Titan Industries
Encyclopedia
Titan Industries is the world's fifth largest wrist watch manufacturer and India's leading producer of watches under the Titan, Fastrack, Sonata, Nebula, RAGA, Regalia, Octane & Xylys brand names. It is a joint venture between the Tata Group, and the Tamil Nadu Industrial Development Corporation
(TIDCO). Its product portfolio includes watches, accessories and jewellery, in both contemporary and traditional designs. It exports watches to about 32 countries around the world with manufacturing facilities in Hosur
, Dehradun
, Goa
and manufactures precious jewellery under the Tanishq
brand name, making it India
's only national jewellery brand. It is a subsidiary of the Tata Group
.
and Allwyn
. Titan formed a joint venture
with Timex, which lasted until 1998, and setup a strong distribution network across India. As of 2010, Titan watches account for a 60% share of the total Indian market and are also sold in about 40 countries through marketing subsidiaries based in London
, Aden
, Dubai
and Singapore
. Titan watches are sold in India through retail chains controlled by Titan Industries.
Titan Industries has claimed to have manufactured the world's slimmest wrist watch - Titan Edge. Produced indigenously after four years of research and development, the Titan Edge has a total slimness of just 3.5 mm and a wafer thin movement of 1.15 mm. Apart from the Titan Edge, Titan also offers Steel, Regalia, Raga, Fastrack, Technology, Nebula, Bandhan, Sonata, Octane, special RHosur, Tamil Nadu. Fastrack is a popular brand among youth in India. Fastrack watches come in a variety of styles, shapes and colors.But there's no result rather than Titan Industries claiming it,since Swatch Skin is world's thinnest watch according to Guinness book of records.
On 4 March 2010, Titan Industries Announced the launch of its very first Titan flagship store is located at Opposite Shoppers Stop, Bandra Linking Road, Mumbai, India. Store is spread over a spacious 2500 sq ft (232.3 m²) and houses more than 1500 watches on display from Titan like Purple, Automatics, Orion, Raga, Edge, Nebula, and many more.
On November 16 2011, Titan Industries acquired swiss watch maker Favre-Leuba
for Euro 2 million.
Industries.
The Diverse Product range includes pointers, dashboard clusters like Fuel Gauge
, Temperature Gauge, Gear Shift Indicators, Clocks for Automobiles and any kind of Injection molded Plastic parts, Electromechanical Assemblies for automobiles, all kinds of pressed and turned parts for automobiles. The Tooling Sector of Precision Engineering Division manufactures all kinds of Press Tool, Molds, Jigs, Fixtures for various industries.
Titan Automation Solution, a part of Precision Engineering Division is a leading Automation Solution Provider for all kind of industries. They made significant contributions to add value during the product development stages of the low-cost water purifier, Tata swach
, developed by Tata Chemicals
. The Automation Solution applied its precision engineering capabilities to supply automation solutions for the development of special assembly presses that enabled mass production of Tata swach
.
is currently the most prominent jewellery
brand of India
, and it pioneered the concept of branded jewellery and ornaments in India. The name Tanishq has been formed by combining "Ta" (the first two letters of Tata) and "Nishk or Nishkh" (meaning gold coin or necklace in Sanskrit).
Tanishq is India's largest jewellery brand with a wide range of jewellery in 22Kt pure gold
studded with diamonds or coloured gems
. It is the fastest growing jewellery brand in India. Tanishq, established in 1995, challenged the established family jeweller and introduced new rules in precious jewellery; a category as old as civilization. Tanishq challenged the age-old jeweller's word with Tata's guaranteed purity. Tanishq's initial foray into the jewellery business was a failure though. Tanishq at first introduced 18 Kt gold jewellery advertising 18 Kt as the 'international standard.' This less pure gold was completely rejected by the market dominated by (purported) 22 Kt gold. Later on, it exploded the market with facts about rampant impurity across India. It introduced technology-backed challenge in a category completely governed by blind individual trust. Tanishq introduced innovations like Karatmeter
, the only non destructive means to check the purity of gold; machine made jewellery, which offers superior finish and value to the customer and handcrafted jewellery which is influenced by various jewellery traditions of India.
Tanishq has set up production and sourcing bases with thorough research of the jewellery crafts of India. The 135000 sq ft (12,541.9 m²). factory is equipped with the latest and most modern machinery and equipment. The factory complies with all labour and environmental standards, located at Hosur
, Tamil Nadu
. The brand brings together the work of karigars
, who specialize in different styles of making jewellery. Karigars, who continue to be an exploited lot with other jewellers, are paid fair remuneration and work under good working conditions in Tanishq.
