Idea cellular
Encyclopedia
Idea Cellular, usually referred to as Idea, is an Indian wireless telecom company based in Mumbai
, India. Idea is the 3rd largest mobile services operator in India, in revenue terms, and recorded of over 98.4 million customers as of August 2011.
Then Idea set sights on RPG’s operations in Madhya Pradesh which was successfully acquired, helping Batata have a million subscribers, and the licence to be the fourth operator in Delhi was clinched.
In 2004, Idea (the company had by then been rechristened) bought over the Escorts group’s Escotel gaining Haryana, Uttar Pradesh (West) and Kerala — and licences for three more — UP (East), Rajasthan and Himachal Pradesh. By the end of that year, four million Indians were on the company’s network. In 2005, AT&T sold its investment in Idea, and the year after Tatas also bid good bye to pursue an independent telecom business. And Idea was left only with one promoter, the AV Birla group. Rs 2,700 crore adding Punjab and Karnataka circles. Modi’s joint venture partner, Telekom Malaysia, invested Rs 7,000 crore for a 14.99% stake in Idea. Just around then, Idea’s subsidiary, Aditya Birla Telecom sold a 20% stake to US-based Providence Equity Partners for over Rs 2,000 crore.
Idea Cellular won the GSM Association
Award for "Best Billing and Customer Care Solution" for 2 consecutive years.
IDEA Cellular has been recognized as the 'Most Customer Responsive Company' in the Telecom sector, at the prestigious Avaya GlobalConnect Customer Responsiveness Awards 2010.
each held one-third equity in the company. But following AT&T Wireless' merger with Cingular Wireless
in 2004, Cingular decided to sell its 32.9% stake in Idea. This stake was bought by both the Tatas and Birlas at 16.45% each.
Tata's foray into the cellular market with its own subsidiary, Tata Indicom
, a CDMA-based mobile provider, cropped differences between the Tatas and the Birlas. This dual holding by the Tatas also became a major reason for the delay in Idea being granted a license to operate in Mumbai
. This was because as per Department of Telecommunications (DOT) license norms, one promoter could not have more than 10% stake in two companies operating in the same circle and Tata Indicom was already operating in Mumbai when Idea filed for its licence.
The Birlas thus approached the DOT and sought its intervention, and the Tatas replied by saying that they would exit Idea but only for a good price. On 10 April 2006, the Aditya Birla Group
announced its acquisition of the 48.18% stake held by the Tatas at Rs. 40.51 a share amounting to Rs. 44.06 billion. While 15% of the 48.14% stake was acquired by Aditya Birla Nuvo, a company in-charge of the Birlas' new business initiatives, the remaining stake was acquired by Birla TMT holdings Private Ltd., an AV Birla family-owned company. Currently, Aditya Birla Group
holds 49.1% of the total shares of the company. Malaysia based Axiata
controls a 14.99% stake in the company.
, Gujarat, Haryana
, Himachal Pradesh
, Jammu & Kashmir, Kerala
, Madhya Pradesh
, Maharashtra
& Goa
, Punjab, Uttar Pradesh
(East) and Uttar Pradesh (West)
.
On 28 March 2011, Idea launched 3G services in Gujarat, Himachal Pradesh
and Madhya Pradesh
. The launch cities were Ahmedabad
, Shimla
and Indore
. This makes Idea the sixth private operator (eighth overall) to launch its 3G services in the country following Tata Docomo
, Reliance Communications
, Airtel, Aircel
and Vodafone
.
Idea currently supports up to 21.1 Mbps over 2G speeds of 256 Kbps. However, different handsets support different speeds, from 384 Kbps, 3.6 Mbps, 7.2 Mbps or 21.1 Mbps. Speeds also depend on the 3G plan/recharge that users opt for.
The operator announced that IDEA 3G services will be available in 200 towns of 11 3G circles by mid-April 2011, progressively growing at the rate of ten towns per day to cover 750 towns by mid-2011 and 4000 towns by the end of 2012.
Source: http://www.idea3g.co.in/get3g.php
Idea’s 3G service recently launched in Mumbai with 3G network sharing agreement with Airtel.
[Idea has launched 3G services in Chennai network sharing with Vodafone]
.
Idea leads all other telecom operators in India in the MNP (Mobile Number Portability) race , with a net gain of 10,31,380 subscribers as on 31st August, 2011.
Idea also leads all other competitors in having the most active subscriber base, scoring highly on the VLR statistics. Visitor Location Register (VLR) is basically a temporary database of the subscribers who have roamed into the particular area, which it serves. Each base station in the network is served by exactly one VLR; hence a subscriber cannot be present in more than one VLR at a time.
