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Betamax



 
 
Betamax (colloquially termed Beta) is an obsolete home videocassette tape recording format developed by Sony
Sony

is a multinational corporation list of conglomerates corporation headquartered in Minato, Tokyo, Japan, and one of the world's largest media conglomerates with revenue exceeding US$99.1 billion ....
, and released on May 10, 1975. The cassettes contained 1/2 inch (12.7 mm) wide videotape
Videotape

Videotape is a means of recording images and sound onto magnetic tape as opposed to film stock.In most cases, a helical scan video head rotates against the moving tape to record the data in two dimensions, because video signals have a very high bandwidth, and static heads would require extremely high tape speeds....
 in a design similar to the earlier, professional 3/4 inch (19.05 mm) U-matic
U-matic

U-matic is the name of a videocassette format first shown by Sony in prototype in October 1969, and introduced to the market in September 1971....
 videocassette format.

Its rival VHS came along on 9 September 1976 http://www.ieee.org/web/aboutus/history_center/vhs.html , invented by JVC
JVC

, usually referred to as JVC, is an international consumer and professional electronics corporation based in Yokohama, Japan which was founded in 1927....
 , it had no guard band
Guard band

Guard band has several meanings....
, and used azimuth recording
Azimuth recording

Azimuth recording is the use of a variation in angle between two recording heads that are recording data so close together on magnetic tape that crosstalk would otherwise likely occur....
 to reduce cross-talk
Crosstalk (electronics)

In electronics, the term crosstalk refers to any phenomenon by which a Signalling transmitted on one circuit or channel of a transmission system creates an undesired effect in another circuit or channel....
.






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Encyclopedia


Betamax (colloquially termed Beta) is an obsolete home videocassette tape recording format developed by Sony
Sony

is a multinational corporation list of conglomerates corporation headquartered in Minato, Tokyo, Japan, and one of the world's largest media conglomerates with revenue exceeding US$99.1 billion ....
, and released on May 10, 1975. The cassettes contained 1/2 inch (12.7 mm) wide videotape
Videotape

Videotape is a means of recording images and sound onto magnetic tape as opposed to film stock.In most cases, a helical scan video head rotates against the moving tape to record the data in two dimensions, because video signals have a very high bandwidth, and static heads would require extremely high tape speeds....
 in a design similar to the earlier, professional 3/4 inch (19.05 mm) U-matic
U-matic

U-matic is the name of a videocassette format first shown by Sony in prototype in October 1969, and introduced to the market in September 1971....
 videocassette format.

Its rival VHS came along on 9 September 1976 http://www.ieee.org/web/aboutus/history_center/vhs.html , invented by JVC
JVC

, usually referred to as JVC, is an international consumer and professional electronics corporation based in Yokohama, Japan which was founded in 1927....
 , it had no guard band
Guard band

Guard band has several meanings....
, and used azimuth recording
Azimuth recording

Azimuth recording is the use of a variation in angle between two recording heads that are recording data so close together on magnetic tape that crosstalk would otherwise likely occur....
 to reduce cross-talk
Crosstalk (electronics)

In electronics, the term crosstalk refers to any phenomenon by which a Signalling transmitted on one circuit or channel of a transmission system creates an undesired effect in another circuit or channel....
. The "Betamax" name came from a double meaning: beta being the Japanese word used to describe the way signals were recorded onto the tape, and from the fact that when the tape ran through the transport it looked like the Greek letter "Beta
Beta (letter)

Beta is the second letter of the Greek alphabet. In the system of Greek numerals it has a value of 2. It was derived from the Phoenician alphabet Beth ....
" (ß). The suffix -max came from "maximum" to suggest greatness.

Sanyo
Sanyo

is a major Japanese electronics company and member of the Fortune 500 whose headquarters is located in Moriguchi, Osaka, Osaka prefecture, Japan. Sanyo targets the middle of the market and has over 324 offices and plants worldwide, together employing more than 11,000 employees....
 marketed a version as Betacord, but this was also referred to casually as "Beta". In addition to Sony and Sanyo, Beta format video recorders were also sold by Toshiba
Toshiba

is a multinational corporation list of conglomerates manufacturing company, headquartered in Tokyo, Japan. The company's main business is in Infrastructure, Consumer Products, and Electronic devices and components....
, Pioneer
Pioneer Corporation

is a multinational corporation that specializes in digital entertainment products, based in Tokyo, Japan. The company was founded in 1938 in Tokyo as a radio and Loudspeaker repair shop....
, Murphy
Murphy Radio

