Lowe Lintas
Encyclopedia
Lowe Lintas is one of India
's best known communication groups. The company is a wholly owned subsidiary of the Interpublic Group (IPG), and is part of the Lowe Worldwide
network. Headquartered out of London, Lowe Worldwide has over 100 offices in 82 countries.
Lowe Lintas offers integrated communication solution
s across the group - advertising
, digital
, public relations
, strategic design
, rural marketing, healthcare communications and film production.
Lowe Lintas employs over 650 people across eight divisions and nine cities all over India.
International Advertising), which itself was established in 1899, later a part of Unilever
. In 2000, the company changed its name to Lowe Lintas following the global merger of the IPG networks, Ammirati Puris Lintas and the Lowe Group in November 1999. Lowe Lintas India was then helmed by Prem Mehta, with Executive Creative Directors R. Balakrishnan (Balki) and K. m. Sridhar leading the creative function. At the time, with billings of over $12 billion, Lowe Lintas was ranked as the fourth-largest global agency group worldwide, with offices in 80 countries, while Lowe Lintas & Partners was the second-largest advertising agency in India,, with a turnover of Rs. 750 crore
s. In 2007, Lintas India sold the 51% stake it owned in Lowe Lintas to its international partner, the Interpublic Group (IPG). Since then, the agency has been a part of the Lowe Worldwide
network, which in turn is held by the Interpublic Group.
Lowe Lintas has produced India's first television commercial, and also introduced the discipline of Channel Planning to India. It has given India some of its most famous advertising talent, including Shyam Benegal
, Gerson da Cunha
, Rama Bijapurkar, Gautam Rajadhyaksha, Alyque Padamsee
and Sumantra Ghoshal
.
LinOpinion offers services like media intelligence, media relations, crisis management, corporate training, event management and social media management.
dCell offers services like consumer branding, corporate branding, environmental branding, digital branding, communication branding, retail branding and brand documentation.
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
's best known communication groups. The company is a wholly owned subsidiary of the Interpublic Group (IPG), and is part of the Lowe Worldwide
Lowe Worldwide
Lowe and Partners is an international advertising agency headquartered in London. The Agency is a unit of the Interpublic Group, one of the world's largest advertising agency holding companies...
network. Headquartered out of London, Lowe Worldwide has over 100 offices in 82 countries.
Lowe Lintas offers integrated communication solution
Solution
In chemistry, a solution is a homogeneous mixture composed of only one phase. In such a mixture, a solute is dissolved in another substance, known as a solvent. The solvent does the dissolving.- Types of solutions :...
s across the group - advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
, digital
Digital marketing
Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. Digital marketing extends beyond Internet Marketing to include channels that do not require the use of the Internet...
, public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
, strategic design
Strategic design
Strategic design is the application of future-orientated design principles in order to increase an organization’s innovative and competitive qualities....
, rural marketing, healthcare communications and film production.
Lowe Lintas employs over 650 people across eight divisions and nine cities all over India.
History
Lowe Lintas began in 1939 as Lintas, India, the Indian division of Lintas (acronym for LeverLever Brothers
Lever Brothers was a British manufacturer founded in 1885 by William Hesketh Lever and his brother, James Darcy Lever . The brothers had invested in and promoted a new soap making process invented by chemist William Hough Watson, it was a huge success...
International Advertising), which itself was established in 1899, later a part of Unilever
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....
. In 2000, the company changed its name to Lowe Lintas following the global merger of the IPG networks, Ammirati Puris Lintas and the Lowe Group in November 1999. Lowe Lintas India was then helmed by Prem Mehta, with Executive Creative Directors R. Balakrishnan (Balki) and K. m. Sridhar leading the creative function. At the time, with billings of over $12 billion, Lowe Lintas was ranked as the fourth-largest global agency group worldwide, with offices in 80 countries, while Lowe Lintas & Partners was the second-largest advertising agency in India,, with a turnover of Rs. 750 crore
Crore
A crore is a unit in the Indian number system equal to ten million , or 100 lakhs. It is widely used in India, Bangladesh, Nepal, and Pakistan....
s. In 2007, Lintas India sold the 51% stake it owned in Lowe Lintas to its international partner, the Interpublic Group (IPG). Since then, the agency has been a part of the Lowe Worldwide
Lowe Worldwide
Lowe and Partners is an international advertising agency headquartered in London. The Agency is a unit of the Interpublic Group, one of the world's largest advertising agency holding companies...
network, which in turn is held by the Interpublic Group.
