FRijj
Encyclopedia
Frijj is a brand of milkshake
sold mainly in the United Kingdom
. Produced by Dairy Crest
, it was first launched in 1993. Frijj is sold in four permanent flavours: strawberry
, chocolate
, banana
and Chocolate Fudge Brownie. There have also been numerous limited edition flavours, some of which (since 2003) have featured characters from The Simpsons
in marketing campaigns. Other limited edition flavours include custard
, caramel
, raspberry
doughnut
, Jaffa Cake
, Banoffee Pie
, vanilla
, white chocolate
, chocolate mint, cookie dough
and cookies and cream
. An even thicker version of Frijj was launched in 1998 called 'frijj Extreme' this was available in two flavours – white chocolate and milk chocolate. Frijj is normally sold in 500ml size, with strawberry, banana and chocolate flavours also available in one-litre bottles. It is often misconstrued as "Friji" pronounced (Fridge-ee), the reasoning behind this misconception is due to the positioning of the second 'j' in the logo graphic which sits at the same height as the 'i' in the graphic causing confusion.
As of April 2009, Frijj had a 50% market share, the largest in the fresh flavoured milk market.
, the sponsorship lasted for one series during 2003. Around the same time Frijj was the main sponsor of ill-fated dating show Elimidate
hosted by ex-Atomic Kitten
singer Kerry Katona
; the sponsorship of the show ceased at the end of its run in 2003.
July 2008 marked the introduction of a new advertising campaign for Frijj, the first since 2005. This included a series of five viral videos produced by the advertising agency Grey London
, which parodied 1950s horror film The Blob
. Further to this, a number of adverts ran on the sides of buses and a limited edition bottle design was produced.
In August 2009, it was revealed that Frijj were going to be the new sponsors of Soccer AM
, a weekly football-based programme produced by British Sky Broadcasting
, after signing a £2 million sponsorship deal.
Frijj also sponsor Morden & District Sunday Football League team Epsom Downs FC.
Milkshake
A milkshake is a sweet, cold beverage which is made from milk, ice cream or iced milk, and flavorings or sweeteners such as fruit syrup or chocolate sauce....
sold mainly in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
. Produced by Dairy Crest
Dairy Crest
Dairy Crest Group plc is a major dairy products company in the United Kingdom. Its brands include Cathedral City Cheddar cheese, Utterly Butterly, Vitalite, Clover, St Ivel and Frijj. The company delivers milk to around 1.1 million households via their milkmen...
, it was first launched in 1993. Frijj is sold in four permanent flavours: strawberry
Strawberry
Fragaria is a genus of flowering plants in the rose family, Rosaceae, commonly known as strawberries for their edible fruits. Although it is commonly thought that strawberries get their name from straw being used as a mulch in cultivating the plants, the etymology of the word is uncertain. There...
, chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...
, banana
Banana
Banana is the common name for herbaceous plants of the genus Musa and for the fruit they produce. Bananas come in a variety of sizes and colors when ripe, including yellow, purple, and red....
and Chocolate Fudge Brownie. There have also been numerous limited edition flavours, some of which (since 2003) have featured characters from The Simpsons
The Simpsons
The Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie...
in marketing campaigns. Other limited edition flavours include custard
Custard
Custard is a variety of culinary preparations based on a cooked mixture of milk or cream and egg yolk. Depending on how much egg or thickener is used, custard may vary in consistency from a thin pouring sauce , to a thick pastry cream used to fill éclairs. The most common custards are used as...
, caramel
Caramel
Caramel is a beige to dark-brown confection made by heating any of a variety of sugars. It is used as a flavoring in puddings and desserts, as a filling in bonbons, and as a topping for ice cream, custard and coffee....
, raspberry
Raspberry
The raspberry or hindberry is the edible fruit of a multitude of plant species in the genus Rubus, most of which are in the subgenus Idaeobatus; the name also applies to these plants themselves...
doughnut
Doughnut
A doughnut or donut is a fried dough food and is popular in many countries and prepared in various forms as a sweet snack that can be homemade or purchased in bakeries, supermarkets, food stalls, and franchised specialty outlets...
, Jaffa Cake
Jaffa cake
Jaffa Cakes are a snack in the United Kingdom and Ireland. Whether a Jaffa Cake is a cake or a biscuit is debated. The product was introduced by McVitie and Price in 1927 and were named after Jaffa oranges, sweet oranges native to Jaffa....
, Banoffee Pie
Banoffee pie
Banoffee pie is an English pastry-based dessert made from bananas, cream, toffee from boiled condensed milk , either on a pastry base or one made from crumbled biscuits and butter...
, vanilla
Vanilla
Vanilla is a flavoring derived from orchids of the genus Vanilla, primarily from the Mexican species, Flat-leaved Vanilla . The word vanilla derives from the Spanish word "", little pod...
, white chocolate
White chocolate
White chocolate is a confectionery derivative of chocolate. It commonly consists of cocoa butter, sugar, milk solids and salt, and is characterized by a pale yellow or ivory appearance...