Murphy Radio in Welwyn Garden City, England was founded during 1929 by Frank Murphy and E.J. Power as a volume manufacturer of home radio sets. Their factories were based in the Hertfordshire town of Welwyn Garden City, England, and they started with less than 100 employees....
, Aiwa
Aiwa

was a Japanese consumer electronics company , founded in 1951.It experienced considerable success in the 1970s and 1980s producing audio and video equipment that was sold around the world....
 and NEC, and the Zenith Electronics Corporation and WEGA
WEGA

WEGA was a pioneering Germany audio and video manufacturer, manufacturing some of Germany's earliest radio sets. In 1975, it was acquired by Sony Corporation, at this point, they were known throughout Europe for stylish and high-quality stereo equipment....
 Corporations contracted with Sony
Sony

is a multinational corporation list of conglomerates corporation headquartered in Minato, Tokyo, Japan, and one of the world's largest media conglomerates with revenue exceeding US$99.1 billion ....
 to produce VCRs for their product lines. Department stores like Sears
Sears, Roebuck and Company

Sears, Roebuck and Co., commonly known as Sears, is an united States mid-range chain of international department stores, founded by Richard Warren Sears and Alvah Roebuck in the late 19th century....
, in the US and Canada, and Quelle in Germany sold Beta format VCRs under their house brands as did the RadioShack
RadioShack

RadioShack Corporation   is a chain of electronics retail stores in the United States, as well as parts of North America, Europe, Central America, South America and Africa....
 chain of electronic stores.

Betamax and VHS
VHS

The Video Home System, better known by its abbreviation VHS, is a recording and playing standard developed by JVC and launched in Europe and Asia in September 1976, and the United States in June 1977....
 competed in a fierce format war
Videotape format war

The videotape format war was a period of intense competition or "format war" of incompatible models of video cassette recorders in the late 1970s and the 1980s....
 which saw VHS come out on top in most markets.

Camcorders

Sony used the Beta format to produce a one-piece camcorder for consumers - the Betamovie. (The first camcorder ever sold was a professional unit using the Betacam
Betacam

Betacam is a family of half-inch professional videotape products developed by Sony from 1982 onwards. In colloquial use, "Betacam" singly is often used to refer to a Betacam camcorder, a Betacam tape, a Betacam video recorder or the format itself....
 standard, not Betamax.) While the idea was well received, the camcorder itself was rather large, and lacked features common to two-piece camera-recorder units: It could not play back or rewind its own tape, and had an optical, rather than electronic viewfinder. In effect the camcorder operated similarly to the 8mm film-based cameras of the day.

VHS manufacturers countered with the VHS-C
VHS-C

VHS-C is the compact VHS format introduced in 1982 and used primarily for consumer-grade compact camcorders. The format is based on the same videotape as is used in VHS, and can be played back in a standard VHS video cassette recorder with an adapter....
 format, and Sony eventually introduced the Video-8 format to compete with the VHS-Compact format. For more information, see the article on camcorders.

The legacy of Betamax

The VHS format's defeat of the Betamax format became a classic marketing
Marketing

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large....
 case study. Sony's attempt to dictate an industry standard backfired when JVC
JVC

, usually referred to as JVC, is an international consumer and professional electronics corporation based in Yokohama, Japan which was founded in 1927....
 made the tactical decision to forgo Sony's offer of Betamax in favor of developing their own technology. They felt that it would end up like the U-Matic
U-matic

U-matic is the name of a videocassette format first shown by Sony in prototype in October 1969, and introduced to the market in September 1971....
 deal, with Sony dominating.

By 1980, JVC's VHS format controlled 70% of the North American market. The large economy of scale allowed VHS units to be introduced to the European market at a far lower cost than the rarer Betamax units. In the UK, Betamax held a 25% market share in 1981, but by 1986 it was down to 7.5% and continued to decline further. By 1984, forty companies utilized the VHS format in comparison with Beta's twelve. Sony finally conceded defeat in 1988 when it too began producing VHS recorders, though it continued producing Betamax recorders.

In Japan, Betamax had more success and eventually evolved into Enhanced Definition Betamax with 500+ lines resolution, but eventually both Betamax and VHS were supplanted by laser-based technology. The last Sony Betamax was produced in 2002.

