Arbor Books
Encyclopedia
Arbor Books is a ghostwriting, self-publishing
and book marketing
services provider founded in 1997. Formerly known as The Floating Gallery and located in New York City
, the firm moved to Ramsey
, New Jersey
, in 2004. The founders and chief executives are Joel Hochman and Laurence Leichman.
The company writes fiction
and nonfiction manuscripts that may be presented to literary agents for possible selection by mainstream publishing houses or self-published as hardcover
, paperback
and/or e-books.
, USA, in April 1997 by Joel Hochman and Laurence Leichman.
Beginning in 2000 the firm expanded its operations globally and now has clients in the United States
, Canada
, Mexico
, Japan
, India
, South America
, Europe
and the Middle East
.
In 2003 Arbor Books assisted Dr. Samih Darwazah
with producing his business memoir. Darwazah was poised to take his company, Hikma Pharmaceuticals, public with Merrill Lynch International as global coordinator, bookrunner, lead manager and sponsor of the listing; Citigroup
as joint lead manager; and Export & Finance Bank as co-lead manager. The memoir
, Building a Global Success, launched in time to coincide with Hikma’s IPO. The book was endorsed by the deans of Harvard's and Columbia University
's schools of business.
In 2006 Dr. Stanley Pearle decided to write his memoir. Parent company Luxottica, owner of the North American Pearle Vision stores, hired Stern Advertising and Ogilvy and Mather, who then contracted with Arbor Books to produce and publish Dr. Stanley Pearle: A Man of Vision. The book was sold through Pearle Vision centers and major booksellers including Amazon
and Barnes & Noble
, with portions of the proceeds going to benefit the Pearle Vision Foundation, an organization dedicated to supporting eye health research and optometrist training and education.
In 2007 the National Center for Missing and Exploited Children
and Duracell
, along with public relations firm PainePR, selected Arbor Books to produce and publish two safety resources for families: a children’s book entitled The Great Tomato Adventure: A Story About Smart Safety Choices and the series Teachable Moments Guides for parents and guardians of older children. Actress and best-selling children’s book author Jada Pinkett Smith
wrote the foreword for The Great Tomato Adventure, which was made available as a free download via the Power of Parents program Web site (now defunct). Both tools were introduced as an extension of the center's child safety program that was launched in 2006.
In 2008 Michael Ellis
, cofounder of Metabolife
, worked with Arbor Books to produce The Metabolife Story: The Rape of Cinderella.
In 2008 First Book
and Kraft Foods
' Oscar Mayer
Lunchables
, along with public relations firm Weber Shandwick
, launched the Million Page Mission to encourage children and parents to read 100 pages together during the back-to-school season. Arbor Books was selected to produce and publish the free downloadable children’s book Adventures in the Stars to accompany the nationwide event. Actress Lori Loughlin
wrote the foreword.
In September 2008 Evelyn McKnight and Travis Bennington published a book that focused on a massive hepatitis outbreak in a Nebraska clinic. The book, entitled A Never Event: Exposing the Largest Outbreak of Hepatitis C in American Healthcare History, was originally produced, designed and published by Arbor Books and is now published by History Examined, LLC.
In 2010 Arbor Books was asked to be a judge at the National Society of Arts and Letters
' Literary Competition held in Tampa
, Florida
.
, book design
and book marketing primarily at universities and venues in the New York City metro area.
Larry Leichman co-authored No Publishers Needed and has taught classes at Pratt Institute
, St. John's University, Hofstra University
, Queens College, Queensborough Community College
, LaGuardia Community College
, Medgar Evers College
and Westchester Community College
. He also taught at The Learning Annex
and the 92nd Street Y
.
• How to Hire a Ghostwriter for Your First Book: Intuit Small Business Blog
Self-publishing
Self-publishing is the publication of any book or other media by the author of the work, without the involvement of an established third-party publisher. The author is responsible and in control of entire process including design , formats, price, distribution, marketing & PR...
and book marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
services provider founded in 1997. Formerly known as The Floating Gallery and located in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
, the firm moved to Ramsey
Ramsey
Ramsey may refer to:In places in the United Kingdom:* Ramsey, Cambridgeshire, small market town in England* Ramsey, Essex, a village near Harwich, England* Ramsey Abbey, historic ecclesiastical centre near Ramsey, Cambridgeshire...
