Carly Foulkes
Encyclopedia
Carly Foulkes also known colloquially as The T-Mobile Girl, The T-Mobile 4G Girl, or The T-Mobile myTouch Girl, is a Canadian-born model and actress best known for appearing in a series of 2010 and 2011 T-Mobile
myTouch 4G
television commercials, in which she often wears pink/magenta and white summer dress
es. Foulkes has been described as a "picture-perfect brunette." She has been cast as "Retro Girl" in the upcoming FX TV series Powers
and been the target of a Virgin Mobile
ad campaign against T-Mobile.
magazine and in advertisements for Rugby Ralph Lauren
, Abercrombie & Fitch
, Macy's
, and Tommy Hilfiger
. She is represented by Modelwerk and Sutherland Models. A Los Angeles Times
writer described her look as Anne Hathaway
meets Kim Basinger
and noted that, as of early 2011, she was still often confused with fellow Canadian Jessica Paré
.
4G spokesperson in fall 2010. Her advertising campaign was at first noted for similarities to the 2006–2010 Justin Long
/John Hodgman
"Get a Mac
" ads. Foulkes derides the iPhone 4
and its exclusive provider at the time, AT&T
, the same way the Apple Inc. had derided Windows-based personal computers. As T-Mobile spokesperson, her most immediate predecessor was Catherine Zeta-Jones
. Her T-Mobile USA
ads ran on major United States networks and multiple websites.
Since becoming the T-Mobile 4G girl she is known for the pink summer dresses that she wears in most of the ads, and she has been styled by Debra LeClair, a stylist at T-Mobile. In August 2011, Sprint Nextel
's Virgin Mobile prepaid service referenced T-Mobile and Foulkes with caricature
ads featuring a brunette in a pink dress. Two months earlier, Cricket Wireless had used negative attack marketing
against T-Mobile without referring to Foulkes. Although dresses in the earlier commercials were frequently described as pink, more recent commercials are noted for the use of magenta dresses. T-mobile has a color trademark for the color magenta and markets itself using its corporate colors.
She has also been a popular sex symbol
since the ads started. After months of email support, Foulkes was included in the SI.com feature "Hot Clicks" on May 18, 2011. During a rash of servicemen's online request of celebrities as escorts to military balls, Airman Adam Stelmack asked Foulkes to the Air Force Ball on Guam
, and she declined by posting a video.
of Brian Michael Bendis
' Powers
comic series. Bendis describes Foulkes' role as that of the "Princess Di of the Powers world". The first arc of the series, revolves around detectives Christian Walker and Deena Pilgrim understanding the circumstances of the death of Retro Girl, whose first name is Janis, although her last name is not revealed. Her case is the first one that the homicide duo attempt to investigate. Retro Girl will be prominent throughout the episodes since her face will appear onscreen in billboards and advertising.
. She spent summers in England while growing up. , she had been in a two and a half year relationship with a fellow actor named Tyler. She claims to be a video game junkie who plays on a PlayStation 3
(She also uses the system to watch streaming movies from Netflix
). She also describes herself as adept at skateboard
ing. Despite the association with pink dresses due to the T-Mobile ad campaign, she claims not to wear pink in her personal wardrobe, which , came in part from Urban Outfitters
and AllSaints.
T-Mobile
T-Mobile International AG is a German-based holding company for Deutsche Telekom AG's various mobile communications subsidiaries outside Germany. Based in Bonn, Germany, its subsidiaries operate GSM and UMTS-based cellular networks in Europe, the United States, Puerto Rico and the US Virgin Islands...
myTouch 4G
T-Mobile myTouch 4G
The T-Mobile myTouch 4G is a smartphone designed and manufactured by HTC Corporation for T-Mobile USA. HTC's name for the device during development was "Glacier". This is T-Mobile's second "4G" phone, after the T-Mobile G2, and the third smartphone by T-Mobile that runs Android 2.2 Froyo software...
