Juri (Street Fighter)
Encyclopedia
, is a fictional character in the Street Fighter
Street Fighter
, commonly abbreviated as SF, is a series of Fighting Games developed in Japan in which the players pit the video games' competitive fighters from around the world, each with his or her own unique fighting style, against one another...

series. She is a South Korea
South Korea
The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...

n fighter who first appears in Super Street Fighter IV
Super Street Fighter IV
is a 2010 fighting game produced by Capcom. It is an updated version of Street Fighter IV and has been said to mark the definitive end of the Street Fighter IV series. Having been deemed as too large an update to be deployed as DLC, the game was made into a standalone title, but given a lower price...

. She is a member of the organization S.I.N. and an underling to Street Fighter IV
Street Fighter IV
is a fighting game produced by Capcom. It is the first numbered Street Fighter game released by Capcom since . The coin-operated arcade game was released in Japan on July 18, 2008, with North American arcades importing the machines by August...

antagonist Seth.

Juri first originated as a suggestion to introduce a female Korean character in the Street Fighter series and the development team went through 400-500 ideas before they decided on Juri. She is the first practitioner of taekwondo
Taekwondo
Taekwondo is a Korean martial art and the national sport of South Korea. In Korean, tae means "to strike or break with foot"; kwon means "to strike or break with fist"; and do means "way", "method", or "path"...

 and (excluding Kwon from an early spinoff game Human Killing Machine
Human Killing Machine
Human Killing Machine, commonly abbreviated as HKM, is a 2D fighting game developed by Tiertex and published by U.S. Gold, released in March 1989. It was touted as a sequel to Tiertex's home computer conversion of Street Fighter...

) she is also the first Korean character in the series. Juri has been described as "sultry", "provocative" and "sex-crazed", and her practice of taekwondo has caused her to be considered a unique character in the series.

Character design

Juri's character concept was created from a suggestion by Yoshinori Ono to introduce a female Korean character into the Street Fighter series, with the initial design selected from 400-500 ideas, amongst which included an old woman and an ice skater. The final concept was intended to be someone "bad and somewhat erotic," with taekwondo selected as her martial art over suggestions such as a sports-themed style, due to its lack of representation in the series and feeling that a character that used primarily kicks could be interesting. A mixed martial arts
Mixed martial arts
Mixed Martial Arts is a full contact combat sport that allows the use of both striking and grappling techniques, both standing and on the ground, including boxing, wrestling, Brazilian jiu-jitsu, muay Thai, kickboxing, karate, judo and other styles. The roots of modern mixed martial arts can be...

 style was also considered, but the team chose to focus on a more iconic fighting style. Ono stated that they were planning on adding a Korean character since soon after Street Fighter II
Street Fighter II
is a competitive fighting game originally released for the arcades in . It is the arcade sequel to the original Street Fighter released in and was Capcom's fourteenth title that ran on the CP System arcade hardware...

became popular in Korea. However, the Korean government had a strict limitation against the Japanese language and culture, preventing them from including such a character. After the release of Street Fighter IV, Capcom Korea demanded to Ono that should another Street Fighter game be released, that it include a Korean character. While other fighting games had Korean characters already, Capcom Korea and Korean fighting game fans held the sentiment that it didn't matter "unless there was one in the series that started it all." Ono commented that when a new character is introduced, "you want to make them a good guy, you know a "fighter for justice" or a "friend of good" so to speak, but this time we decided to go kind of a different route with this character." He went on to describe her as "kind of nasty, she's kind of mean – even evil in fact." The developers debated which of the game's villains to align her with, M. Bison
M. Bison
M. Bison, known in Japan as Vega, is a video game character created by Capcom. First introduced in Street Fighter II: The World Warrior, he is a recurring character in the Street Fighter series of fighting games, acting as the final boss and primary antagonist of the Street Fighter II and Street...

 or Seth, before settling on the latter due to her being a new addition to the series.

Juri's shirt was modeled after a spider, and left the sides of her breasts exposed at Ono's suggestion. Her pants were designed to give a "silhouette that looks like a taekwondo uniform." The black trim on her pants was added to set her apart from other Street Fighter characters who wear similar uniforms. Her colour scheme was originally plain. However, when lined up with other characters, she didn't stand out; as a result, they employed hot pink
Hot Pink
-Graphic Design:The CD casing is designed to look like it's a vinyl record, reminding the listener to replace the needle, and breaking the track listing into sides. The design of the CD is even reminiscent of a vinyl single, for it is labeled as 33 RPM, and has the lines of the tracks on the...

