Western Airlines
Encyclopedia
Western Airlines was a large airline
Airline
An airline provides air transport services for traveling passengers and freight. Airlines lease or own their aircraft with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit...

 based in California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

, with operations throughout the Western United States
Western United States
.The Western United States, commonly referred to as the American West or simply "the West," traditionally refers to the region comprising the westernmost states of the United States. Because the U.S. expanded westward after its founding, the meaning of the West has evolved over time...

, and hubs
Airline hub
An airline hub is an airport that an airline uses as a transfer point to get passengers to their intended destination. It is part of a hub and spoke model, where travelers moving between airports not served by direct flights change planes en route to their destinations...

 at Los Angeles International Airport
Los Angeles International Airport
Los Angeles International Airport is the primary airport serving the Greater Los Angeles Area, the second-most populated metropolitan area in the United States. It is most often referred to by its IATA airport code LAX, with the letters pronounced individually...

, Salt Lake City International Airport
Salt Lake City International Airport
Salt Lake City International Airport is a major public airport in Utah. A joint civil-military facility, it is located in western Salt Lake City, approximately four miles from the central business district...

, and the former Stapleton International Airport
Stapleton International Airport
Stapleton International Airport was Denver, Colorado's primary airport from 1929 to 1995. At different times it served as a hub for TWA, People Express, Frontier Airlines and Western Airlines as well as a hub for Continental Airlines and United Airlines at the time of its closure.In 1995 Stapleton...

 in Denver. Before it merged with Delta Air Lines
Delta Air Lines
Delta Air Lines, Inc. is a major airline based in the United States and headquartered in Atlanta, Georgia. The airline operates an extensive domestic and international network serving all continents except Antarctica. Delta and its subsidiaries operate over 4,000 flights every day...

 it was headquartered near Los Angeles International Airport
Los Angeles International Airport
Los Angeles International Airport is the primary airport serving the Greater Los Angeles Area, the second-most populated metropolitan area in the United States. It is most often referred to by its IATA airport code LAX, with the letters pronounced individually...

 in the Westchester neighborhood of Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

.

Western Air Express

In 1925, the United States Postal Service
United States Postal Service
The United States Postal Service is an independent agency of the United States government responsible for providing postal service in the United States...

 began to give airlines contracts to carry air mail throughout the country. Western Airlines first incorporated in 1925 as Western Air Express by Harris Hanshue. It applied for, and was awarded, the 650-mile long Contract Air Mail Route #4 (CAM-4) from Salt Lake City, Utah
Utah
Utah is a state in the Western United States. It was the 45th state to join the Union, on January 4, 1896. Approximately 80% of Utah's 2,763,885 people live along the Wasatch Front, centering on Salt Lake City. This leaves vast expanses of the state nearly uninhabited, making the population the...

 to Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

. In April 1926, Western's first flight took place with a Douglas M-2 airplane. It began offering passenger services a month later, when the first commercial passenger flight took place at Woodward Field. Ben F. Redman (then president of the Salt Lake City Chamber of Commerce) and J.A. Tomlinson perched atop U.S. mail sacks and flew with pilot C.N. "Jimmy" James on his regular eight-hour mail delivery flight to Los Angeles.

Transcontinental & Western Airlines

The company reincorporated in 1928 as Western Air Express Corp. Then, in 1930, purchased Standard Airlines, subsidiary of Aero Corp. of Ca. founded in 1926 by Paul E. Richter
Paul E. Richter
Paul E. Richter, 1896 to 1949,Aviation pioneer, co-founder of TWA."The Airline Run by Flyers" During the "Golden Age" of flying, Paul E. Richter played a decisive role in creating and building all aspects of commercial aviation and military air transport...

, Jack Frye and Walter Hamilton. WAE with Fokker
Fokker
Fokker was a Dutch aircraft manufacturer named after its founder, Anthony Fokker. The company operated under several different names, starting out in 1912 in Schwerin, Germany, moving to the Netherlands in 1919....

 aircraft merged with Transcontinental Air Transport to form TWA
Trans World Airlines
Trans World Airlines was an American airline that existed from 1925 until it was bought out by and merged with American Airlines in 2001. It was a major domestic airline in the United States and the main U.S.-based competitor of Pan American World Airways on intercontinental routes from 1946...

.

General Air Lines

In 1934, Western Air Express was severed from TWA and briefly changed its name to General Air Lines, returning to the name Western Air Express after several months.

Western Airlines

In 1941 Western Air Express changed its name to Western Air Lines (WAL), which was later altered to Western Airlines.