television commercials, in which she often wears pink/magenta and white summer dress
Sundress
A sundress is a dress intended to be worn by women in warm weather. Typically, it is an informal or casual dress in a lightweight fabric, most commonly cotton, and usually loose fitting. The dress is intended to be worn without a layering top, and the design must therefore cut a balance between...
es. Foulkes has been described as a "picture-perfect brunette." She has been cast as "Retro Girl" in the upcoming FX TV series Powers
Powers (FX TV series)
Powers is an FX Network American television adaptation of the Powers comic book series that has finished shooting and is expected to begin airing in 2012.-Cast:* Jason Patric as Christian Walker* Lucy Punch as Deena Pilgrim* Charles S...
and been the target of a Virgin Mobile
Virgin Mobile
Virgin Mobile is a brand used by many mobile phone service providers across the globe; its headquarters are based in the United Kingdom. Virgin Mobile has local operations in Australia, Canada, France, India, South Africa, Greece, United Kingdom and the United States. It briefly also had operations...
ad campaign against T-Mobile.
Modeling
She began modeling in the Toronto area at age 13. Then, after high school, she moved to New York to model for agents. Subsequently, she found modelling work in Singapore and Europe. After returning to New York to model, she began to pursue acting. She appeared on the April 2009 cover of Mexican ElleElle (magazine)
Elle is a worldwide magazine of French origin that focuses on women's fashion, beauty, health, and entertainment. Elle is also the world's largest fashion magazine. It was founded by Pierre Lazareff and his wife Hélène Gordon in 1945. The title, in French, means "she".-History:Elle was founded in...
magazine and in advertisements for Rugby Ralph Lauren
Rugby Ralph Lauren
Rugby Ralph Lauren is an American clothing brand launched in 2004 under the management of parent company Polo Ralph Lauren. The brand specializes in Preppy/Rugby inspired lifestyle apparel for male and female clientele ages 16 through 25. Rugby also encompasses Rugby Food & Spirits, a small café...
, Abercrombie & Fitch
Abercrombie & Fitch
Abercrombie & Fitch is an American retailer that focuses on casual wear for consumers aged 18 to 22. It has over 300 locations in the United States, and is expanding internationally....
, Macy's
Macy's
Macy's is a U.S. chain of mid-to-high range department stores. In addition to its flagship Herald Square location in New York City, the company operates over 800 stores in the United States...
, and Tommy Hilfiger
Tommy Hilfiger Corporation
Tommy Hilfiger Corporation is an American company which is incorporated in Hong Kong.In 1989, a Hong Kong businessman Silas Chou acquired Tommy Hilfiger Corporation via Sportswear Holdings Limited, along with his partner Lawrence Stroll. Chou served as Chairman and then Co-Chairman from 1989 to...
. She is represented by Modelwerk and Sutherland Models. A Los Angeles Times
Los Angeles Times
The Los Angeles Times is a daily newspaper published in Los Angeles, California, since 1881. It was the second-largest metropolitan newspaper in circulation in the United States in 2008 and the fourth most widely distributed newspaper in the country....
writer described her look as Anne Hathaway
Anne Hathaway (actress)
Anne Jacqueline Hathaway is an American actress. After several stage roles, she appeared in the 1999 television series Get Real. She played Mia Thermopolis in The Princess Diaries...
meets Kim Basinger
Kim Basinger
Kimila Ann "Kim" Basinger is an American actress and former fashion model.She is known for her portrayals of Domino Petachi, the Bond girl in Never Say Never Again , and Vicki Vale, the female lead in Batman . Basinger received a Golden Globe Award for Best Supporting Actress – Motion Picture...
and noted that, as of early 2011, she was still often confused with fellow Canadian Jessica Paré
Jessica Paré
Jessica Paré is a Canadian film and television actress. She has appeared in the films Stardom , Lost and Delirious , Wicker Park , Hot Tub Time Machine , and co-starred in the vampire horror-comedy Suck...
.
