Jagdish Sheth
Encyclopedia
Jagdish N. Sheth is the Charles H. Kellstadt Professor
of Marketing
at the Goizueta Business School of Emory University
. He is an internationally recognized business
consultant
whose client list includes AT&T
, BellSouth
, Ford, GE
, Motorola
, Square D
, Whirlpool and Sprint
. He also an educator, the winner of many awards and honors, and a member of the American Psychological Association
. He is the founder of the Center for Relationship Management at Emory University and Center for Telecommunications Management at University of Southern California
. He was a prominent member of the core team during the initial years of Indian Institute of Management Calcutta
, the first Indian Institute of Management. In 2003, he founded the India, China & America Institute
, a non-profit institute providing a sustainable, non-governmental platform to identify and drive synergies among India, China and America in the areas of emerging markets, commercial growth and alignment of policies for the benefit of a vast number of people.
Sheth has been conferred with the P.D. Converse Award, Charles Coolidge Parlin Award and the Irwin McGraw Hill Distinguished Marketing Educator Awards by the American Marketing Association
.
), where his father had migrated from Western India to set up a business as a rice merchant . In 1941, the family emigrated as a refugee
s in wake of Japanese invasion of Burma to India
. He received most of his schooling in Madras (now Chennai
). It was here that he met his future wife, Madhuri Shah, at a local literacy society for high school students that he had founded.
to further his academic career and received his MBA at the University of Pittsburgh
. He was fascinated by the psychological theories
being advanced at that time and pursued a career in academia
. During the mid-1960s he studied and researched at MIT, Columbia
and the University of Pittsburgh, where he received his PhD in 1966 from its Katz Graduate School of Business. It was during this period that he started developing his "Theory of Buyer Behavior." A book that he co-authored with his mentor Professor John Howard provided the foundation for the future of research in the field of consumer psychology and marketing
.
Sheth is credited with being one of the leaders in marketing and one of the earliest to espouse the cause of Relationship Marketing
. Besides Relationship marketing, he has published a number of seminal articles in the fields of consumer behavior, global marketing, information technology
, and marketing strategy
.
In addition to his academic research
, teaching and consulting
, Sheth contributes his time and financial resources to the community through various philanthropic foundation
s he has established. These include the "Madhuri and Jagdish Sheth Foundation" which focuses on building a strong community of academic marketers and developing the next generation of marketing academics, the "Sheth Family Foundation" which focuses on assisting the general Atlanta community in its various social, cultural, and religious activities, and contributions to Emory University to promote research and general understanding in the areas of religion, culture, business, and other aspects of life in South Asia
.
He is also a founding chairman of the Academic Council of Mumbai Business School . A business School located in Mumbai India
Professor
A professor is a scholarly teacher; the precise meaning of the term varies by country. Literally, professor derives from Latin as a "person who professes" being usually an expert in arts or sciences; a teacher of high rank...
of Marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
at the Goizueta Business School of Emory University
Emory University
Emory University is a private research university in metropolitan Atlanta, located in the Druid Hills section of unincorporated DeKalb County, Georgia, United States. The university was founded as Emory College in 1836 in Oxford, Georgia by a small group of Methodists and was named in honor of...
. He is an internationally recognized business
Business
A business is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit...
consultant
Consultant
A consultant is a professional who provides professional or expert advice in a particular area such as management, accountancy, the environment, entertainment, technology, law , human resources, marketing, emergency management, food production, medicine, finance, life management, economics, public...
whose client list includes AT&T
AT&T
AT&T Inc. is an American multinational telecommunications corporation headquartered in Whitacre Tower, Dallas, Texas, United States. It is the largest provider of mobile telephony and fixed telephony in the United States, and is also a provider of broadband and subscription television services...
, BellSouth
BellSouth
BellSouth Corporation is an American telecommunications holding company based in Atlanta, Georgia. BellSouth was one of the seven original Regional Bell Operating Companies after the U.S...
, Ford, GE
Gê
Gê are the people who spoke Ge languages of the northern South American Caribbean coast and Brazil. In Brazil the Gê were found in Rio de Janeiro, Minas Gerais, Bahia, Piaui, Mato Grosso, Goias, Tocantins, Maranhão, and as far south as Paraguay....
, Motorola
Motorola
Motorola, Inc. was an American multinational telecommunications company based in Schaumburg, Illinois, which was eventually divided into two independent public companies, Motorola Mobility and Motorola Solutions on January 4, 2011, after losing $4.3 billion from 2007 to 2009...
, Square D
Square D
Square D is an American manufacturer of equipment used to control and distribute electric power headquartered in Palatine, Illinois.Square D was founded in 1903 in Detroit, Michigan by Bryson Dexter Horton who is credited with the invention of the safety switch which encased high voltage switches...
, Whirlpool and Sprint
Sprint Nextel
Sprint Nextel Corporation is an American telecommunications company based in Overland Park, Kansas. The company owns and operates Sprint, the third largest wireless telecommunications network in the United States, with 53.4 million customers, behind Verizon Wireless and AT&T Mobility...
. He also an educator, the winner of many awards and honors, and a member of the American Psychological Association
American Psychological Association
The American Psychological Association is the largest scientific and professional organization of psychologists in the United States. It is the world's largest association of psychologists with around 154,000 members including scientists, educators, clinicians, consultants and students. The APA...
. He is the founder of the Center for Relationship Management at Emory University and Center for Telecommunications Management at University of Southern California
University of Southern California
The University of Southern California is a private, not-for-profit, nonsectarian, research university located in Los Angeles, California, United States. USC was founded in 1880, making it California's oldest private research university...