The PEW business is Titan's latest retailing venture. Titan Eye +, the third major line of consumer business from Titan Industries Ltd, ventured into the eyewear segment in March 2007. The move was an initiative to re-define the industry and straddle the marketplace with exacting quality standards, unparalleled in India’s eyewear industry.
Titan Eye+ offers wide range of stylish and contemporary eyewear through 190 exclusive optical stores across the country. Benchmarked against the best in the world, Titan Eye+ will herald standardization Titan Eye +, in sync with Tata ‘s principles of quality and trust, offers international quality standards and practices coupled with various aspects such as transparency in pricing, style and contemporary design in the eyewear segment and new practices in the highly fragmented and undifferentiated Indian optical retail segment.
.
This program was conceived as an assessment center for front-line staff - by Aparna Ponnappa, inspired at that time by staff who expressed their desire to 'perform' and 'be recognized' for what they do. This program enabled the retail wing of Titan to empower staff to take charge of their own skill development and provided them with a healthy and fun environment to compete and showcase their own talent.
The contest leapfrogged into the digital era from the year 2006-07 with the introduction of IT in the capturing of survey data across all of its 200+ stores, that year also saw the introduction of the data gathered at the store level being used to profile the staff at various levels using a custom built web based software developed by I.GEN Labs.
TITAN company has good reputation in Indian stock market (NSE). Sonata reached the top 100 most trusted brands of India in a study - The Brand Trust Report
conducted by Trust Research Advisory. The same study has also ranked Titan as 10th Most Trusted Brand.
TIDCO
Tamil Nadu Industrial Development Corporation is a governmental agency in the state of Tamil Nadu, India. It is responsible for the development of industries in the state by formulating policies that help industry growth, and also by establishing Industrial Estates. It often partners with TANSIDCO...
(TIDCO). Its product portfolio includes watches, accessories and jewellery, in both contemporary and traditional designs. It exports watches to about 32 countries around the world with manufacturing facilities in Hosur
Hosur
Hosur is a town and a municipality in Krishnagiri district in the Indian state of Tamil Nadu.The name of the town is from Kannada language which means 'New settlement/town' . It is a taluk of Krishnagiri district. It is located about 40 kilometres south-east of Bangalore and 38 kilometres from...
, Dehradun
Dehradun
- Geography :The Dehradun district has various types of physical geography from Himalayan mountains to Plains. Raiwala is the lowest point at 315 meters above sea level, and the highest points are within the Tiuni hills, rising to 3700 m above sea level...
, Goa
Goa
Goa , a former Portuguese colony, is India's smallest state by area and the fourth smallest by population. Located in South West India in the region known as the Konkan, it is bounded by the state of Maharashtra to the north, and by Karnataka to the east and south, while the Arabian Sea forms its...
and manufactures precious jewellery under the Tanishq
Tanishq
Tanishq is a prominent jewellery brand of India. It pioneered the concept of branded jewellery and ornaments in India. It is a division of Titan Industries Limited, a company promoted by the Tata Group, one of India's largest conglomerates...
brand name, making it India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
's only national jewellery brand. It is a subsidiary of the Tata Group
Tata Group
Tata Group is an Indian multinational conglomerate company headquartered in Mumbai, Maharashtra, India. Tata Group is one of the largest companies in India by market capitalization and revenue. It has interests in communications and information technology, engineering, materials, services, energy,...
.
Watch division
Titan Watch division was started in 1987. At launch it was the third watch company in India after HMTHindustan Machine Tools
Hindustan Machine Tools was incorporated in 1953 by the Government of India as a machine tool manufacturing company.Over the years diversified into watches, tractors, printing machinery, metal forming presses, die casting & plastic processing machinery, CNC systems & bearings...
and Allwyn
Hyderabad Allwyn Limited
Hyderabad Allwyn Limited was established in January 1942 as Allwyn Metal Works. It was started as joint venture of lndustrial Development Trust of the Nizam's Hyderabad Government and M/s Alladin & Company...
. Titan formed a joint venture
Joint venture
A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...
with Timex, which lasted until 1998, and setup a strong distribution network across India. As of 2010, Titan watches account for a 60% share of the total Indian market and are also sold in about 40 countries through marketing subsidiaries based in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, Aden
Aden
Aden is a seaport city in Yemen, located by the eastern approach to the Red Sea , some 170 kilometres east of Bab-el-Mandeb. Its population is approximately 800,000. Aden's ancient, natural harbour lies in the crater of an extinct volcano which now forms a peninsula, joined to the mainland by a...
, Dubai
Dubai
Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...
and Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
. Titan watches are sold in India through retail chains controlled by Titan Industries.