, a colour not used in any other character in the game. They added black details to her outfit to make it less "frivolous." A pink crystal, known as the Feng Shui
Feng shui
Feng shui ' is a Chinese system of geomancy believed to use the laws of both Heaven and Earth to help one improve life by receiving positive qi. The original designation for the discipline is Kan Yu ....

 Engine, was added as a replacement for her left eye after deciding to align her with Seth, in order to more closely tie her character to the organization. The crystal was originally in her stomach, similar to Seth. Other ideas were considered, including having it in one of her palms, one of her legs, or one of her ankles. They eventually settled on putting it in her eye, with design director Kamei commenting that a "big globe in the stomach of a female character wasn't going look be very attractive." He also commented that an eye is a logical place to have an artificial replacement, as well as already being spherical. Initially, Juri was designed to be chubbier and cuter. Gradually the design was made slimmer, though the team noted at some point they had realized they had overdone it and reversed the changes slightly. She was given full legs, and a slender upper body in order to show the contrast. He wanted to make her even more slender, but decided that if she was too small, her kicks would lack impact. Several designs were considered for her face, going through about seven versions before settling on her current appearance, though time constraints played a part in the decision.

Attention was paid to taekwondo users in other fighting games in an attempt to keep the character fresh and original, implementing several actual techniques as a result but altering their appearance to make them different but recognizable, describing it as "her style." Her projectile attacks were modeled after the concept of using ki
Qi
In traditional Chinese culture, qì is an active principle forming part of any living thing. Qi is frequently translated as life energy, lifeforce, or energy flow. Qi is the central underlying principle in traditional Chinese medicine and martial arts...

 from one's surroundings, which the developers joking compared to Dragon Ball Zs(Dragon Ball Z Kai) Goku's "spirit bomb" attack. However, it was noted that her use of ki was different from that by the developers due to coming from a man-made device. Developer Tamamura suggested that in order to make it look unique, they should make it "cotton candy-like." He explained that as opposed to using energy from nature, Juri would "forcibly taking nature’s power, twining it around, and throwing it out."

During the development of the game, several developers became fans of hers', with writer Kawasaki describing their fandom as being "I'm gonna use this character! She's so cool!" rather than them liking her just because they made the game. In response to fan complaints that Juri seemed too similar to previous character Chun-Li
Chun-Li
is a video game character produced by Capcom. First introduced in Street Fighter II, she has since appeared as a player character in nearly all subsequent games....

, Capcom responded by stating the two were nothing alike, and added that it would be like comparing two other male characters to one another simply because they utilized punches.

Personality and attributes

Juri's personality was proposed by Ono to be a strong angry character, and while laughing compared it to that of a protester. She was originally designed to be a nice person who happens to be consorting with bad characters, but Ono went against this, stating "she can't be a good girl. Surprise everyone and make her a really evil chick." Her quotes were designed to have a lot of double entendres, with writer Kawasaki, citing one quote that while it appears as a compliment of their physique, her opponent may take offense to it. Initially, she was designed to be always smiling, similar to other female characters according to developer Kamei. However, it did not fit, resulting in the team working on other faces, some he describes as "scary." The team eventually settled on a "cool-headed" look. Kamei commented that one of his favourite expressions of Juri's is the one she makes when she appears to be having fun; he adds that this look made him feel like the animators had finally began to understand the character. In designing her eyes, Kamei wanted her eyes to have more expression to them than other characters, commenting that the team "wanted her to tell a story with her eyes." Because of the anger from Korean fans over the lack of a Korean character in Street Fighter, the team decided to make her a strong character. Juri is said to have a warlike and provocative character and enjoys playing around with her opponent while beating them. She has also been described in a similar fashion, including "sex-crazed" and "sultry." Developer Tamamura describes her as a "pleasure-seeker" and a "character who would enjoy fighting."

Appearances

Juri's first and so far only appearance in a video game has been in Super Street Fighter IV
Super Street Fighter IV
is a 2010 fighting game produced by Capcom. It is an updated version of Street Fighter IV and has been said to mark the definitive end of the Street Fighter IV series. Having been deemed as too large an update to be deployed as DLC, the game was made into a standalone title, but given a lower price...

