Don Ed Hardy
Encyclopedia
Don Ed Hardy is an American artist
Artist
An artist is a person engaged in one or more of any of a broad spectrum of activities related to creating art, practicing the arts and/or demonstrating an art. The common usage in both everyday speech and academic discourse is a practitioner in the visual arts only...

  raised in Southern California
Southern California
Southern California is a megaregion, or megapolitan area, in the southern area of the U.S. state of California. Large urban areas include Greater Los Angeles and Greater San Diego. The urban area stretches along the coast from Ventura through the Southland and Inland Empire to San Diego...

. Hardy is best known for his tattoo work and his eponymous apparel and accessories brand Ed Hardy.

Early life

Hardy was born in 1945 in Corona del Mar, Newport Beach, California
Corona del Mar, Newport Beach, California
Corona del Mar or CdM is a neighborhood in the affluent city of Newport Beach, California. It generally consists of all land on the seaward face of the San Joaquin Hills south of Avocado Avenue to the city limits, as well as the development of Irvine Terrace, just north of Avocado...

. He attended the San Francisco Art Institute
San Francisco Art Institute
San Francisco Art Institute is a school of higher education in contemporary art with the main campus in the Russian Hill district of San Francisco, California. Its graduate center is in the Dogpatch neighborhood. The private, non-profit institution is accredited by WASC and is a member of the...

 and graduated with a Bachelor of Fine Arts
Bachelor of Fine Arts
In the United States and Canada, the Bachelor of Fine Arts degree, usually abbreviated BFA, is the standard undergraduate degree for students seeking a professional education in the visual or performing arts. In some countries such a degree is called a Bachelor of Creative Arts or BCA...

 in printmaking.
Hardy was a student of Sailor Jerry Collins and, through his association, was able to study tattooing in Japan in 1973 with the Japanese classical tattoo master Horihide. He became recognized for incorporating Japanese tattoo aesthetic and technique into his American style work.

Tattootime and Hardy Marks Publishing

In 1982, Hardy and his wife formed Hardy Marks Publications. Under this marque, they began publishing the five-book series Tattootime. Hardy Marks has gone on to publish more than 25 books about alternative art, including catalogs of Hardy's work and that of Sailor Jerry Collins.

Career today

Today, Hardy is retired from tattooing. He oversees and mentors the artists at his San Francisco studio, Tattoo City. Since the 1960s, he has concentrated heavily on non-tattoo based art forms, especially printmaking, drawing, and painting.

Artistic career and influence

In 2000, he was appointed by Oakland Mayor Jerry Brown
Jerry Brown
Edmund Gerald "Jerry" Brown, Jr. is an American politician. Brown served as the 34th Governor of California , and is currently serving as the 39th California Governor...

 to the city's Cultural Arts Commission.

Brands

In 2002, Hardy licensed Ku USA, Inc. to produce a line of clothing based on his art. Within two years, the collection had drawn the interest of Saks
Saks Incorporated
Saks Incorporated , founded in Birmingham, Alabama in 1998, is headquartered in New York City, New York, and is a Fortune 1000 operator of high-end department stores in the United States under the nameplate Saks Fifth Avenue. Saks evolved from Proffitt's Inc. after Proffitt's changed its name in...

 companies. Hardy and Ku USA formed Hardy Life LLC, which holds the trademark ownership as well as the copyrights to all his images.

In 2004, Christian Audigier
Christian Audigier
thumb|Christian Audigier.Christian Audigier, born on May 21, 1958 in Avignon , is a fashion designer and French entrepreneur installed in the United States. In 2010, his fortune was estimated at 250 million dollars.- Biography :...

 licensed the rights to produce the Ed Hardy clothing line, which is based on Hardy's imagery. Prior to the Ed Hardy clothing line, Audigier was the Head Designer at Von Dutch
Von Dutch
Von Dutch is an American multinational clothing company named after artist Kenny Howard.After Howard's death in 1992, his daughters sold the Von Dutch name to Michael Cassel and Robert Vaughn...

 Originals, which marketed the imagery of Kenny Howard
Kenny Howard
Kenneth Robert Howard , also known as Dutch, Von Dutch, or J. L. Bachs , was a motorcycle mechanic, artist, pinstriper, metal fabricator, knifemaker and gunsmith...

. Audigier has attempted to replicate the marketing techniques employed by Von Dutch Originals, by marketing directly to celebrity clients and by opening stores in high profile fashion districts. Ed Hardy stores are located in San Francisco, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

, Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

, Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...

, Seattle, Minneapolis, Honolulu, Scottsdale
Scottsdale
Scottsdale is the name of several places:* Scottsdale, Arizona, United States* Scottsdale, Tasmania, Australia* Scottsdale Reserve, New South Wales, Australia...

, Tucson, Vancouver
Vancouver
Vancouver is a coastal seaport city on the mainland of British Columbia, Canada. It is the hub of Greater Vancouver, which, with over 2.3 million residents, is the third most populous metropolitan area in the country,...

, Dubai
Dubai
Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...

, Johannesburg
Johannesburg
Johannesburg also known as Jozi, Jo'burg or Egoli, is the largest city in South Africa, by population. Johannesburg is the provincial capital of Gauteng, the wealthiest province in South Africa, having the largest economy of any metropolitan region in Sub-Saharan Africa...

, Kuwait
Kuwait
The State of Kuwait is a sovereign Arab state situated in the north-east of the Arabian Peninsula in Western Asia. It is bordered by Saudi Arabia to the south at Khafji, and Iraq to the north at Basra. It lies on the north-western shore of the Persian Gulf. The name Kuwait is derived from the...

, Kuala Lumpur
Kuala Lumpur
Kuala Lumpur is the capital and the second largest city in Malaysia by population. The city proper, making up an area of , has a population of 1.4 million as of 2010. Greater Kuala Lumpur, also known as the Klang Valley, is an urban agglomeration of 7.2 million...

, Bangkok
Bangkok
Bangkok is the capital and largest urban area city in Thailand. It is known in Thai as Krung Thep Maha Nakhon or simply Krung Thep , meaning "city of angels." The full name of Bangkok is Krung Thep Mahanakhon Amon Rattanakosin Mahintharayutthaya Mahadilok Phop Noppharat Ratchathani Burirom...

, Delhi
Delhi
Delhi , officially National Capital Territory of Delhi , is the largest metropolis by area and the second-largest by population in India, next to Mumbai. It is the eighth largest metropolis in the world by population with 16,753,265 inhabitants in the Territory at the 2011 Census...

, and Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...

.

In May 2009, Iconix Brand Group
Iconix Brand Group
Iconix Brand Group is a brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries. Its brands are available in such stores as Kohl's, Kmart, Sears, Macy's, Target and JC Penney.The company began as Candie's,...

 announced it had acquired a 50% interest in Hardy Way, LLC, the owner of the Ed Hardy brand and trademarks.

In 2010, IGP Beauty secured the licensing rights for Ed Hardy Professional Styling Tools. IGP Beauty has since then manufactured a variety of blow dryers, styling irons, styling tools, and hair accessories that include artwork inspired by Ed Hardy's famous tattoo designs.

External links

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