, New Jersey
New Jersey
New Jersey is a state in the Northeastern and Middle Atlantic regions of the United States. , its population was 8,791,894. It is bordered on the north and east by the state of New York, on the southeast and south by the Atlantic Ocean, on the west by Pennsylvania and on the southwest by Delaware...
, in 2004. The founders and chief executives are Joel Hochman and Laurence Leichman.
The company writes fiction
Fiction
Fiction is the form of any narrative or informative work that deals, in part or in whole, with information or events that are not factual, but rather, imaginary—that is, invented by the author. Although fiction describes a major branch of literary work, it may also refer to theatrical,...
and nonfiction manuscripts that may be presented to literary agents for possible selection by mainstream publishing houses or self-published as hardcover
Hardcover
A hardcover, hardback or hardbound is a book bound with rigid protective covers...
, paperback
Paperback
Paperback, softback or softcover describe and refer to a book by the nature of its binding. The covers of such books are usually made of paper or paperboard, and are usually held together with glue rather than stitches or staples...
and/or e-books.
History
Originally called The Floating Gallery, the company was founded in New York CityNew York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
, USA, in April 1997 by Joel Hochman and Laurence Leichman.
Beginning in 2000 the firm expanded its operations globally and now has clients in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
, India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
, South America
South America
South America is a continent situated in the Western Hemisphere, mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere. The continent is also considered a subcontinent of the Americas. It is bordered on the west by the Pacific Ocean and on the north and east...
, Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
and the Middle East
Middle East
The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...
.
In 2003 Arbor Books assisted Dr. Samih Darwazah
Samih Darwazah
Samih Darwazah is the founder of Hikma Pharmaceuticals, one of the United Kingdom's largest pharmaceutical businesses.-Career:Born in Palestine and having studied for a masters degree at the American University of Beirut, Darwazah received a masters degree from the St. Louis College of Pharmacy,...
with producing his business memoir. Darwazah was poised to take his company, Hikma Pharmaceuticals, public with Merrill Lynch International as global coordinator, bookrunner, lead manager and sponsor of the listing; Citigroup
Citigroup
Citigroup Inc. or Citi is an American multinational financial services corporation headquartered in Manhattan, New York City, New York, United States. Citigroup was formed from one of the world's largest mergers in history by combining the banking giant Citicorp and financial conglomerate...
as joint lead manager; and Export & Finance Bank as co-lead manager. The memoir
Memoir
A memoir , is a literary genre, forming a subclass of autobiography – although the terms 'memoir' and 'autobiography' are almost interchangeable. Memoir is autobiographical writing, but not all autobiographical writing follows the criteria for memoir set out below...
, Building a Global Success, launched in time to coincide with Hikma’s IPO. The book was endorsed by the deans of Harvard's and Columbia University
Columbia University
Columbia University in the City of New York is a private, Ivy League university in Manhattan, New York City. Columbia is the oldest institution of higher learning in the state of New York, the fifth oldest in the United States, and one of the country's nine Colonial Colleges founded before the...
's schools of business.
In 2006 Dr. Stanley Pearle decided to write his memoir. Parent company Luxottica, owner of the North American Pearle Vision stores, hired Stern Advertising and Ogilvy and Mather, who then contracted with Arbor Books to produce and publish Dr. Stanley Pearle: A Man of Vision. The book was sold through Pearle Vision centers and major booksellers including Amazon
Amazon.com
Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...
and Barnes & Noble
Barnes & Noble
Barnes & Noble, Inc. is the largest book retailer in the United States, operating mainly through its Barnes & Noble Booksellers chain of bookstores headquartered at 122 Fifth Avenue in the Flatiron District in Manhattan in New York City. Barnes & Noble also operated the chain of small B. Dalton...
, with portions of the proceeds going to benefit the Pearle Vision Foundation, an organization dedicated to supporting eye health research and optometrist training and education.