, Airtel Cheers Mobile, BSNL, Loop Mobile
, MTNL, MTS, Ping Mobile, Reliance Communications
, S Tel
, Tata DoCoMo
, Tata Indicom
, Uninor
, Videocon, Virgin Mobile
and Vodafone
.
’s first Video Calling ISD booth in Kottakkal
, Malappuram. Idea has come out with the idea of setting up ISD video calling booths wherein users can not only talk but see the person live in real-time. The person receiving the call should be using a 3G
handset on a 3G connection.
, India study, 2011, the list of the most trusted brands in India includes Idea.
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
, India. Idea is the 3rd largest mobile services operator in India, in revenue terms, and recorded of over 98.4 million customers as of August 2011.
Inception and growth
In 2000, Tata Cellular was a company providing mobile services in Andhra Pradesh. When Birla-AT&T brought Maharashtra and Gujarat to the table, the merger of these two entities was a reality. Thus Birla-Tata-AT&T, popularly known as Batata, was born and was later branded as !dea.Then Idea set sights on RPG’s operations in Madhya Pradesh which was successfully acquired, helping Batata have a million subscribers, and the licence to be the fourth operator in Delhi was clinched.
In 2004, Idea (the company had by then been rechristened) bought over the Escorts group’s Escotel gaining Haryana, Uttar Pradesh (West) and Kerala — and licences for three more — UP (East), Rajasthan and Himachal Pradesh. By the end of that year, four million Indians were on the company’s network. In 2005, AT&T sold its investment in Idea, and the year after Tatas also bid good bye to pursue an independent telecom business. And Idea was left only with one promoter, the AV Birla group. Rs 2,700 crore adding Punjab and Karnataka circles. Modi’s joint venture partner, Telekom Malaysia, invested Rs 7,000 crore for a 14.99% stake in Idea. Just around then, Idea’s subsidiary, Aditya Birla Telecom sold a 20% stake to US-based Providence Equity Partners for over Rs 2,000 crore.
Customer service
The company has its retail outlets under the "My Idea" banner. The company has also been the first to offer flexible tariff plans for prepaid customers . It also offers GPRS services in urban areas.Idea Cellular won the GSM Association
GSM Association
The GSM Association is an association of mobile operators and related companies devoted to supporting the standardizing, deployment and promotion of the GSM mobile telephone system...
Award for "Best Billing and Customer Care Solution" for 2 consecutive years.
IDEA Cellular has been recognized as the 'Most Customer Responsive Company' in the Telecom sector, at the prestigious Avaya GlobalConnect Customer Responsiveness Awards 2010.
Holding
Initially the Birlas, the Tatas and AT&T WirelessAT&T Wireless
AT&T Wireless Services, Inc., founded in 1987 as McCaw Cellular Communications, Inc., and now legally known as New Cingular Wireless Services, Inc., formerly part of AT&T Corp., is a wireless telephone carrier in the United States, based in Redmond, Washington, and later traded on the New York...
each held one-third equity in the company. But following AT&T Wireless' merger with Cingular Wireless
Cingular Wireless
AT&T Mobility LLC is a wholly owned subsidiary of AT&T that provides wireless services to 100.7 million subscribers in the United States, Puerto Rico and the U.S. Virgin Islands...
in 2004, Cingular decided to sell its 32.9% stake in Idea. This stake was bought by both the Tatas and Birlas at 16.45% each.
Tata's foray into the cellular market with its own subsidiary, Tata Indicom
Tata Indicom
Tata Teleservices Limited is a Indian broadband and telecommunications provider based in Mumbai, India. It is a subsidiary of the Tata Group, an Indian conglomerate...
, a CDMA-based mobile provider, cropped differences between the Tatas and the Birlas. This dual holding by the Tatas also became a major reason for the delay in Idea being granted a license to operate in Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
. This was because as per Department of Telecommunications (DOT) license norms, one promoter could not have more than 10% stake in two companies operating in the same circle and Tata Indicom was already operating in Mumbai when Idea filed for its licence.
The Birlas thus approached the DOT and sought its intervention, and the Tatas replied by saying that they would exit Idea but only for a good price. On 10 April 2006, the Aditya Birla Group
Aditya Birla Group
The Aditya Birla Group is an Indian multinational conglomerate corporation headquartered in Mumbai, India. It operates in 33 countries with more than 133,000 employees worldwide...
announced its acquisition of the 48.18% stake held by the Tatas at Rs. 40.51 a share amounting to Rs. 44.06 billion. While 15% of the 48.14% stake was acquired by Aditya Birla Nuvo, a company in-charge of the Birlas' new business initiatives, the remaining stake was acquired by Birla TMT holdings Private Ltd., an AV Birla family-owned company. Currently, Aditya Birla Group
Aditya Birla Group
The Aditya Birla Group is an Indian multinational conglomerate corporation headquartered in Mumbai, India. It operates in 33 countries with more than 133,000 employees worldwide...
holds 49.1% of the total shares of the company. Malaysia based Axiata
Axiata Group Berhad
Axiata Group Berhad , DBA Axiata , is one of the leading telecommunication companies in Asia.- The Group :...
controls a 14.99% stake in the company.
