Propaganda of the Spanish–American War
Encyclopedia
The Spanish-American War
Spanish-American War
The Spanish–American War was a conflict in 1898 between Spain and the United States, effectively the result of American intervention in the ongoing Cuban War of Independence...

 (April–August 1898) is considered to be both a turning point in the history of propaganda and the beginning of the practice of yellow journalism
Yellow journalism
Yellow journalism or the yellow press is a type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers. Techniques may include exaggerations of news events, scandal-mongering, or sensationalism...

.

It was the first conflict in which military action was precipitated by media involvement. The war grew out of U.S. interest in a fight for revolution between the Spanish military and citizens of their Cuba
Cuba
The Republic of Cuba is an island nation in the Caribbean. The nation of Cuba consists of the main island of Cuba, the Isla de la Juventud, and several archipelagos. Havana is the largest city in Cuba and the country's capital. Santiago de Cuba is the second largest city...

n colony. American newspapers fanned the flames of interest in the war by fabricating atrocities which justified intervention in a number of Spanish colonies worldwide.

Several forces within the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 were pushing for a war with Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...

. Their tactics were wide-ranging and their goal was to engage the opinion of the American people in any way possible. Men such as William Randolph Hearst
William Randolph Hearst
William Randolph Hearst was an American business magnate and leading newspaper publisher. Hearst entered the publishing business in 1887, after taking control of The San Francisco Examiner from his father...

, the owner of The New York Journal was involved in a circulation war with Joseph Pulitzer
Joseph Pulitzer
Joseph Pulitzer April 10, 1847 – October 29, 1911), born Politzer József, was a Hungarian-American newspaper publisher of the St. Louis Post Dispatch and the New York World. Pulitzer introduced the techniques of "new journalism" to the newspapers he acquired in the 1880s and became a leading...

 of the New York World
New York World
The New York World was a newspaper published in New York City from 1860 until 1931. The paper played a major role in the history of American newspapers...

and saw the conflict as a way to sell papers. Many newspapers ran articles of a sensationalist nature and sent correspondents to Cuba to cover the war. Correspondents had to evade Spanish Authorities; usually they were unable to get reliable news and relied heavily on informants for their stories. Many stories were derived from second or third hand accounts and were either elaborated, misrepresented or completely fabricated by journalists to enhance their dramatic effect. Theodore Roosevelt
Theodore Roosevelt
Theodore "Teddy" Roosevelt was the 26th President of the United States . He is noted for his exuberant personality, range of interests and achievements, and his leadership of the Progressive Movement, as well as his "cowboy" persona and robust masculinity...

, who was the Assistant Secretary of the Navy at this time, wanted to use the conflict both to help heal the wounds still fresh from the American Civil War
American Civil War
The American Civil War was a civil war fought in the United States of America. In response to the election of Abraham Lincoln as President of the United States, 11 southern slave states declared their secession from the United States and formed the Confederate States of America ; the other 25...

, and to increase the strength of the US Navy, while simultaneously establishing America as a presence on the world stage. Roosevelt put pressure on the United States Congress
United States Congress
The United States Congress is the bicameral legislature of the federal government of the United States, consisting of the Senate and the House of Representatives. The Congress meets in the United States Capitol in Washington, D.C....

 to come to the aid of the Cuban people. He emphasized Cuban weakness and femininity to justify America's military intervention.

Background

The United States had long been interested in acquiring Cuba from the declining Spanish Empire
Spanish Empire
The Spanish Empire comprised territories and colonies administered directly by Spain in Europe, in America, Africa, Asia and Oceania. It originated during the Age of Exploration and was therefore one of the first global empires. At the time of Habsburgs, Spain reached the peak of its world power....

. Prompted by John L. O'Sullivan
John L. O'Sullivan
John Louis O'Sullivan was an American columnist and editor who used the term "Manifest Destiny" in 1845 to promote the annexation of Texas and the Oregon Country to the United States. O'Sullivan was an influential political writer and advocate for the Democratic Party at that time, but he faded...

, President Polk offered to buy Cuba from Spain for $100 million in 1848, but Spain declined to sell the island. O'Sullivan continued to raise money for filibustering expeditions on his own, eventually landing him in legal trouble.

Filibustering continued to be a major concern for presidents after Polk. Whigs presidents Zachary Taylor
Zachary Taylor
Zachary Taylor was the 12th President of the United States and an American military leader. Initially uninterested in politics, Taylor nonetheless ran as a Whig in the 1848 presidential election, defeating Lewis Cass...

 and Millard Fillmore
Millard Fillmore
Millard Fillmore was the 13th President of the United States and the last member of the Whig Party to hold the office of president...

 tried to suppress the expeditions. When the Democrats recaptured the White House in 1852 with the election of Franklin Pierce
Franklin Pierce
Franklin Pierce was the 14th President of the United States and is the only President from New Hampshire. Pierce was a Democrat and a "doughface" who served in the U.S. House of Representatives and the Senate. Pierce took part in the Mexican-American War and became a brigadier general in the Army...

