Joske's
Encyclopedia
Department store
A department store is a retail establishment which satisfies a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice of multiple merchandise lines, at variable price points, in all product categories...
chain originally based in San Antonio
San Antonio, Texas
San Antonio is the seventh-largest city in the United States of America and the second-largest city within the state of Texas, with a population of 1.33 million. Located in the American Southwest and the south–central part of Texas, the city serves as the seat of Bexar County. In 2011,...
, Texas
Texas
Texas is the second largest U.S. state by both area and population, and the largest state by area in the contiguous United States.The name, based on the Caddo word "Tejas" meaning "friends" or "allies", was applied by the Spanish to the Caddo themselves and to the region of their settlement in...
. In December 1928, Hahn Department Stores acquired the company along with the Titche-Goettinger
Titche-Goettinger
Titche-Goettinger was a department store chain based in Dallas, Texas . It was established in 1902 and was a major player in the Dallas retail market until its absorption by Dillard's in 1987.- History :...
department store of Dallas
Dallas, Texas
Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...
, and three years later Hahn became part of Allied Stores
Allied Stores
Allied Stores was a department store chain in the United States. It was founded in the 1930s as part of a general consolidation in the retail sector by B. E. Puckett. See also Associated Dry Goods. It was the successor to Hahn's Department Stores, a holding company founded in 1928...
. Allied was taken over by Campeau
Campeau Corporation
Campeau Corporation was a Canadian real estate development and investment company founded by entrepreneur Robert Campeau. It was infamous from its ultimately unsuccessful acquisitions of American department store holding companies Allied Stores in 1986 and Federated Department Stores in 1988...
in 1986, and Campeau in turn sold the Joske's chain in 1987 to Dillard's
Dillard's
Dillard's, Inc. is a department store chain in the United States, with 330 stores in 29 states. Headquartered in Little Rock, Arkansas, Dillard's locations are concentrated in Texas and Florida; with a major presence in other states including Arizona, Iowa, Colorado, Wyoming, Kansas, Missouri,...
. All Joske's stores were then quickly converted into Dillard's locations.
Origins
Joske's first store, located on Main Plaza in San Antonio and known as J. Joske, opened in 1867 and operated until 1873, when Joske sold it and went back to BerlinBerlin
Berlin is the capital city of Germany and is one of the 16 states of Germany. With a population of 3.45 million people, Berlin is Germany's largest city. It is the second most populous city proper and the seventh most populous urban area in the European Union...
for his family. After returning to San Antonio the same year, Joske opened a new store on Austin Street called J. Joske and Sons. Joske moved the store to Alamo Plaza and changed its name to Joske Brothers.
Flagship store
Air conditioning
An air conditioner is a home appliance, system, or mechanism designed to dehumidify and extract heat from an area. The cooling is done using a simple refrigeration cycle...
store in Texas, and the store became known as "The Big Store."
The store was expanded and renovated again in 1939, sporting a new Art Deco
Art Deco
Art deco , or deco, is an eclectic artistic and design style that began in Paris in the 1920s and flourished internationally throughout the 1930s, into the World War II era. The style influenced all areas of design, including architecture and interior design, industrial design, fashion and...
facade as well as the first escalator
Escalator
An escalator is a moving staircase – a conveyor transport device for carrying people between floors of a building. The device consists of a motor-driven chain of individual, linked steps that move up or down on tracks, allowing the step treads to remain horizontal.Escalators are used around the...
s installed in a Texas store. To make way for this expansion, the rooftop electric sign, the largest in Texas, where a cowboy was shown lassoing a steer came down. When Joske's wanted to expand again in 1945, nearby St. Joseph's Catholic Church refused to sell its land. Nevertheless, Joske's kept expanding, and St. Joseph's was eventually surrounded on three sides by the store and was jokingly called "St. Joske's." By 1953 the flagship store had been expanded several times. The 551000 sq ft (51,189.6 m²) five-level store was the largest department store west of the Mississippi
Mississippi River
The Mississippi River is the largest river system in North America. Flowing entirely in the United States, this river rises in western Minnesota and meanders slowly southwards for to the Mississippi River Delta at the Gulf of Mexico. With its many tributaries, the Mississippi's watershed drains...
until its closure in 1987. The long-time slogan for the chain was "the biggest store in the biggest state."
