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Look and feel



 
 
Look and feel is a term used in descriptions of products and fields such as product design
Product design

Product design can be defined as the idea generation, concept development, Test method and manufacturing or implementation of a physical object or service....
, marketing
Marketing

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large....
, brand
Brand

A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artifact or entity....
ing and trademark
TradeMark

TradeMark is a tall, primarily residential, skyscraper in Charlotte, North Carolina. It was completed in 2007 and has 28 floors. There are 200 hundred residential units....
ing, to describe the main features of its appearance.

In software design
Software design

Software design is a process of problem-solving and planning for a software solution. After the purpose and specifications of software are determined, software developers will design or employ designers to develop a plan for a solution....
, look and feel is used in respect of a graphical user interface
Graphical user interface

A graphical user interface is a type of user interface which allows people to human-computer interaction such as computers; hand-held devices such as MP3 Players, Portable Media Players or Gaming devices; household appliances and office equipment....
 and comprises aspects of its design, including elements such as colors, shapes, layout, and typeface
Typeface

In typography, a typeface is a set of one or more fonts, in one or more sizes, designed with stylistic unity, each comprising a coordinated set of glyphs....
s (the "look"), as well as the behavior of dynamic elements such as buttons, boxes, and menus (the "feel").






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Look and feel is a term used in descriptions of products and fields such as product design
Product design

Product design can be defined as the idea generation, concept development, Test method and manufacturing or implementation of a physical object or service....
, marketing
Marketing

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large....
, brand
Brand

A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artifact or entity....
ing and trademark
TradeMark

TradeMark is a tall, primarily residential, skyscraper in Charlotte, North Carolina. It was completed in 2007 and has 28 floors. There are 200 hundred residential units....
ing, to describe the main features of its appearance.

In software design
Software design

Software design is a process of problem-solving and planning for a software solution. After the purpose and specifications of software are determined, software developers will design or employ designers to develop a plan for a solution....
, look and feel is used in respect of a graphical user interface
Graphical user interface

A graphical user interface is a type of user interface which allows people to human-computer interaction such as computers; hand-held devices such as MP3 Players, Portable Media Players or Gaming devices; household appliances and office equipment....
 and comprises aspects of its design, including elements such as colors, shapes, layout, and typeface
Typeface

In typography, a typeface is a set of one or more fonts, in one or more sizes, designed with stylistic unity, each comprising a coordinated set of glyphs....
s (the "look"), as well as the behavior of dynamic elements such as buttons, boxes, and menus (the "feel"). Look and feel can also refer to aspects of an API, mostly to parts of an API which are not related to its functional properties. The term look and feel is used in reference to both software and website
Website

A Web site is a collection of related Web pages, images, videos or other digital assets that are hosted on one Web server, usually accessible via the Internet....
s.

Look and feel applies to other products. In documentation, for example, it refers to the graphical layout (document size, color, font, etc.) and the writing style. In the context of equipment, it refers to consistency in controls and displays across a product line.

Look and feel in operating system
Operating system

An operating system is an interface between hardware and applications; it is responsible for the management and coordination of activities and the sharing of the limited resources of the computer....
 user interface
User interface

The user interface is the aggregate of means by which people—the User s—Interaction with the system—a particular machine, device, computer program or other complex tools....
s serves two general purposes. First, it provides brand
Brand

A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artifact or entity....
ing, helping to identify a set of products from one company. Second, it increases ease of use, since users will become familiar with how one product functions (looks, reads, etc.) and can translate their experience to other products with the same look and feel. Some companies try to assert copyright
Copyright

Copyright is a form of intellectual property which gives the creator of an original work exclusive rights for a certain time period in relation to that work, including its publication, distribution and adaptation; after which time the work is said to enter the public domain....
 over their look and feel.

Apple Computer
Apple Computer

Apple Inc., formerly Apple Computer Inc., is an United States multinational corporation which designs and manufactures consumer electronics and software products....
 was notable for its use of the term look and feel in reference to their Mac OS
Mac OS

Mac OS is the trademarked name for a series of graphical user interface-based operating systems developed by Apple Inc. for their Macintosh line of computer systems....
 operating system
Operating system

An operating system is an interface between hardware and applications; it is responsible for the management and coordination of activities and the sharing of the limited resources of the computer....
. The firm tried, with some success, to block other software developers from creating software which had a similar look and feel. Apple argued that they had a copyright
Copyright

Copyright is a form of intellectual property which gives the creator of an original work exclusive rights for a certain time period in relation to that work, including its publication, distribution and adaptation; after which time the work is said to enter the public domain....
 claim on the look and feel of their software, and even went so far as to sue Microsoft
Microsoft

Microsoft Corporation is a multinational corporation computer technology corporation that develops, manufactures, licenses, and supports a wide range of computer software products for computing devices....
, alleging that the Windows
Microsoft Windows

Microsoft Windows is a series of software operating systems and graphical user interfaces produced by Microsoft. Microsoft first introduced an operating environment named Windows in November 1985 as an add-on to MS-DOS in response to the growing interest in graphical user interfaces ....
 operating system
Operating system

An operating system is an interface between hardware and applications; it is responsible for the management and coordination of activities and the sharing of the limited resources of the computer....
 was illegally copying their look and feel.

Although provoking a vehement reaction in the software community, and causing Richard Stallman
Richard Stallman

Richard Matthew Stallman , often abbreviated "rms","'Richard Stallman' is just my mundane name; you can call me 'rms'"|last= Stallman...
 to form the League for Programming Freedom
League for Programming Freedom

League for Programming Freedom was founded in 1989 by Richard Stallman to unite free software developers as well as developers of proprietary software to fight against software patents and the extension of the scope of copyright....
, the expected landmark ruling never happened, as most of the issues were resolved based on a license that Apple had granted Microsoft for Windows 1.0. See: Apple v. Microsoft. The First Circuit Court of Appeals rejected a copyright claim on the feel of a user interface in Lotus v. Borland
Lotus v. Borland

Lotus Development Corporation v. Borland International, Inc., Case citation , is a United States Federal government of the United States court case that tested the extent of software copyright....
.