, a filibustering effort by John A. Quitman
John A. Quitman
John Anthony Quitman was an American politician and soldier. He served as Governor of Mississippi from 1835 to 1836 as a Whig and again from 1850 to 1851 as a Democrat and one of the leading Fire-Eaters.-Early life:John A. Quitman studied Classics at Hartwick Seminary, graduating in 1816...

 to acquire Cuba received the tentative support of the president. Pierce backed off, however, and instead renewed the offer to buy the island, this time for $130 million. When the public learned of the Ostend Manifesto
Ostend Manifesto
The Ostend Manifesto was a document written in 1854 that described the rationale for the United States to purchase Cuba from Spain and implied the U.S. should declare war if Spain refused. Cuba's annexation had long been a goal of U.S. expansionists, particularly as the U.S. set its sights...

 in 1854, which argued that the United States could seize Cuba by force if Spain refused to sell, this effectively killed the effort to acquire the island. The public now linked expansion with slavery; if Manifest Destiny had once enjoyed widespread popular approval, this was no longer true.

The outbreak of the American Civil War in 1860 put a temporary end to the expansionist attempts, but as the Civil War faded into history, the term Manifest Destiny experienced a brief revival. In the 1892 U.S. presidential election, the Republican Party platform proclaimed: "We reaffirm our approval of the Monroe doctrine
Monroe Doctrine
The Monroe Doctrine is a policy of the United States introduced on December 2, 1823. It stated that further efforts by European nations to colonize land or interfere with states in North or South America would be viewed as acts of aggression requiring U.S. intervention...

 and believe in the achievement of the manifest destiny of the Republic in its broadest sense." After the Republicans recaptured the White House in 1896 and for for the next 16 years they held on to it, Manifest Destiny was cited to promote overseas expansion.

The situation prior to the Spanish-American war was particularly tense. Several members of the media, such as William Randolph Hearst
William Randolph Hearst
William Randolph Hearst was an American business magnate and leading newspaper publisher. Hearst entered the publishing business in 1887, after taking control of The San Francisco Examiner from his father...

, and of the military were calling for intervention by the United States to help the revolutionaries in Cuba. American opinion was overwhelmingly swayed and hostility towards Spain began to build. American newspapers ran stories of a sensationalist nature depicting fabricated atrocities committed by the Spanish. These stories often reflected on how thousands of Cubans had been displaced to the country side in concentration camps. Many stories used depictions of gruesome murders, rapes, and slaughter. During this time there was a riot in Havana
Havana
Havana is the capital city, province, major port, and leading commercial centre of Cuba. The city proper has a population of 2.1 million inhabitants, and it spans a total of — making it the largest city in the Caribbean region, and the most populous...

 by those sympathetic to the Spanish. The printing presses of newspapers that had criticized the actions of the Spanish Army were destroyed.

Propaganda and the media

Before the sinking of the USS Maine, one American media correspondent stationed in Cuba was quoted as saying that the American people were being greatly deceived by reporters sent to cover the revolution. According to him an overwhelming majority of the stories were obtained through third hand information often relayed by their Cuban interpreters and informants. These people were often sympathetic to the revolution and would distort the facts to shed a positive light on the revolution. Routinely small skirmishes would become large battles. Cuban oppression was depicted through inhumane treatment, torture, rape, and mass pillaging by the Spanish forces. These stories revealed heaps of dead men, women, and children left on the side of the road. Correspondents rarely bothered to confirm facts; they simply passed the stories on to their editors in the states, where they would be put into publication after further editing and misrepresentation. This type of journalism became known as yellow journalism
Yellow journalism
Yellow journalism or the yellow press is a type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers. Techniques may include exaggerations of news events, scandal-mongering, or sensationalism...

. Yellow journalism swept the nation and its propaganda helped to precipitate military action by the United States. The United States sent troops to Cuba as well as several other Spanish colonies throughout the world.

Hearst and Pulitzer

The two newspaper owners credited with developing the journalistic style of yellow journalism
Yellow journalism
Yellow journalism or the yellow press is a type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers. Techniques may include exaggerations of news events, scandal-mongering, or sensationalism...

 were William Randolph Hearst
William Randolph Hearst
William Randolph Hearst was an American business magnate and leading newspaper publisher. Hearst entered the publishing business in 1887, after taking control of The San Francisco Examiner from his father...

 and Joseph Pulitzer
Joseph Pulitzer
Joseph Pulitzer April 10, 1847 – October 29, 1911), born Politzer József, was a Hungarian-American newspaper publisher of the St. Louis Post Dispatch and the New York World. Pulitzer introduced the techniques of "new journalism" to the newspapers he acquired in the 1880s and became a leading...