For more information on why Betamax lost to VHS, see Videotape format war
Videotape format war

The videotape format war was a period of intense competition or "format war" of incompatible models of video cassette recorders in the late 1970s and the 1980s....
.

While most casual observers describe Betamax as an obsolete format, there is still a small but fervent group of enthusiastic supporters of the format who continue to use, maintain, and trade the machines and media. Many of these people maintain, on technical merits (not related to run time or availability of prerecorded titles, but more akin to professional video concerns) that Betamax is superior to VHS in many ways, including picture quality, tape wear, and system design and convenience of use. For many of these people, VHS never obsoleted Betamax, and DVD may not either; the discrepancy between their view and the mainstream arises from a difference in the criteria (i.e., the interests) on which they judge. Also, some appreciate Betamax decks as examples of superior engineering or innovation for the time--Sony's Betamax was first with many features, such as Hi-Fi sound, full-threading on load (which allows faster transitions between stop, play, and fast winding tape transport modes), and digital freeze frame (which was never available on a large number of VHS recorder models) which VHS adopted later. Because of their high build quality, many Sony Betamax machines are still working well today, and high-featured models sell regularly for hundreds of dollars on eBay and elsewhere.

Home and professional recording

One other major consequence of the Betamax technology's introduction to the U.S. was the lawsuit Sony Corp. v. Universal City Studios (1984, the "Betamax case"), with the U.S. Supreme Court determining home videotaping to be legal in the United States
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
, wherein home videotape cassette recorders were a legal technology since they had substantial non-infringing uses. This precedent was later invoked in MGM v. Grokster (2005), where the high court agreed that the same "substantial non-infringing uses" standard applies to authors and vendors of peer-to-peer
Peer-to-peer

A peer-to-peer computer network uses diverse connectivity between participants in a network and the cumulative bandwidth of network participants rather than conventional centralized resources where a relatively low number of Server s provide the core value to a service or application....
 file sharing software (notably excepting those who "actively induce" copyright infringement through "purposeful, culpable expression and conduct").

Three Betamax Vcrs
Sl Mv1
Betacam Betamax Tapes
In the professional and broadcast video industry, Sony's Betacam
Betacam

Betacam is a family of half-inch professional videotape products developed by Sony from 1982 onwards. In colloquial use, "Betacam" singly is often used to refer to a Betacam camcorder, a Betacam tape, a Betacam video recorder or the format itself....
, derived from Betamax as a professional format, became one of several standard formats; production houses exchange footage on Betacam videocassettes, and the Betacam system became the most widely used videotape format in the ENG
Electronic news gathering

ENG is a broadcasting industry acronym which stands for electronic news gathering. It can mean anything from a lone reporter taking a single camcorder out to get a story, to an entire television crew taking a communications satellite truck on location to do a live report for a newscast....
 (Electronic News Gathering) industry, replacing the 3/4" U-matic tape format (which was the first practical and cost-effective portable videotape format for broadcast television, signaling the end of 16 mm film — and the phrase "film at 11
Film at 11

The idiom "Film at 11" originates from television news broadcasting. Traditionally, it follows a promotion aired earlier in the evening for a particular story to be detailed on a later local news broadcast at 11 p.m., a traditional timeslot for local news broadcasts in the Eastern and Pacific time zones of the United States....
" often heard on the six-o-clock newscast, before the film had been developed). The professional derivative of VHS, MII
MII (videocassette format)

MII is a professional videocassette format developed by Panasonic in 1986 as their answer and competitive product to Sony's Betacam SP format....
 (aka Recam), faced off against Betacam and lost. Once Betacam became the de facto
De facto

De facto is a Latin expression that means "concerning the fact" or in practice but not necessarily ordained by law. It is commonly used in contrast to de jure when referring to matters of law, governance, or technique that are found in the common experience as created or developed without or contrary to a regulation....
 standard of the broadcast industry, its position in the professional market mirrored VHS's dominance in the home-video market. On a technical level, Betacam and Betamax are similar in that both share the same videocassette shape, use the same oxide tape formulation with the same coercivity
Coercivity

In materials science, the coercivity, also called the coercive field, of a ferromagnet is the intensity of the applied magnetic field required to reduce the magnetization of that material to zero after the magnetization of the sample has been driven to saturation ....
, and both record linear audio tracks on the same location of the videotape. But in the key area of video recording, Betacam and Betamax are completely different. BetaCam tapes are mechanically interchangeable with Betamax, but not electronically. BetaCam moves the tape at 12 cm/s, with different recording/encoding techniques. Betamax is a color-under system with linear tape speeds ranging from 4 cm/s to 1.33 cm/s.