3G
On 19 May 2010, the 3G spectrum auction in India ended. Idea paid 5768.59 crores for spectrum in 11 circles. The circles it will provide 3G in are Andhra PradeshAndhra Pradesh
Andhra Pradesh , is one of the 28 states of India, situated on the southeastern coast of India. It is India's fourth largest state by area and fifth largest by population. Its capital and largest city by population is Hyderabad.The total GDP of Andhra Pradesh is $100 billion and is ranked third...
, Gujarat, Haryana
Haryana
Haryana is a state in India. Historically, it has been a part of the Kuru region in North India. The name Haryana is found mentioned in the 12th century AD by the apabhramsha writer Vibudh Shridhar . It is bordered by Punjab and Himachal Pradesh to the north, and by Rajasthan to the west and south...
, Himachal Pradesh
Himachal Pradesh
Himachal Pradesh is a state in Northern India. It is spread over , and is bordered by the Indian states of Jammu and Kashmir on the north, Punjab on the west and south-west, Haryana and Uttar Pradesh on the south, Uttarakhand on the south-east and by the Tibet Autonomous Region on the east...
, Jammu & Kashmir, Kerala
Kerala
or Keralam is an Indian state located on the Malabar coast of south-west India. It was created on 1 November 1956 by the States Reorganisation Act by combining various Malayalam speaking regions....
, Madhya Pradesh
Madhya Pradesh
Madhya Pradesh , often called the Heart of India, is a state in central India. Its capital is Bhopal and Indore is the largest city....
, Maharashtra
Maharashtra
Maharashtra is a state located in India. It is the second most populous after Uttar Pradesh and third largest state by area in India...
& Goa
Goa
Goa , a former Portuguese colony, is India's smallest state by area and the fourth smallest by population. Located in South West India in the region known as the Konkan, it is bounded by the state of Maharashtra to the north, and by Karnataka to the east and south, while the Arabian Sea forms its...
, Punjab, Uttar Pradesh
Uttar Pradesh
Uttar Pradesh abbreviation U.P. , is a state located in the northern part of India. With a population of over 200 million people, it is India's most populous state, as well as the world's most populous sub-national entity...
(East) and Uttar Pradesh (West)
Western Uttar Pradesh
Western Uttar Pradesh, sometimes simply referred to as West U.P., is a region in India that comprises the western districts of Uttar Pradesh state, including the areas of Rohilkhand and Braj. The region has some demographic, economic and cultural patterns which are distinct from other parts of...
.
On 28 March 2011, Idea launched 3G services in Gujarat, Himachal Pradesh
Himachal Pradesh
Himachal Pradesh is a state in Northern India. It is spread over , and is bordered by the Indian states of Jammu and Kashmir on the north, Punjab on the west and south-west, Haryana and Uttar Pradesh on the south, Uttarakhand on the south-east and by the Tibet Autonomous Region on the east...
and Madhya Pradesh
Madhya Pradesh
Madhya Pradesh , often called the Heart of India, is a state in central India. Its capital is Bhopal and Indore is the largest city....
. The launch cities were Ahmedabad
Ahmedabad
Ahmedabad also known as Karnavati is the largest city in Gujarat, India. It is the former capital of Gujarat and is also the judicial capital of Gujarat as the Gujarat High Court has its seat in Ahmedabad...
, Shimla
Shimla
Shimla , formerly known as Simla, is the capital city of Himachal Pradesh. In 1864, Shimla was declared the summer capital of the British Raj in India. A popular tourist destination, Shimla is often referred to as the "Queen of Hills," a term coined by the British...
and Indore
Indore
Indore is one of the major city in India, the largest city and commercial center of the state of Madhya Pradesh in central India. Indore is located 190 km west of the state capital Bhopal. According to the 2011 Indian census, Indore city has a population of 1,960,631...
. This makes Idea the sixth private operator (eighth overall) to launch its 3G services in the country following Tata Docomo
Tata DoCoMo
TATA DoCoMo, referred to as DoCoMo , is a Tata Teleservices Limited owned cellular service provider on the GSM and CDMA platform-arising out of the Tata Group's strategic joint venture with Japanese telecom giant NTT Docomo in November 2008...
, Reliance Communications
Reliance Communications
Reliance Communications Ltd. is an Indian broadband and telecommunications company headquartered in Navi Mumbai, India. RCOM is the world's 16th largest mobile phone operator with over 144 million subscribers. Established on 2004, a subsidiary of the Reliance Group...