. These two were fighting a circulation battle in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

. Pulitzer owned the New York World
New York World
The New York World was a newspaper published in New York City from 1860 until 1931. The paper played a major role in the history of American newspapers...

, and Hearst the New York Journal. Through their disregard for responsible journalism, the two men are commonly credited with leading America into the Spanish-American War
Spanish-American War
The Spanish–American War was a conflict in 1898 between Spain and the United States, effectively the result of American intervention in the ongoing Cuban War of Independence...

. Their stories swayed US public opinion to believe that the Cuban people were being unjustly persecuted by the Spanish, and that the only way for them to gain their independence was through American intervention. Hearst and Pulitzer made their stories credible by self assertion and providing false names, dates, and locations of skirmishes and atrocities committed by the Spanish. Papers also claimed that their facts could be substantiated by the government.

While Hearst and Pultizer's influence was significant among the upper classes and government officials, there were many midwestern newspapers who denounced their use of sensational yellow journalism. Victor Lawson
Victor Lawson
Victor Fremont Lawson was an American newspaper publisher. Born in Chicago to Norwegian immigrants, he headed the Chicago Daily News from 1876 to 1925....

, owner of both the Chicago Record and Chicago Daily News, had garnered a large middle class readership and was concerned with reporting only the facts surrounding the growing conflict between the United States and Spain. An office was set up by Lawson in nearby Key West in order to keep a close eye on the Cuban conflict. However, the focus of midwestern newspapers on particular facts served in the end as another cause of the war. Since the events occurring in Cuba were not always credible many midwestern newspaper owners shifted their content towards domestic issues, namely the effect of Cuba on the American economy. American interests in the trade with Cuba were significant, and through the papers' coverage of these matters, much of the readership in the midwest soon came to believe that protecting these interests was necessary for economic stability. The most obvious means of preserving these interests was through war with Spain.

Concerned that their goals were being undermined by Lawson and other midwest newspapers, Hearst and Pulitzer were looking for any story which could expand their middle class audience. Two well-timed incidents served to support these interests. The first was the Olivette incident, where a young and innocent-looking woman named Clamencia Arango was taken into custody aboard the New York bound ship Olivette by Spanish officials, under suspicion of delivering letters to rebel leaders stationed in the city. She was taken into a private room and searched. A passenger and reporter working for Hearst named Richard Harding Davis reported the incident, but was later appalled by the sensational claims which accused Spanish officials of sexual harassment. The headlines were as follows: "Does our flag shield women?", "Indignities Practiced by Spanish Officials On Board American Vessels" and "Refined Young Women Stripped and Searched by Brutal Spaniards While Under Our Flag on the Ollivette". Initially Hearst even succeeded in garnering support among American women, but he soon found himself in trouble when Arango clarified the accounts. Although he never published an apology, he was forced to print a letter in which he explained that his article had not meant to say that male policemen had searched the women and that, in fact, the search had been conducted quite properly by a police matron with no men present.

Fortunately for Hearst, a second incident soon followed. It involved a Cuban dentist named Ricardo Ruiz who had fled to the United States during the Cuban Ten Year War and had become a U.S. citizen. Ruiz voluntarily returned to Cuba after the conflict, married, and had children. He was soon imprisoned under suspicion of associating with rebels, and died in prison. Hearst published a headline the next day that read 'American Slain in Spanish Jail'. Ruiz' story had a significant impact on adding tension between the United States and Spain among the middle classes, who related to him even though Ruiz was a proud Cuban. Although these incidents fueled American animosity toward Spain, they were insufficient to directly cause a war. It would be the sensationalizing of the sinking of the USS Maine that would accomplish this task.

When Johnny Comes Marching Home in audio

When Johnny Comes Marching Home was an adapted version of the popular United States military song, recorded during the Spanish–American War by Emile Berliner, inventor of the first lateral disc audio record, one year after he received the patent on the device.

The original version of the song, first published in 1863, expressed people's longing for the return of their dear ones fighting in the American Civil War
American Civil War
The American Civil War was a civil war fought in the United States of America. In response to the election of Abraham Lincoln as President of the United States, 11 southern slave states declared their secession from the United States and formed the Confederate States of America ; the other 25...

.

The sinking of the USS Maine

Frederic Remington, an artist hired by Hearst to provide illustrations to accompany a series of articles on the Cuban Revolution, soon became bored with seemingly peaceful Cuba and wired Hearst on January 1897:

"Everything is quiet. There is no trouble. There will be no war. I wish to return."
To which Hearst's reply was:
"Please remain. You furnish the pictures and I'll furnish the war."