. At an early age, Juri's parents were killed by Shadaloo agents, also costing her left eye. Years later, she has become an agent of S.I.N. known as "Spider". She has a ki
Qi
In traditional Chinese culture, qì is an active principle forming part of any living thing. Qi is frequently translated as life energy, lifeforce, or energy flow. Qi is the central underlying principle in traditional Chinese medicine and martial arts...

 booster implanted inside her left eye called the . An anime
Anime
is the Japanese abbreviated pronunciation of "animation". The definition sometimes changes depending on the context. In English-speaking countries, the term most commonly refers to Japanese animated cartoons....

 centering around Juri, produced by Studio Gonzo and Afro Samurai
Afro Samurai
, also written AFRO SAMURAI, is a Japanese seinen dōjinshi manga series written and illustrated by manga artist Takashi Okazaki. It was originally serialized irregularly in the avant-garde dōjinshi manga magazine Nou Nou Hau from September 1999 to May 2000...

director Fuminori Kizaki, was included in the Japanese Xbox 360
Xbox 360
The Xbox 360 is the second video game console produced by Microsoft and the successor to the Xbox. The Xbox 360 competes with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles...

 version of Super Street Fighter IV.

One of the trailers for the upcoming crossover fighting game, Street Fighter X Tekken
Street Fighter X Tekken
is an upcoming crossover fighting game being developed by Capcom. The game was announced at the 2010 San Diego Comic-Con International by Capcom producer Yoshinori Ono. The game is set to release on PlayStation 3, Xbox 360, Microsoft Windows and PlayStation Vita sometime in March 2012. The game...

showed parts of Juri that resembled her.

Gameplay

Juri's fighting style focuses on the "power and range" of kicks. She has been described as "agile and quick, but with low stamina." Street Fighter player Justin Wong described her as a unique character, comparing her to a "Guilty Gear
Guilty Gear
is a series of sprite-based competitive fighting games by Arc System Works and designed by artist Daisuke Ishiwatari. It is popular with fans for its detailed anime-style graphics, original characters, hard rock/heavy metal soundtrack, unique gameplay, and its numerous references to rock and heavy...

type of character," citing her dive kicks in part for this. GamePro
GamePro
GamePro Media was a United States gaming media company publishing online and print content on the video game industry, video game hardware, and video game software developed for a video game console , a computer, and/or a mobile device . GamePro Media properties include GamePro magazine and...

 editor Heidi Kemps commented that she is a character who is "geared towards competitive players who enjoy screwing with their opponents' minds just as much as they enjoy slugging them in the face." GamesRadar also described her as a character who "functions best when she’s on the offensive and shutting down opponents before they can even get into position." Developer Okada described her as a "hectic character," a quality that the developers had decided on from the beginning. She was created with the intention of making players see her as a character with potential; Okada commented that he wanted to instill a feeling of "If I keep playing with this character, I bet I could do some really cool stuff" in players. Developer Tamamura commented that players of Yun and Yang from Street Fighter III
Street Fighter III
is a fighting game in Capcom's Street Fighter series, originally released as coin-operated arcade game in . Street Fighter III was produced for the CD-ROM-based CP System III hardware, which allowed for more elaborate 2D graphics than the CPS II-based Street Fighter Alpha games , while revamping...

would enjoy playing with her. Seth Killian, Capcom Special Advisor to Super Street Fighter IV, described Juri as "one of the most versatile characters." He comments that she's a threat from mid-range as well as further away, citing her dive kick. He theorized that characters like Zangief
Zangief
is a fictional character in the Street Fighter series of video games. Created by Akira Yasuda for Capcom, Zangief first appeared in Street Fighter II, later appearing in other games, media, and promotions related to the Street Fighter franchise...

, Ryu
Ryu (Street Fighter)
is a video game player character created by Capcom, the main protagonist of the Street Fighter series. Having premiered in the first Street Fighter in 1987, Ryu appears as the lead character from the game along with his best friend Ken Masters participating in the Street Fighter tournament...