At one time, a shopper could get a custom-made saddle
Saddle
A saddle is a supportive structure for a rider or other load, fastened to an animal's back by a girth. The most common type is the equestrian saddle designed for a horse, but specialized saddles have been created for camels and other creatures...
in the downtown store. Departments included spur
Spur
A spur is a metal tool designed to be worn in pairs on the heels of riding boots for the purpose of directing a horse to move forward or laterally while riding. It is usually used to refine the riding aids and to back up the natural aids . The spur is used in every equestrian discipline...
s and saddles; appliances; a travel agency
Travel agency
A travel agency is a retail business that sells travel related products and services to customers on behalf of suppliers such as airlines, car rentals, cruise lines, hotels, railways, sightseeing tours and package holidays that combine several products...
; an Oriental rug
Oriental rug
An authentic oriental rug is a handmade carpet that is either knotted with pile or woven without pile.By definition - Oriental rugs are rugs that come from the orient...
gallery; a lending library
Lending library
A lending library is a library from which books are lent out. The earliest reference to or use of the term "lending library" yet located in English correspondence dates from ca. 1586; C'Tess Pembroke Ps. CXII. v, "He is .....
; a bakery; gourmet foods; books, toys and even a large postage stamp collecting area. Joske's flagship store also featured the Camellia Room (for formal dining), the Chuck Wagon, and the Fountain Room (a coffee shop).
During the Christmas holidays, the flagship store was well-known for its fourth-floor "Fantasyland"; its holiday-themed window displays, including a large window with a toy train
Toy train
A toy train is a toy that represents a train. It is distinguished from a model train by an emphasis on low cost and durability, rather than scale modeling. A toy train can be as simple as a pull toy that does not even run on track, or it might be operated by clockwork or a battery...
set; and the 40-foot-tall Santa Claus
Santa Claus
Santa Claus is a folklore figure in various cultures who distributes gifts to children, normally on Christmas Eve. Each name is a variation of Saint Nicholas, but refers to Santa Claus...
that sat atop the roof. "Rusty the Reinsteer" was the Joske's holiday mascot.
Expansion
Suburb
The word suburb mostly refers to a residential area, either existing as part of a city or as a separate residential community within commuting distance of a city . Some suburbs have a degree of administrative autonomy, and most have lower population density than inner city neighborhoods...
an location until 1957, when it opened its second store in the Las Palmas Shopping Center in southwest San Antonio.
In January 1965, Joske's purchased rival Wolff and Marx with its downtown flagship and North Star Mall
North Star Mall
North Star Mall is a premier shopping mall in San Antonio, Texas with anchor tenants Dillard's, J.C. Penney, Macy's, Saks Fifth Avenue, and Forever 21, as well as over 200 specialty stores, some exclusive to the San Antonio market, including Arden B, Armani Exchange, The Cheesecake Factory,...
locations. Joske's stated that there would be no immediate changes in operation of Wolff and Marx, however, in less than a month the seven-story downtown Wolff and Marx store was closed because the store did not have escalators and the building had passed its useful life as a modern department store. Joske's sold the downtown Wolff and Marx building in 1968, and the building is now known as the Rand Building. The North Star Mall Wolff and Marx location was replaced in 1969 with a new five-level Joske's, its third San Antonio-area store.
The chain expanded into Houston in 1956 and into Austin
Austin, Texas
Austin is the capital city of the U.S. state of :Texas and the seat of Travis County. Located in Central Texas on the eastern edge of the American Southwest, it is the fourth-largest city in Texas and the 14th most populous city in the United States. It was the third-fastest-growing large city in...
in 1971.
Joske's purchased two mall locations in El Paso
El Paso, Texas
El Paso, is a city in and the county seat of El Paso County, Texas, United States, and lies in far West Texas. In the 2010 census, the city had a population of 649,121. It is the sixth largest city in Texas and the 19th largest city in the United States...
