Zojirushi Corporation
Encyclopedia
The is a Japanese multinational
Multinational corporation
A multi national corporation or enterprise , is a corporation or an enterprise that manages production or delivers services in more than one country. It can also be referred to as an international corporation...

 manufacturer
Manufacturing
Manufacturing is the use of machines, tools and labor to produce goods for use or sale. The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale...

 and marketer
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 of high-quality vacuum flask
Vacuum flask
A vacuum flask is an insulating storage vessel which keeps its contents hotter or cooler than its surroundings. Invented by Sir James Dewar in 1892, the vacuum flask consists of two flasks, placed one within the other and joined at the neck...

s, bread machine
Bread machine
A bread making machine or bread maker is a home appliance for baking bread. It consists of a bread pan with a paddle mounted in the center of a small special-purpose oven, with a control panel...

s and consumer electronics including electric water boiler
Electric water boiler
An electric water boiler, also called an electric dispensing pot, electric water heater, electric water urn, is a consumer electronics small appliance used for boiling water and maintaining it at a constant temperature...

s, refrigerators and rice cooker
Rice cooker
A rice cooker or rice steamer is a container or kitchen appliance dedicated to cooking rice. Rice can also be cooked in general-purpose saucepans.-Overview:...

s. It has a branch in South Korea
South Korea
The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...

 and subsidiary
Subsidiary
A subsidiary company, subsidiary, or daughter company is a company that is completely or partly owned and wholly controlled by another company that owns more than half of the subsidiary's stock. The subsidiary can be a company, corporation, or limited liability company. In some cases it is a...

 companies in Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...

, China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

, Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

, and the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. Zojirushi is listed on Osaka Securities Exchange
Osaka Securities Exchange
is the second largest securities exchange in Japan, in terms of amount of business handled. As of 31 December 2007, the Osaka Securities Exchange had 477 listed companies with a combined market capitalization of $212 billion. The Nikkei 225 Futures, introduced at the Osaka Securities Exchange in...

 but not on the Tokyo Stock Exchange
Tokyo Stock Exchange
The , called or TSE for short, is located in Tokyo, Japan and is the third largest stock exchange in the world by aggregate market capitalization of its listed companies...

.

History

The company was founded in 1918 as the Ichikawa Brothers Trading Company in Osaka
Osaka
is a city in the Kansai region of Japan's main island of Honshu, a designated city under the Local Autonomy Law, the capital city of Osaka Prefecture and also the biggest part of Keihanshin area, which is represented by three major cities of Japan, Kyoto, Osaka and Kobe...

 and in 1948 was changed to Kyowa Manufacturing Co., Ltd. In 1961, its name was changed again to the Zojirushi Corporation and its corporate logo, including an elephant (Zōjirushi means "elephant mark") was adopted.

Products

, Zojirushi produces and markets rice cooker
Rice cooker
A rice cooker or rice steamer is a container or kitchen appliance dedicated to cooking rice. Rice can also be cooked in general-purpose saucepans.-Overview:...

s, bread makers, coffeemaker
Coffeemaker
Coffeemakers or coffee machines are cooking appliances used to brew coffee without having to boil water in a separate container. While there are many different types of coffeemakers using a number of different brewing principles, in the most common devices, coffee grounds are placed in a paper or...

s, electric water boiler
Electric water boiler
An electric water boiler, also called an electric dispensing pot, electric water heater, electric water urn, is a consumer electronics small appliance used for boiling water and maintaining it at a constant temperature...

s, vacuum flasks (thermoses), electric grills, electric skillet
Frying pan
A frying pan, frypan, or skillet is a flat-bottomed pan used for frying, searing, and browning foods. It is typically in diameter with relatively low sides that flare outwards, a long handle, and no lid. Larger pans may have a small grab handle opposite the main handle...

s, insulated
Thermal insulation
Thermal insulation is the reduction of the effects of the various processes of heat transfer between objects in thermal contact or in range of radiative influence. Heat transfer is the transfer of thermal energy between objects of differing temperature...

 jugs
Jug (container)
A jug is a type of container used to hold liquid. It has an opening, often narrow, from which to pour or drink, and nearly always has a handle. One could imagine a jug being made from nearly any watertight material, but most jugs throughout history have been made from clay, glass, or plastic...

, insulated lunch box
Lunch box
The lunch box, also referred to as a lunch pail or lunch kit, is used to store food to be taken to work or school. The concept of a food container has existed for a long time, but it wasn't until people began using tobacco tins to haul meals in the early 20th century, followed by the use of...

es, and air purifier
Air purifier
An air purifier is a device which removes contaminants from the air. These devices are commonly marketed as being beneficial to allergy sufferers and asthmatics, and at reducing or eliminating second-hand tobacco smoke...

s.

External links

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