Sony also offered a range of Industrial Betamax products, a Beta I only format for industrial and institutional users. It was basically cheaper and smaller than U-Matic. The arrival of the Betacam system reduced the demand for both Industrial Beta and U-Matic equipment.

Betamax also had a significant part to play in the music recording industry when Sony introduced its PCM
Pulse-code modulation

Pulse-code modulation is a digital representation of an analog Signalling where the magnitude of the signal is sampling regularly at uniform intervals, then Quantization to a series of symbols in a numeric code....
 (Pulse Code Modulation) digital recording system as an encoding box / PCM adaptor
PCM adaptor

A PCM adaptor is a device used for recording digital audio in the pulse-code modulation format, which in turn connects to a video cassette recorder for storage and playback of the digital audio information....
 that connected to a Betamax recorder. The Sony PCM-F1 adaptor was sold with a companion Betamax VCR SL-2000 as a portable digital audio
Digital audio

Digital audio uses digital signals for sound reproduction. This includes Analog-to-digital converter, Digital-to-analog converter, storage, and transmission....
 recording system. Many recording engineers used this system in the 1980s and 1990s to make their first digital master recordings.

Initially, Sony was able to tout several Betamax-only features, such as BetaScan, a high speed picture search in either direction and BetaSkipScan, a technique that allowed the operator to see where he was on the tape by pressing the FF key (or REW, if in that mode) and the transport would switch into the BetaScan mode until the key was released. This feature is discussed more on Peep Search
Peep search

Peep Search is feature available on many videocassette recorders and most camcorder, whereby the unit can show you what is on the tape during rewind and fast forward operations....
. Sony believed that the M-Load transports used by VHS machines made copying these trick modes impossible. BetaSkipScan (Peep Search) is now available on miniature M-load formats, but even Sony were unable to fully replicate this on VHS. BetaScan was originally called "Videola" until the company that made the Moviola
Moviola

A Moviola is a device that allows a Film editing to view film while editing. It was the first machine for motion picture editing when it was invented by Iwan Serrurier in 1924....
 threatened legal action.

Sony would also sell a BetaPak, a small deck designed to be used with a camera. Concerned with the need for several pieces, and cables to connect them, an integrated camera/recorder was designed, which Sony dubbed a "Camcorder". The result was Betamovie. Betamovie used the standard sized cassette, but with a modified transport. The tape was wrapped 300 degrees around a smaller, 44.671 mm diameter head drum, with a single dual-azimuth head to write the video tracks. For playback, the tape would be inserted into a Beta format deck. Due to the different geometry and writing techniques employed, playback within the camcorder was not feasible. SuperBeta and industrial Betamovie camcorders would also be sold by Sony.

HiFi audio upgrade


Betamax introduced high fidelity audio to videotape, as Beta Hi-Fi. For NTSC
NTSC

NTSC is the analog television system used in most of the Americas, Japan, South Korea, Taiwan, the Philippines, Burma, and some Pacific island nations and territories ....
, Betahifi worked by placing a pair of FM carriers between the chroma (C) and luminance (Y) carriers, a process known as frequency multiplexing. Each head had a specific pair of carriers, in total four individual channels were employed. Head A recorded its hifi carriers at 1.38(L) and 1.68(R) MHz, and the B head employed 1.53 and 1.83 MHz. The result was audio with an 80 dB dynamic range, with less than 0.005% wow and flutter.

Prior to the introduction of Beta Hi-Fi, Sony shifted the Y carrier up by 400 kHz to make room for the 4 FM carriers that would be needed for Beta Hi-Fi. All Beta machines incorporated this change, plus the ability to hunt for a lower frequency pre-AFM Y carrier. Sony incorporated an "anti-hunt" circuit, to stop the machine hunting for a Y carrier that wasn't there.