In widget toolkits

Contrary to operating system
Operating system

An operating system is an interface between hardware and applications; it is responsible for the management and coordination of activities and the sharing of the limited resources of the computer....
 user interface
User interface

The user interface is the aggregate of means by which people—the User s—Interaction with the system—a particular machine, device, computer program or other complex tools....
s, for which look and feel is a part of the product identification, Widget toolkit
Widget toolkit

A widget toolkit, widget library, or GUI toolkit is a set of GUI widget for use in designing applications with graphical user interfaces ....
s often allow users to specialize their application
Application software

Application software is any tool that functions and is operated by means of a computer, with the purpose of supporting or improving the software user 's work....
 look and feel, by deriving the default look and feel of the toolkit, or by completely defining their own. This specialization can go from skinning
Skin (computing)

In computing, skins may be associated with theme as custom graphical appearances that can be applied to certain computer software and websites in order to suit the different tastes of different users....
 (which only deals with the look, or visual appearance of the widgets
Widget (computing)

In computer programming, a widget is an element of a graphical user interface that displays an information arrangement changeable by the user, such as a window or a text box....
) to completely specializing the way the user interacts with the software (that is, the feel).

The definition of the look and feel to associate with the application
Application software

Application software is any tool that functions and is operated by means of a computer, with the purpose of supporting or improving the software user 's work....
 is often done at initialization, but some Widget toolkit
Widget toolkit

A widget toolkit, widget library, or GUI toolkit is a set of GUI widget for use in designing applications with graphical user interfaces ....
s, such as the Swing
Swing (Java)

Swing is a widget toolkit for Java . It is part of Sun Microsystems' Java Foundation Classes — an Application programming interface for providing a graphical user interface for Java programs....
 widget toolkit that is part of the Java
Java (programming language)

Java is a programming language originally developed by James Gosling at Sun Microsystems and released in 1995 as a core component of Sun Microsystems' Java ....
 API, allow users to change the look and feel at runtime (see Pluggable look and feel
Pluggable look and feel

Pluggable look and feel is a mechanism used in the Java Swing_ widget toolkit allowing to change the Look and feel#Look and Feel in Widget Toolkits of the graphical user interface at runtime....
).

Some examples of Widget toolkit
Widget toolkit

A widget toolkit, widget library, or GUI toolkit is a set of GUI widget for use in designing applications with graphical user interfaces ....
s that support setting a specialized look and feel are:
  • XUL
    XUL

    XUL , the XML User Interface Language, is an XML user interface markup language developed by the Mozilla project which operates in Mozilla cross-platform applications such as Mozilla Firefox and Flock ....
     (XML User Interface Language): The look and feel of the user interface
    User interface

    The user interface is the aggregate of means by which people—the User s—Interaction with the system—a particular machine, device, computer program or other complex tools....
     can be specialized in a CSS
    Cascading Style Sheets

    Cascading Style Sheets is a stylesheet language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in HTML and XHTML, but the language can be applied to any kind of XML document, including Scalable Vector Graphics and XUL....
     file associated with the XUL definition files. Properties that can be specialized from the default are, for example, background or foreground colors of widgets
    Widget (computing)

    In computer programming, a widget is an element of a graphical user interface that displays an information arrangement changeable by the user, such as a window or a text box....
    , fonts, size of widgets
    Widget (computing)

    In computer programming, a widget is an element of a graphical user interface that displays an information arrangement changeable by the user, such as a window or a text box....
    , and so on.
  • Swing
    Swing (Java)

    Swing is a widget toolkit for Java . It is part of Sun Microsystems' Java Foundation Classes — an Application programming interface for providing a graphical user interface for Java programs....
     supports specializing the look and feel of widgets
    Widget (computing)

    In computer programming, a widget is an element of a graphical user interface that displays an information arrangement changeable by the user, such as a window or a text box....
     by deriving from the default, another existing one, creating one from scratch, or beginning with J2SE 5.0, in an XML property file called synth
    Synth Look and Feel

    synth is a skinnable Java Look and feel#Look and Feel in Widget Toolkits, which is configured with an XML property file.According to Sun, goals for synth were:...
     (skinnable look and feel).


In APIs

An API, which is an interface to software which provides some sort of functionality, can also have a certain look and feel. Different parts of an API (e.g. different classes or packages) are often linked by common syntactic and semantic conventions (e.g. by the same asynchronous execution model, or by the same way object attributes are accessed). These elements are rendered either explicitly (i.e. are part of the syntax
Syntax

In linguistics, syntax is the study of the principles and rules for constructing Sentence s in natural languages. In addition to referring to the discipline, the term syntax is also used to refer directly to the rules and principles that govern the sentence structure of any individual language, as in "the Irish syntax"....
 of the API), or implicitly (i.e. are part of the semantic of the API).

In Literature

In the novel Microserfs
Microserfs

Microserfs, published by HarperCollins in 1995, is an epistolary novel by Douglas Coupland. It first appeared in short story form as the cover article for the January 1994 issue of Wired magazine and was subsequently expanded to full novel length....
 by Douglas Coupland
Douglas Coupland

Douglas Coupland is a Canadian novelist. His fiction is complemented by recognised works in design and visual art arising from his early formal training....
, one of the characters owns two gerbils, named "Look" and "Feel".

See also

  • Think and type
  • Buzzwords


External links