, and Sagat
Sagat (Street Fighter)
is a boss character from the early editions of Capcom's Street Fighter fighting game series. He was later turned into a regular, playable character. Sagat is depicted as a well-renowned Muay Thai expert fighter known for his incredible power. He is often called the "Emperor of Muay Thai" in his...

 would give Juri trouble due to their mobility and hard-hitting attacks.

Juri has a number of special techniques; all of which utilize quarter-circle, shoryuken, and similar motions. These include a quick flip kick, a dive kick, and a technique called Fuhajin kick, which allows fireballs to be fired from her feet. These fireballs can be controlled by the strength of the kick input; depending on it, the fireballs will travel at different angles. Players may also store fireballs by holding down the kick button. 1UP.com
1UP.com
1UP.com is a video game website owned by IGN Entertainment, a division of News Corporation. Previously, the site was owned by Ziff Davis before being sold to UGO Entertainment in 2009....

 editor Richard Li compared this mechanic to Gilgamesh's from Fate/Unlimited codes
Fate/Unlimited Codes
Fate/unlimited codes is a fighting game planned by Cavia and developed by Eighting and published by Capcom. It is based on the visual novel Fate/stay night. It was released for the arcades in Japan on June 11, 2008 and for the PlayStation 2 in Japan on December 18, 2008...

. Players may store three sets of fireballs by holding three buttons to charge them, choosing to release them in tandem or one-by-one. GamesRadar
GamesRadar
GamesRadar is a multi-format video game website featuring regular news, previews, reviews, videos, and guides. It is owned and operated simultaneously in the UK and US by worldwide publisher Future Publishing...

 editor Brett Elston commented that while her dive kick was "so much fun that it’s almost irresistible," it "shouldn’t be your first choice every time you get into the air." He adds that the move is so overused by Juri players that players can beat them without attacking. Juri's special attacks include the Senpusha wheel kick and the Shikusen triple air kick. Her ultra attacks include the Feng Shui Engine, which allows her normal attacks to chain upwards for a short time; and the Kaisen Dankairaku. In one of her ultra moves, she was intended to kiss the opponent's cheek, but this was toned down. Okada commented that other ideas were so extreme that the game would have needed a higher content rating. She also has a pinwheel kick attack, which acts as an "offensive chip damage" attack. In discussing the pinwheel kick, developer Tamamura commented that females in fighting games typically have attacks with several hits to them, describing this move as an example of how she likes to show off. A dodge technique was implemented as a means of reflecting her personality, with developer Okada stating that it is a move that "puts her opponent off balance." He goes on to describe her as "one of the fastest and trickiest characters in Street Fighter history."

Merchandise and reception

A resin statue of Juri was created by SOTA Toys
SOTA Toys
SOTA Toys, or State Of The Art Toys, is a developer, manufacturer, and wholesaler of collectibles based on licensed properties from companies such as Capcom and Universal...

 and made available for the release of Super Street Fighter IV.

Since appearing in Super Street Fighter IV
Super Street Fighter IV
is a 2010 fighting game produced by Capcom. It is an updated version of Street Fighter IV and has been said to mark the definitive end of the Street Fighter IV series. Having been deemed as too large an update to be deployed as DLC, the game was made into a standalone title, but given a lower price...

, Juri was well received by critics. The Escapist described Juri as "jarring", praising Capcom for trying to take risks with the character design but at the same time questioning how well the character meshes with Street Fighter IVs main cast. In describing Juri, IGN
IGN
IGN is an entertainment website that focuses on video games, films, music and other media. IGN's main website comprises several specialty sites or "channels", each occupying a subdomain and covering a specific area of entertainment...

 editor Martin Robinson called her "quite awesome" and "SSFIVs best. IGN editor Ryan Clements stated that he was most excited to try out Juri, attributing this to his "recent fascination with K-pop
K-pop
K-pop is a musical genre consisting of electropop, hip hop, pop, rock, and R&B music originating in South Korea...

." He called her an "excellent addition to the roster" after playing a few rounds with her. Street Fighter player Justin Wong described her as "very unique", comparing her to King of Fighters
King of Fighters
, officially abbreviated KOF, is a series of fighting games by SNK Playmore . The series was originally developed for SNK's Neo Geo MVS arcade hardware, which served as the main platform for the series until 2004, when SNK retired the MVS in favor of the Atomiswave arcade board...

character Kim Kaphwan
Kim Kaphwan
Kap-hwan Kim , usually written surname first as Kim Kap-hwan, is a character in both the Fatal Fury and The King of Fighters series created by SNK Playmore . He is credited as the first ever fictional Korean character to appear in a fighting game...