, Airtel, Aircel
Aircel
Aircel group is a mobile phone service provider in India. It offers both prepaid and postpaid GSM cellular phone coverage throughout India. The Aircel group is a joint venture between Maxis Communications Berhad of Malaysia and Sindya Securities & Investments Private Limited, whose current...
and Vodafone
Vodafone Essar
Vodafone Essar, formerly Hutchison Essar, is a cellular operator in India that covers 23 telecom circles in India. It is based in Mumbai. On July 2011, Vodafone Group agreed terms for the buy-out of its partner Essar from its Indian mobile phone business. The UK firm paid $5.46 billion to its...
.
Idea currently supports up to 21.1 Mbps over 2G speeds of 256 Kbps. However, different handsets support different speeds, from 384 Kbps, 3.6 Mbps, 7.2 Mbps or 21.1 Mbps. Speeds also depend on the 3G plan/recharge that users opt for.
The operator announced that IDEA 3G services will be available in 200 towns of 11 3G circles by mid-April 2011, progressively growing at the rate of ten towns per day to cover 750 towns by mid-2011 and 4000 towns by the end of 2012.
Idea 3G Smartphone
On 23rd November, 2011 Idea Cellular launched two affordable 3G handsets in India: Idea 3G Smartphone Blade priced at 7,992 and Idea 3G Smartphone priced at 5,850. Both handsets are based on Android 2.2 Froyo.Pan India 3G Coverage
Airtel, Vodafone and Idea have begun collaborating to provide 3G coverage to their customers pan india. The agreement aims to provides for these companies to offer 3G services to their customers in circles where they have not won any spectrum. It is expected that the 3 companies will be able to provide 3G services in all circles in india except orissa where the three have not won any spectrum.3G Coverage
Idea’s 3G service is currently available in the following cities in 11 telecom circles:Source: http://www.idea3g.co.in/get3g.php
| Telecom Circle | State/Region | No. of Towns | Cities/Towns | |
|---|---|---|---|---|
| Andhra Pradesh | Andhra Pradesh Andhra Pradesh Andhra Pradesh , is one of the 28 states of India, situated on the southeastern coast of India. It is India's fourth largest state by area and fifth largest by population. Its capital and largest city by population is Hyderabad.The total GDP of Andhra Pradesh is $100 billion and is ranked third... |
13 | Akiveedu, Amalapuram Amalapuram Amalapuram is a town in East Godavari district in the state of Andhra Pradesh, India. It is the headquarters of Godavari delta named Konaseema, the triangle formed by the waters of Godavari. These lands are highly fertile for growing crops like coconut and paddy. Kakinada and Rajahmundry are the... , Choutuppal Choutuppal Choutuppal is a census town and mandal headquarters in Nalgonda district in the state of Andhra Pradesh, India.-Demographics: India census, Choutuppal had a population of 14,071. Males constitute 50% of the population and females 50%. Choutuppal has an average literacy rate of 65%, higher than the... , Hyderabad, Jaggaiahpet, Kamareddy Kamareddy Kamareddy is one of the large business centers in Nizamabad district in the Indian state of Andhra Pradesh.-Geography:Kamareddy is located at . It covers an area of 14.11 km2. It is 110 km from the state capital of Hyderabad and 55 km from district headquarters, Nizamabad... , Machilipatnam Machilipatnam Machilipatnam is a city and a special grade municipality in the Krishna district, Andhra Pradesh, India. It is located south east of state capital, Hyderabad.-History:... , Narsapur Narsapur Narsapur is one of the major towns in Medak district, Andhra Pradesh, India. It is located 60 km north of Hyderabad. The history of this town dates back to Kakatiya reign.Though people of various religious backgrounds live in Narsapur town, they have embraced the Telangana culture.Narsapur is... , Palakol Palakol Palakol is a Financial town in the state of Andhra Pradesh in India.Palakol is oldest Municipalities in A.P. Constituted on 1-4-1920. It is an important trading town in West Godavari district for the surrounding villages Doddipatla, Achanta, Achanta Vemavaram etc, and is in proximity with other... , Tadepalligudem Tadepalligudem Tadepalligudem is a town and a municipality in Andhra Pradesh, India.It is situated in the middle of West Godavari District, nearly 50 km from the district headquarters, Eluru. It is a rapidly growing business town in the lap of nature, surrounded by beautiful fields and canals... , Vizag, Vijayawada Vijayawada Vijayawada is the third largest city in Andhra Pradesh, India, located on the banks of the Krishna River and bounded by the Indrakiladri Hills on the West and the Budameru River on the North. The city is located in the Krishna District, about from the state capital Hyderabad.Vijayawada literally... , Yanam |
|
