Heeb Magazine
Encyclopedia
Empowerment
Empowerment refers to increasing the spiritual, political, social, racial, educational, gender or economic strength of individuals and communities...
for the Jewish community, thus eliminating the hatred associated with the word. The printed magazine was closed in 2010, but the website continues publication.
Origin
The magazine was founded by Jennifer Bleyer, a graduate of Columbia UniversityColumbia University
Columbia University in the City of New York is a private, Ivy League university in Manhattan, New York City. Columbia is the oldest institution of higher learning in the state of New York, the fifth oldest in the United States, and one of the country's nine Colonial Colleges founded before the...
, and backed financially by Steven Spielberg
Steven Spielberg
Steven Allan Spielberg KBE is an American film director, screenwriter, producer, video game designer, and studio entrepreneur. In a career of more than four decades, Spielberg's films have covered many themes and genres. Spielberg's early science-fiction and adventure films were seen as an...
and Charles Bronfman
Charles Bronfman
Charles Rosner Bronfman, is a Canadian businessman and philanthropist. With an estimated net worth of $US 2.0 billion , Bronfman was ranked by Forbes as the 15th wealthiest Canadian and 595th in the world....
. Bleyer, who now writes for The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...
, ended her association with the magazine in 2003. Taking over for her as editor and publisher was Harvard Divinity School
Harvard Divinity School
Harvard Divinity School is one of the constituent schools of Harvard University, located in Cambridge, Massachusetts, in the United States. The School's mission is to train and educate its students either in the academic study of religion, or for the practice of a religious ministry or other public...
graduate Joshua Neuman. Neuman's goal was to spread the idea of Heeb as a "lifestyle magazine", incorporating events like a traveling Heeb Storytelling show in order to reach an underserved Jewish progressive market around the country. The magazine's subtitle was "The New Jew Review".
Description
It has become known for its satire and sardonic approach to reaching Jewish readers of all streams. In a late 2006 edition, a live pig was photographed running across a traditional SabbathShabbat
Shabbat is the seventh day of the Jewish week and a day of rest in Judaism. Shabbat is observed from a few minutes before sunset on Friday evening until a few minutes after when one would expect to be able to see three stars in the sky on Saturday night. The exact times, therefore, differ from...
dinner table. Heeb’s satirist, David Deutsch, who used his own table to stage the photos asked his rabbi if it were kosher to use a live pig on his table for this purpose, as pig meat is considered unkosher. His rabbi said it wasn't a problem, but recommended that he wash the table afterwards.
The magazine is decidedly anti-establishment
Anti-establishment
An anti-establishment view or belief is one which stands in opposition to the conventional social, political, and economic principles of a society. The term was first used in the modern sense in 1958, by the British magazine New Statesman to refer to its political and social agenda...
and left-wing. It frequently criticizes mainstream American Jewish culture, most famously in an article entitled "Joe Lieberman
Joe Lieberman
Joseph Isadore "Joe" Lieberman is the senior United States Senator from Connecticut. A former member of the Democratic Party, he was the party's nominee for Vice President in the 2000 election. Currently an independent, he remains closely affiliated with the party.Born in Stamford, Connecticut,...
is a Dickhead." The author of the piece took Lieberman to task for favoring an increase in military spending. Other writers who have contributed to Heeb include Allen Salkin
Allen Salkin
Allen Salkin, an investigative journalist, contributes to many publications, hosts a video series on the AOL Website Slashfood, spent three years as a staff reporter at The New York Times, and appeared on a reality TV series...
, who wrote "Where Have You Gone Sandy Koufax
Sandy Koufax
Sanford "Sandy" Koufax is a former left-handed baseball pitcher who played his entire 12-year Major League Baseball career for the Brooklyn/Los Angeles Dodgers...
?", an article about Jews obsessed with Jews in sports, and "Why are We So Guilty?".
Heeb has produced events around the world, including the Heeb Storytelling series. The series has been attended by Natalie Portman
Natalie Portman
Natalie Hershlag , better known by her stage name Natalie Portman, is an actress with dual American and Israeli citizenship. Her first role was as an orphan taken in by a hitman in the 1994 French action film Léon, but major success came when she was cast as Padmé Amidala in the Star Wars prequel...
