Piyush Pandey
Encyclopedia
Piyush Pandey is the Executive Chairman & National Creative Director Ogilvy & Mather
India (its first creative head to occupy this post) and the winner of over 600 awards for advertising from all over the world. He is also Vice Chairman of O&M South Asia. Under Pandey, Oglivy & Mather has become the third largest advertising agency in India. Pandey is one of the most well known and influential men in Indian advertising industry and is sometimes called the Godfather of Indian Advertising.
, Rajasthan, Pandey obtained his Master's degree from St Stephen's College, Delhi. He led Delhi University's cricket team to its win in the Rohinton Baria Trophy in 1979. He played in Ranji Trophy
, India's premier domestic cricket tourney.
He also worked as a tea taster, before joining Ogilvy in 1982 as trainee Account Executive.
(1992) and rose to become the National Creative Director and the first creative head to occupy this post(1994). He was nominated to the Board of Directors in 1995 and in 2004, he was appointed as the Executive Chairman for Ogilvy, India & South Asia. He was recently appointed as Vice-Chairman of Ogilvy Asia-Pacific.
Under his leadership, Oglivy & Mather has become the third largest advertising agency in India and Ogilvy India is ranked amongst the most creative offices in entire Ogilvy network. In September 2006, Piyush Pandey, the Chairman and Creative Director of Ogilvy & Mather India was nominated to the Ogilvy Worldwide Board.
Due to his international acclaim, he is also the most recent 'Godfather' of the Berlin School of Creative Leadership
, where he acts as a mentor to creative executives from around the world.
Amongst his other contributions, the most notable are:
He was invited as a Jury in the Clio Awards
(2000), Cannes Film Festival
(2002), and as the President of the Jury for Outdoor & Press and Film at the Cannes Lion International Advertising Festival
(2004) which was a first for an Asian. He was also invited to be a judge at the Asia Pacific Advertising Festival Awards, 2007.
, a popular Indian actor, TV personality. His another sister Rama Pandey is a Producer-Director and Tripti Pandey is a cultural activist in Rajasthan
. His wife Nita is Vice President, client servicing at O&M.
He has also mentored Prasoon Joshi
during his tenure at O&M.
Ogilvy & Mather
Ogilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees.-History:...
India (its first creative head to occupy this post) and the winner of over 600 awards for advertising from all over the world. He is also Vice Chairman of O&M South Asia. Under Pandey, Oglivy & Mather has become the third largest advertising agency in India. Pandey is one of the most well known and influential men in Indian advertising industry and is sometimes called the Godfather of Indian Advertising.
Early Life
Born in JaipurJaipur
Jaipur , also popularly known as the Pink City, is the capital and largest city of the Indian state of Rajasthan. Founded on 18 November 1727 by Maharaja Sawai Jai Singh II, the ruler of Amber, the city today has a population of more than 3.1 million....
, Rajasthan, Pandey obtained his Master's degree from St Stephen's College, Delhi. He led Delhi University's cricket team to its win in the Rohinton Baria Trophy in 1979. He played in Ranji Trophy
Ranji Trophy
The Ranji Trophy is a domestic first-class cricket championship played in India between different city and state sides, equivalent to the County Championship in England and the Sheffield Shield in Australia...
, India's premier domestic cricket tourney.
He also worked as a tea taster, before joining Ogilvy in 1982 as trainee Account Executive.
Career
He joined Ogilvy & Mather in Mumbai in 1982. In 1989, he moved to the creative department in O&M, became the Creative DirectorCreative Director
A creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well....
(1992) and rose to become the National Creative Director and the first creative head to occupy this post(1994). He was nominated to the Board of Directors in 1995 and in 2004, he was appointed as the Executive Chairman for Ogilvy, India & South Asia. He was recently appointed as Vice-Chairman of Ogilvy Asia-Pacific.
Under his leadership, Oglivy & Mather has become the third largest advertising agency in India and Ogilvy India is ranked amongst the most creative offices in entire Ogilvy network. In September 2006, Piyush Pandey, the Chairman and Creative Director of Ogilvy & Mather India was nominated to the Ogilvy Worldwide Board.