T-Mobile television ads
After struggling for several years as an aspiring model/actress, she became the T-MobileT-Mobile USA
T-Mobile USA, Inc. is an American mobile-network operator, headquartered in Bellevue, Washington, that provides wireless voice, messaging and data services in the United States, Puerto Rico and the U.S. Virgin Islands. The company is the fourth-largest wireless carrier in the U.S. market with 33.73...
4G spokesperson in fall 2010. Her advertising campaign was at first noted for similarities to the 2006–2010 Justin Long
Justin Long
Justin Jacob Long is an American film and television actor. He is best known for his roles in the Hollywood films Galaxy Quest, Jeepers Creepers, Dodgeball, Live Free or Die Hard, He's Just Not That into You, Drag Me to Hell, and Youth in Revolt, and his personification of a Mac in Apple's "Get a...
/John Hodgman
John Hodgman
John Kellogg Hodgman is an American author, actor, and humorist. In addition to his published written works, such as The Areas of My Expertise, More Information Than You Require, and That Is All, he is known for his personification of a PC in contrast to Justin Long's personification of a Mac in...
"Get a Mac
Get a Mac
The Get a Mac campaign is a television advertising campaign created for Apple Inc. by TBWA\Media Arts Lab, the company's advertising agency, that ran from 2006 to 2009...
" ads. Foulkes derides the iPhone 4
IPhone 4
The iPhone 4 is a touchscreen slate smartphone developed by Apple Inc. It is the fourth generation iPhone, and successor to the iPhone 3GS. It is particularly marketed for video calling , consumption of media such as books and periodicals, movies, music, and games, and for general web and e-mail...
and its exclusive provider at the time, AT&T
AT&T
AT&T Inc. is an American multinational telecommunications corporation headquartered in Whitacre Tower, Dallas, Texas, United States. It is the largest provider of mobile telephony and fixed telephony in the United States, and is also a provider of broadband and subscription television services...
, the same way the Apple Inc. had derided Windows-based personal computers. As T-Mobile spokesperson, her most immediate predecessor was Catherine Zeta-Jones
Catherine Zeta-Jones
Catherine Zeta-Jones, CBE, is a British actress. She began her career on stage at an early age. After starring in a number of United Kingdom and United States television films and small roles in films, she came to prominence with roles in Hollywood movies such as the 1998 action film The Mask of...
. Her T-Mobile USA
T-Mobile USA
T-Mobile USA, Inc. is an American mobile-network operator, headquartered in Bellevue, Washington, that provides wireless voice, messaging and data services in the United States, Puerto Rico and the U.S. Virgin Islands. The company is the fourth-largest wireless carrier in the U.S. market with 33.73...
ads ran on major United States networks and multiple websites.
Since becoming the T-Mobile 4G girl she is known for the pink summer dresses that she wears in most of the ads, and she has been styled by Debra LeClair, a stylist at T-Mobile. In August 2011, Sprint Nextel
Sprint Nextel
Sprint Nextel Corporation is an American telecommunications company based in Overland Park, Kansas. The company owns and operates Sprint, the third largest wireless telecommunications network in the United States, with 53.4 million customers, behind Verizon Wireless and AT&T Mobility...
's Virgin Mobile prepaid service referenced T-Mobile and Foulkes with caricature
Caricature
A caricature is a portrait that exaggerates or distorts the essence of a person or thing to create an easily identifiable visual likeness. In literature, a caricature is a description of a person using exaggeration of some characteristics and oversimplification of others.Caricatures can be...
ads featuring a brunette in a pink dress. Two months earlier, Cricket Wireless had used negative attack marketing
Attack marketing
Also known as guerrilla marketing or ambush marketing, attack marketing is a form of marketing that incorporates a series of creative and strategic techniques used to build and maintain public awareness surrounding a person, place, product, or event...
against T-Mobile without referring to Foulkes. Although dresses in the earlier commercials were frequently described as pink, more recent commercials are noted for the use of magenta dresses. T-mobile has a color trademark for the color magenta and markets itself using its corporate colors.