In 2007 the National Center for Missing and Exploited Children
National Center for Missing and Exploited Children
The National Center for Missing and Exploited Children is a private, non-profit organization established in 1984 by the United States Congress.-Establishment and overview:...
and Duracell
Duracell
Duracell is a brand of batteries manufactured by Procter & Gamble.Additionally, Duracell owns the Procell professional-use brand.-Products:Duracell manufactures alkaline batteries in many common sizes, such as AAA, AA, C, D, and 9V...
, along with public relations firm PainePR, selected Arbor Books to produce and publish two safety resources for families: a children’s book entitled The Great Tomato Adventure: A Story About Smart Safety Choices and the series Teachable Moments Guides for parents and guardians of older children. Actress and best-selling children’s book author Jada Pinkett Smith
Jada Pinkett Smith
Jada Koren Pinkett Smith is an American actress, producer, director, author, singer-songwriter, and businesswoman. She began her career in 1990, when she made a guest appearance in the short-lived sitcom True Colors. She starred in A Different World, produced by Bill Cosby, and she featured...
wrote the foreword for The Great Tomato Adventure, which was made available as a free download via the Power of Parents program Web site (now defunct). Both tools were introduced as an extension of the center's child safety program that was launched in 2006.
In 2008 Michael Ellis
Michael Ellis
Michael Ellis or Mike Ellis may refer to:*Michael Ellis , British Conservative Member of Parliament for Northampton North*Michael B...
, cofounder of Metabolife
Metabolife
Metabolife International, Inc., is an multi-level marketing company based in San Diego, California which manufactures dietary supplements. Metabolife's best-selling product, an ephedra-based supplement called Metabolife 356, once generated hundreds of millions of dollars in annual sales...
, worked with Arbor Books to produce The Metabolife Story: The Rape of Cinderella.
In 2008 First Book
First Book
First Book is a non-profit organization based out of Washington D.C. that works towards getting new "age appropriate" books into the hands of children from low-income families.-History:...
and Kraft Foods
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
' Oscar Mayer
Oscar Mayer
Oscar Mayer is an American meat and cold cut production company, owned by Kraft Foods, known for its hot dogs, bologna, bacon and Lunchables products.-History:...
Lunchables
Lunchables
Lunchables are a line of instant children's meals manufactured by Kraft Foods, Inc. They are marketed under the Oscar Mayer brand in the United States and Dairylea in the United Kingdom. Many Lunchables products are produced at Kraft Foods, Inc.'s Fullerton factory in Fullerton, California, and are...
, along with public relations firm Weber Shandwick
Weber Shandwick
Weber Shandwick is a public relations firm.-History:Weber Shandwick is a formation of three previous companies:*The Weber Group - Cambridge, Massachusetts in 1987, leveraging emerging technologies such as the mobile phone and the internet into the world of communications, which made the company a...
, launched the Million Page Mission to encourage children and parents to read 100 pages together during the back-to-school season. Arbor Books was selected to produce and publish the free downloadable children’s book Adventures in the Stars to accompany the nationwide event. Actress Lori Loughlin
Lori Loughlin
Lori Anne Loughlin is an American actress, best known for her role as Rebecca Donaldson-Katsopolis on the ABC sitcom Full House. As of 2011, she portrays the role of Debbie Wilson on 90210, the spin-off of Beverly Hills, 90210...
wrote the foreword.
In September 2008 Evelyn McKnight and Travis Bennington published a book that focused on a massive hepatitis outbreak in a Nebraska clinic. The book, entitled A Never Event: Exposing the Largest Outbreak of Hepatitis C in American Healthcare History, was originally produced, designed and published by Arbor Books and is now published by History Examined, LLC.
In 2010 Arbor Books was asked to be a judge at the National Society of Arts and Letters
National Society of Arts and Letters
The National Society of Arts and Letters, known as the NSAL, is a non-profit group founded in 1944 that assists promising young artists through arts competitions, scholarships and other career opportunities.- National Career Awards Competition :...
' Literary Competition held in Tampa
Tâmpa
Tâmpa may refer to several villages in Romania:* Tâmpa, a village in Băcia Commune, Hunedoara County* Tâmpa, a village in Miercurea Nirajului, Mureş County* Tâmpa, a mountain in Braşov city...