Lowe Lintas has produced India's first television commercial, and also introduced the discipline of Channel Planning to India. It has given India some of its most famous advertising talent, including Shyam Benegal
Shyam Benegal
Shyam Benegal is a prolific Indian director and screenwriter. With his first four feature films Ankur , Nishant Manthan and Bhumika he created a new genre, which has now come to be called the "middle cinema" in India although he himself has expressed dislike in the term preferring his work to...
, Gerson da Cunha
Gerson da Cunha
Gerson da Cunha is an Indian stage and film actor, social worker, and author. Former advertising man, he has acted in numerous plays and movies such as Electric Moon , Cotton Mary , Asoka , Water , among others.-Career:...
, Rama Bijapurkar, Gautam Rajadhyaksha, Alyque Padamsee
Alyque Padamsee
Alyque Padamsee is an Indian theater personality and ad film maker. He is probably best known in the English-speaking world for playing Muhammad Ali Jinnah in the film Gandhi...
and Sumantra Ghoshal
Sumantra Ghoshal
Sumantra Ghoshal was an academic and management guru. He was the founding Dean of the Indian School of Business in Hyderabad, which is jointly sponsored by the Kellogg School at Northwestern University and the London Business School....
.
Key people
- R. Balakrishnan (Balki)R. BalkiR. Balakrishnan, better known as R. Balki, is Chairman and Chief Creative Officer of the advertising agency Lowe Lintas , an ad filmmaker and Hindi film director. He is best known for Cheeni Kum and Paa .-Career:...
, Chairman & Chief Creative Officer - Joseph George, Chief Executive Officer
- Fali Vakeel, Chief Operating Officer
- Shahrook Munsiff, Finance Director
- Amer Jaleel, National Creative Director
- Arun Iyer, National Creative Director
- Madhu Noorani, Chief Creative Planner
- Sabyasachi Mishra, Chief Growth Officer
- Pravin Savant, Chief Technology Officer
Lowe Lintas
Lowe Lintas is the mainline advertising arm of the group. The agency has helped build some of India's largest brands, and claims that a majority of its clients have been with it for over ten years.LinOpinion
LinOpinion is the public relations wing of the group. It is the exclusive Indian affiliate of Golin Harris, a public relations consultancy within the Interpublic Group network.LinOpinion offers services like media intelligence, media relations, crisis management, corporate training, event management and social media management.
Linteractive
Linteractive is the full-service digital communication wing of Lowe Lintas. It offers services like website development, social media marketing, viral marketing, online media marketing, interactive CD-ROMs, digital outdoor, mobile marketing, online reputation management and technology solutions.dCell
dCell is the strategic design consultancy of Lowe Lintas. It was the first agency in-house design specialist in India.dCell offers services like consumer branding, corporate branding, environmental branding, digital branding, communication branding, retail branding and brand documentation.
Lintas Productions
Lintas Productions is the newly opened film production and entertainment marketing wing of Lowe Lintas. It offers integrated entertainment solutions including movie strategic planning and marketing, movie production, television content and production, celebrity endorsement, talent management and branded entertainment.LinHealth
LinHealth is the healthcare solutions division of Lowe Lintas. Some of its offerings include pre-launch market preparation, managed entry programmes, new product launches, brand refreshes, compliance and concordance and integrated healthcare campaigns.Client List
The Lowe Lintas group services a wide variety of clients across various categories. Some of these clients include:- Hindustan Unilever - Surf Excel, Wheel, Fair & Lovely, Pureit, Axe, Lifebuoy, CloseUp, Pepsodent, Vim, Clear, Hamam, Breeze, Sure, Cif and Kwality Walls
- IdeaIdea cellularIdea Cellular, usually referred to as Idea, is an Indian wireless telecom company based in Mumbai, India. Idea is the 3rd largest mobile services operator in India, in revenue terms, and recorded of over 98.4 million customers as of August 2011....