, Rose McGowan
Rose McGowan
Rose Arianna McGowan is an actress and singer. She is known for her role as Paige Matthews in The WB Television Network supernatural drama series Charmed. She played Ann-Margret alongside Jonathan Rhys Meyers as Elvis Presley in the CBS mini-series Elvis...
, Kate Beckinsale
Kate Beckinsale
Kathryn Bailey "Kate" Beckinsale is an English actress. After some minor television roles, she made her film debut in Much Ado About Nothing while still a student at Oxford University...
and Colin Farrell
Colin Farrell
Colin James Farrell is an Irish actor, who has appeared in such film as Tigerland, Miami Vice, Minority Report, Phone Booth, The Recruit, Alexander and S.W.A.T....
.
Mel Gibson
Mel Colm-Cille Gerard Gibson, AO is an American actor, film director, producer and screenwriter. Born in Peekskill, New York, Gibson moved with his parents to Sydney, Australia when he was 12 years old and later studied acting at the Australian National Institute of Dramatic Art.After appearing in...
's The Passion of the Christ
The Passion of the Christ
The Passion of the Christ is a 2004 American drama film directed by Mel Gibson and starring Jim Caviezel as Jesus. It depicts the Passion of Jesus largely according to the New Testament Gospels of Matthew, Mark, Luke and John...
. The spread included a half naked Virgin Mary
Mary (mother of Jesus)
Mary , commonly referred to as "Saint Mary", "Mother Mary", the "Virgin Mary", the "Blessed Virgin Mary", or "Mary, Mother of God", was a Jewish woman of Nazareth in Galilee...
(with pierced nipples) and a Jesus
Jesus
Jesus of Nazareth , commonly referred to as Jesus Christ or simply as Jesus or Christ, is the central figure of Christianity...
with his genitals wrapped in a tallit
Tallit
A tallit pl. tallitot is a Jewish prayer shawl. The tallit is worn over the outer clothes during the morning prayers on weekdays, Shabbat and holidays...
.
The Catholic League, in its 2004 Report on Anti-Catholicism
Anti-Catholicism
Anti-Catholicism is a generic term for discrimination, hostility or prejudice directed against Catholicism, and especially against the Catholic Church, its clergy or its adherents...
stated:
- The Jewish magazine Heeb published a 10-page photo feature in its Winter 2004 edition mocking Mel GibsonMel GibsonMel Colm-Cille Gerard Gibson, AO is an American actor, film director, producer and screenwriter. Born in Peekskill, New York, Gibson moved with his parents to Sydney, Australia when he was 12 years old and later studied acting at the Australian National Institute of Dramatic Art.After appearing in...
's movie 'The Passion of the Christ' called 'Back Off, Braveheart'. The editors who introduced the spread said that the death of Jesus was 'summarily blamed upon the Jews', until this 'fondly held belief seemed destined to fade forever' after Vatican II. A sexually suggestive JesusJesusJesus of Nazareth , commonly referred to as Jesus Christ or simply as Jesus or Christ, is the central figure of Christianity...
played by artist Carlos J. Da Silva wears a Jewish prayer shawl as a loin cloth, and the Blessed Mother was shown exposing her breasts and body piercing. The occupation of the model photographed as Mary MagdaleneMary MagdaleneMary Magdalene was one of Jesus' most celebrated disciples, and the most important woman disciple in the movement of Jesus. Jesus cleansed her of "seven demons", conventionally interpreted as referring to complex illnesses...
was described as 'Evangelist-cum-nymphomaniac country singer'. She was quoted as saying, 'Who killed Jesus? Ryan AdamsRyan AdamsDavid Ryan Adams is an American alt-country/rock singer-songwriter, from Jacksonville, North Carolina. Initially part of the group Whiskeytown, Adams left the band and released his first solo album Heartbreaker in 2000...
.' The woman who was photographed as Pontius PilatePontius PilatePontius Pilatus , known in the English-speaking world as Pontius Pilate , was the fifth Prefect of the Roman province of Judaea, from AD 26–36. He is best known as the judge at Jesus' trial and the man who authorized the crucifixion of Jesus...
was quoted as saying, 'Christians believe the Jews killed Jesus; that is why there is so much anti-Semitism in the world. The church was created on that one simple anti-Semitic principle. Christians who say otherwise are making it up or misrepresenting their own religion.'