She has also been a popular sex symbol
Sex symbol
A sex symbol is a celebrity of either gender, typically an actor, musician, supermodel, teen idol, or sports star, noted for their sex appeal. The term was first used in the mid 1950s in relation to the popularity of certain Hollywood stars, especially Marilyn Monroe and Brigitte...
since the ads started. After months of email support, Foulkes was included in the SI.com feature "Hot Clicks" on May 18, 2011. During a rash of servicemen's online request of celebrities as escorts to military balls, Airman Adam Stelmack asked Foulkes to the Air Force Ball on Guam
Guam
Guam is an organized, unincorporated territory of the United States located in the western Pacific Ocean. It is one of five U.S. territories with an established civilian government. Guam is listed as one of 16 Non-Self-Governing Territories by the Special Committee on Decolonization of the United...
, and she declined by posting a video.
Television actress
In June 2011, Foulkes was cast as Retro Girl in the FX Network's television adaptationPowers (FX TV series)
Powers is an FX Network American television adaptation of the Powers comic book series that has finished shooting and is expected to begin airing in 2012.-Cast:* Jason Patric as Christian Walker* Lucy Punch as Deena Pilgrim* Charles S...
of Brian Michael Bendis
Brian Michael Bendis
Brian Michael Bendis is an American comic book writer and erstwhile artist. He has won critical acclaim for his self-published, Image Comics and Marvel Comics work, and is one of the most successful writers working in mainstream comics, with his books selling consistently highly for over a...
' Powers
Powers (comics)
Powers is an American creator-owned police procedural comic book series by writer Brian Michael Bendis and artist Michael Avon Oeming. The series' first volume was published by Image Comics from 2000 to 2004...
comic series. Bendis describes Foulkes' role as that of the "Princess Di of the Powers world". The first arc of the series, revolves around detectives Christian Walker and Deena Pilgrim understanding the circumstances of the death of Retro Girl, whose first name is Janis, although her last name is not revealed. Her case is the first one that the homicide duo attempt to investigate. Retro Girl will be prominent throughout the episodes since her face will appear onscreen in billboards and advertising.
Personal
Foulkes' parents are British, although she was raised in Toronto and attended Loretto AbbeyLoretto Abbey Catholic Secondary School
Loretto Abbey Catholic Secondary School is an all-girls Catholic high school in Hogg's Hollow neighbourhood of Toronto, Ontario. It was established by the Loretto Sisters in 1847 and is part of the Toronto Catholic District School Board....
. She spent summers in England while growing up. , she had been in a two and a half year relationship with a fellow actor named Tyler. She claims to be a video game junkie who plays on a PlayStation 3
PlayStation 3
The is the third home video game console produced by Sony Computer Entertainment and the successor to the PlayStation 2 as part of the PlayStation series. The PlayStation 3 competes with Microsoft's Xbox 360 and Nintendo's Wii as part of the seventh generation of video game consoles...
(She also uses the system to watch streaming movies from Netflix
Netflix
Netflix, Inc., is an American provider of on-demand internet streaming media in the United States, Canada, and Latin America and flat rate DVD-by-mail in the United States. The company was established in 1997 and is headquartered in Los Gatos, California...
). She also describes herself as adept at skateboard
Skateboard
A skateboard is typically a specially designed plywood board combined with a polyurethane coating used for making smoother slides and stronger durability, used primarily for the activity of skateboarding. The first skateboards to reach public notice came out of the surfing craze of the early 1960s,...
ing. Despite the association with pink dresses due to the T-Mobile ad campaign, she claims not to wear pink in her personal wardrobe, which , came in part from Urban Outfitters
Urban Outfitters
Urban Outfitters, Inc. is a publicly traded American company that owns and operates five retail brands: Urban Outfitters, Anthropologie, Free People, Terrain, and BHLDN....
and AllSaints.
External links
- Carly Foulkes at the Fashion Model DirectoryFashion Model DirectoryThe Fashion Model Directory is an online database of information about female fashion models, modeling agencies, fashion labels, fashion magazines, fashion designers and fashion editorials. FMD is often denoted as the IMDb of the fashion industry, for being one of the world's largest fashion...