. He was a prominent member of the core team during the initial years of Indian Institute of Management Calcutta
Indian Institute of Management Calcutta
The Indian Institute of Management Calcutta is an institute of management located in Kolkata , India giving diplomas in management...
, the first Indian Institute of Management. In 2003, he founded the India, China & America Institute
India, China & America Institute
The India, China & America Institute is a non-profit institute providing a sustainable, non-governmental platform to identify and drive synergies among India, China and the United States in the areas of emerging markets, commercial growth and alignment of policies for the benefit of a vast number...
, a non-profit institute providing a sustainable, non-governmental platform to identify and drive synergies among India, China and America in the areas of emerging markets, commercial growth and alignment of policies for the benefit of a vast number of people.
Sheth has been conferred with the P.D. Converse Award, Charles Coolidge Parlin Award and the Irwin McGraw Hill Distinguished Marketing Educator Awards by the American Marketing Association
American Marketing Association
The American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members. There are 76 professional chapters and 250 collegiate chapters across the United States....
.
Early days
Sheth was born in Burma (now MyanmarMyanmar
Burma , officially the Republic of the Union of Myanmar , is a country in Southeast Asia. Burma is bordered by China on the northeast, Laos on the east, Thailand on the southeast, Bangladesh on the west, India on the northwest, the Bay of Bengal to the southwest, and the Andaman Sea on the south....
), where his father had migrated from Western India to set up a business as a rice merchant . In 1941, the family emigrated as a refugee
Refugee
A refugee is a person who outside her country of origin or habitual residence because she has suffered persecution on account of race, religion, nationality, political opinion, or because she is a member of a persecuted 'social group'. Such a person may be referred to as an 'asylum seeker' until...
s in wake of Japanese invasion of Burma to India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
. He received most of his schooling in Madras (now Chennai
Chennai
Chennai , formerly known as Madras or Madarasapatinam , is the capital city of the Indian state of Tamil Nadu, located on the Coromandel Coast off the Bay of Bengal. Chennai is the fourth most populous metropolitan area and the sixth most populous city in India...
). It was here that he met his future wife, Madhuri Shah, at a local literacy society for high school students that he had founded.
Academic career
Sheth came to the United StatesUnited States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
to further his academic career and received his MBA at the University of Pittsburgh
University of Pittsburgh
The University of Pittsburgh, commonly referred to as Pitt, is a state-related research university located in Pittsburgh, Pennsylvania, United States. Founded as Pittsburgh Academy in 1787 on what was then the American frontier, Pitt is one of the oldest continuously chartered institutions of...
. He was fascinated by the psychological theories
Theory
The English word theory was derived from a technical term in Ancient Greek philosophy. The word theoria, , meant "a looking at, viewing, beholding", and referring to contemplation or speculation, as opposed to action...
being advanced at that time and pursued a career in academia
Academia
Academia is the community of students and scholars engaged in higher education and research.-Etymology:The word comes from the akademeia in ancient Greece. Outside the city walls of Athens, the gymnasium was made famous by Plato as a center of learning...
. During the mid-1960s he studied and researched at MIT, Columbia
Columbia University
Columbia University in the City of New York is a private, Ivy League university in Manhattan, New York City. Columbia is the oldest institution of higher learning in the state of New York, the fifth oldest in the United States, and one of the country's nine Colonial Colleges founded before the...
and the University of Pittsburgh, where he received his PhD in 1966 from its Katz Graduate School of Business. It was during this period that he started developing his "Theory of Buyer Behavior." A book that he co-authored with his mentor Professor John Howard provided the foundation for the future of research in the field of consumer psychology and marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
.
Writings and activities
Sheth has published more than 200 articles in leading journals and has written a number of books. His most recent book is Chindia Rising. His other significant books have been Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets with Rajendra S. Sisodia, The Rule of Three: Surviving and Thriving in Competitive Markets, Clients for Life: How Great Professionals Develop Breakthrough Relationships, and Handbook of Relationship Marketing. In 2007, he published The Self-Destructive Habits of Good Companies.Sheth is credited with being one of the leaders in marketing and one of the earliest to espouse the cause of Relationship Marketing
Relationship marketing
Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions....
. Besides Relationship marketing, he has published a number of seminal articles in the fields of consumer behavior, global marketing, information technology
Information technology
Information technology is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications...
, and marketing strategy
Marketing strategy
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.-Developing a marketing strategy:...
.
In addition to his academic research
Research
Research can be defined as the scientific search for knowledge, or as any systematic investigation, to establish novel facts, solve new or existing problems, prove new ideas, or develop new theories, usually using a scientific method...
, teaching and consulting
Consultant
A consultant is a professional who provides professional or expert advice in a particular area such as management, accountancy, the environment, entertainment, technology, law , human resources, marketing, emergency management, food production, medicine, finance, life management, economics, public...
, Sheth contributes his time and financial resources to the community through various philanthropic foundation
Foundation (charity)
A foundation is a legal categorization of nonprofit organizations that will typically either donate funds and support to other organizations, or provide the source of funding for its own charitable purposes....
s he has established. These include the "Madhuri and Jagdish Sheth Foundation" which focuses on building a strong community of academic marketers and developing the next generation of marketing academics, the "Sheth Family Foundation" which focuses on assisting the general Atlanta community in its various social, cultural, and religious activities, and contributions to Emory University to promote research and general understanding in the areas of religion, culture, business, and other aspects of life in South Asia
South Asia
South Asia, also known as Southern Asia, is the southern region of the Asian continent, which comprises the sub-Himalayan countries and, for some authorities , also includes the adjoining countries to the west and the east...
.
He is also a founding chairman of the Academic Council of Mumbai Business School . A business School located in Mumbai India