| Gujarat | Gujarat | 2 | Ahmedabad Ahmedabad Ahmedabad also known as Karnavati is the largest city in Gujarat, India. It is the former capital of Gujarat and is also the judicial capital of Gujarat as the Gujarat High Court has its seat in Ahmedabad... , Daman Daman Daman may refer to:Places:*Daman, Daman and Diu, a city in India*Daman District, India*Daman and Diu, a former Portuguese colony in India*Daman District, Afghanistan*Daman, Afghanistan, a village*Daman, Nepal, a villagePeople:... |
|
| Haryana | Haryana Haryana Haryana is a state in India. Historically, it has been a part of the Kuru region in North India. The name Haryana is found mentioned in the 12th century AD by the apabhramsha writer Vibudh Shridhar . It is bordered by Punjab and Himachal Pradesh to the north, and by Rajasthan to the west and south... |
8 | Ambala Ambala Ambala is a city and a municipal corporation in Ambala district in the state of Haryana, India, located on the border of the states of Haryana and Punjab in India. Politically; Ambala has two sub-areas: Ambala Cantt and Ambala City, approximately 3 kilometers apart from each other... , Bhiwani Bhiwani Bhiwani is a city and a municipal council in Bhiwani district in the state of Haryana, India. It is known as the city of temples. Besides being a seat of spiritual learning, the city has been the centerstage of regional politics. The city is hometown to three of Haryana's chief ministers: Bansi... , Hansi Hansi Hansi is a city and a municipal council in Hisar district in the Indian state of Haryana. Its 2011 population is estimated to be 1,34,568. It is located at a distance of east of Hisar on National Highway 10. Geographically, it is semi-arid with around 46 cm of annual rainfall. It appears... , Hisar, Jhajjar Jhajjar Jhajjar is a town in Jhajjar district in the Indian state of Haryana.-Geography:Jhajjar is located at . It has an average elevation of 220 metres .-Demographics:... , Panipat Panipat Panipat بَنِبَت is an ancient and historic city in Panipat district, Haryana state, India. It is 90 km north from Delhi and 169 km south of Chandigarh on NH-1. The three battles fought at the city were turning points in Indian history. The city is famous in India by the name of "City of... , Rewari Rewari Rewari is a city and a municipal council in Rewari district in the Indian state of Haryana. It is located in south-west Haryana around from Delhi and from Gurgaon.- Etymology :... , Rohtak Rohtak Rohtak City is a Municipal Corporation in Rohtak district that styles itself as the "Heart of Haryana". It is located 70 km Northwest of New Delhi and 210 km South of the state capital Chandigarh at the NH 10... |
|
| Himachal Pradesh | Himachal Pradesh Himachal Pradesh Himachal Pradesh is a state in Northern India. It is spread over , and is bordered by the Indian states of Jammu and Kashmir on the north, Punjab on the west and south-west, Haryana and Uttar Pradesh on the south, Uttarakhand on the south-east and by the Tibet Autonomous Region on the east... |
5 | Shimla Shimla Shimla , formerly known as Simla, is the capital city of Himachal Pradesh. In 1864, Shimla was declared the summer capital of the British Raj in India. A popular tourist destination, Shimla is often referred to as the "Queen of Hills," a term coined by the British... , Baddi Baddi Baddi is an industrial town and a Nagar panchayat in the Southwestern Solan district of Himachal Pradesh, a hill state of northern India. The town lies on the border of Himachal Pradesh and Haryana states in the Shivalik Hills, around 35 kilometres west of Solan... , Mandi, Sundernagar, Dharamshala |
|
| Jammu & Kashmir | Jammu & Kashmir | 0 | ||
| Madhya Pradesh | Madhya Pradesh Madhya Pradesh Madhya Pradesh , often called the Heart of India, is a state in central India. Its capital is Bhopal and Indore is the largest city.... |
3 | Indore Indore Indore is one of the major city in India, the largest city and commercial center of the state of Madhya Pradesh in central India. Indore is located 190 km west of the state capital Bhopal. According to the 2011 Indian census, Indore city has a population of 1,960,631... , Bhopal, Gwalior |
|
| Chhattisgarh Chhattisgarh Chhattisgarh is a state in Central India, formed when the 16 Chhattisgarhi-speaking South-Eastern districts of Madhya Pradesh gained separate statehood on 1 November 2000.... |