Due to his international acclaim, he is also the most recent 'Godfather' of the Berlin School of Creative Leadership
Berlin School of Creative Leadership
Berlin School of Creative Leadership is part of Steinbeis-Hochschule Berlin and offers an accredited Executive Master of Business Administration degree to mid-career creative professionals from around the world. The school was founded in 2006 through the Art Director's Club Germany and has taught...
, where he acts as a mentor to creative executives from around the world.
Major Ad Campaigns & Contributions
Most notable ad campaigns in India designed by him are:- FevicolFevicolFevicol is a brand of adhesives owned by the Indian company Pidilite. It is one of the largest selling adhesives brand in Asia.- Pidilite :The first white glue was introduced in India in 1959. The brand was originally launched as an easy-to-use glue for carpenters...
Ad Campaigns: These include the Cannes award winning hen and egg advertisement created by him to break the monotony of elephants being used as a medium, and others like a politician glued to his chair, a ridiculously overcrowded bus, the joint family that refuses to fall apart, the girl with a moustache or the cycle glued to jeep, etc.
- Fevikwik Ad Campaigns: Fevikwik ad campaigns including the fishermen ad.
- CadburyCadbury-Businesses:*Cadbury Adams, the company's North American subsidiary*Cadbury Ireland, the company's Irish subsidiary*Cadbury UK, the company's UK subsidiary*Cadbury India, the company's Indian subsidiary*Cadbury New Zealand, the company's New Zealand subsidiary...
Dairy MilkDairy MilkDairy Milk is a brand of milk chocolate currently manufactured by Cadbury; except in the United States where it is made by The Hershey Company. It was introduced in the United Kingdom in 1905 and now consists of a number of products...
Ad Campaigns: 'Kuch khaas hai' and many more.
- VodafoneVodafoneVodafone Group Plc is a global telecommunications company headquartered in London, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers , with around 341 million proportionate subscribers as of...
Ad Campaigns: These include campaigns with the iconic characters of ZooZooZooZooKokok are advertisement characters promoted by Vodafone since the Indian Premier League Season 2 . ZooZoos are white creatures with ballooned bodies and egg heads who are used to promote various value added services of Vodafone. Although these characters look animated, they are actually humans in...
and many others.
- Asian PaintsAsian PaintsAsian Paints is an Indian paint company headquartered in Mumbai, India. Asian Paints is India’s largest paint company and Asia’s third largest paint company, with a turnover of Rs 77.06 billion.It is one of the largest paint corporation that operates in 17 countries and has 23 paint manufacturing...
ad campaigns: ‘Har ghar kuch kehta hai’
- Campaigns for Indian Tourism : These include focused campaigns for Incredible IndiaIncredible IndiaIncredible India is the name of an international marketing campaign by the Government of India to promote tourism in India in 2002 to a global audience.- Origins of the phrase :...
, Madhya Pradesh Tourism, Gujarat Tourism, and Kerala Tourism, etc.
- The Anti-Smoking campaign for the CancerCancerCancer , known medically as a malignant neoplasm, is a large group of different diseases, all involving unregulated cell growth. In cancer, cells divide and grow uncontrollably, forming malignant tumors, and invade nearby parts of the body. The cancer may also spread to more distant parts of the...
Patients Association: 'Second-hand smoke kills'
- Rath Vanaspati (his very first campaign) – aap ka haath aur Rath ka saath
- Kinetic LUNALuna (vehicle)Kinetic Luna is a moped that was introduced by Kinetic Engineering in India in 1972. It was 50cc and the power from the engine to rear wheel was initially belt driven but later switched to chains. The Kinetic Luna continues to be produced and marketed in India. It is marketed in the USA as Kinetic...
: Chal meri Luna campaign as his debut famous campaign.
Amongst his other contributions, the most notable are:
- He has written the Indian patriotic song Mile Sur Mera TumharaMile Sur Mera Tumhara"Ek sur" , or "Mile Sur Mera Tumhara" as it is better known, is an Indian song and accompanying video promoting national integration and unity in diversity....
for the National Literacy Mission of India in 1988.
