Taepyeongyang Corporation (hangul

Hangul

Hangul,Pronounced or ; Korean: 한글 Hangeul/Han'gŭl or 조선글 Chosŏn'gŭl/Joseongeul the Korean alphabet, is the native alphabet of the Korean language. It is a separate script from Hanja, the logographic Chinese characters which are also sometimes used to write Korean...

:태평양주식회사) is a chemical and cosmetics

Cosmetics

Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and...

 company. It is headquartered in Yongsan-gu

Yongsan-gu

Yongsan-gu is a district of Seoul, South Korea. Its name means "Dragon Hill", derived from the hanja characters for dragon and hill/mountain . It sits to the North of the Han River under the shadow of Seoul Tower. Geographically, it is located right in the center of Seoul. It is home to roughly...

 Seoul

Seoul

Seoul , officially the Seoul Special City, is the capital and largest metropolis of South Korea. A megacity with a population of over 10 million, it is the largest city proper in the OECD developed world...

, South Korea

South Korea

The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...

. Established in 1940, the company's cosmetic unit is called Amore Pacific. (hangul

Hangul

Hangul,Pronounced or ; Korean: 한글 Hangeul/Han'gŭl or 조선글 Chosŏn'gŭl/Joseongeul the Korean alphabet, is the native alphabet of the Korean language. It is a separate script from Hanja, the logographic Chinese characters which are also sometimes used to write Korean...

:아모레 퍼시픽)

Original brand

Amore Pacific is a leading cosmetic brand in South Korea and is popular in other Asian countries and beyond. Laneige (French for The Snow) appeared as a product line of Amore Pacific in 1993 and became available outside of Korea since 2003.
Taepyeongyang also markets products under the name of Etude (French for Study). Laneige Products are also available outside Asia

Asia

Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...

, in Europe

Europe

Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

, Asia Pacific, North America

North America

North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...

, and South America

South America

South America is a continent situated in the Western Hemisphere, mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere. The continent is also considered a subcontinent of the Americas. It is bordered on the west by the Pacific Ocean and on the north and east...

.

Cosmetics

• AMOREPACIFIC
• HERA
• Sulwhasoo
• LIRIKOS
• Hyosia
• Verite
• Laneige
• IOPE
• MAMONDE
• Haneul
• TeenClear
• Primera
• Lolita Lempicka
• Odyssey
• MIRAEPA
• INNISFREE
• ÉTUDE
• Espoir

Models

Models, past and present, used to sell Laneige:

• Song Hye-Kyo
• Jun Ji-Hyun
  Jun Ji-hyun
  Jun Ji-hyun also known as Gianna Jun, is a South Korean actress and model. She had her breakthrough role in 2001 as The Girl in the film My Sassy Girl which became the highest grossing Korean comedy of all time...
  
  
• Lee Na-Young
  Lee Na-young
  Lee Na-young is one of Korean film, TV and CF industry's most popular actresses. She first made a name for herself as the star in the dramatic mini-series Ruler of Your Own World....
  
  

Models, past and present, used to sell IOPE:

• Lee NaYoung
• Lee Youngae

Models, past and present, used to sell MAMONDE:

• Han Gain
• Lee Youngae
• Choi Siwon

Models, past and present, used to sell LaneigeHomme:

• Hyun Bin
  Hyun Bin
  Hyun Bin is a South Korean actor. He is best known for his lead roles in the dramas My Name is Kim Sam Soon in 2005, and Secret Garden in 2010.-Career:...
  
  
• Kim Ji-Hoon
• Jo In-Sung

Models, past and present, used to sell ETUDE:

• Lee Min Ho
  Lee Min Ho
  Lee Min Ho is a South Korean actor who is best known for his leading role in 2009 as 'Gu Jun Pyo', the leader of the group of students known as F4, in the South Korean television series Boys Over Flowers. He started his career in small drama roles in 2006, but he came to prominence with his acting...
  
  
• Park Shin Hye
• Jang Geun Suk
• Go A-ra
• Song Hye-Kyo
• Dara
  Sandara Park
  Park Sandara , better known as Dara , is a South Korean idol singer, actress, television host and model. She is best known as being a member and the Director of Communications of the Korean girl group 2NE1. However, she first gained major popularity on ABS-CBN's Star Circle Quest during her stay in...
  
   of 2NE1
  2NE1
  Both the song and the group became popular online: Fire topped Mnet's online chart and 2NE1 became a popular search term. The group was awarded three Cyworld Digital Music Awards; "Lollipop" and "Fire" both won "Song of the Month" and the group won "Rookie of the Month" for May 2009...
  
  

Models for Amore Pacific's INNISFREE

• Yoona of Girls' Generation
  Girls' Generation
  Girls' Generation is a nine-member South Korean electropop girl group formed by S.M. Entertainment in 2007. The nine members are: Taeyeon , Jessica, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona and Seohyun...
  
  
• Moon Geun Young
• Song Hye Gyo
• Nam Sang Mi

External links

Company homepage

• Taepyeongyang Corporation (Amore Pacific) Homepage (in Korean)
• Taepyeongyang Corporation (Amore Pacific) Homepage (in English)

Products homepages

• AMOREPACIFIC
• Sulwhasoo
• Laneige
• Lolita Lempicka
• INNISFREE