Hot" is an uptempo electro house song...

 at number seventy-seven. The next week, the song fell to number eleven. After Christmas, "10 Minutes" returned to the top ten, climbing up from number twelve to number ten on January 9, 2011. On January 23, 2011, it reached its peak position at number eight again, while its successor "Sun Is Up
Sun is Up
"Sun Is Up" is a song by Romanian recording artist Inna from her second studio album, I Am the Club Rocker. In the United Kingdom, the song will serve as Inna's fifth single to be taken from her debut album, Hot. The song was written and produced by Play & Win and was officially sent to Romanian...

" simultaneously became a top five hit on the French Digital Charts.

On February 4, 2011, "10 Minutes" became one of hundred songs to chart on the new official French Top Singles & Titres Chart which combines digital and physical sales. While "Sun Is Up" debuted at number five, "10 Minutes" opened at number forty-eight.
In the French Physical Top 50 the song maintained within the top twenty for many weeks.

Due to the lack of airplay on both radio stations and music channels, 10 Minutes failed to make an impact on British charts. Although the song was highly anticipated by Inna's fans, the song was released onto Itunes without any promotion online.

Failing to chart in the United Kingdom and Ireland, nor Austria, Germany, Spain and Switzerland (countries where Inna's songs had the greatest impact within the music charts) and due to the introduction of the new French chart, "10 Minutes" became Inna's least successful single to date both in Romania and internationally, until the release of Club Rocker
Club Rocker
"Club Rocker" is an electropop song by Romanian recording artist Inna. The song is included on her second full length studio album, entitled I Am The Club Rocker!. "Club Rocker" will serve as the third single from the album, whilst in Western Europe it will serve as the lead single, after "Sun Is...

 on 2011.

Music video

The music video for "10 Minutes" premiered on June 29, 2010 on Inna's official site. The video was filmed in London and was directed by Paul Boyd
Paul Boyd
Paul Boyd is a British, music video, commercial and feature film director.Born in Scotland, Boyd graduated from St. Martin's School of Art in London with a BA in Fine Art Film...

 (collaborated with Mariah Carey
Mariah Carey
Mariah Carey is an American singer-songwriter, record producer, and actress. She made her recording debut with the release of her eponymous studio album in 1990, under the guidance of Columbia Records executive Tommy Mottola, whom she later married in 1993...

 or Shania Twain
Shania Twain
Shania Twain, OC is a Canadian country pop singer-songwriter. Her album The Woman in Me , brought her fame and her 1997 album Come On Over, became the best-selling album of all time by a female musician in any genre, and the best-selling country album of all time. It has sold over 40 million...

). The music video did not become a hit in Romania, and it has not been added to the playlist of all the Romanian TV channels; the only channel to broadcast it in heavy rotation was MTV Romania. The video gained over 25,000,000 views on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

, 5,000,000 views only on Inna's official channel and other at least 10,000,000 views on Spinnin' Records' official channel. The Pussycat Dolls
Pussycat Dolls
The Pussycat Dolls are an American pop girl group and dance ensemble based in Los Angeles; currently consisting of Lauren Bennett, Vanessa Curry, Kristal "Lyndriette" Smith, Tiffany "Taz" Zavala, Kia Hampton and Paula Van Oppen. The Pussycat Dolls were founded by choreographer Robin Antin in 1995...

-inspired music video shows Inna dancing in a club and flirting with a waiter, while other people are star-struck by her. It is a club-oriented video and shows Inna making-up before a show in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

 suburbs.

The United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 version of the video premiered in early January 2011, on All Around the World Productions' official YouTube page - SteveAATW. The video was shortened by cutting out some repetitive scenes and focusing on Inna's image. The UK edit lasts for 2 minutes and 33 seconds.
As Media Forest Romania stated on their Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

 profile, the music video was already aired in France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

, Israel
Israel
The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...

 and Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....

, as of January 2011.