- He has co-written screenplay for HindiHindiStandard Hindi, or more precisely Modern Standard Hindi, also known as Manak Hindi , High Hindi, Nagari Hindi, and Literary Hindi, is a standardized and sanskritized register of the Hindustani language derived from the Khariboli dialect of Delhi...
movie named as Bhopal Express
Awards and Achievements
He has won more than 600 awards, most notably:- He has been named the most influential man in Indian Advertising 8 years in row by The Economic TimesThe Economic TimesThe Economic Times is an English-language Indian daily newspaper published by the Bennett, Coleman & Co. Ltd.. The Economic Times was started in 1961. It is the most popular and widely read financial daily in India, read by more than 8 lakh people...
, India's premier business newspaper.
- In 2000, the Ad Club of Mumbai voted his commercial for the adhesive brand "Fevikwik" the commercial of the century and his work on "CadburyCadbury-Businesses:*Cadbury Adams, the company's North American subsidiary*Cadbury Ireland, the company's Irish subsidiary*Cadbury UK, the company's UK subsidiary*Cadbury India, the company's Indian subsidiary*Cadbury New Zealand, the company's New Zealand subsidiary...
's" as the campaign of the century.
- He was voted Asia's Creative person of the year at the Media Asia Awards 2002.
- He is the only Indian to have won a double Gold at CannesCannesCannes is one of the best-known cities of the French Riviera, a busy tourist destination and host of the annual Cannes Film Festival. It is a Commune of France in the Alpes-Maritimes department....
and a triple Grand Prize at London International Awards.
- 25 lions at CannesCannesCannes is one of the best-known cities of the French Riviera, a busy tourist destination and host of the annual Cannes Film Festival. It is a Commune of France in the Alpes-Maritimes department....
by O&M India under his leadership.
- Two Cannes Golds for The Anti-Smoking campaign for the Cancer Patients Association.
- In 2002, he won India's first ever Silver Pencil at The One ShowThe One ShowThe One Show is a topical magazine-style daily television programme broadcast live on BBC One and BBC One HD, hosted by Alex Jones and Matt Baker. Chris Evans joins Jones to present the programme on Friday...
Awards.
- Lifetime Achievement Award, 2010 by The Advertising Agencies Association of India.
He was invited as a Jury in the Clio Awards
Clio Awards
The Clio Awards are annual awards bestowed to reward innovation and creative excellence in advertising, design and communication. The categories include work in nearly all types of media, and the judges are advertising professionals from around the world....
(2000), Cannes Film Festival
Cannes Film Festival
The Cannes International Film Festival , is an annual film festival held in Cannes, France, which previews new films of all genres including documentaries from around the world. Founded in 1946, it is among the world's most prestigious and publicized film festivals...
(2002), and as the President of the Jury for Outdoor & Press and Film at the Cannes Lion International Advertising Festival
Cannes Lions International Advertising Festival
The Cannes Lions International Festival of Creativity is a global event for those working in advertising and related fields. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France...
(2004) which was a first for an Asian. He was also invited to be a judge at the Asia Pacific Advertising Festival Awards, 2007.
Personal Life
Piyush Pandey is brother of Ila ArunIla Arun
Ila Arun is a popular Indian actress, TV personality and a Rajasthani folk/folk-pop singer with a unique, husky voice and a penchant for folk-pop fusion. Her daughter is Ishita Arun.-Early life:She was born and brought up in the state capital of Jaipur...
, a popular Indian actor, TV personality. His another sister Rama Pandey is a Producer-Director and Tripti Pandey is a cultural activist in Rajasthan
Rajasthan
Rājasthān the land of Rajasthanis, , is the largest state of the Republic of India by area. It is located in the northwest of India. It encompasses most of the area of the large, inhospitable Great Indian Desert , which has an edge paralleling the Sutlej-Indus river valley along its border with...
. His wife Nita is Vice President, client servicing at O&M.
He has also mentored Prasoon Joshi
Prasoon Joshi
Prasoon Joshi is an Indian lyricist, screenwriter and advertising copywriter. A prolific Writer-Poet whose first book of 3 books "Main aur Woh" was published when he was 17 years of age, an internationally acclaimed Indian advertising professional, Bollywood film songwriter, as well as a...
during his tenure at O&M.