After World War II, Western was awarded a route from Los Angeles to Denver via Las Vegas, but financial problems forced Western to sell the route and brand new DC-6 delivery positions to United Air Lines in 1947. Western later was awarded a route between Minneapolis and Salt Lake City via Casper, Wyoming
Casper, Wyoming
Casper is the county seat of Natrona County, Wyoming, United States.. Casper is the second-largest city in Wyoming , according to the 2010 census, with a population of 55,316...

, that allowed the airline to fly from the Twin Cities to the West Coast and allowed the airline to grow into a large regional airline
Regional airline
Regional airlines are airlines that operate regional aircraft to provide passenger air service to communities without sufficient demand to attract mainline service...

, introducing service on the Douglas DC-6B, and Lockheed Electra
Lockheed L-188 Electra
The Lockheed Model 188 Electra is an American turboprop airliner built by Lockheed. First flying in 1957, it was the first large turboprop airliner produced in the United States. Initial sales were good, but after two fatal crashes which prompted an expensive modification program to fix a design...

. Their president was Terrell "Terry" Drinkwater. Drinkwater got into a dispute with the administration which severely hampered WAL's growth. Pressured in a famous phone call by president Eisenhower to "buy American made aircraft", Drinkwater reportedly have responded: "Mr. President, you run your country and let me run my airline!" For years after this the CAB would not award Western routes, while their competitors like United and American grew enormous. In 1967 WAL merged with Pacific Northern Airlines and in the late '60s pushed for an all-jet fleet, adding Boeing 707
Boeing 707
The Boeing 707 is a four-engine narrow-body commercial passenger jet airliner developed by Boeing in the early 1950s. Its name is most commonly pronounced as "Seven Oh Seven". The first airline to operate the 707 was Pan American World Airways, inaugurating the type's first commercial flight on...

s, 727s
Boeing 727
The Boeing 727 is a mid-size, narrow-body, three-engine, T-tailed commercial jet airliner, manufactured by Boeing. The Boeing 727 first flew in 1963, and for over a decade more were built per year than any other jet airliner. When production ended in 1984 a total of 1,832 aircraft had been produced...

 and 737s
Boeing 737
The Boeing 737 is a short- to medium-range, twin-engine narrow-body jet airliner. Originally developed as a shorter, lower-cost twin-engine airliner derived from Boeing's 707 and 727, the 737 has developed into a family of nine passenger models with a capacity of 85 to 215 passengers...

 to their fleet of Boeing 720
Boeing 720
The Boeing 720 is a four-engine narrow-body short- to medium-range passenger jet airliner. Developed by Boeing in the late 1950s from the Boeing 707, the 720 has a shorter fuselage and less range...

s. In 1973, Western added nine McDonnell Douglas DC-10
McDonnell Douglas DC-10
The McDonnell Douglas DC-10 is a three-engine widebody jet airliner manufactured by McDonnell Douglas. The DC-10 has range for medium- to long-haul flights, capable of carrying a maximum 380 passengers. Its most distinguishing feature is the two turbofan engines mounted on underwing pylons and a...

s, marketing their wide-body cabin
Aircraft cabin
An aircraft cabin is the section of an aircraft in which passengers travel. At cruising altitudes of modern commercial aircraft the surrounding atmosphere is too thin to breathe without an oxygen mask, so cabins are pressurized at a higher pressure than ambient pressure at altitude.In commercial...

s as "DC-10 Spaceships".
Western was headquartered in Los Angeles, California. Their major hubs were LAX, Salt Lake City and Minneapolis/St Paul. Prior to airline deregulation
Airline deregulation
Airline deregulation is the process of removing entry and price restrictions on airlines affecting, in particular, the carriers permitted to serve specific routes. In the United States, the term usually applies to the Airline Deregulation Act of 1978...

, they had smaller hubs in Las Vegas, Nevada
Las Vegas, Nevada
Las Vegas is the most populous city in the U.S. state of Nevada and is also the county seat of Clark County, Nevada. Las Vegas is an internationally renowned major resort city for gambling, shopping, and fine dining. The city bills itself as The Entertainment Capital of the World, and is famous...

 and Denver.

At their peak in the 1970s and 1980s Western flew to many cities across the Western United States, and to destinations in Mexico (Mexico City
Mexico City
Mexico City is the Federal District , capital of Mexico and seat of the federal powers of the Mexican Union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole...

, Puerto Vallarta
Puerto Vallarta
Puerto Vallarta is a Mexican balneario resort city situated on the Pacific Ocean's Bahía de Banderas.The 2010 census reported Puerto Vallarta's population as 255,725 making it the sixth-largest city in the state of Jalisco...