- Tata TeaTata TeaTata Tea Limited, also known as Tata-Tetley, is the world's second largest manufacturer and distributor of tea. Owned by India's Tata Group, the Tata Tea Limited markets tea under the major brands Tata Tea, Tetley, Good Earth Teas and JEMČA...
- McDonalds
- Croma
- ICICI PrudentialICICI PrudentialICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, one of the foremost financial services companies of India and Prudential plc, one of the leading international financial services group headquartered in the United Kingdom...
- Maruti Suzuki
- Bajaj AutoBajaj AutoBajaj Auto is a major Indian vehicle manufacturer started by Jamnalal Bajaj from Rajasthan in the 1930s. It is based in Pune, Maharashtra, with plants in Chakan , Waluj and Pantnagar in Uttaranchal. The oldest plant at Akurdi now houses the R&D centre Ahead...
- Titan IndustriesTitan IndustriesTitan Industries is the world's fifth largest wrist watch manufacturer and India's leading producer of watches under the Titan, Fastrack, Sonata, Nebula, RAGA, Regalia, Octane & Xylys brand names. It is a joint venture between the Tata Group, and the Tamil Nadu Industrial Development Corporation...
- TanishqTanishqTanishq is a prominent jewellery brand of India. It pioneered the concept of branded jewellery and ornaments in India. It is a division of Titan Industries Limited, a company promoted by the Tata Group, one of India's largest conglomerates...
, Fastrack - Axis BankAxis BankAxis Bank Limited, formerly UTI Bank, is a financial services firm that had begun operations in 1994, after the Government of India allowed new private banks to be established...
- NestleNestléNestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
- DaburDaburDabur derived from Daktar Burman) is India's largest Ayurvedic medicine manufacturer. Dabur's Ayurvedic Specialities Division has over 260 medicines for treating a range of ailments and body conditions-from common cold to chronic paralysis.-Sustainable Development Society:Sustainable Development...
- MRFMRFMRF is an acronym which may refer to:Organizations* Medical Response Force* Movement for Rights and Freedoms, a Bulgarian political party* Mobile Riverine Force * Morgellons Research Foundation...
- Britannia Industries
- Hindustan TimesHindustan TimesHindustan Times is an Indian English-language daily newspaper founded in 1924 with roots in the Indian independence movement of the period ....
- ET Now
- BBC World News
- Havells
- Berger Paints
- Camlin
- The Hindu
- GodrejGodrej Industries LtdGodrej Industries is one of the India's leading manufacturer of oleochemicals and makes more than a hundred chemicals for use in over two dozen industries. It also manufactures edible oils, vanaspati and bakery fats. Besides, it operates real estate. With global reach spreading across 40 countries...
- Saint-GobainSaint-GobainSaint-Gobain S.A. is a French multinational corporation, founded in 1665 in Paris and headquartered on the outskirts of Paris at La Défense and in Courbevoie. Originally a mirror manufacturer, it now also produces a variety of construction and high-performance materials.The company has its head...
- TildaTilda (food manufacturer)Tilda is the brand name used since 1970 for a rice and related food products company now headquartered in Rainham, England and with offices in Dubai, and Delhi .Its basmati rice is the top-selling rice in the United Kingdom...
- UTI Mutual Fund
- Future GroupFuture GroupFuture Group is an Indian privately-held corporation that runs chains of large discount department stores and warehouse stores.-Businesses:Future Group has a number of businesses across the retail, financial and service industries. -Clark:...
- Ginger Hotels
Recent Notable Campaigns
- Tata Tea - Jaago Re
- Idea - What an Idea!
- Bajaj Auto - Hamaara Bajaj
- Surf Excel - Daag Achhe Hain
- ICICI Prudential - Jeetey Raho
- Lifebuoy - Koi Darr Nahin
External links
- Lowe Lintas, Official website
- Lowe Partners at Interpublic Group website