Beerenberg Farm
Encyclopedia
Beerenberg Farm is an Australia
n producer of preserves
, jams, mustards and sauces, located in Hahndorf
in the Adelaide Hills
of South Australia
. The company premises are a tourist attraction on the state's food-and-wine trail, and has gained an international reputation due to the use of its portion-sized products in Australian and international airlines and hotels.
In March 2009 Beerenberg re-launched its website with a new feature – the ‘Provenance Pathway’ – which enables its customers to trace the passage of their purchased product from ‘soil to shelf’. Customers can enter the barcode from their Beerenberg jar to find out further information about the product including a map of where the main ingredients were grown, the date the product was made and even the name of the cook.
The original farm was founded in 1839 by German
migrant Johann Paech, as a dairy farm. When the farm was inherited by descendent Grant Paech and his wife Carol in 1969, they sold the dairy cows and named the farm "Beerenberg" in reference to the Paech family's German heritage.
Originally selling home-made jams from a roadside stall, the company introduced a single portion jar that which resulted in them being awarded several major airline contracts.
Anthony Paech, the current managing director, represents the sixth generation of the family still on the same farm while brother Robert Paech is Farm Manager and sister Sally Paech is Marketing Manager.
Beerenberg's has received a South Australian Premier's Food Award for its contribution to horticulture and the food industry.
, Australia's flagship airline, to cater for their first and business class meals.
In 1993, small foil packs were launched to meet growing demand from the hotel and tourism markets and this has led to Beerenberg controlling more than 70 per cent of this sector in Australia.
In 2002, the company exported a first instalment of 40,000 jars of jam to China
which were used as part of the Hong Kong
-based Dragonair
airline's food service.
The company is one of the best-known brands in the Asia-Pacific region's hotel industry.
Currently portion size jars and foil packs form half of Beerenberg's business, with 25 million foil pack portion sizes and 11 million portion size jars made each year. Forty per cent of these stay in Australia.
In 2007 Beerenberg launched a new barbecue sauce
in collaboration with another iconic South Australian family-owned business, Coopers Brewery
. Six months after its launch Beerenberg Coopers Ale Barbeque Sauce has become the second best selling product in the Beerenberg sauce range.
The company also produces a range of over 50 other products including mustards, marmalades, chutneys, sauces and marinades, pickles, dressings, dessert toppings and olive oil made using traditional recipes with no added artificial flavour, colour or preservatives.
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
n producer of preserves
Fruit preserves
Fruit preserves are preparations of fruits and sugar, often canned or sealed for long-term storage. The preparation of fruit preserves today often involves adding commercial or natural pectin as a gelling agent, although sugar or honey may be used, as well. Prior to World War II, fruit preserve...
, jams, mustards and sauces, located in Hahndorf
Hahndorf, South Australia
Hahndorf is a small town about 30 minutes drive out of Adelaide, South Australia along the South Eastern Freeway . The town was settled by Lutheran migrants largely from in and around a small village then named "Kay" in Prussia, many of whom were aboard the Zebra...
in the Adelaide Hills
Adelaide Hills
The Adelaide Hills are part of the Mount Lofty Ranges, east of the city of Adelaide in the state of South Australia. It is unofficially centred on the largest town in the area, Mount Barker, which has a population of around 29,000 and is also one of Australia's fastest growing towns.- History :The...
of South Australia
South Australia
South Australia is a state of Australia in the southern central part of the country. It covers some of the most arid parts of the continent; with a total land area of , it is the fourth largest of Australia's six states and two territories.South Australia shares borders with all of the mainland...
. The company premises are a tourist attraction on the state's food-and-wine trail, and has gained an international reputation due to the use of its portion-sized products in Australian and international airlines and hotels.
In March 2009 Beerenberg re-launched its website with a new feature – the ‘Provenance Pathway’ – which enables its customers to trace the passage of their purchased product from ‘soil to shelf’. Customers can enter the barcode from their Beerenberg jar to find out further information about the product including a map of where the main ingredients were grown, the date the product was made and even the name of the cook.
History
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
migrant Johann Paech, as a dairy farm. When the farm was inherited by descendent Grant Paech and his wife Carol in 1969, they sold the dairy cows and named the farm "Beerenberg" in reference to the Paech family's German heritage.
Originally selling home-made jams from a roadside stall, the company introduced a single portion jar that which resulted in them being awarded several major airline contracts.
Anthony Paech, the current managing director, represents the sixth generation of the family still on the same farm while brother Robert Paech is Farm Manager and sister Sally Paech is Marketing Manager.
Beerenberg's has received a South Australian Premier's Food Award for its contribution to horticulture and the food industry.
International exports and major contracts
Beerenberg pioneered the concept of portion serves (miniature jars) for its premium quality jams and preserves, in order to fulfil a contract with QantasQantas
Qantas Airways Limited is the flag carrier of Australia. The name was originally "QANTAS", an initialism for "Queensland and Northern Territory Aerial Services". Nicknamed "The Flying Kangaroo", the airline is based in Sydney, with its main hub at Sydney Airport...
, Australia's flagship airline, to cater for their first and business class meals.
In 1993, small foil packs were launched to meet growing demand from the hotel and tourism markets and this has led to Beerenberg controlling more than 70 per cent of this sector in Australia.
In 2002, the company exported a first instalment of 40,000 jars of jam to China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
which were used as part of the Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
-based Dragonair
Dragonair
Hong Kong Dragon Airlines Limited , operating as Dragonair, is an international airline and flag carrier headquartered in Hong Kong; with its corporate headquarters, Dragonair House Hong Kong Dragon Airlines Limited (T: 港龍航空有限公司, S: 港龙航空有限公司, Cantonese: gong2 lung4 hong4 hung1 jau5 haan6 gung1 si1,...
airline's food service.
The company is one of the best-known brands in the Asia-Pacific region's hotel industry.
Currently portion size jars and foil packs form half of Beerenberg's business, with 25 million foil pack portion sizes and 11 million portion size jars made each year. Forty per cent of these stay in Australia.
Products
Beerenberg's primary product, accounting for about a third of their total business, is the company's strawberry jam.Barbecue sauce
Barbecue sauce is a flavoring sauce or condiment ranging from watery to very thick consistency. As the name implies, it was created as an accompaniment to barbecued foods. While it can be applied to any food, it usually tops meat after cooking or during barbecuing, grilling, or baking...
in collaboration with another iconic South Australian family-owned business, Coopers Brewery
Coopers Brewery
Coopers Brewery is an Australian beer company. Its shares are primarily owned by the extended Cooper family, and the company's constitution and classes of shares makes it difficult to sell shares outside the family. Coopers is known for making a variety of high quality beers, the most famous of...
. Six months after its launch Beerenberg Coopers Ale Barbeque Sauce has become the second best selling product in the Beerenberg sauce range.
The company also produces a range of over 50 other products including mustards, marmalades, chutneys, sauces and marinades, pickles, dressings, dessert toppings and olive oil made using traditional recipes with no added artificial flavour, colour or preservatives.