. GameSpot
GameSpot
GameSpot is a video gaming website that provides news, reviews, previews, downloads, and other information. The site was launched in May 1, 1996 by Pete Deemer, Vince Broady and Jon Epstein. It was purchased by ZDNet, a brand which was later purchased by CNET Networks. CBS Interactive, which...

 editor Ricardo Torres similarly compared her to Kim Kaphwan, also comparing her to fellow Street Fighter characters Rose and M. Bison
M. Bison
M. Bison, known in Japan as Vega, is a video game character created by Capcom. First introduced in Street Fighter II: The World Warrior, he is a recurring character in the Street Fighter series of fighting games, acting as the final boss and primary antagonist of the Street Fighter II and Street...

. He also described her as an "amazingly flexible and sensibly dressed vixen." G4TV editor Matt Keil called her taekwondo-inspired play style "fascinating," calling it "almost reminiscent of a King of Fighters character." Game Informer
Game Informer
Game Informer is an American-based monthly magazine featuring articles, news, strategy, and reviews of popular video games and associated consoles. It was formed in August 1991, when FuncoLand started publishing a six-page magazine, free in all its retail locations...

 editor Dan Ryckert called Juri his "personal favorite," citing her fighting style. GamesRadar
GamesRadar
GamesRadar is a multi-format video game website featuring regular news, previews, reviews, videos, and guides. It is owned and operated simultaneously in the UK and US by worldwide publisher Future Publishing...

 Michael Grimm chose Alisa Boskonovitch from the Tekken
Tekken
is an arcade fighting game franchise created and developed by Namco. Beginning with the original Tekken arcade game released in 1994, the series has received several sequels, as well as various home conversions and spin-off titles released for consoles...

series as an opponent he would like to see Juri battle, commenting that Juri may be at a disadvantage since Alisa is an android and Juri a human. On the other hand, Dave Cook
Dave Cook
Dave Cook is an award-winning video game journalist and former PR consultant from Edinburgh, Scotland, now living in Bournemouth, England. Dave has written game reviews and features for a range of online and print publications, his previous work includes writing for gaming magazine, GamesTM, online...

 from Now Gamer listed Hwoarang as the opponent he wanted Juri to face as both have similar traits such as being Tae Kwon Do kickboxers. GamePro
GamePro
GamePro Media was a United States gaming media company publishing online and print content on the video game industry, video game hardware, and video game software developed for a video game console , a computer, and/or a mobile device . GamePro Media properties include GamePro magazine and...

 editor Heidi Kemps commented that "after spending time with her, I think I've found my new favorite Street Fighter IV character." GameDaily
GameDaily
GameDaily was a video game journalism website based in the United States. Launched in 1995 by entrepreneur Mark Friedler under the name Gigex and focused on free game demo downloads, The site changed its business model from a flat fee per download CDN distributed service network to an...

 editor Chris Buffa described Juri as a "wonderful addition." Similarly, GameZone
GameZone
GameZone is an American multiplatform video game website. GameZone's daily coverage includes reviews, previews, news, hints & cheats, and editorials. Additionally, GameZone offers downloads, a child-targeted website and in association with GameStop, hosts GZGameShop, an online retailer...

 editor Dakota Grabowski gave "much love" to the addition of Juri to the Street Fighter universe. Hardcore Gamer editor Nicholas J. Martin praised Juri for bringing a "unique mix" to the series. UGO Networks placed Juri at #13 on their list of Top 50 Street Fighter Characters", stating "Juri is a fast and agile cyberneticaly enhanced fighter and during the course of Super Street Fighter IV".

Despite this reception, she has not proven to be "that popular" in Korea; Street Fighter developer Yoshinori Ono commented that he had received angry mail reading "Koreans don’t have hair like that!" He responded by saying that Street Fighter characters are generally not accurate to their respective origins, such as Blanka and Dhalsim
Dhalsim
, is a video game character from the Street Fighter series of fighting games.Dhalsim made his debut in the original Street Fighter II as one of the games original eight main characters. In his backstory, Dhalsim is characterized as a pacifist who goes against his beliefs by entering the World...

.
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