, and Phoenix, Arizona
Phoenix, Arizona
Phoenix is the capital, and largest city, of the U.S. state of Arizona, as well as the sixth most populated city in the United States. Phoenix is home to 1,445,632 people according to the official 2010 U.S. Census Bureau data...
(Joske's first and only location outside Texas), from Liberty House
Liberty House
Liberty House, headquartered in Honolulu, Hawaii, was a department store and specialty store chain with locations throughout the Hawaiian Islands and on Guam, as well as several locations on the mainland U.S.-History:...
in 1978.
In 1979 Allied's Titche-Goettinger's stores (more commonly known as Titche's) in Dallas were renamed Joske's.
In 1985 Allied Stores consolidated Joske's three Texas divisions—Dallas, Houston and San Antonio—into one central division based in downtown Dallas. The three independent operating and merchandising staffs in the separate divisions were consolidated into a single, larger unit, and Robert T. Mettler was named president and chief executive officer of the combined organization. The corporate office was located at its Downtown Dallas
Downtown Dallas
Downtown Dallas is the Central Business District in Dallas, Texas USA, located in the geographic center of the city. The area termed "Downtown" has traditionally been defined as bounded by the downtown freeway loop: bounded on the east by I-345 Downtown Dallas is the Central Business District...
store at Main and St. Paul streets, occupying the top three floors of the seven-story building. At the time, Allied's Joske's division had 6,200 employees, including 800 at its corporate offices, and 27 stores.
End of an era
Dillard's
Dillard's, Inc. is a department store chain in the United States, with 330 stores in 29 states. Headquartered in Little Rock, Arkansas, Dillard's locations are concentrated in Texas and Florida; with a major presence in other states including Arizona, Iowa, Colorado, Wyoming, Kansas, Missouri,...
, a then 115-store chain based in Little Rock, Arkansas
Little Rock, Arkansas
Little Rock is the capital and the largest city of the U.S. state of Arkansas. The Metropolitan Statistical Area had a population of 699,757 people in the 2010 census...
, ending over 100 years of Texas-based retailing.
The San Antonio Conservation Society requested that Dillard's keep the Joske's name on the downtown San Antonio flagship store. The society wrote a letter to then Dillard's President William E. Dillard II urging that the store name be retained.
After the acquisition, the massive flagship store was divided up, with Dillard's occupying only a portion of the five-level building. The remaining area of the building was converted into lease space and a retail atrium for Rivercenter
Rivercenter
Rivercenter is a shopping mall located in downtown San Antonio, Texas along the River Walk. It is anchored by Macy's, as well as a 38-story, 1,001-room Marriott hotel. The mall was purchased in 2005 by Ashkenazy Acquisition Corporation.-History:...
(which was under construction at the time of the buyout) and an AMC
AMC Theatres
AMC Theatres , officially known as AMC Entertainment, Inc., is the second largest movie theater chain in North America with 5,325 screens, second only to Regal Entertainment Group, and one of the United States's four national cinema chains AMC Theatres (American Multi-Cinema), officially known as...
movie theater. Even with the division of the building into other uses, portions of the structure, including the old "bargain basement," remain unoccupied to this day. A redevelopment plan was revealed in October 2006, in which the Joske's facade along Commerce Street would be restored, bringing back the windows and brick that were covered in one of Joske's own renovations before Rivercenter was built, and tenants would be added for the 200000 sq ft (18,580.6 m²) of retail space currently vacant on two upper floors. San Antonio's Historic and Design Review Commission approved the redevelopment plan on October 4, 2006.
It was reported in June 2008 that the historic Joske's building was purchased by the Rivercenter property owners from Dillard's, with plans to revitalize the landmark property as part of the property's redevelopment. Dillard's closed its doors in August 2008, and the building currently sits empty, awaiting redevelopment.
External links
- The Handbook of Texas Online (Texas State Historical Association) The history of Joske's