Live performances

Inna performed "10 Minutes" for the first time at the Romanian Music Awards 2010
MTV Romania Music Awards
The MTV Romania Music Awards have been held since 2002 celebrating Romanian music. Recipients of the awards have been Eurovision contestants and some have gone on to represent Romania in the competition. The awards are usually held in June. Since 2008 the show was cancelled...

, held in Craiova
Craiova
Craiova , Romania's 6th largest city and capital of Dolj County, is situated near the east bank of the river Jiu in central Oltenia. It is a longstanding political center, and is located at approximately equal distances from the Southern Carpathians and the River Danube . Craiova is the chief...

, on July 10. There, she lipsynced the song, in a medley with her older number-one hit "Amazing
Amazing (Inna song)
"Amazing" is an electro-house song by Romanian recording artist Inna, from her debut album "Hot". The song debuted on Radio 21 FM on August 6, 2009, and was released in October 2009. It brought Inna the first number-one single in her home country Romania. It was released as her fourth single in...

", the promo single "Señorita" and her newest single "Sun Is Up
Sun is Up
"Sun Is Up" is a song by Romanian recording artist Inna from her second studio album, I Am the Club Rocker. In the United Kingdom, the song will serve as Inna's fifth single to be taken from her debut album, Hot. The song was written and produced by Play & Win and was officially sent to Romanian...

". Then, she performed it in various European clubs. In October 2010 she was critisised by the Romanian media for a half-live performance of the song in Kiev
Kiev
Kiev or Kyiv is the capital and the largest city of Ukraine, located in the north central part of the country on the Dnieper River. The population as of the 2001 census was 2,611,300. However, higher numbers have been cited in the press....

, Ukraine
Ukraine
Ukraine is a country in Eastern Europe. It has an area of 603,628 km², making it the second largest contiguous country on the European continent, after Russia...

. On December 28, 2010, Inna performed live "10 Minutes" in a unplugged concert in Kasho Club, Braşov
Brasov
Brașov is a city in Romania and the capital of Brașov County.According to the last Romanian census, from 2002, there were 284,596 people living within the city of Brașov, making it the 8th most populated city in Romania....

. Her concert was recorded and it will be broadcasted by Romanian TV channel 1 Music. In France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

, she performed it several dates on Fun Radio
Fun Radio (France)
Fun Radio is a French network of FM radio stations created on 2 October 1985 and dedicated to R&B, Dance music, Electro music and House music, operating on 250 different frequencies across France. The station belongs to RTL Group as do its sisters stations RTL and RTL2...

 during winter 2010/2011 and also in several concerts, such as the one at Loft Club, in Lyon
Lyon
Lyon , is a city in east-central France in the Rhône-Alpes region, situated between Paris and Marseille. Lyon is located at from Paris, from Marseille, from Geneva, from Turin, and from Barcelona. The residents of the city are called Lyonnais....

.

Weekly charts

> > > > > > >
Chart (2010) Peak
position
Poland (Dance Top 50
Polish Dance Club Singles Chart
The Polish Dance Club Singles Chart is a chart compiled by ZPAV from the most popular songs in the clubs. Although the chart does not currently receive any airplay on the radio or television, the chart can be viewed on the DJ Promotion and ZPAV website....

)
12
Romania (Romanian Top 100
Romanian Top 100
The Romanian Top 100 is the national airplay-based singles chart of Romania. It is weekly and it started running in 1996. It is recognized as an official chart by the European division of Billboard, Music & Media....

)
18


Year-end charts

Chart (2010) Position
Romanian Top 100 42


Release history

Region Date Format Label
Romania
Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...

January 25, 2010 Radio Roton
Belgium
Belgium
Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...

August 27, 2010 Digital download ARS Entertainment
Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

September 25, 2010 Spinnin' Records
United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

November 9, 2010 Ultra Records
Ultra Records
Ultra Records is an American independent electronic dance music record label. Ultra was formed in New York City in 1995 by former Polygram and Virgin Records executive Patrick Moxey, who is still currently the owner...

France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

December 6, 2010 CD single Universal
United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

February 6, 2011 Digital download
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK