Heraldo Filipino
Encyclopedia
The Heraldo Filipino is the official student newspaper
Student newspaper
A student newspaper is a newspaper run by students of a university, high school, middle school, or other school. These papers traditionally cover local and, primarily, school or university news....

 of De La Salle University-Dasmariñas
De La Salle University-Dasmariñas
De La Salle University - Dasmariñas ' is a member institution of De La Salle Philippines located in Dasmariñas City, Cavite. It was established on July 18, 1977 as a private nonsectarian tertiary school named General Emilio Aguinaldo College-Cavite and managed by the Yaman Lahi Foundation...

 (DLSU-D), Cavite
Cavite
Cavite is a province of the Philippines located on the southern shores of Manila Bay in the CALABARZON region in Luzon, just 30 kilometers south of Manila. Cavite is surrounded by Laguna to the east, Metro Manila to the northeast, and Batangas to the south...

, Philippines
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...

. It publishes news about on-campus events and issues concerning the Lasallian community.

HF can also refer to the student organization that produces publications (namely: magazines, books, book
Book
A book is a set or collection of written, printed, illustrated, or blank sheets, made of hot lava, paper, parchment, or other materials, usually fastened together to hinge at one side. A single sheet within a book is called a leaf or leaflet, and each side of a leaf is called a page...

lets, etc.) and hosts events for the DLSU-D community.

History

Before the name Heraldo Filipino, the then Emilio Aguinaldo College
Emilio Aguinaldo College
The Emilio Aguinaldo College is a private school in Manila, Philippines. It runs under the management of the Marian Clinics Incorporated.-Faculties and Schools:The college offers undergraduate, graduate and professional programs in the following disciplines:...

's (EAC) official publication was known as the Magdalo. It released its first issue, with Laura Campos at the helm. She found a need for a publication, and fortunately, she also found potential from Physical Therapy
Physical therapy
Physical therapy , often abbreviated PT, is a health care profession. Physical therapy is concerned with identifying and maximizing quality of life and movement potential within the spheres of promotion, prevention, diagnosis, treatment/intervention,and rehabilitation...

 students. It was regularly released twice every semester or four times a year. The topics then were light and positive, focusing on matters about the administration, events inside the campus, and other issues relevant to the students' interest.

In 1987, EAC and the De La Salle University System (DLSU) merged to form DLSU-EAC. Because of this, Campos, who then became the Dean of Student Affairs, considered adopting a new name for the publication in order to distinguish it from the former EAC's publication. (EAC-Manila also used the name Magdalo for their publication.) A contest was held to give the publication a new name, but since nobody joined, Campos decided to name the publication Heraldo Filipino, in reference to a revolutionary newspaper released from 1898 to 1899 by the Philippine government
Politics of the Philippines
The Politics of the Philippines takes place in an organized framework of a presidential, representative, and democratic republic whereby the president is both the head of state and the head of government within a pluriform multi-party system...

 under Gen. Emilio Aguinaldo. The new name, which is Spanish
Spanish language
Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...

 for "The Philippine Herald," was launched and effected in 1989.

Publications

HF releases at least seven publications catering to the students' interests. These include, but are not limited to:
  • a broadsheet
    Broadsheet
    Broadsheet is the largest of the various newspaper formats and is characterized by long vertical pages . The term derives from types of popular prints usually just of a single sheet, sold on the streets and containing various types of material, from ballads to political satire. The first broadsheet...

     of the same name, released six times a year;
  • La Salleño, a features magazine, released three to four times a year;
  • Just Play, a sports magazine, released once to twice a year;
  • Decreto, a news and investigative supplement, may or may not be released with the broadsheet;
  • Palad, a literary digest, released once a year;
  • Alipato, an art and photo folio, released once a year; and
  • Halalan, a newsletter for the university elections, released during the campaign season.

Other publications may be released, depending on the situation and preference of the student body.

La Salleño

The first issue of La Salleño (LS) was published in 1993, initiated by Orlando Oliveros (editor in chief, 1993), as a supplement
Supplement (publishing)
A supplement is a publication that has a role secondary to that of another preceding or concurrent publication.A follow-on publication complements its predecessor, either by bringing it up-to-date , or by otherwise enhancing the predecessor's coverage of a particular topic or subject matter, as in...

 to the HF broadsheet. The purpose of the magazine was to separate serious
News
News is the communication of selected information on current events which is presented by print, broadcast, Internet, or word of mouth to a third party or mass audience.- Etymology :...

 and editorial
Editorial
An opinion piece is an article, published in a newspaper or magazine, that mainly reflects the author's opinion about the subject. Opinion pieces are featured in many periodicals.-Editorials:...

 articles
Article (publishing)
An article is a written work published in a print or electronic medium. It may be for the purpose of propagating the news, research results, academic analysis or debate.-News articles:...

 from the features
Feature story
- Published Features & news :While the distinction between published features and news is often clear, when approached conceptually there are few hard boundaries between the two. It is quite possible to write a feature in the style of a news story, for instance...

 and literary articles. The name "La Salleño" was a portmanteau of the words "La Salle" (in reference to DLSU-A (now DLSU-D)) and "Caviteño" (a term for a Cavite
Cavite
Cavite is a province of the Philippines located on the southern shores of Manila Bay in the CALABARZON region in Luzon, just 30 kilometers south of Manila. Cavite is surrounded by Laguna to the east, Metro Manila to the northeast, and Batangas to the south...

).

Just Play

In May 2005, the maiden issue of HF's sports magazine, Just Play (JPlay), was published. Spearheaded by John Paul Mari Abcede (sports editor, 2004–2005), it started with the analysis of the Patriots (the official athletic team of DLSU-D). On its second issue, it carried more news and features on sports and various events participated upon by the Patriots. Despite the alleged subliminality of the name, JPlay was not named after Abcede. It literally means "Just play" (in a sentence) or "just play" (adjective + noun).

Decreto

Decreto is the news
News
News is the communication of selected information on current events which is presented by print, broadcast, Internet, or word of mouth to a third party or mass audience.- Etymology :...

 and investigative
Investigative journalism
Investigative journalism is a form of journalism in which reporters deeply investigate a single topic of interest, often involving crime, political corruption, or corporate wrongdoing. An investigative journalist may spend months or years researching and preparing a report. Investigative journalism...

 journal
Newspaper
A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...

 of HF. It is circulated in tabloid form, usually as a supplement
Supplement (publishing)
A supplement is a publication that has a role secondary to that of another preceding or concurrent publication.A follow-on publication complements its predecessor, either by bringing it up-to-date , or by otherwise enhancing the predecessor's coverage of a particular topic or subject matter, as in...

 of and an insert in the broadsheet. It covers and reports on major social issues and investigative reports, and aims to encourage students to be updated on events around the country, in the perspective of their fellow students. Decreto literally means "decree" in Spanish
Spanish language
Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...

, but may also mean "secret," "discreet," or "discrete."

In the recent issues of HF, Decreto articles are integrated in the news page as "special reports."

Palad

The literary digest
Digest size
Digest size is a magazine size, smaller than a conventional or "journal size" magazine but larger than a standard paperback book, approximately 5½ x 8¼ inches, but can also be 5⅜ x 8⅜ inches and 5½ x 7½ inches. These sizes have evolved from the printing press operation end...

, Palad, was actually planned even before LS came out. But it was only in 1993 when Palad was first published. Rosalea Macaspac (literary editor, 1993), spearheaded the release of its first issue. In her note in the digest, it reads: "Ang kahiwagaan ng palad ng bawat tao at sulak ng kanyang init—ito ang nagbibigay-buhay sa aming pagsilang" (The magic of every person's palm and the outburst of his/her soul—this gives life to our birth). The name Palad literally means "palm" in the Filipino language
Filipino language
This move has drawn much criticism from other regional groups.In 1987, a new constitution introduced many provisions for the language.Article XIV, Section 6, omits any mention of Tagalog as the basis for Filipino, and states that:...

.

Alipato

Conceived in 2003 under the leadership of Jake Ofrasio (art editor, 2003–2004) and Emmanuel Cogama (photo coordinator, 2003–2004), HF's art
Visual arts
The visual arts are art forms that create works which are primarily visual in nature, such as ceramics, drawing, painting, sculpture, printmaking, design, crafts, and often modern visual arts and architecture...

 and photo
Photography
Photography is the art, science and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor or chemically by means of a light-sensitive material such as photographic film...

 folio Alipato serves as a means to promote the visual and artistic talents of students. Though it is small in size (average size being 6" × 6"), the contents created a larger-than-life world. The name Alipato means "ember" in archaic Tagalog
Tagalog language
Tagalog is an Austronesian language spoken as a first language by a third of the population of the Philippines and as a second language by most of the rest. It is the first language of the Philippine region IV and of Metro Manila...

.

Halalan

To keep the students updated during the university election
Election
An election is a formal decision-making process by which a population chooses an individual to hold public office. Elections have been the usual mechanism by which modern representative democracy operates since the 17th century. Elections may fill offices in the legislature, sometimes in the...

 season, HF introduced Halalan in February 2002. It became the official newsletter
Newsletter
A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Newspapers and leaflets are types of newsletters. Additionally, newsletters delivered electronically via email have gained rapid acceptance for the same reasons email in...

 for the university elections, featuring election-related news. It gave the students an ideal hint of whom to vote for in the elections. Halalan means "election" in the Filipino language.

Other publications

Aside from the regular publications, HF also publishes special publications, in order to give students information on special events and campus events. Such publications include newsletters (namely, the Heraldo Filipino express and the Heraldo Filipino newsletter) pamphlets, and spoof issues
News satire
thumb|right|220px|[[The Daily Show with Jon Stewart]] is a news satire program.News satire, also called fake news , is a type of parody presented in a format typical of mainstream journalism, and called a satire because of its content...

 (the Heraldo Flip-no!).

Organizational structure

The editorial board
Editorial board
The editorial board is a group of people, usually at a publication, who dictate the tone and direction the publication's editorial policy will take.- Board makeup :...

 is the governing body of HF. It is led by the editor in chief
Editor in chief
An editor-in-chief is a publication's primary editor, having final responsibility for the operations and policies. Additionally, the editor-in-chief is held accountable for delegating tasks to staff members as well as keeping up with the time it takes them to complete their task...

.

The publication is divided into two departments:
  • the operations
    Business operations
    Business operations are those ongoing recurring activities involved in the running of a business for the purpose of producing value for the stakeholders...

     department
    – handles internal and external matters (financial and management), and is held by the managing director
    Managing editor
    A managing editor is a senior member of a publication's management team.In the United States, a managing editor oversees and coordinates the publication's editorial activities...

     and the office and circulations manager; and
  • the editorial
    Editorial
    An opinion piece is an article, published in a newspaper or magazine, that mainly reflects the author's opinion about the subject. Opinion pieces are featured in many periodicals.-Editorials:...

     department
    – focuses on editing articles, and is held by the associate editor and the copy editor.


On the other hand, there are seven sections, namely:
  • News - gathers news and issues inside and outside the campus (headed by the news editor/coordinator);
  • Features - writes special issues related to society and culture (headed by the features editor/coordinator);
  • Sports - covers and write on sports events participated by DLSU-D, and also writes special articles regarding sports (headed by the sports editor/coordinator);
  • Literary - writes literary pieces related to the students and culture (headed by the literary editor/coordinator);
  • Art - provides illustrations, artworks, and comics for various articles and other purposes (headed by the art director/coordinator);
  • Graphics - a new section (previously integrated with the Art section), produces and maintains the page design and layout of the HF publications (headed by the graphics designer); and
  • Photo - provides photographs for use in different articles (headed by the chief photographer/photo coordinator).

Editorial board and staff

Editors are those who have passed the annual screening examinations for editors, and manage their respective sections. Coordinators possess similar powers like that of the editors, only that they are barred from voting in important decision-making situations. Grounds for coordinatorship can be by appointment and/or demotion. In charge (formerly called "Acting Coordinator") is a title designated to a staff or editor who is appointed to replace a vacant position.

Publication adviser

The publication adviser (or technical consultant, in the absence of an adviser) assists the editorial board in the final editing of copy, as well as a counsel. HF are not compelled to have an adviser. It is upon the incumbent editorial board's discretion to have a publication adviser or not. The publication adviser must also meet certain credentials and requirements.

Editorial staff

The editorial staff perform their tasks for their respective sections, as well as perform any other tasks assigned to them by the editorial board.
  • Apprentices – are usually new members of HF. They have passed the entrance examinations given by the editorial board, as well as a panel interview
    Interview
    An interview is a conversation between two people where questions are asked by the interviewer to obtain information from the interviewee.- Interview as a Method for Qualitative Research:"Definition" -...

    .
  • Junior staff – are staff that have passed or exceeded the prescribed requirements of the editorial board necessary for retention. They serve to head the apprentices in their tasks, and are entitled to certain benefits, such as scholarships.
  • Senior staff – are junior staff that have further passed or exceeded the prescribed requirements of the editorial board necessary for retention. Although they are entitled to assist their respective editors, and to more benefits than junior staff and apprentices (in terms of scholarships), they have very limited editorial
    Editing
    Editing is the process of selecting and preparing written, visual, audible, and film media used to convey information through the processes of correction, condensation, organization, and other modifications performed with an intention of producing a correct, consistent, accurate, and complete...

     powers, and only when they are given due permission by their respective editors.

Issues covered

HF maintains its image as DLSU-D's watchdog
Watchdog journalism
Watchdog journalism aims to hold accountable public personalities and institutions, whose functions impact social and political life. The term "lapdog journalism", for journalism biased in favour of personalities and institutions, is sometimes used as a conceptual opposite to watchdog...

, reporting mostly on the different issues encountered by the school and its constituents. One such issue was DLSU-D's university-status issue, which caused an uproar among the community. Another issue was during the 2004 student elections, when a Halalan article reported on an underground document called Bantayog, which utterly discredited some student leaders, faculty, and administrators. As a result, some of the people denounced in the Bantayog sued the writers of the article and the editorial board for "discrediting them." HF asserted that they were merely reporting on the issue, and that they have no motive to further discredit the complainants. As a result, the charges against the HF members were dropped.

Heraldo Filipino Events

Aside from publishing newspapers, magazines, etc., HF also holds different seminars, contests, and events, mainly for DLSU-D students. Most of its events are held annually.

Annual events

  • Palad Creative Writing Seminar – In line with the literary digest, HF annually conducts the Palad Creative Writing Seminar. In this seminar series, different literary genres are tackled, with famous Philippine literary experts as speakers.
  • Alipato Art Workshop – Like the Palad seminar, this seminar is named after the art and photo folio, and is held annually. Tackles different genres of art and photography.
  • Palad Creative Writing Contest – In application to what the students learned in the seminar of the same name, HF holds this contest. Participants (must be bona fide
    Bona Fide
    Bona Fide is a studio album from rock band Wishbone Ash. It is the first studio album in six years and is the only studio album to feature guitarist Ben Granfelt...

     students of DLSU-D) may submit their literary works (poems, essays, plays
    Play (theatre)
    A play is a form of literature written by a playwright, usually consisting of scripted dialogue between characters, intended for theatrical performance rather than just reading. There are rare dramatists, notably George Bernard Shaw, who have had little preference whether their plays were performed...

    , and short stories
    Short Stories
    Short Stories may refer to:*A plural for Short story*Short Stories , an American pulp magazine published from 1890-1959*Short Stories, a 1954 collection by O. E...

    ) bearing the designated theme.
  • Alipato contests – much like the Palad contest, only that participants may submit artworks and photographs.

Past events

  • Pelikulareal: An I-Witness
    I-Witness
    i-Witness, originally i-Witness: The GMA Documentaries, is an award-winning documentary news and public affairs television show in the Philippines aired every Monday evenings by GMA Network.-Hosts:-2008:*January Episodes...

    Documentary Festival – a showcase of documentaries
    Documentary film
    Documentary films constitute a broad category of nonfictional motion pictures intended to document some aspect of reality, primarily for the purposes of instruction or maintaining a historical record...

     produced by GMA Network
    GMA Network
    GMA Network is a major commercial television & radio network in the Philippines. GMA Network is owned by GMA Network, Inc. a publicly listed company...

    's
    I-Witness
    I-Witness
    i-Witness, originally i-Witness: The GMA Documentaries, is an award-winning documentary news and public affairs television show in the Philippines aired every Monday evenings by GMA Network.-Hosts:-2008:*January Episodes...

    , in partnership with HF. Held in January 2005.
  • Who let Abdul out?: A Weeklong Celebration of the Heraldo Filipinos 21 Years of Student Service – a series of seminars and activities, in line with HF's 21 years of foundation. Held in November 2006.
  • Lasallian Schools Press Conference
    Lasallian Schools Press Conference
    The Lasallian Schools Press Conference is an annual event that convenes all student journalists from the member schools of De La Salle Philippines for seminars and workshops with speakers from the Philippine media industry...

     2007 (LSPCon 2007)
    – an annual convention of student journalists from different De La Salle Philippines
    De La Salle Philippines
    De La Salle Philippines is a network of Seventeen Lasallian Institutions in the Philippines. It was established in 2006 for the unified implementation of the Lasallian Mission, generate creative synergy, and promote the spirit of "One La Salle" among member institutions...

     member schools, and was held in DLSU-D on May 3 to 5, 2007.

Awards received

As a member of the College Editors Guild of the Philippines (CEGP), HF joins in contests brought about by the said organization, and the publication was also able to bag a hefty amount of awards in the past years.

In school year 1997 to 1998, HF showed off its stuff in the 5th Regional Tertiary Schools Press Conference, winning awards such as the Best Editorial Page, Best in Page Design/Layout, and First Place in Editorial Cartooning English division in the broadsheet.

Setting off from a great start, in came another competition, this time in the 8th Regional Higher Education Press Conference in Sariaya, Quezon
Quezon
-History:Originally, what now forms Quezon was divided among the provinces of Batangas, Laguna, and Nueva Ecija. The area was first explored by Juan de Salcedo in 1571-1572, during his expedition from Laguna to Camarines provinces....

 and from here, six awards, five of it given to the HF broadsheet, first being 4th place in Best School Paper of the Year, 2nd place in Best Cover Design, 1st Place in Best Editorial Page, and 3rd place in Best News Page and Best in Layout/Page Design. LS won 3rd place in Best Magazine.

In 2003, HF won in the 2nd Luzonwide Higher Education Press Conference, held in University of the Philippines
University of the Philippines
The ' is the national university of the Philippines. Founded in 1908 through Act No...

, Los Baños
Los Baños, Laguna
The Nature and Science City of Los Baños is a 1st class urban city in the province of Laguna, Philippines. According to the latest census, it has a population of 98,631 inhabitants in 17,030 households...

, where HF, LS, and Palad won a total of 11 major awards in their respective categories. These include Best News, Editorial, Feature/Literary Pages, and Best Page Design. LS won Best Cover Design, Best News Page, 2nd Best Sports Page, 3rd Best Development Communication and Features Pages, and 3rd Best Page Design. Palad won 3rd Best Page Design.

On the same year, the official student publication also competed in the 63rd National Student Press Convention by CEGP, held in Sinait, Ilocos Sur
Ilocos Sur
Ilocos Sur is a province of the Philippines located in the Ilocos Region in Luzon. Vigan City, located on the mouth of the Mestizo River is the provincial capital...

, where it achieved two of the Gawad Ernesto Rodriguez Jr. Awards, Best Broadsheet Award, and Palad winning the Best Literary Folio.

Software used

When HF first used desktop publishing
Desktop publishing
Desktop publishing is the creation of documents using page layout software on a personal computer.The term has been used for publishing at all levels, from small-circulation documents such as local newsletters to books, magazines and newspapers...

, it used Adobe PageMaker
Adobe PageMaker
PageMaker was one of the first desktop publishing programs, introduced in 1985 by Aldus Corporation, initially for the then-new Apple Macintosh and in 1987 for PCs running Windows 1.0....

 as its principal layout software. In 2006, however, it shifted to Adobe InDesign
Adobe InDesign
Adobe InDesign is a software application produced by Adobe Systems. It can be used to create works such as posters, flyers, brochures, magazines, newspapers and books. In conjunction with Adobe Digital Publishing Suite InDesign can publish content suitable for tablet devices...

.

Font sets

The Heraldo Filipino broadsheet (and such related publications as Halalan, Decreto, express, etc.) uses the Segoe and Gallery (a variant of Garamond
Garamond
Garamond is the name given to a group of old-style serif typefaces named after the punch-cutter Claude Garamond . Most of the Garamond faces are more closely related to the work of a later punch-cutter, Jean Jannon...

) fonts for its text. Also, HF uses Segoe as its corporate and branding font. Other publications, however, use different font sets, which are subject to change every volume.
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