Titan Industries has claimed to have manufactured the world's slimmest wrist watch - Titan Edge. Produced indigenously after four years of research and development, the Titan Edge has a total slimness of just 3.5 mm and a wafer thin movement of 1.15 mm. Apart from the Titan Edge, Titan also offers Steel, Regalia, Raga, Fastrack, Technology, Nebula, Bandhan, Sonata, Octane, special RHosur, Tamil Nadu. Fastrack is a popular brand among youth in India. Fastrack watches come in a variety of styles, shapes and colors.But there's no result rather than Titan Industries claiming it,since Swatch Skin is world's thinnest watch according to Guinness book of records.
On 4 March 2010, Titan Industries Announced the launch of its very first Titan flagship store is located at Opposite Shoppers Stop, Bandra Linking Road, Mumbai, India. Store is spread over a spacious 2500 sq ft (232.3 m²) and houses more than 1500 watches on display from Titan like Purple, Automatics, Orion, Raga, Edge, Nebula, and many more.
On November 16 2011, Titan Industries acquired swiss watch maker Favre-Leuba
Favre-Leuba
Favre-Leuba is a Swiss manufacturer of wristwatches based in Le Locle, Switzerland. It was one of the very first watchmaking companies in Switzerland.- History :...
for Euro 2 million.
HTSE Technology
In July 2011 Titan launched the HTSE (High Tech Self Energized) collection of watches which run on light. According to Titan these watches can be charged with as low as 200 lux of light which makes them chargeable with light even from a candle. In it's press release the company said that "HTSE draws its design inspiration from the most complex self-energising bodies built by mankind — space stations, satellites and spaceships. Targeted at the tech-savvy, young urban male, this ultra-modern assortment is truly an epitome of style and technology." These watches are at current available at select outlets in select cities throughout the world.Precision Engineering Division
Precision Engineering Division of Titan was started in 2002. It has become one of the leading manufacturers of Precision Parts for Automotive and AerospaceAerospace
Aerospace comprises the atmosphere of Earth and surrounding space. Typically the term is used to refer to the industry that researches, designs, manufactures, operates, and maintains vehicles moving through air and space...
Industries.
The Diverse Product range includes pointers, dashboard clusters like Fuel Gauge
Fuel gauge
A fuel gauge is an instrument used to indicate the level of fuel contained in a tank. Commonly used in cars, these may also be used for any tank including underground storage tanks.As used in cars, the gauge consists of two parts:...
, Temperature Gauge, Gear Shift Indicators, Clocks for Automobiles and any kind of Injection molded Plastic parts, Electromechanical Assemblies for automobiles, all kinds of pressed and turned parts for automobiles. The Tooling Sector of Precision Engineering Division manufactures all kinds of Press Tool, Molds, Jigs, Fixtures for various industries.
Titan Automation Solution, a part of Precision Engineering Division is a leading Automation Solution Provider for all kind of industries. They made significant contributions to add value during the product development stages of the low-cost water purifier, Tata swach
Tata swach
The Tata Swach water purifier is developed by Tata Chemicals, a part of the Tata group in India. The Swach was designed as a low cost purifier for Indian low-income groups, who lack access to safe drinking water...
, developed by Tata Chemicals
Tata Chemicals
Tata Chemicals Ltd is a Tata Group Company based in Mumbai. The company is one of the largest chemical companies in India with significant operations in India and Africa.-Plant locations:*Mithapur *Babrala *Nanded...
. The Automation Solution applied its precision engineering capabilities to supply automation solutions for the development of special assembly presses that enabled mass production of Tata swach
Tata swach
The Tata Swach water purifier is developed by Tata Chemicals, a part of the Tata group in India. The Swach was designed as a low cost purifier for Indian low-income groups, who lack access to safe drinking water...
.
Jewellery division
TanishqTanishq
Tanishq is a prominent jewellery brand of India. It pioneered the concept of branded jewellery and ornaments in India. It is a division of Titan Industries Limited, a company promoted by the Tata Group, one of India's largest conglomerates...
is currently the most prominent jewellery
Jewellery
Jewellery or jewelry is a form of personal adornment, such as brooches, rings, necklaces, earrings, and bracelets.With some exceptions, such as medical alert bracelets or military dog tags, jewellery normally differs from other items of personal adornment in that it has no other purpose than to...
brand of India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
, and it pioneered the concept of branded jewellery and ornaments in India. The name Tanishq has been formed by combining "Ta" (the first two letters of Tata) and "Nishk or Nishkh" (meaning gold coin or necklace in Sanskrit).
Tanishq is India's largest jewellery brand with a wide range of jewellery in 22Kt pure gold
Gold
Gold is a chemical element with the symbol Au and an atomic number of 79. Gold is a dense, soft, shiny, malleable and ductile metal. Pure gold has a bright yellow color and luster traditionally considered attractive, which it maintains without oxidizing in air or water. Chemically, gold is a...
studded with diamonds or coloured gems
Gemstone
A gemstone or gem is a piece of mineral, which, in cut and polished form, is used to make jewelry or other adornments...