8 | Raipur, Durg Durg Durg is a city located in Chhattisgarh state, Central India. It is located just east of the Seonath River and is part of the Durg-Bhilai urban agglomeration. The city is an agricultural market and is heavily engaged in milling rice and pigeon peas. Durg gained importance as an industrial centre... & Bhilai Bhilai Bhilai or Bhilai Nagar is a city in the Durg district of Chhattisgarh, in eastern central India. As of 2001, it had a population of 753,837. The city is located west of the capital Raipur, on the main Howrah–Mumbai rail line, and National Highway 6... , Bilaspur Bilaspur, Chhattisgarh Bilaspur is a city in Bilaspur District in the Indian state of Chhattisgarh, situated 111 km north of state capital, Raipur. It is the second-largest city in the state. It is the administrative headquarter of Bilaspur district... , Champa Champa The kingdom of Champa was an Indianized kingdom that controlled what is now southern and central Vietnam from approximately the 7th century through to 1832.The Cham people are remnants... & Jhangir, Korba Korba Korba is a fictional character in the Dune universe created by Frank Herbert. He is one of Paul "Muad'Dib" Atreides' Fedaykin death commandos in the original novel Dune , and later one of the chief priests of the religion of Muad'Dib in Dune Messiah .Korba was portrayed by Karel Dobrý in the 2003... , Ambikapur Ambikapur Ambikapur is a city in the Surguja district of the Indian state of Chhattisgarh. It is the District headquarters of Surguja district, the largest district of Chhattisgarh. It is also the divisional Headquarter of Ambikapur Divsion which consists of 3 districts namely- Sarguja, korea and jashpur.It... , Raigad Raigad Raigad is a hill fortress situated in the modern day Raigad district of Maharashtra, India. The Maratha king Shivaji Maharaj made the fort his capital in 1674 when he was crowned King of a Maratha Kingdom which later developed into the Maratha Empire eventually covering majority of modern day... , Rajnandgaon Rajnandgaon Rajnandgaon is the primary town of Rajnandgaon District, in the state of Chhattisgarh, India. The population of the city is 143,727 . It came into existence on 26th Jan' 1973, by way of division of district Durg. The District headquarters of Rajnandgaon is on the Bombay - Howrah line of... |
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| Maharashtra and Goa | Maharashtra Maharashtra Maharashtra is a state located in India. It is the second most populous after Uttar Pradesh and third largest state by area in India... † |
3 | Nagpur Nagpur Nāgpur is a city and winter capital of the state of Maharashtra, the largest city in central India and third largest city in Maharashtra after Mumbai and Pune... , Nashik, Pune Pune Pune , is the eighth largest metropolis in India, the second largest in the state of Maharashtra after Mumbai, and the largest city in the Western Ghats. Once the centre of power of the Maratha Empire, it is situated 560 metres above sea level on the Deccan plateau at the confluence of the Mula ... |
|
| Goa Goa Goa , a former Portuguese colony, is India's smallest state by area and the fourth smallest by population. Located in South West India in the region known as the Konkan, it is bounded by the state of Maharashtra to the north, and by Karnataka to the east and south, while the Arabian Sea forms its... |
3 | Ponda, Panaji, Margao Margao Margao and commercial capital of the Indian state of Goa. It is the administrative headquarters of South Goa district and of the Salcete taluka.- Etymology :... |
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| Punjab | Punjab | 0 | ||
| Kerala | Kerala Kerala or Keralam is an Indian state located on the Malabar coast of south-west India. It was created on 1 November 1956 by the States Reorganisation Act by combining various Malayalam speaking regions.... |
10 | Trivandrum, Kochi Kochi -Places:* Kochi, a city in the state of Kerala, India, formerly known as Cochin* Kingdom of Cochin, a former feudal city-state on Malabar Coast, India** Fort Kochi, one of the three main urban components which constitute the present day city of Kochi, Kerala, India... , Kozhikkode, Alleppey, Aluva Aluva Aluva , is a suburb of the city of Kochi, situated north of the city center and a municipality in Ernakulam district, Kerala, India. Aluva is also a major industrial center of the state.... , Thrissur Thrissur This article is about the city in India. For the district, see Thrissur district. For the urban agglomeration area of Thrissur see Thrissur Metropolitan Area... , Punalur Punalur Punalur is a city situvated near the Tamil Nadu Kerala Border in Kollam district in the southern state of Kerala, India. It is the pioneer in starting industrial revolution in Kerala by establishing Punalur Paper Mills, the first industry in kerala. It is situated in the banks of the river Kallada... , Adoor Adoor Adoor is a town and a municipality near Pandalam in Pathanamthitta district, Kerala state, India, spread over an area of 20.42 km2. The town is located midway between Thiruvananthapuram and Ernakulam. It is among one of the three municipalities in Pathanamthitta district.