Diane Pernet
Encyclopedia
Diane Pernet is an American cult fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...

 curator, journalist/blogger who lives in Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...

. She was a New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

 fashion designer in the 80’s, a costume designer for movies and worked as the woman's fashion editor for Joyce magazine, and as a fashion editor for Elle.com and VogueParis.com.
Nowadays she is the creator of her blog A Shaded View on Fashion (ASVOF) and the Founder and Director of a fashion film festival A Shaded View on Fashion Film (ASVOFF
ASVOFF
A Shaded View on Fashion Film is a blog about fashion].Created by journalist Diane Pernet and launched in September 2008 as a three day event at the national museum of Paris, Jeu de Paume, ASVOFF which took the form of a full festival showcasing feature films, documentaries, conferences,...

).
Diane Pernet was the talent scout for the Hyères Festival from 2002-2011. She has been the co-editor in chief for ZOO Magazine (Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

) since 2007 and currently curates art, fashion and film exhibitions around the world.

Diane Pernet has curated CIneOpera, a series of films by the composer/director Michael Nyman in 2010 at Corso Como, a fashion/art exhibition and an ASVOFF film program at the New York Art Fair, SCOPE in 2010. Diane co-curated NOOVO fashion and photography festival in Santiago de Compostela in 2007. On March 30th, 2008 Diane was invited by the Metropolitan Museum in NYC to be on their blog-mode panel and recognized as one of the 3 most influential fashion blogs.

General History

Diane Pernet’s first degree was in documentary
Documentary
A documentary is a creative work of non-fiction, including:* Documentary film, including television* Radio documentary* Documentary photographyRelated terms include:...

 filmmaking at Temple University and she has been making small low-fi movies for years. She also worked as a costume designer for, amongst others, director Amos Gitai
Amos Gitai
Amos Gitai , born 11 October 1950 in Haifa, Israel, is an Israeli filmmaker and director. He is mainly known for making documentaries and experimental / minimalist feature films...

.

Designer in the 80’s of her own cult brand in New York for 13 years, Diane Pernet moved to Paris two decades ago and left the backstage behind to begin a career reporting on fashion. Her first job in Paris was as a costume designer for Amos Gitai's 1992 film Golem l'Esprit d'Exile. Work for the CBC’s Fashion Files programme led to an appointment at Joyce magazine where she was the woman's fashion editor for five years. At Elle.com, she was reincarnated as “Dr. Diane” dishing out style advice and for VogueParis.com she rated the runways.

A Shaded View on Fashion was one of the first fashion blogs and was created in February 2005. Anina.net of 360 fashion introduced Diane Pernet to life blogging with the use of a Nokia mobile phone using instantaneous broadcasting techniques. Later on she realized that posting pictures, texts and other media with her mobile phone wasn’t only extremely expensive, but that the quality of the footage wasn’t high enough. Since then she travels around the world with her Samsung NX10 camera and uses her computer to update the ASVOF blog with high quality fashion content.

One of the most important moments for ASVOF was in September 2008, when Mark Eley of Eley Kishimoto commissioned her to make a road movie of the brand's men's wear launch and as well as making a documentary film she life-blogged the entire journey from London to Monte Carlo. This film was the impulse behind the launch of Diane's first fashion film festival 'You Wear it Well" which she co-curated with her LA correspondent and was launched in Los Angeles at CineSpace in 2006. In 2008 founded and curated A Shaded View On Fashion Film (ASVOFF) a traveling international event built upon a competition of short fashion , style and beauty films. For its Paris launch, ASVOFF took the form of a full festival showcasing feature films, documentaries, conferences, performances and installations - making it a fashion calendar must-see.

Other projects of Diane Pernet included being a talent scout for the Hyères Festival from 2002-2011 and being the Co-Editor-in-Chief of Zoo Magazine (Germany). since 2007.

A Shaded View on Fashion (ASVOF)

A Shaded View on Fashion (abbreviation ‘ASVOF’) is the fashion and art
Art
Art is the product or process of deliberately arranging items in a way that influences and affects one or more of the senses, emotions, and intellect....

 culture blog
Blog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...

of Diane Pernet. She created www.ashadedviewonfashion.com in 2005 “to inspire and be inspired by creation of our times and to propose options”.

Content

A Shaded View on Fashion brings a mixture of established and new fashion and art talent worldwide. Since she worked as a fashion designer herself, Diane Pernet wants to give young designers the opportunity to show their work, because she knows how difficult it is to be an independent designer.
Most of these designers won’t be published in magazines, because they don’t have the budget to advertise, so ASVOF has become their platform.

The ASVOF blog combines photos, drawings, short films, texts and interviews for an inside view on the fashion industry.

Some blog posts are written from a very personal point of view with pictures of Diane Pernet herself. Others however are more neutral and give you in-depth information about art culture and fashion.

Readership

A lot of people who work in fashion themselves read the ASVOF blog. It’s a daily updated source about the fashion industry and what’s new and interesting. On A Shaded View on Fashion itself the readers are referred to as ‘Shaded Viewers’.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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