Communication Arts Guild or CAG is an organisation dedicated to Indian Advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 Industry and encouraging budding artists. It serves as an example of the high quality of work done in Visual Communication

Visual communication

Visual communication as the name suggests is communication through visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon...

 today. Located in Mumbai

Mumbai

Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...

, this is the only organisation which has the complete record of the growth of Indian Advertising since Independence

Independence Day (India)

The Independence Day of India is celebrated on the fifteenth of August to commemorate its independence from British rule and its birth as a sovereign nation in 1947. The day is a national holiday in India. All over the country, flag-hoisting ceremonies are conducted by the local administration in...

.

History

Cag was founded in 1948. It created its own Constitution, in 1950, registered under the Indian Societies Registration Act

Indian Societies Registration Act

The Indian Societies Registration Act of 1860 was enacted under the British Raj in India. It provided for the registration of literary, scientific and charitable societies....

 XXI of 1860. The vision was to create a networking platform within the fraternity of Visual Communication

Visual communication

Visual communication as the name suggests is communication through visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon...

 Industry.

Cag Student Awards - The Cub Trophies

It is held annually after the end of the academic year, with a lot of fanfare where art students from various design colleges submit their design projects. Art students in their Final Years are awarded with the prestigious Cag trophies. The awards initially used to be certificates, however around mid 1960s, prizes were upgraded to Cag Trophies. There were also a few Running Trophies awarded by the regular sponsors.

They have the following categories:

Cub Illustrator

Illustrator

An Illustrator is a narrative artist who specializes in enhancing writing by providing a visual representation that corresponds to the content of the associated text...

 of the Year

Cub Digital Illustrator

Digital illustration

Computer illustration or digital illustration is the use of digital tools to produce images under the direct manipulation of the artist, usually through a pointing device such as a tablet or a mouse. It is distinguished from computer-generated art, which is produced by a computer using mathematical...

 of the Year

Cub Typographer

Cub Copywriter

Cub Photographer

Cub Visualiser

Visualizer (advertising)

Visualizer is a largely redundant name for a Storyboard artist or Concept Artist and is a mainly freelance occupation found in Advertising agencies to assist Art directors in drawing scamps and storyboards to a standard that they themselves could not manage for presentation to clients...

Cub Art Director

Art director

The art director is a person who supervise the creative process of a design.The term 'art director' is a blanket title for a variety of similar job functions in advertising, publishing, film and television, the Internet, and video games....

Cub Filmmaker

Filmmaking

Filmmaking is the process of making a film, from an initial story, idea, or commission, through scriptwriting, casting, shooting, directing, editing, and screening the finished product before an audience that may result in a theatrical release or television program...

Cub 3D Designer

3D modeling

In 3D computer graphics, 3D modeling is the process of developing a mathematical representation of any three-dimensional surface of object via specialized software. The product is called a 3D model...

Cub 3D Craftsman

The Best FMCG

Fast Moving Consumer Goods

Fast moving consumer goods or Consumer Packaged Goods are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, and grocery items...

 Campaign

Young Cag - The Best Student

Cag Sponsorships

Pre-final year Art students submit their work and those with good potential are awarded scholarships to encourage to perform equally well in their final years and bag the Young Cag Trophies.

Cag Guru of the Year

The Award of the Cag Guru of the Year started in 2006 in a sincere endeavour to honour not the fruits of the industry but also the roots who cultivated, nurtured and encouraged this new cult of designers.

2005-2006 - Mr. Ranjan Joshi

2006-2007 - Mrs. Vidya Joshi

2007-2008 - Mr. Vinay Saynekar

Vinay Saynekar

Vinay Saynekar is a type designer, calligrapher and a design educator. He completed his graduation from Sir J.J. Institute of Applied Art, Mumbai University and joined a paper company, Chimanlal’s Pvt Ltd, as Chief Design Consultant in 1981. He worked for sometime and then returned to his college...

