Zhumir Latin Spirit is an Ecuador

Ecuador

Ecuador , officially the Republic of Ecuador is a representative democratic republic in South America, bordered by Colombia on the north, Peru on the east and south, and by the Pacific Ocean to the west. It is one of only two countries in South America, along with Chile, that do not have a border...

ian brand of spirits

Distilled beverage

A distilled beverage, liquor, or spirit is an alcoholic beverage containing ethanol that is produced by distilling ethanol produced by means of fermenting grain, fruit, or vegetables...

, marketed on a national scale. Zhumir is often, incorrectly, referred to as Rum

Rum

Rum is a distilled alcoholic beverage made from sugarcane by-products such as molasses, or directly from sugarcane juice, by a process of fermentation and distillation. The distillate, a clear liquid, is then usually aged in oak barrels...

 outside of Ecuador.

Origins

The term "Zhumir" was coined in 1870 by Francesco Cabeza de Vaca to describe spirits, and the distillery has roots in Cuenca, where it was founded in 1966 by Doña Hortensia Mata Ordóñez as "Destilería La Playa." The name was changed in 1982 to "Destilería Zhumir C. Ltda" in order to more closely identify the company with its most popular product.

When Zhumir began, it was a cottage industry, bottling and selling spirits made in the traditional artesanal manner, however the product quickly became so popular that the company installed an industrial distillery to keep up with demand. Much of the sugarcane

Sugarcane

Sugarcane refers to any of six to 37 species of tall perennial grasses of the genus Saccharum . Native to the warm temperate to tropical regions of South Asia, they have stout, jointed, fibrous stalks that are rich in sugar, and measure two to six metres tall...

 used to produce Zhumir is grown in company owned fields in the valley of Paute in the province of Azuay, and the corporation has its headquarters in the Azuay capital, Cuenca

Cuenca, Ecuador

Cuenca is the capital of the Azuay Province. It is located in the highlands of Ecuador at about 2500 m above sea level...

Flavours

Zhumir's Neat Spirits

Zhumir Blender - triple-filtered, dry, flavourless spirit, 68 proof

Proof (alcohol)

Alcohol proof is a measure of how much alcohol is contained in an alcoholic beverage. The term was originally used in the United Kingdom and was defined as 7/4 times the alcohol by volume . The UK now uses the abv standard instead of alcohol proof. In the United States, alcoholic proof is defined...

.

Zhumir Watermelon - semi-dry, Watermelon and Strawberry flavoured spirit, (Extremely popular among youngsters) 15 proof.

Zhumir Coco - semi-dry, coconut

Coconut

The coconut palm, Cocos nucifera, is a member of the family Arecaceae . It is the only accepted species in the genus Cocos. The term coconut can refer to the entire coconut palm, the seed, or the fruit, which is not a botanical nut. The spelling cocoanut is an old-fashioned form of the word...

 flavoured spirit, 42 proof.

Zhumir Maracuyá - semi-dry, passionfruit

Passiflora edulis

Passiflora edulis is a vine species of passion flower that is native to Paraguay, Brazil and northern Argentina . Its common names include passion fruit and passionfruit...

 flavoured spirit, 42 proof.

Zhumir Durazno - semi-dry, peach

Peach

The peach tree is a deciduous tree growing to tall and 6 in. in diameter, belonging to the subfamily Prunoideae of the family Rosaceae. It bears an edible juicy fruit called a peach...

 flavoured spirit, 42 proof.

Zhumir Limón - semi-dry, lime

Lime (fruit)

Lime is a term referring to a number of different citrus fruits, both species and hybrids, which are typically round, green to yellow in color, 3–6 cm in diameter, and containing sour and acidic pulp. Limes are a good source of vitamin C. Limes are often used to accent the flavors of foods and...

 flavoured spirit, 60 proof.

Zhumir Reposado - a fine, aged spirit similar to amber rum, 80 proof.

Zhumir Reserva Especial - a fine, aged spirit similar to dark rum, 80 proof.

As well, the company offers blended spirit-based liqueur

Liqueur

A liqueur is an alcoholic beverage that has been flavored with fruit, herbs, nuts, spices, flowers, or cream and bottled with added sugar. Liqueurs are typically quite sweet; they are usually not aged for long but may have resting periods during their production to allow flavors to marry.The...

s

Piña Colada with Zhumir - a pre-mixed Pina Colada

Piña Colada

The piña colada is a sweet, rum-based cocktail made with rum, cream of coconut, and pineapple juice, usually served either blended or shaken with ice. It may be garnished with a pineapple wedge or a maraschino cherry or both...

, 30 proof.

Tacao with Zhumir - a chocolate

Chocolate

Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

 cream liqueur, 30 proof.

Rompope

Rompope

Rompope is an eggnog-like drink made with eggs, milk, and vanilla flavouring. The egg yolks impart a yellow hue to the emulsified beverage. It is a traditional drink in Mexico, where it was originally made in the convents of the city of Puebla. The word rompope is a derivation of the word rompon,...

 with Zhumir - a cinnamon

Cinnamon

Cinnamon is a spice obtained from the inner bark of several trees from the genus Cinnamomum that is used in both sweet and savoury foods...

and egg cream liqueur of flavour similar to eggnog, 32 proof.