, chocolate mint, cookie dough
Cookie dough
Cookie dough refers to a blend of cookie ingredients which has been mixed into a malleable form which has not yet been hardened by heat. The dough is often then separated and the portions baked to individual cookies, or eaten as is....
and cookies and cream
Cookies and Cream
Cookies and Cream is a variety of ice cream and milkshake based on flavoring from chocolate cookies. Often called the "King Kong of Ice Cream" because it immediately rocketed to the top of the World's Favorite Ice Cream Flavor list. The "Cookies and Cream" ice cream uses sweet cream ice cream ...
. An even thicker version of Frijj was launched in 1998 called 'frijj Extreme' this was available in two flavours – white chocolate and milk chocolate. Frijj is normally sold in 500ml size, with strawberry, banana and chocolate flavours also available in one-litre bottles. It is often misconstrued as "Friji" pronounced (Fridge-ee), the reasoning behind this misconception is due to the positioning of the second 'j' in the logo graphic which sits at the same height as the 'i' in the graphic causing confusion.
As of April 2009, Frijj had a 50% market share, the largest in the fresh flavoured milk market.
Flavours
| Flavour | Available from | Available to |
|---|---|---|
| Chocolate Chocolate Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC... |
1993 | Present |
| Strawberry Strawberry Fragaria is a genus of flowering plants in the rose family, Rosaceae, commonly known as strawberries for their edible fruits. Although it is commonly thought that strawberries get their name from straw being used as a mulch in cultivating the plants, the etymology of the word is uncertain. There... |
1993 | Present |
| Banana Banana Banana is the common name for herbaceous plants of the genus Musa and for the fruit they produce. Bananas come in a variety of sizes and colors when ripe, including yellow, purple, and red.... |
1998 | Present |
| Chilla Vanilla | July 1999 | |
| Mount Caramel | November 2000 | |
| Chocolate Fudge Brownie | 2003 | Present |
| Raspberry Raspberry The raspberry or hindberry is the edible fruit of a multitude of plant species in the genus Rubus, most of which are in the subgenus Idaeobatus; the name also applies to these plants themselves... |
2006 | February 2007 |
| Toffee Caramel | March 2007 | September 2007 |
| Chocolate Orange | September 2007 | October 2008 |
| Chocolate Mint | May 2008 | Present |
| Vanillaaaaarghh | July 2008 | July 2009 |
| Cookie Dough | April 2009 | April 2010 |
| Caramel Cheer (for the 2010 FIFA World Cup 2010 FIFA World Cup The 2010 FIFA World Cup was the 19th FIFA World Cup, the world championship for men's national association football teams. It took place in South Africa from 11 June to 11 July 2010... ) |
April 2010 | August 2010 |
| Cookies & Cream (Limited Edition) | July 2010 | Present |
| Honeycomb Choc Swirl | August 2011 | Present |
| Jam Doughnut | ||
| Sticky Toffee Pudding | ||
| Vanilla (Limited Edition) | September 2011 | Present |
Sponsorship and campaigns
Frijj is well known for its high profile sponsorship campaigns, the most famous of which was the association with television show Big BrotherBig Brother (UK)
Big Brother UK is the British version of the Dutch Big Brother television format, which takes its name from the character in George Orwell's 1948 novel Nineteen Eighty-Four...
, the sponsorship lasted for one series during 2003. Around the same time Frijj was the main sponsor of ill-fated dating show Elimidate
ElimiDATE
elimiDATE was a television dating reality show in which one contestant chooses between four contestants of the opposite sex by eliminating them one by one in three total rounds...
hosted by ex-Atomic Kitten
Atomic Kitten
Atomic Kitten were an English girl group from Liverpool, first established in 1997. Created by Andy McCluskey, the final line-up, and most commercially successful, consisted of Natasha Hamilton, Liz McClarnon, and Jenny Frost...
singer Kerry Katona
Kerry Katona
Kerry Jayne Elizabeth Katona is an English media personality and singer best known for her television work, predominantly in light entertainment and reality shows. She has also been a pop singer with girl group Atomic Kitten, a magazine columnist, an actress, and the author of ghostwritten books...
; the sponsorship of the show ceased at the end of its run in 2003.
July 2008 marked the introduction of a new advertising campaign for Frijj, the first since 2005. This included a series of five viral videos produced by the advertising agency Grey London
Grey London
Grey London is one of the UK's largest communications agencies with clients including Samsung, P&G, GlaxoSmithKline, Allianz, the British Heart Foundation, Ryvita, Dairy Crest and Toshiba...
, which parodied 1950s horror film The Blob
The Blob
The Blob is an independently made 1958 American horror/science-fiction film that depicts a giant amoeba-like alien that terrorizes the small community of Phoenixville, Pennsylvania...
. Further to this, a number of adverts ran on the sides of buses and a limited edition bottle design was produced.
In August 2009, it was revealed that Frijj were going to be the new sponsors of Soccer AM
Soccer AM
Soccer AM is a British Saturday-morning football-based comedy/talk show, predominantly based around the Premier League...
, a weekly football-based programme produced by British Sky Broadcasting
British Sky Broadcasting
British Sky Broadcasting Group plc is a satellite broadcasting, broadband and telephony services company headquartered in London, United Kingdom, with operations in the United Kingdom and the Ireland....
, after signing a £2 million sponsorship deal.
Frijj also sponsor Morden & District Sunday Football League team Epsom Downs FC.