, Florida
Florida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...
.
Notable Clients
- Kraft FoodsKraft FoodsKraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
- DuracellDuracellDuracell is a brand of batteries manufactured by Procter & Gamble.Additionally, Duracell owns the Procell professional-use brand.-Products:Duracell manufactures alkaline batteries in many common sizes, such as AAA, AA, C, D, and 9V...
- National Center for Missing and Exploited ChildrenNational Center for Missing and Exploited ChildrenThe National Center for Missing and Exploited Children is a private, non-profit organization established in 1984 by the United States Congress.-Establishment and overview:...
- Samih DarwazahSamih DarwazahSamih Darwazah is the founder of Hikma Pharmaceuticals, one of the United Kingdom's largest pharmaceutical businesses.-Career:Born in Palestine and having studied for a masters degree at the American University of Beirut, Darwazah received a masters degree from the St. Louis College of Pharmacy,...
- Ogilvy & MatherOgilvy & MatherOgilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees.-History:...
- Stern Advertising
- Weber ShandwickWeber ShandwickWeber Shandwick is a public relations firm.-History:Weber Shandwick is a formation of three previous companies:*The Weber Group - Cambridge, Massachusetts in 1987, leveraging emerging technologies such as the mobile phone and the internet into the world of communications, which made the company a...
- LuxotticaLuxotticaLuxottica Group S.p.A. is the world's largest eyewear company. Its best known brands include Ray-Ban, Persol and Oakley, Inc.. It also makes sunglasses and prescription frames for a multitude of designer brands such as Chanel and Prada, whose designs and trademarks are used under license...
- Hikma Pharmaceuticals
Teaching
Arbor Books has conducted adult continuing education classes in publishingPublishing
Publishing is the process of production and dissemination of literature or information—the activity of making information available to the general public...
, book design
Book design
Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole....
and book marketing primarily at universities and venues in the New York City metro area.
Founders
Joel Hochman, an original founder of Arbor Books, is a writer, artist and designer.Larry Leichman co-authored No Publishers Needed and has taught classes at Pratt Institute
Pratt Institute
Pratt Institute is a private art college in New York City located in Brooklyn, New York, with satellite campuses in Manhattan and Utica. Pratt is one of the leading undergraduate art schools in the United States and offers programs in Architecture, Graphic Design, History of Art and Design,...
, St. John's University, Hofstra University
Hofstra University
Hofstra University is a private, nonsectarian institution of higher learning located in the Village of Hempstead, New York, United States, about east of New York City: less than an hour away by train or car...
, Queens College, Queensborough Community College
Queensborough Community College
Not to be confused with Queens College, City University of New YorkQueensborough Community College , is one of six community colleges within the City University of New York system. It is located in the neighborhood of Bayside, Queens County, New York City, New York. The total enrollments are...
, LaGuardia Community College
LaGuardia Community College
LaGuardia Community College is a two-year community college located in the Hunter's Point section of Long Island City in the New York City borough of Queens, and is a component of the City University of New York. LaGuardia is named after former Congressman and New York mayor Fiorello H. LaGuardia...
, Medgar Evers College
Medgar Evers College
Medgar Evers College is a senior college of The City University of New York.Medgar Evers College was officially established in 1970 through cooperation from educators and community leaders in central Brooklyn...
and Westchester Community College
Westchester Community College
Westchester Community College is a public, two-year community college in Valhalla, New York, sponsored by Westchester County, New York, and the State University of New York . The college is one of 30 community colleges affiliated with SUNY....
. He also taught at The Learning Annex
The Learning Annex
The Learning Annex is a private continuing adult education school based in New York. It was founded in 1980 by Bill Zanker in his New York City studio apartment with an investment of only $5,000...
and the 92nd Street Y
92nd Street Y
92nd Street Y is a multifaceted cultural institution and community center located on the Upper East Side of Manhattan in New York City, United States, at the corner of E. 92nd Street and Lexington Avenue. Its full name is 92nd Street Young Men's and Young Women's Hebrew Association...
.
External links
• Company Web site: Arbor Books• How to Hire a Ghostwriter for Your First Book: Intuit Small Business Blog