-Etymology:It is... , Aroor Aroor Aroor is a census town in Alappuzha district,is a suburb of Kochi in the state of Kerala, India. It is a Sea food related industrial area south of Kochi... , Beypore Beypore Beypore or Beypur is a ancient port town and part of Calicut municipal corporation in Kozhikode district in the state of Kerala, India. The place was formerly known as Vaypura / Vadaparappanad. Tippu Sultan named the town “Sultan Pattanam”.This place also has a marina and a beautiful beach... , Cherthala Cherthala Cherthala is a town located in the district of Alappuzha, in the state of Kerala, India. It is located 30 km south of the city of Kochi and 22 km north of Alappuzha town, on the Kochi-Alappuzha streatch of both the National Highway 47 as well as the costal Rail-route.lt is 85 km from the... , Cochin, Ferok, Malappuram Malappuram Malappuram is a municipality in the South Indian state of Kerala, spread over an area of 33.61 km2. It serves as the administrative headquarters of Malappuram district. As per the 2011 census Malappuram urban agglomeration is the fourth largest UA in kerala with a total population of... , Manjeri Manjeri Manjeri is a town and municipality in Malappuram District in the state of Kerala, India. It is the commercial capital of Malappuram District and is 28 km from an international airport and 50 km from Kozhikode railway station.... , Parappanagadi |
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| Delhi | Delhi Delhi Delhi , officially National Capital Territory of Delhi , is the largest metropolis by area and the second-largest by population in India, next to Mumbai. It is the eighth largest metropolis in the world by population with 16,753,265 inhabitants in the Territory at the 2011 Census... |
1 | Delhi Delhi Delhi , officially National Capital Territory of Delhi , is the largest metropolis by area and the second-largest by population in India, next to Mumbai. It is the eighth largest metropolis in the world by population with 16,753,265 inhabitants in the Territory at the 2011 Census... |
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| Kolkata | Kolkata Kolkata Kolkata , formerly known as Calcutta, is the capital of the Indian state of West Bengal. Located on the east bank of the Hooghly River, it was the commercial capital of East India... |
1 | Kolkata Kolkata Kolkata , formerly known as Calcutta, is the capital of the Indian state of West Bengal. Located on the east bank of the Hooghly River, it was the commercial capital of East India... |
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| Kanpur | Kanpur | 1 | Kanpur | |
| Uttar Pradesh (East) | Eastern Uttar Pradesh Uttar Pradesh Uttar Pradesh abbreviation U.P. , is a state located in the northern part of India. With a population of over 200 million people, it is India's most populous state, as well as the world's most populous sub-national entity... |
6 | Allahabad Allahabad Allahabad , or Settled by God in Persian, is a major city of India and is one of the main holy cities of Hinduism. It was renamed by the Mughals from the ancient name of Prayaga , and is by some accounts the second-oldest city in India. It is located in the north Indian state of Uttar Pradesh,... , Azamgarh Azamgarh Azamgarh is a town in the Indian state of Uttar Pradesh. It is headquarters of Azamgarh district and Azamgarh Division.-History:Azamgarh, one of the easternmost districts of the State, once formed a part of the ancient Kosala kingdom, except the north-eastern part of it which was included in the... , Jhansi Jhansi Jhansi Hindi:झाँसी, , Marathi: झाशी, is a historical city of India. Jhansi is the administrative headquarters of Jhansi District and Jhansi Division. The original walled city grew up around its stone fort, which crowns a neighboring rock. This district is on the bank of river Betwa.The National... , Lucknow Lucknow Lucknow is the capital city of Uttar Pradesh in India. Lucknow is the administrative headquarters of Lucknow District and Lucknow Division.... , Sitapur Sitapur Sitapur formerly spelled as Citapore is a town and a municipal board in Sitapur district in the state of Uttar Pradesh, India. It is in the Lucknow Division of Uttar Pradesh... , Faizabad Faizabad City of Faizabad , previous capital of Awadh, is the headquarters of Faizabad District and a municipal board in the state of Uttar Pradesh, India, situated on the banks of river Ghaghra . Faizabad has a twin city of Ayodhya, which is considered to be the birthplace of Rama... , Raibarelli, Gorakhpur Gorakhpur Gorakhpur is a city in the eastern part of the state of Uttar Pradesh in India, near the border with Nepal. It is the administrative headquarters of Gorakhpur District and Gorakhpur Division. Gorakhpur is one of the proposed capitals of the Purvanchal state which is yet to be formed... , Vanarasi, Jaunpur Jaunpur, Uttar Pradesh Jaunpur is a city and a municipal board in Jaunpur district in the Indian state of Uttar Pradesh.Jaunpur district is located to the northwest of the district of Varanasi in the eastern part of the North Indian state of Uttar Pradesh. According to the 2001 census, Jaunpur district had a population... |
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Idea’s 3G service recently launched in Mumbai with 3G network sharing agreement with Airtel.