. It is the fastest growing jewellery brand in India. Tanishq, established in 1995, challenged the established family jeweller and introduced new rules in precious jewellery; a category as old as civilization. Tanishq challenged the age-old jeweller's word with Tata's guaranteed purity. Tanishq's initial foray into the jewellery business was a failure though. Tanishq at first introduced 18 Kt gold jewellery advertising 18 Kt as the 'international standard.' This less pure gold was completely rejected by the market dominated by (purported) 22 Kt gold. Later on, it exploded the market with facts about rampant impurity across India. It introduced technology-backed challenge in a category completely governed by blind individual trust. Tanishq introduced innovations like Karatmeter
Karatmeter
The Karatmeter is a scientific device launched by India based TATA Group which uses X-rays to give an exact reading of the purity of gold. Due to its very high precision, X-ray analysis has been adopted by international agencies in India as part of the certification process used to hallmark gold...
, the only non destructive means to check the purity of gold; machine made jewellery, which offers superior finish and value to the customer and handcrafted jewellery which is influenced by various jewellery traditions of India.
Tanishq has set up production and sourcing bases with thorough research of the jewellery crafts of India. The 135000 sq ft (12,541.9 m²). factory is equipped with the latest and most modern machinery and equipment. The factory complies with all labour and environmental standards, located at Hosur
Hosur
Hosur is a town and a municipality in Krishnagiri district in the Indian state of Tamil Nadu.The name of the town is from Kannada language which means 'New settlement/town' . It is a taluk of Krishnagiri district. It is located about 40 kilometres south-east of Bangalore and 38 kilometres from...
, Tamil Nadu
Tamil Nadu
Tamil Nadu is one of the 28 states of India. Its capital and largest city is Chennai. Tamil Nadu lies in the southernmost part of the Indian Peninsula and is bordered by the union territory of Pondicherry, and the states of Kerala, Karnataka, and Andhra Pradesh...
. The brand brings together the work of karigars
Karigars
Karigars are expert craftsmen in India, skilled in making finished products out of raw materials. The term can be applied to specialists in the field of gold jewellery, weaving and other crafts. called as karumars in tamilnadu....
, who specialize in different styles of making jewellery. Karigars, who continue to be an exploited lot with other jewellers, are paid fair remuneration and work under good working conditions in Tanishq.
Titan Eye + :Prescription Eyewear Division (PEW)
-----------------------------------------------------------------------------------------------------------------------------------------------The PEW business is Titan's latest retailing venture. Titan Eye +, the third major line of consumer business from Titan Industries Ltd, ventured into the eyewear segment in March 2007. The move was an initiative to re-define the industry and straddle the marketplace with exacting quality standards, unparalleled in India’s eyewear industry.
Titan Eye+ offers wide range of stylish and contemporary eyewear through 190 exclusive optical stores across the country. Benchmarked against the best in the world, Titan Eye+ will herald standardization Titan Eye +, in sync with Tata ‘s principles of quality and trust, offers international quality standards and practices coupled with various aspects such as transparency in pricing, style and contemporary design in the eyewear segment and new practices in the highly fragmented and undifferentiated Indian optical retail segment.
.
Face of Titan
The Company also runs a one of a kind contest in the retail industry called the Face Of Titan (FOT) contest to identify the most talented Sales person, Manager & Service personnel Technician & Cashier. The contest recognizes the best based on a set of parameters that give a measure of the overall development of the individual in each of the categories mentioned above and is not solely on sales.This program was conceived as an assessment center for front-line staff - by Aparna Ponnappa, inspired at that time by staff who expressed their desire to 'perform' and 'be recognized' for what they do. This program enabled the retail wing of Titan to empower staff to take charge of their own skill development and provided them with a healthy and fun environment to compete and showcase their own talent.
The contest leapfrogged into the digital era from the year 2006-07 with the introduction of IT in the capturing of survey data across all of its 200+ stores, that year also saw the introduction of the data gathered at the store level being used to profile the staff at various levels using a custom built web based software developed by I.GEN Labs.
TITAN company has good reputation in Indian stock market (NSE). Sonata reached the top 100 most trusted brands of India in a study - The Brand Trust Report
The Brand Trust Report
The Brand Trust Report, India Study, 2011 is published by Trust Research Advisory . The book is a result of a syndicated primary research on Brand Trust that generated 10,00,000 data points and 16,000 unique brands from over 10,000 hours of fieldwork conducted in 9 cities TRA’s study partners in...
conducted by Trust Research Advisory. The same study has also ranked Titan as 10th Most Trusted Brand.