Some Sony NTSC models were marketed as "Hi-Fi Ready" (with an SL-HFR prefix to the model's number instead of the usual SL or SL-HF). These Betamax decks looked like a regular Betamax model, except for a special 28 pin connector on the rear. If the user desired a Beta Hi-Fi model but lacked the funds at the time, he could purchase an "SL-HFRxx" and at a later date purchase the separate Hi-Fi Processor. Sony offered two outboard Beta Hi-Fi processors, the HFP-100 and HFP-200. They were identical except that the HFP-200 was capable of multi-channel TV sound, with the word "stereocast" printed after the Beta Hi-Fi logo. This was possible because unlike a VHS Hi-Fi deck, an NTSC Betamax didn't need an extra pair of heads. The HFP-x00 would generate the needed carriers which would be recorded by the attached deck, and during playback the AFM carriers would be passed to the HFP-x00. They also had a small "fine tracking" control on the rear panel for difficult tapes.

For PAL
PAL

PAL, short for Phase Alternating Line, is a color-encoding system used in broadcast television systems in large parts of the world. Other common analog television systems are SECAM and NTSC....
 however, the bandwidth between the chroma and luminance carriers was not sufficient to allow additional FM carriers, so depth multiplexing was employed, where the audio track would be recorded in the same way that the video track was. The lower frequency audio track was written first by a dedicated head, and the video track recorded on top by the video head. The head disk had an extra pair of audio only heads with a different azimuth, positioned slightly ahead of the regular video heads, for this purpose.

Sony was confident that VHS could not achieve the same audio performance feat as Beta Hi-Fi. However, to the chagrin of Sony, JVC did develop a VHS hi-fi system on the principle of depth multiplexing approximately a year after the first Beta Hi-Fi VCR, the SL-5200, was introduced by Sony. Despite initial praise as providing "CD sound quality", both Beta Hi-Fi and VHS HiFi suffered from "carrier buzz", where high frequency information bled into the audio carriers, creating momentary "buzzing" and other audio flaws. Both systems also used companding noise-reduction systems, which could create "pumping" artifacts under some conditions. Both formats also suffered from interchange problems, where tapes made on one machine did not always play back well on other machines. When this happened and if the artifacts became too distracting, users were forced to revert to the old linear soundtrack.

New standards – SuperBetamax and Extended Definition Betamax

In 1985 Sony would introduce a new feature, High Band or SuperBeta, by again shifting the Y carrier, this time by 800 kHz. This improved the bandwidth available to the Y sideband, and increased the horizontal resolution from 240 to 290 lines on a regular grade Betamax cassette. Since over-the-antenna and cable signals were only 300–330 lines resolution, SuperBeta could make a nearly-identical copy of live television. However, the chroma resolution still remained relatively poor, limited to just under 0.4 megahertz or approximately 30 lines resolution, whereas live broadcast chrominance
Chrominance

Chrominance , is the signal used in video systems to convey the color information of the picture, separately from the accompanying luma signal....
 resolution was over 100 lines. The heads were also narrowed to 29 micrometers to reduce crosstalk, with a narrower head gap to play back the higher carrier frequency at 5.6 MHz. Later, some models would feature further improvement, in the form of Beta-Is, a high band version of the Beta-I recording mode. There were some incompatibilities between the older Beta decks and SuperBeta, but most could play back a high band tape without major problems. SuperBeta decks had a switch to disable the SuperBeta mode for compatibility purposes. (SuperBeta was only marginally supported outside of Sony, as many licensees had already discontinued their Betamax line.)

In 1988, Sony would again push the envelope with ED Beta or "Extended Definition" Betamax, capable of up to 500 lines of resolution, that equaled DVD quality (480 typical). In order to store the ~6.5 megahertz-wide luma signal, with the peak frequency at 9.3 MHz, Sony used a metal formulation tape from the Betacam (branded "ED-Metal"), and incorporated some improvements to the transport to reduce mechanically induced aberrations in the picture. Beta ED also featured a luminance carrier deviation of 2.5 MHz, as opposed to the 1.2 MHz used in SuperBeta, improving contrast with reduced luminance noise.

Sony introduced two ED decks and a camcorder in the late 1980s. The top end EDV-9300 deck was a very capable editing deck, rivalling much more expensive U-Matic set-ups for its accuracy and features, but did not have commercial success due to lack of timecode and other pro features. Sony did market Beta ED to "semi-professional" users, or "prosumers". One complaint about the EDC-55 ED CAM was that it needed a lot of light (at least 25 lux), due to the use of two CCDs instead of the typical single CCD imaging device. The Beta ED lineup only recorded in BII/BIII modes, with the ability to play back BI/BIs.