In the days following the sinking of the USS Maine
USS Maine
Four ships of the United States Navy have borne the name USS Maine, named for the 23rd state.*The first , was a second-class pre-dreadnought battleship whose sinking by an explosion, either internal or by a mine, on February 15, 1898 at 9:40 p.m...

, Hearst ran a story with the heading "The War Ship Maine was Split in Two by an Enemy's Secret Infernal Machine". The story told how the Spanish had planted a torpedo beneath the USS Maine and detonated it from shore. Hearst soon followed this article with one containing diagrams and blueprints of the secret torpedoes used by Spain. This Article was so convincing that even Captain Sigsbee of the USS Maine, who put in an official statement that judgment and opinion should be suspended until further report, now believed the Spanish were responsible for sinking his ship.

Many stories like the one published by Hearst were printed across the country blaming the Spanish military for the destruction of the USS Maine. These stories struck a chord with the American people stirring public opinion up into a divided frenzy, with a large group of Americans wanting to attack and another wanting to wait for confirmation. The Americans that wanted to attack wanted to remove Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...

 from power in many of their colonies close to the U.S. Those easily persuaded by the Yellow Journalism eventually prevailed, and American troops were sent to Cuba.

Theodore Roosevelt and the war

Theodore Roosevelt was the assistant secretary of the Navy during the time leading up to the Spanish-American War
Spanish-American War
The Spanish–American War was a conflict in 1898 between Spain and the United States, effectively the result of American intervention in the ongoing Cuban War of Independence...

. He was looking for a war, not particularly caring who it was against, since he felt it would be good for the nation. Roosevelt thought a war would help re-unite the North and the South as the American Civil War
American Civil War
The American Civil War was a civil war fought in the United States of America. In response to the election of Abraham Lincoln as President of the United States, 11 southern slave states declared their secession from the United States and formed the Confederate States of America ; the other 25...

 was still fresh in people's minds. Roosevelt saw the revolution going on in Cuba as a perfect opportunity for this.

Staying with this opportunistic view he also wanted to use this conflict to increase the size and strength of the U.S. military. Roosevelt felt that this increase in military strength and a demonstration of its power would greatly increase the United States' presence on the world stage. Also Roosevelt was looking to give the country a foreign policy, something which it had been lacking.

Roosevelt also saw this as an opening to increase his political power by demonstrating his abilities in battle. Once the war began, Roosevelt petitioned for the position of Lieutenant Colonel of a regiment of volunteer cavalry, which soon came to be known as the Rough Riders
Rough Riders
The Rough Riders is the name bestowed on the 1st United States Volunteer Cavalry, one of three such regiments raised in 1898 for the Spanish-American War and the only one of the three to see action. The United States Army was weakened and left with little manpower after the American Civil War...

. The media reporting depicted Roosevelt as a national hero and helped pave his road to the White House. However the action that received the most attention was his charge on San Juan Hill
Battle of San Juan Hill
The Battle of San Juan Hill , also known as the battle for the San Juan Heights, was a decisive battle of the Spanish-American War. The San Juan heights was a north-south running elevation about two kilometers east of Santiago de Cuba. The names San Juan Hill and Kettle Hill were names given by the...

. The media depicted Roosevelt as leading a heroic charge to take the hill that was held by a large Spanish force. In reality Roosevelt and his Rough Riders showed up after most of the work had already been done by two African American regiments that suffered heavy casualties. Propagandist writing such as this took place throughout the war; for Roosevelt this meant that often his accomplishments were misrepresented.

Further reading

  • Cule, Nicholas J., Culbert, David., Welch, David. Propaganda and Mass Persuasion: A Historical Encyclopedia. 1500 to the Present. Oxford: ABC CLIO, 2003.
  • Hoopes, Roy. "The Forty-Year run." American Heritage43.7 (1992): 46. Accessed 30, October 2007 from EBSCO Database.
  • Millis, Walter. The Martial Spirit. Cambridge: The Riverside Press, 1931.
  • Sumpter, Randall S.. "Censorship Liberally Administered: Press, U.S. Military Relations in the Spanish-American War." Comm. L. & Pol'y 4 (1999): 463-481. Accessed 30, October 2007 from EBSCO database.
  • Wilkerson, Marcus M. Public Opinion and The Spanish-American War: A study in war propaganda. Baton Rouge: Louisiana State University Press, 1932.
  • Wisan, Joseph E. The Cuban Crisis as Reflected in the New York Press. New York: Octagon Books, Inc., 1965.
  • David R. Spencer. The Yellow Journalism USA: Northwestern UP, 2007
  • George W. Auxier. Middle Western Newspapers and the Spanish American War. New York: OAH, 1940.


External links

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