Abraham Foxman
Abraham Foxman
Abraham H. Foxman is the National Director of the Anti-Defamation League.-Early life:Foxman, an only son, was born in Baranovichi, just months after the USSR took the town from Poland in the Nazi-Soviet Pact and incorporated it into the BSSR. The town is now in Belarus...
, director of the Anti-Defamation League
Anti-Defamation League
The Anti-Defamation League is an international non-governmental organization based in the United States. Describing itself as "the nation's premier civil rights/human relations agency", the ADL states that it "fights anti-Semitism and all forms of bigotry, defends democratic ideals and protects...
(ADL) published a letter to Heeb decrying the spread as "blasphemous to both Christians and Jews".
On the April 27, 2004, episode of The Daily Show
The Daily Show
The Daily Show , is an American late night satirical television program airing each Monday through Thursday on Comedy Central. The half-hour long show premiered on July 21, 1996, and was hosted by Craig Kilborn until December 1998...
, Jon Stewart
Jon Stewart
Jon Stewart is an American political satirist, writer, television host, actor, media critic and stand-up comedian...
remarked "the best solution to international terrorism? The giveaway. For any international terrorist who turns himself in—a free lifetime subscription to Heeb."
On June 17, 2004, the Chicago Tribune
Chicago Tribune
The Chicago Tribune is a major daily newspaper based in Chicago, Illinois, and the flagship publication of the Tribune Company. Formerly self-styled as the "World's Greatest Newspaper" , it remains the most read daily newspaper of the Chicago metropolitan area and the Great Lakes region and is...
named Heeb one of America's "50 best magazines."
In January 2006, Heeb was included as part of the Library of Congress
Library of Congress
The Library of Congress is the research library of the United States Congress, de facto national library of the United States, and the oldest federal cultural institution in the United States. Located in three buildings in Washington, D.C., it is the largest library in the world by shelf space and...
' exhibition "350 Years of Jewish Life in America."
A March 28, 2007, feature in The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...
Business Section spotlighted how Heeb did creative for advertisers seeking to reach a young Jewish demographic. The article was accompanied by a photo of three men dressed as Hasidic versions of characters from A Clockwork Orange
A Clockwork Orange (film)
A Clockwork Orange is a 1971 film adaptation of Anthony Burgess's 1962 novel of the same name. It was written, directed and produced by Stanley Kubrick...
.
Robert Crumb
Robert Crumb
Robert Dennis Crumb —known as Robert Crumb and R. Crumb—is an American artist, illustrator, and musician recognized for the distinctive style of his drawings and his critical, satirical, subversive view of the American mainstream.Crumb was a founder of the underground comix movement and is regarded...
and wife Aline Kominsky-Crumb
Aline Kominsky-Crumb
Aline Kominsky-Crumb is an American underground comics artist best known as the wife of cartoonist R. Crumb....
illustrated the cover of the magazine's "Love Issue" in the Spring of 2007. As Aline told the magazine in an interview: "I had read Robert's work before I met him and I thought he was Jewish because he's just so whiny."
Rush Hour
Rush hour
A rush hour or peak hour is a part of the day during which traffic congestion on roads and crowding on public transport is at its highest. Normally, this happens twice a day—once in the morning and once in the evening, the times during when the most people commute...
director Brett Ratner
Brett Ratner
Brett Ratner is an American film director, film producer and music video director. He is best known for directing the Rush Hour film series, The Family Man, Red Dragon, X-Men: The Last Stand, and Tower Heist. He was also a producer on the Fox drama series, Prison Break.- Early life :Ratner was...
guest edited Heebs 2008 Summer Edition and included what the magazine claimed to be the first-ever Jewish swimsuit calendar, for the Jewish year 5769, "The Ladies of '69." The calendar was photographed by Elle magazine
Elle (magazine)
Elle is a worldwide magazine of French origin that focuses on women's fashion, beauty, health, and entertainment. Elle is also the world's largest fashion magazine. It was founded by Pierre Lazareff and his wife Hélène Gordon in 1945. The title, in French, means "she".-History:Elle was founded in...
cover photographer Gilles Bensimon and featured Israeli supermodels Bar Refaeli
Bar Refaeli
Bar Refaeli is an Israeli model and occasional actress, most known for her modeling work and for her relationship with American actor Leonardo DiCaprio. She was the cover model of the 2009 Sports Illustrated Swimsuit Issue.-Early life:...