Despite the sharp decline in sales of Betamax recorders in the late 1980s and subsequent halt in production of new recorders by Sony in 2002, both Betamax and SuperBetamax are still being used by a small number of people, most of whom are collectors or hobbyists. New cassettes are still available for purchase at online shop
Online shop

Online shopping is the process consumers go through to purchase products or services over the Internet. An online shop, eshop, e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying product s or Service s at a Brick and mortar business Retailing or in a shopping mall....
s and used recorders are often found at flea market
Flea market

A flea market or swap meet is a type of bazaar where inexpensive or secondhand goods are sold or bartered. It may be indoors, such as in a warehouse or school gymnasium; or it may be outdoors, such as in a field or under a tent....
s, thrift stores, or on internet
Internet

The Internet is a global network of interconnected computers, enabling users to share information along multiple channels. Typically, a computer that connects to the Internet can access information from a vast array of available server and other computers by moving information from them to the computer's local memory....
 auction
Auction

An auction is a process of trade goods or services by offering them up for bid, taking bids, and then selling the item to the winning bidder....
 sites. Early format BetaCam
Betacam

Betacam is a family of half-inch professional videotape products developed by Sony from 1982 onwards. In colloquial use, "Betacam" singly is often used to refer to a Betacam camcorder, a Betacam tape, a Betacam video recorder or the format itself....
 cassettes, which are physically based on the Betamax cassette, continue to be available for use in the professional media.

Comparison with other media

Here is a list of modern-day, digital-type measurements (and traditional, analog horizontal resolutions in TV lines per picture height) for various media. The list only includes popular formats, not rare formats, and all values are approximate (rounded to the nearest 10), since the actual quality can vary machine-to-machine or display-to-display. For PAL media, replace 480 with 576. For ease of comparison all values are for the NTSC system, and listed in ascending order from lowest to highest quality.

  • 350×240 (250 lines): Video CD
  • 330×480 (250 lines): Umatic, Betamax, VHS, Video8
  • 400×480 (300 lines): Super Betamax, Betacam (professional), SVCD (Super Video CD)
  • 440×480 (330 lines): analog broadcast
  • 560×480 (420 lines): LaserDisc, Super VHS, Hi8


  • 670×480 (500 lines): Enhanced Definition Betamax (ED Beta)
  • 720×480 (500 lines): DVD, miniDV, Digital8, Digital Betacam (professional)
  • 720×480 (400 lines): Widescreen DVD (anamorphic)
  • 1280×720 (700 lines): D-VHS, HD DVD, Blu-ray
  • 1920×1080 (1000 lines): D-VHS, HD DVD, Blu-ray, HDCAM SR (professional), HDV (miniDV)
  • 1994 onward (1125 lines): Laserdisc Hi Vision Muse (Pioneer HLD X9, X0 and others) started in 1991


Criticism

Betavhs2
A multitude of technical drawbacks hurt Betamax in its competition with VHS. The main problem with the format in the early days of the North American market was recording time. The original prototypes shown to Matsushita used a linear tape speed of 40 mm/s. The technology of the day needed that speed because of the 60 micrometer heads employed. Management had also told engineering to deliver a cassette about the size of a paperback book. Sony engineers and management decided that since one hour was acceptable to the U-Matic's buyers, it was acceptable for Betamax as well, and made a small cassette practical. They would find that home buyers wanted longer run times than professional U-matic users.

When, in 1977, RCA introduced a VHS recorder capable of storing 4 hours on a standard T-120 tape, Americans and Canadians flocked to the longer run time, as it was perfect for recording the evening prime time schedule or afternoon football games. Sony shortly realized that 1 hour was not sufficient and introduced Beta-2 and Beta-3 speeds, but the smaller form factor limited maximum record time to 5 hours because of the approximately 1/3 smaller cassette; roughly half the time that a maximum-length VHS cassette eventually could hold. (These maximum-time modes reduced playback quality considerably and required extra-thin tape to get the maximum length, and some owners used either format in its best-quality, shortest-running mode with standard tape most of the time, which, after Sony made Beta-2 the fastest (best quality) speed on most consumer Betamax machines, made both formats competitive at two hours running time. The big problem for Beta was that VHS always introduced the next step in recording time extension months ahead of Sony.)