2008-2009 - Mr. Vinay Saynekar

2009-2010 - Mr. Vinay Saynekar

2010-2011 - Mrs. Radha Vaishali Ambekar

Cag Hall of Fame

Cag started the tradition of honouring stalwarts from the Industry for their lifetime achievements in the year 1980. Cag has acknowledged the following outstanding professionals whose works have marked significant milestones in the advertising industry.

1980-1981 - Late Mr. P.N.Sharma, Late Mr. S.Das Gupta and Mr. Umesh Rao

1981-1982 - Late Mr. Waghulkar

1982-1983 - Late Mr. Kishore Parekh and Late Mr. Victor Fernandes

1983-1984 - Late Mr. Mitter Bedi and Mr. Hasan Taj

1984-1985 - Mr. Nagendra Parmar and Mr. R.R.Prabhu

1985-1986 - Mr. Kersy Katrak

Kersy Katrak

Kersy Katrak was an Indian advertising man and poet of 1970s. He revolutionized Indian advertising when he founded the iconoclastic Mass Communication and Marketing in 1965, where he gave great leeway to creatives, and managed to attract an enormous talent pool includingAjit Balakrishnan,...

1986-1987 - Late Mr. Frank Simoes

Frank Simoes

Frank Simoes was an Indian writer born in Mumbai. He studied at St. Mary's School in Mumbai and began his career as a writer with the Times of India...

1987-1988 - Mr. Alyque Padamsee

Alyque Padamsee

Alyque Padamsee is an Indian theater personality and ad film maker. He is probably best known in the English-speaking world for playing Muhammad Ali Jinnah in the film Gandhi...

1988-1989 - Mr. Arun Kolatkar

Arun Kolatkar

Arun Balkrishna Kolatkar was a poet from Maharashtra, India. Writing in both Marathi and English, his poems found humor in many everyday matters. His poetry had an influence on modern Marathi poets...

1989-1990 - Mr. R K Joshi

R K Joshi

Professor R K Joshi was an academic type designer and calligrapher. He designed the core Indian fonts used in Microsoft Windows.-Early life:...

1990-1991 - Late Mr. Vilas Bhende

1991-1992 - Mr. Sylvester DaCunha

1992-1993 - Mr. Ivan Arthur

Ivan Arthur

Ivan Arthur is former national creative director of JWT India, one of the leading advertising agencies in the world. He spent 38 years in advertising before retiring in 2002. He is also a trustee of Asian Institute of Communication and Research, better known as AICAR Business School.-Career:He...

1993-1994 - Mr. Brendan Pereira

Brendan Pereira

Brendan Conan Pereira, aka BCP, is a noted Indian advertiser.-Early life and education:Born on 23 November 1928, to Albert and Louise Pereira. He attended St. Isabel’s and St. Mary’s High School, both in Mazagaon, Mumbai. In 1945, he enrolled in Sir J.J...

1994-1995 - Mr. Mohammad Khan

1995-1996 - Mr. Ravi Paranjpe

1996-1997 - Mr. Ram Mohan

Ram Mohan

Ram Mohan is a veteran in the Indian animation industry, who started his career at the Cartoon Films Unit, Films Division, Government of India in 1956...

1997-1998 - Mr. Avinash Godbole

1998-1999 - Late Mr. Ravi Gupta

1999-2000 - Mr. Gerson da Cunha

Gerson da Cunha

Gerson da Cunha is an Indian stage and film actor, social worker, and author. Former advertising man, he has acted in numerous plays and movies such as Electric Moon , Cotton Mary , Asoka , Water , among others.-Career:...

2000-2001 - Mr. Sudarshan Dheer

2001-2002 - Mr. S.A.Sabir

2002-2003 - Mr. Panna Jain

2003-2004 - Mr. Arun Kale

2004-2005 - Mr. Samir Khanzode

2005-2006 - Mr. Kamlesh Pandey

2006-2007 - Mr. Viru Hiremath

2007-2008 - Mr. Piyush Pandey

Piyush Pandey

Piyush Pandey is the Executive Chairman & National Creative Director Ogilvy & Mather India and the winner of over 600 awards for advertising from all over the world. He is also Vice Chairman of O&M South Asia. Under Pandey, Oglivy & Mather has become the third largest advertising agency in India...