, Esti Ginzberg and Moran Atias among others. Ratner also photographed director Roman Polanski
Roman Polanski
Roman Polanski is a French-Polish film director, producer, writer and actor. Having made films in Poland, Britain, France and the USA, he is considered one of the few "truly international filmmakers."...
at Auschwitz, the site of the Polish-born director's mother's murder during the Holocaust.
In the Fall of 2008, Heeb released its "Politics Issue." The cover, a group of coins being dropped into a hand, was designed by Shepard Fairey
Shepard Fairey
Frank Shepard Fairey is an American contemporary graphic designer, and illustrator who emerged from the skateboarding scene. He first became known for his "André the Giant Has a Posse" sticker campaign, in which he appropriated images from the comedic supermarket tabloid Weekly World News. His...
's Studio Number One and was a play on Fairey's iconic Obama
Barack Obama
Barack Hussein Obama II is the 44th and current President of the United States. He is the first African American to hold the office. Obama previously served as a United States Senator from Illinois, from January 2005 until he resigned following his victory in the 2008 presidential election.Born in...
"Change" image.
In Heebs Winter 2008 edition, Courtney Love
Courtney Love
Courtney Michelle Love is an American rock musician. Love is the lead vocalist, lyricist, and rhythm guitarist for alternative rock band Hole, which she formed in 1989, and is an actress who has moved from bit parts in Alex Cox films to significant and acclaimed roles in The People vs...
told Heeb of ex-husband Kurt Cobain
Kurt Cobain
Kurt Donald Cobain was an American singer-songwriter, musician and artist, best known as the lead singer and guitarist of the grunge band Nirvana...
's legacy: "Every time you buy a Nirvana
Nirvana (band)
Nirvana was an American rock band that was formed by singer/guitarist Kurt Cobain and bassist Krist Novoselic in Aberdeen, Washington in 1987...
record, part of that money is not going to Kurt's child, or to me, it's going to a handful of Jew loan officers, Jew private banks, it's going to lawyers who are also bankers...."
In 2009, Heeb produced its controversial Germany Issue in which Roseanne Barr
Roseanne Barr
Roseanne Cherrie Barr is an American actress, comedian, writer, television producer and director. Barr began her career in stand-up comedy at clubs before gaining fame for her role in the sitcom Roseanne. The show was a hit and lasted nine seasons, from 1988 to 1997...
posed as Adolf Hitler
Adolf Hitler
Adolf Hitler was an Austrian-born German politician and the leader of the National Socialist German Workers Party , commonly referred to as the Nazi Party). He was Chancellor of Germany from 1933 to 1945, and head of state from 1934 to 1945...
in drag
Drag (clothing)
Drag is used for any clothing carrying symbolic significance but usually referring to the clothing associated with one gender role when worn by a person of another gender. The origin of the term "drag" is unknown, but it may have originated in Polari, a gay street argot in England in the early...
holding a tray of "burned Jew cookies." The photo invoked the ire of Bill O'Reilly
Bill O'Reilly (political commentator)
William James "Bill" O'Reilly, Jr. is an American television host, author, syndicated columnist and political commentator. He is the host of the political commentary program The O'Reilly Factor on the Fox News Channel, which is the most watched cable news television program on American television...
on Fox's The O'Reilly Factor
The O'Reilly Factor
The O'Reilly Factor, originally titled The O'Reilly Report from 1996 to 1998 and often called The Factor, is an American talk show on the Fox News Channel hosted by commentator Bill O'Reilly, who often discusses current controversial political issues with guests.The program was the most watched...
.
In 2009 Heeb released an anthology from its Heeb Storytelling Series titled Sex, Drugs & Gefilte Fish.
Heeb ceased publishing the print edition of its magazine in 2010, but continues to publish a daily weblog.
Mission statement
External links
- Official website
- Press about Heeb
- Catholic League 2004 Report on Anti-Catholicism
- ADL Letter to Heeb
- Heeb interview with Naomi KleinNaomi KleinNaomi Klein is a Canadian author and social activist known for her political analyses and criticism of corporate globalization.-Family:...