[Idea has launched 3G services in Chennai network sharing with Vodafone]
Subscriber base
Idea's subscriber base as at the end of August 2011 according to the http://coai.in/statistics.php is totalling to 98,441,714 or 16.09% (Approx.) of the total mobile connections in IndiaIndia
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
.
Idea leads all other telecom operators in India in the MNP (Mobile Number Portability) race , with a net gain of 10,31,380 subscribers as on 31st August, 2011.
Idea also leads all other competitors in having the most active subscriber base, scoring highly on the VLR statistics. Visitor Location Register (VLR) is basically a temporary database of the subscribers who have roamed into the particular area, which it serves. Each base station in the network is served by exactly one VLR; hence a subscriber cannot be present in more than one VLR at a time.
Competitors
Idea competes with 14 other mobile operators throughout India. They are AircelAircel
Aircel group is a mobile phone service provider in India. It offers both prepaid and postpaid GSM cellular phone coverage throughout India. The Aircel group is a joint venture between Maxis Communications Berhad of Malaysia and Sindya Securities & Investments Private Limited, whose current...
, Airtel Cheers Mobile, BSNL, Loop Mobile
Loop Mobile India
Loop Mobile , usually referred to as LOOP is a mobile phone service provider in India. It offers both prepaid and postpaid GSM cellular phone coverage in Assam, Kolkata, North East, Mumbai, Madhya Pradesh, Haryana, Orissa, Punjab, Rajasthan after receiving a license to operate across 21 telecom...
, MTNL, MTS, Ping Mobile, Reliance Communications
Reliance Communications
Reliance Communications Ltd. is an Indian broadband and telecommunications company headquartered in Navi Mumbai, India. RCOM is the world's 16th largest mobile phone operator with over 144 million subscribers. Established on 2004, a subsidiary of the Reliance Group...
, S Tel
S Tel
S Tel Private Limited is a GSM based cellular operator in India. It has a unified services access license in Orissa, Bihar, Himachal Pradesh, North East, Assam and Jammu & Kashmir...
, Tata DoCoMo
Tata DoCoMo
TATA DoCoMo, referred to as DoCoMo , is a Tata Teleservices Limited owned cellular service provider on the GSM and CDMA platform-arising out of the Tata Group's strategic joint venture with Japanese telecom giant NTT Docomo in November 2008...
, Tata Indicom
Tata Indicom
Tata Teleservices Limited is a Indian broadband and telecommunications provider based in Mumbai, India. It is a subsidiary of the Tata Group, an Indian conglomerate...
, Uninor
Uninor
Uninor is a mobile operator in India. The company holds Unified Access Service licences to offer mobile telephony services in each of India’s 22 telecom circles, and has received spectrum to roll out services in 21 of these...
, Videocon, Virgin Mobile
Virgin Mobile India
Virgin Mobile India Limited is a cellular telephone service provider company which is a joint venture between Tata Teleservices and Richard Branson's Virgin Group. Currently, the company uses Tata's CDMA network to offer its services under the brand name Virgin Mobile, and it has also started GSM...
and Vodafone
Vodafone Essar
Vodafone Essar, formerly Hutchison Essar, is a cellular operator in India that covers 23 telecom circles in India. It is based in Mumbai. On July 2011, Vodafone Group agreed terms for the buy-out of its partner Essar from its Indian mobile phone business. The UK firm paid $5.46 billion to its...
.
Video Calling ISD Booth
On 21 September 2011, Idea inaugurated KeralaKerala
or Keralam is an Indian state located on the Malabar coast of south-west India. It was created on 1 November 1956 by the States Reorganisation Act by combining various Malayalam speaking regions....
’s first Video Calling ISD booth in Kottakkal
Kottakkal
Kottakkal is a town and a municipality in Malappuram District in Kerala, south India. It has 32 Wards. The National Highway 17 separates the municipality from Edarikkode Panchayath on some part in the west. It is an Eranadan town located 12 km south-west of Malappuram, the district...
, Malappuram. Idea has come out with the idea of setting up ISD video calling booths wherein users can not only talk but see the person live in real-time. The person receiving the call should be using a 3G
3G
3G or 3rd generation mobile telecommunications is a generation of standards for mobile phones and mobile telecommunication services fulfilling the International Mobile Telecommunications-2000 specifications by the International Telecommunication Union...
handset on a 3G connection.
Awards & Recognition
The Brand Trust ReportThe Brand Trust Report
The Brand Trust Report, India Study, 2011 is published by Trust Research Advisory . The book is a result of a syndicated primary research on Brand Trust that generated 10,00,000 data points and 16,000 unique brands from over 10,000 hours of fieldwork conducted in 9 cities TRA’s study partners in...
, India study, 2011, the list of the most trusted brands in India includes Idea.