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Buzzword compliant
 
 
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In the technology
Technology

Technology is a broad concept that deals with an animal species' usage and knowledge of tools and crafts, and how it affects an animal species' ability to control and adapt to its Natural environment....
 industry
Industry

An industry is the manufacturing of a Good or Service within a category. Although industry is a broad term for any kind of economic production, in economics and urban planning industry is a synonym for the secondary sector, which is a type of economic activity involved in the manufacturing of raw materials into goods and products....
, being buzzword compliant means that a particular product
Product (business)

The noun product is defined as a "thing produced by labor or effort" or the "result of an act or a process", and stems from the verb produce from the Latin produce, lead or bring forth....
 supports feature
Feature

selfref|For featured articles in Wikipedia, see...
s that are currently in vogue. Examples would include:



Buzzword compliance is a modern version of the old practice of being checkbox compliant
Checkbox compliance

A product that is checkbox compliant incorporates most of the fashionable features listed in reviews in computer magazines....
: making sure that a product gets a check in all the common feature lists in review
Review

A review is an evaluation of a publication, such as a film, video game, musical composition, book, or a piece of hardware like a car, appliance, or computer....
s in computer
Computer

A computer is a machine that manipulates Data according to a list of Code .The first devices that resemble modern computers date to the mid-20th century , although the computer concept and various machines similar to computers existed earlier....
 magazine
Magazine

for quarterly in Heraldry see Quartering Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of Article , generally financed by advertising, by a purchase price, by pre-paid magazine subscription, or all three....
s. Today much software is sold as custom development or to venture capital
Venture capital

Venture capital is a type of private equity capital typically provided to early-stage, high-potential, Growth investing companies in the interest of generating a return through an eventual realization event such as an IPO or mergers and acquisitions of the company....
ists, so the marketing
Marketing

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large....
 is aimed at other technical staff (typically middle management of the technical staff) as opposed to consumers reading reviews.






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In the technology
Technology

Technology is a broad concept that deals with an animal species' usage and knowledge of tools and crafts, and how it affects an animal species' ability to control and adapt to its Natural environment....
 industry
Industry

An industry is the manufacturing of a Good or Service within a category. Although industry is a broad term for any kind of economic production, in economics and urban planning industry is a synonym for the secondary sector, which is a type of economic activity involved in the manufacturing of raw materials into goods and products....
, being buzzword compliant means that a particular product
Product (business)

The noun product is defined as a "thing produced by labor or effort" or the "result of an act or a process", and stems from the verb produce from the Latin produce, lead or bring forth....
 supports feature
Feature

selfref|For featured articles in Wikipedia, see...
s that are currently in vogue. Examples would include:

  • client-server
    Client-server

    The client-server software architecture model distinguishes client systems from server systems, which communicate over a computer network. A client-server application is a distributed system comprising both client and server software....
     products in the early 1990s,
  • CORBA
    Çorba

    Chorba , shurpa , sorpa , or shorpo is one of various kinds of soup or stew found in national cuisines across Eurasia. The term is likely of Persian language or Turkic languages origin....
     and COM
    COM

    COM is the original, yet still common, name of the serial port interface on PC compatible computers. It might not only refer to physical ports, but also to virtual ports, such as ports created by bluetooth or USB-to-Serial adapters....
     based programs in the mid-1990s,
  • Java
    Java (programming language)

    Java is a programming language originally developed by James Gosling at Sun Microsystems and released in 1995 as a core component of Sun Microsystems' Java ....
    -based programs in the late 1990s, and
  • SOA - service-oriented architecture
    Service-oriented architecture

    In computing, service-oriented architecture provides methods for systems development and System integration where systems group functionality around business processes and package these as Interoperability Service ....
  • AJAX
    Ajax (programming)

    Ajax, or AJAX , is a group of interrelated web development techniques used to create interactive web applications or rich Internet applications....
     or Web 2.0
    Web 2.0

    The term "Web 2.0" refers to a perceived second generation of web development and web design, that aims to facilitate communication, secure information sharing, interoperability, and collaboration on the World Wide Web....
     today.


Buzzword compliance is a modern version of the old practice of being checkbox compliant
Checkbox compliance

A product that is checkbox compliant incorporates most of the fashionable features listed in reviews in computer magazines....
: making sure that a product gets a check in all the common feature lists in review
Review

A review is an evaluation of a publication, such as a film, video game, musical composition, book, or a piece of hardware like a car, appliance, or computer....
s in computer
Computer

A computer is a machine that manipulates Data according to a list of Code .The first devices that resemble modern computers date to the mid-20th century , although the computer concept and various machines similar to computers existed earlier....
 magazine
Magazine

for quarterly in Heraldry see Quartering Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of Article , generally financed by advertising, by a purchase price, by pre-paid magazine subscription, or all three....
s. Today much software is sold as custom development or to venture capital
Venture capital

Venture capital is a type of private equity capital typically provided to early-stage, high-potential, Growth investing companies in the interest of generating a return through an eventual realization event such as an IPO or mergers and acquisitions of the company....
ists, so the marketing
Marketing

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large....
 is aimed at other technical staff (typically middle management of the technical staff) as opposed to consumers reading reviews. For these reviewers, many of them only semi-literate in technical terms, the use of buzzwords makes a product sound more interesting. Among the technically literate, the phrase is sometimes used in a sardonic way, as in: "I have no idea what it does, but it sure is buzzword compliant", implying that perhaps the effort on the product has gone into marketing and public relations rather than the technology.

Technical staff, and those involved in recruiting and hiring them, also speak of a résumé
Résumé

A r?sum? is a document that contains a summary or listing of relevant job experience and education. The r?sum? or CV is typically the first item that a potential employer encounters regarding the job seeker and is typically used to screen applicants, often followed by an interview, when seeking employment....
 or CV
CV

CV is a two-letter abbreviation that can stand for:...
 being "buzzword compliant" when it contains a large number of such terms. This can be a matter of some practical importance to a job-seeker. In many large organizations, those who receive and evaluate applications for employment will not be familiar with the domain of the job, and therefore can only assess buzzword compliance with the job description when deciding which applications the hiring manager
Human resource management

Human resource management is the strategic and coherent approach to the management of an organisation's most valued assets - the people working there who individually and collectively contribute to the achievement of the objectives of the business....
 will see. (Organizations which are highly buzzword compliant may give the hiring manager a fancier title such as human resource manager.)

See also

  • Buzzword
    Buzzword

    A buzzword is a vague idiom, usually a neologism, that is common to managerial, technical, administrative, and political work environments. Although meant to impress the listener with the speaker's pretense to knowledge, buzzwords render sentences opaque, difficult to understand and question, because the buzzword does not mean what it denomi...
  • Buzzword bingo
    Buzzword bingo

    Buzzword bingo is a Bingo -style game where participants prepare bingo cards with buzzwords and tick them off when they are uttered during an event, such as a meeting or speech....
  • Golden hammer
    Golden hammer

    A golden hammer is any tool, technology, paradigm, snake oil or similar whose proponents enthusiastically sing its praises. They predict that it will solve multiple problems, including some for which it is obviously not suitable....
  • Power word