In popular culture

On an early 1990s episode of The Simpsons
The Simpsons

The Simpsons is an Television in the United States animated cartoon Situation comedy created by Matt Groening for the Fox Broadcasting Company....
, the character of Snake Jailbird breaks into a home during a crime spree and, upon discovering he has stolen a Betamax machine instead of a VHS
VHS

The Video Home System, better known by its abbreviation VHS, is a recording and playing standard developed by JVC and launched in Europe and Asia in September 1976, and the United States in June 1977....
 VCR, declares "Oh no! Beta!"

Several episodes of The Simpsons
The Simpsons

The Simpsons is an Television in the United States animated cartoon Situation comedy created by Matt Groening for the Fox Broadcasting Company....
 show a movie rental place called "VHS Village". The sign on the store says, "Formerly 'The Beta Barn'."

In an episode of The Mighty Boosh
The Mighty Boosh

The Mighty Boosh, colloquially referred to as The Boosh, is the collective name for the creators of the British comedy written by and starring comedians Julian Barratt and Noel Fielding....
 ("The Priest and the Beast" Series 2, Episode 2) the villain is the Betamax Bandit who is terrorizing the village. It seems he is doing so because of his anger over becoming obsolete to VHS
VHS

The Video Home System, better known by its abbreviation VHS, is a recording and playing standard developed by JVC and launched in Europe and Asia in September 1976, and the United States in June 1977....
. He is defeated when he is rewound into his original cassette form and taped over with Snooker
Snooker

Snooker is a cue sport that is played on a large baize-covered snooker table with pockets in each of the four corners and in the middle of each of the long side cushions....
.

In Doctor Who
Doctor Who

Doctor Who is a British Science fiction on television programme produced by the BBC. The programme depicts the adventures of a mysterious alien Time travel known as "Doctor " who travels in his space and time-ship, the TARDIS, which normally appears from the exterior to be a blue 1950s police box....
, a villain that the the Doctor
Tenth Doctor

The Tenth Doctor is the tenth Doctor #Changing faces of the fictional character known as Doctor seen on screen in the long-running BBC Science fiction on television series Doctor Who....
 meets in The Idiot's Lantern
The Idiot's Lantern

"The Idiot's Lantern" is an list of Doctor Who serials in the United Kingdom science fiction television series Doctor Who. It was first broadcast on 27 May 2006....
 (The Wire) is defeated by trapping it on a Betamax tape with a makeshift video recorder. The Doctor then taped over it just to be safe.

In the Pixar
Pixar

Pixar Animation Studios is a CGI animation production company based in Emeryville, California, United States. To date, the studio has earned twenty-two Academy Awards, four Golden Globes, and three Grammy, among many other awards, acknowledgments and achievements....
 film, WALL-E
WALL-E

WALL-E is a 2008 in film computer animation science fiction film produced by Pixar Animation Studios. The film was directed by Andrew Stanton....
, the main character of the same name owns a Betamax copy of Hello Dolly!, which he plays regularly.

In Harvey Birdman, Attorney at Law
Harvey Birdman, Attorney at Law

Harvey Birdman, Attorney at Law is a United States animated television series comedy created by Williams Street that aired on Cartoon Network during its Adult Swim late night programming block....
, in the episode "Back to the Present", Judge Mentok the Mind-Taker
Mentok the Mind-Taker

Mentok the Mind-Taker is a fictional alien in the 1960s television program Birdman and the Galaxy Trio. He later made an appearance in the spinoff series, Harvey Birdman, Attorney at Law....
 resides over a case involving The Jetsons
The Jetsons

The Jetsons is a prime-time animated television series produced by Hanna-Barbera. The original incarnation of the series aired on Sunday nights on American Broadcasting Company from September 23, 1962 to March 3, 1963....
 where they give evidence in the form of tapes, to which Mentok asks "Does anyone know where we can get a Betamax machine?"

Episode 18 of Cowboy Bebop
Cowboy Bebop

is a Japanese Anime Television program. Directed by Shinichiro Watanabe and written by Keiko Nobumoto, Cowboy Bebop was produced by Sunrise . Consisting of 26 episodes, the series follows the adventures of a group of bounty hunters, or "cowboys", traveling on their spaceship, the Bebop, in the year 2071....
, "Speak like a Child", focuses around the Bebop receiving a Betamax video tape with a significant clue to Faye's past, and Spike and Jet's subsequent efforts to find a Betamax player to view it on.