2008-2009 - Ms. Sheila Syed

2009-2010 - Late Mr. Bhai Patki

2010-2011 - Dr. Roby D'Silva

Cag Shield Cricket Tournament

The Cag Shield

Cag Shield

Cag Shield is an event organised annually by Communication Arts Guild, Mumbai.It started in 1980 as a three-sport tournament of three C’s - Carrom, Chess and Cricket. The only sport that caught on with all the agencies and still carries on the trend was Cricket...

 is a cordial play of short matches between different agencies within the advertising fraternity. Cag developed a connection with individual designers by the awards and workshops or seminars but they wanted to grow bigger. To get agencies' interaction, with each other and Cag, they started this sporty tradition and is continuing even today. This brings the agencies to interact and open up to each other in a group activity apart from advertising.

Cag Annuals

First published in 1950, Cag Annuals were design magazines published yearly. They showcased advertising works in that particular year and also mentioned the Cag winners, Hall of Fame and Young Cags of that year. They also had the photographic record of the events in that year, especially the award show. These are the most precious records on Indian Advertising.

The First Committee

The first Cag Committee Members in 1950, as per the Constitution of Cag were:

1. S Das Gupta
2. M Umesh Rao
3. Ratan Batra
4. V N Adarkar
5. P G Pradhan
6. R H Willis
7. S M Pandit
8. Victor Fernandes
9. T S Mani
10. D B Anand

Trivia

1. The first Annual Exhibition of Cag was from 20 to 30 March 1950 at Sir Cowasji Jehangir Hall. The four categories were illustration
   Illustration
   An illustration is a displayed visualization form presented as a drawing, painting, photograph or other work of art that is created to elucidate or dictate sensual information by providing a visual representation graphically.- Early history :The earliest forms of illustration were prehistoric...
   
   s, layouts
   Page layout
   Page layout is the part of graphic design that deals in the arrangement and style treatment of elements on a page.- History and development :...
   
   , poster
   Poster
   A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be...
   
   s and logo
   Logo
   A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...
   
   types.
2. Cag was founded in 1948. It was then called Commercial Art
   Commercial art
   Commercial art is historically a subsector of creative services, referring to art created for commercial purposes, primarily advertising. The term has become increasingly anachronistic in favor of more contemporary terms such as graphic design and advertising art.Commercial art traditionally...
   
   ists Guild.
3. The first lady in the Cag committee as Vice President was Elsie Nanji.
4. The first Cag Annual printed in color was the Issue of 1987-88
5. The Cag Hall of Fame started in 1980. It was then known as the Cag Roll of Honour.
6. Sylvestar Da Cunha was inducted into the Cag Hall of Fame in 1992. Interestingly after 8 years, his brother Gerson Da Cunha was also honoured by Cag Hall of Fame.
7. The longest serving President of Cag was Mr. Brendan Pereira from 1977-1993. He still continues to be one of the Committee Members.
8. The Cub Trophies, started in 2000 when Cag decided to Award Art and Design Students and Institutions.
9. The Cag Guru of the Year started in 2006. The first teacher to get honoured Prof. Ranjan Joshi of Empire Institute. Interestingly the year after that, the same award was given to his wife Mrs. Vidya Joshi of Sir J J Institute of Applied Art.

Cag goes Digital

The newest venture of Cag is its entry into cyber space. Cag wants to grow out of its Office and reach out to a larger audience. Cag has a Facebook fan page which aims at creating an interconnected network of creative professionals, agencies and students of the field of Communication Design. The official website is a revolutionary step in Indian Advertising Communities and shall be launched soon.

External links

• Official Website - www.cagindia.in
• http://mumbai.justdial.com/communication-arts-guild_fort_Mumbai_oFkJ.mthmmzmthfpd.wbXX.jhXXPrsq.htm
• http://www.hotfrog.in/Companies/COMMUNICATION-ART-GUILD
• http://www.webindia123.com/career/accounting/commass.html
• http://www.multimedia74.com/clients.htm