Strategic design
Encyclopedia
Strategic design is the application of future-orientated design
principles in order to increase an organization
’s innovative and competitive qualities.
Its foundations lie in the analysis of external and internal trends and data, which enables design decisions to be made on the basis of facts rather than aesthetics or intuition. As such it is regarded as an effective way to bridge innovation, research, management and design.
The discipline is mostly practiced by design agencies or by internal development departments. Businesses are the main consumers of strategic design, but the public, political and not-for-profit sectors are also making increasing use of the discipline.
Its applications are varied, yet often aim to strengthen one of the following: product brand
ing, product development, corporate identity
, corporate branding and service delivery.
Strategic design has become increasingly crucial in recent years, as businesses and organisations compete for a share of today’s global and fast-paced marketplace.
“To survive in today’s rapidly changing world, products and services must not only anticipate change, but drive it. Businesses that don’t will lose market share to those that do. There have been many examples of strategic design breakthroughs over the years and in an increasingly competitive global market with rapid product cycles, strategic design is becoming more important.”
Today's business environment calls for a leader who not only has sound analytical and business skills but is also able to think intuitively and look for creative solutions to business problems.
Institutes Offering Strategic Design Management courses in India
MIT Institute of Design, Pune http://www.mitid.edu.in/admissions_Strategic_Design_For_Business.html Strategic Design For Business Program at MIT ID]
NID , Ahmedabad http://www.nid.edu/index.php?option=com_content&view=article&id=188&Itemid=242
Globally and nationally there are a plethora of management programs that have created an army of learners who are strongly left brain oriented but tend to be undeveloped in the right brain hemisphere which works on synthesising information through intuitive thinking. The increasingly globalised business world needs leaders who are able to view the workplace holistically and develop an ability to ‘connect the dots’ in an effective and coherent manner. The current thinking in the management pedagogy has produced straight-jacketed managers who miss the view of the larger picture leading to leadership rigidity and absence of strategic thinking; hence stifling creativity; the foundation for the continued success and growth of business.
The concept of design and design thinking has seen an upward surge in India due to the resurgent growth of design and a demand for students and professionals who can apply design thinking for both career development and exploring entrepreneurial opportunities. In a recent quote by R.Gopalkrishnan, (E.D.) at Tata Sons has said that ‘Future leaders are likely to use creativity more than analysis as a tool to shape their companies and manager their resources’.
The aim of Strategic Design is to encourage learners who are interested and passionate about ‘design thinking’ and would like to develop themselves as ‘Design Visionaries’ and align their learning with the strategic goals of the organization. The learners in Strategic Design will have a unique opportunity to develop this thinking through a cross – discipline program by interacting with academicians and industry professionals and will be introduced to the elements of design and management for strategic thinking.
Design
Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...
principles in order to increase an organization
Organization
An organization is a social group which distributes tasks for a collective goal. The word itself is derived from the Greek word organon, itself derived from the better-known word ergon - as we know `organ` - and it means a compartment for a particular job.There are a variety of legal types of...
’s innovative and competitive qualities.
Its foundations lie in the analysis of external and internal trends and data, which enables design decisions to be made on the basis of facts rather than aesthetics or intuition. As such it is regarded as an effective way to bridge innovation, research, management and design.
The discipline is mostly practiced by design agencies or by internal development departments. Businesses are the main consumers of strategic design, but the public, political and not-for-profit sectors are also making increasing use of the discipline.
Its applications are varied, yet often aim to strengthen one of the following: product brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
ing, product development, corporate identity
Corporate identity
In Corporate Communications, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives...
, corporate branding and service delivery.
Strategic design has become increasingly crucial in recent years, as businesses and organisations compete for a share of today’s global and fast-paced marketplace.
“To survive in today’s rapidly changing world, products and services must not only anticipate change, but drive it. Businesses that don’t will lose market share to those that do. There have been many examples of strategic design breakthroughs over the years and in an increasingly competitive global market with rapid product cycles, strategic design is becoming more important.”
Today's business environment calls for a leader who not only has sound analytical and business skills but is also able to think intuitively and look for creative solutions to business problems.
Institutes Offering Strategic Design Management courses in India
MIT Institute of Design, Pune http://www.mitid.edu.in/admissions_Strategic_Design_For_Business.html Strategic Design For Business Program at MIT ID]
NID , Ahmedabad http://www.nid.edu/index.php?option=com_content&view=article&id=188&Itemid=242
Globally and nationally there are a plethora of management programs that have created an army of learners who are strongly left brain oriented but tend to be undeveloped in the right brain hemisphere which works on synthesising information through intuitive thinking. The increasingly globalised business world needs leaders who are able to view the workplace holistically and develop an ability to ‘connect the dots’ in an effective and coherent manner. The current thinking in the management pedagogy has produced straight-jacketed managers who miss the view of the larger picture leading to leadership rigidity and absence of strategic thinking; hence stifling creativity; the foundation for the continued success and growth of business.
The concept of design and design thinking has seen an upward surge in India due to the resurgent growth of design and a demand for students and professionals who can apply design thinking for both career development and exploring entrepreneurial opportunities. In a recent quote by R.Gopalkrishnan, (E.D.) at Tata Sons has said that ‘Future leaders are likely to use creativity more than analysis as a tool to shape their companies and manager their resources’.
The aim of Strategic Design is to encourage learners who are interested and passionate about ‘design thinking’ and would like to develop themselves as ‘Design Visionaries’ and align their learning with the strategic goals of the organization. The learners in Strategic Design will have a unique opportunity to develop this thinking through a cross – discipline program by interacting with academicians and industry professionals and will be introduced to the elements of design and management for strategic thinking.
External links
- Strategic design as described by Tim Brown, CEO of IDEO
- Definition of strategic design by INDEX:
- Strategic Design For Business Program at MIT ID
- Strategic Design Management at NID
See also
- Design managementDesign managementDesign Management is a business discipline that uses project management, design, strategy, and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organisation for design...
- Design methodsDesign methodsDesign Methods is a broad area that focuses on:* Divergence – Exploring possibilities and constraints of inherited situations by applying critical thinking through qualitative and quantitative research methods to create new understanding toward better design solutions* Transformation – Redefining...
- Design thinkingDesign thinkingDesign Thinking refers to the methods and processes for investigating ill-defined problems, acquiring information, analyzing knowledge, and positing solutions in the design and planning fields...
- Industrial designIndustrial designIndustrial design is the use of a combination of applied art and applied science to improve the aesthetics, ergonomics, and usability of a product, but it may also be used to improve the product's marketability and production...
- Instructional designInstructional designInstructional Design is the practice of creating "instructional experiences which make the acquisition of knowledge and skill more efficient, effective, and appealing." The process consists broadly of determining the current state and needs of the learner, defining the end goal of instruction, and...
- Product designProduct design-Introduction:Product design is the process of creating a new product to be sold by a business or enterprise to its customers. It is concerned with the efficient and effective generation and development of ideas through a process that leads to new products.Product designers conceptualize and...
- Service designService designService design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers....
- User centered design
- The Design of BusinessThe Design of BusinessThe Design of Business: Why Design Thinking is the Next Competitive Advantage is a book published in November 2009 by Roger Martin, a professor at the University of Toronto's Rotman School of Management...