In That '70s Show
That '70s Show

That '70s Show is an American television program situation comedy that centers on the lives of a group of teenagers living in the fictional town of Point Place, Wisconsin from May 17, 1976 to December 31, 1979....
, in the episode "Canadian Road Trip", Red buys a Betamax VCR to record television. In the episode, Red and Kitty use it to record an installment of "Roots
Roots (TV miniseries)

Roots is a 1977 in television American television miniseries based on Alex Haley's work Roots: The Saga of an American Family.Roots received 37 Emmy Award nominations....
" but Red forgets to insert the tape.

In Married With Children
Married With Children

"Married With Children" can refer to:*Married... with Children; an American sitcom about a dysfunctional family which ran from 1987 to 1997....
, Al's family often complains that they have "Beta" instead of VHS.

In an episode of Everybody Hates Chris
Everybody Hates Chris

Everybody Hates Chris is a NAACP Image Award Award winning , Golden Globe, and Emmy Award-nominated United States situation comedy.It is inspired by the teenage experiences of comedian Chris Rock , while growing up in the Bedford-Stuyvesant neighborhood of Brooklyn....
, his father buys a Betamax and his classmates all give him tapes but his rival gives him a tape based on the Ku Klux Klan
Ku Klux Klan

Ku Klux Klan is the name of several past and present secret domestic militant organizations in the United States, originating in the southern states and eventually having national scope, that are best known for advocating white supremacy and acting as terrorists while hidden behind conical hats, masks and white robes....
.

In episode 7 of Kannagi: Crazy Shrine Maidens, Akiba records a television show for Nagi on a betamax tape, later explaining with the line "It's a Sony" in English.

In an episode of Malcolm in the Middle
Malcolm in the Middle

Malcolm in the Middle is an United States sitcom created by Linwood Boomer for the Fox Broadcasting Company. The series Premiere on January 9, 2000, and ended its six-and-a-half-year run on May 14, 2006, after seven seasons....
 (Season 1, Episode 5) Francis finds some old pornographic tapes in a forgotten room at his school. Upon looking at the box, he says, "Damn. Beta." meaning that it's incompatible with whatever player he has.

See also

  • Videotape format war
    Videotape format war

    The videotape format war was a period of intense competition or "format war" of incompatible models of video cassette recorders in the late 1970s and the 1980s....
  • Peep search
    Peep search

    Peep Search is feature available on many videocassette recorders and most camcorder, whereby the unit can show you what is on the tape during rewind and fast forward operations....
     – A picture search system pioneered with Betamax and available on most video formats since.
  • Umatic - The predecessor to Betamax, using 3/4-inch tape instead of 1/2-inch.
  • Compact Video Cassette
    Compact Video Cassette

    Compact Video Cassette was the one of the first videocassette formats using a tape smaller than its earlier predecessors of VHS and Betamax. It was developed by Funai Electronics of Japan....
     - Competitor product developed by Funai
    Funai

    was established in 1961 in Osaka, Japan. Funai in Japan is engaged in the development, manufacture, marketing, and distribution of information and communication equipment such as Internet access terminals, computer peripherals, audio-visual devices, televisions, VCRs, DVD players, and home electrical appliances....
     and Technicolor
    Technicolor

    Technicolor is the trademark for a series of Color film processes pioneered by Technicolor Motion Picture Corporation , now a division of Thomson SA....
     using 1/4" tape format.
  • Betacam
    Betacam

    Betacam is a family of half-inch professional videotape products developed by Sony from 1982 onwards. In colloquial use, "Betacam" singly is often used to refer to a Betacam camcorder, a Betacam tape, a Betacam video recorder or the format itself....
     - Umatic's replacement. A non-compatible, high-quality standard used by television studios and other professionals.
  • Video8 - A small form factor tape based upon Betamax technology, using 8 mm tape.
  • Blu-ray Disc
    Blu-ray Disc

    Blu-ray Disc is an optical disc data storage device medium. Its main uses are high-definition video and data storage. The disc has the same physical dimensions as standard DVDs and CDs....
     - The latest video technology from Philips and Sony.


External links

  • – covering the Betamax format in the North American market
  • – extensive Beta supply site
  • – over 350 pages of Betamax information, running since 1997
  • – covering Betamax and other vintage formats
  • by Marc Wielage and Rod Woodcock
  • – Betamax Tape Repair and Restoration