, Acapulco
Acapulco
Acapulco is a city, municipality and major sea port in the state of Guerrero on the Pacific coast of Mexico, southwest from Mexico City. Acapulco is located on a deep, semi-circular bay and has been a port since the early colonial period of Mexico’s history...

, Ixtapa
Ixtapa
Ixtapa is a beach resort in the municipality of Zihuatanejo de Azueta, in the Mexican state of Guerrero. It is located to the northwest of the municipal seat, Zihuatanejo, and some northwest of Acapulco....

/Zihuatanejo
Zihuatanejo
Zihuatanejo or Ixtapa-Zihuatanejo, is the fourth-largest city in the Mexican state of Guerrero. Politically the city belongs to the municipality of Zihuatanejo de Azueta in the western part of Guerrero, but both are commonly referred to as Zihuatanejo...

 and Mazatlán
Mazatlán
Mazatlán is a city in the Mexican state of Sinaloa; the surrounding municipio for which the city serves as the municipal seat is Mazatlán Municipality. It is located at on the Pacific coast, across from the southernmost tip of the Baja California peninsula.Mazatlán is a Nahuatl word meaning...

), Alaska
Alaska
Alaska is the largest state in the United States by area. It is situated in the northwest extremity of the North American continent, with Canada to the east, the Arctic Ocean to the north, and the Pacific Ocean to the west and south, with Russia further west across the Bering Strait...

 (Anchorage and Fairbanks
Fairbanks
Fairbanks may refer to:Places in the United States*Fairbanks, Alaska, city*Fairbanks, California, unincorporated community in El Dorado County*Fairbanks, Mendocino County, California, former settlement*Fairbanks, Indiana, unincorporated community...

), Hawaii
Hawaii
Hawaii is the newest of the 50 U.S. states , and is the only U.S. state made up entirely of islands. It is the northernmost island group in Polynesia, occupying most of an archipelago in the central Pacific Ocean, southwest of the continental United States, southeast of Japan, and northeast of...

 (Honolulu, Maui
Maui
The island of Maui is the second-largest of the Hawaiian Islands at and is the 17th largest island in the United States. Maui is part of the state of Hawaii and is the largest of Maui County's four islands, bigger than Lānai, Kahoolawe, and Molokai. In 2010, Maui had a population of 144,444,...

 and Kona
Kona District, Hawaii
Kona is the name of a moku or district on the Big Island of Hawaii in the State of Hawaii. In the current system of administration of Hawaii County, the moku of Kona is divided into North Kona District and South Kona District . The term "Kona" is sometimes used to refer to its largest town,...

), Hilo, and Canada (Vancouver
Vancouver
Vancouver is a coastal seaport city on the mainland of British Columbia, Canada. It is the hub of Greater Vancouver, which, with over 2.3 million residents, is the third most populous metropolitan area in the country,...

, Calgary
Calgary
Calgary is a city in the Province of Alberta, Canada. It is located in the south of the province, in an area of foothills and prairie, approximately east of the front ranges of the Canadian Rockies...

 and Edmonton
Edmonton
Edmonton is the capital of the Canadian province of Alberta and is the province's second-largest city. Edmonton is located on the North Saskatchewan River and is the centre of the Edmonton Capital Region, which is surrounded by the central region of the province.The city and its census...

). Western also maintained a large intrastate route structure within their home state of California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

, competing vigorously with Pacific Southwest Airlines
Pacific Southwest Airlines
Pacific Southwest Airlines was a United States airline headquartered in San Diego, California, that operated from 1949 to 1988. It was one of the first large discount airlines in the United States and is considered a precursor to Southwest Airlines...

 and Air California
Air California
Air California, later AirCal, was a regional airline using mainline equipment and serving different points in the state of California and some neighboring western U.S. states. It was founded by a partnership of Orange County businessmen as an alternative to other airlines and what was left of the...

.

In 1981, Western Airlines began international flights from Anchorage and Denver to London Gatwick Airport
London Gatwick Airport
Gatwick Airport is located 3.1 miles north of the centre of Crawley, West Sussex, and south of Central London. Previously known as London Gatwick,In 2010, the name changed from London Gatwick Airport to Gatwick Airport...

 with a single DC-10-30. As they extended their network to airports on the east coast like Washington-Dulles
Washington Dulles International Airport
Washington Dulles International Airport is a public airport in Dulles, Virginia, 26 miles west of downtown Washington, D.C. The airport serves the Baltimore-Washington-Northern Virginia metropolitan area centered on the District of Columbia. It is named after John Foster Dulles, Secretary of...

, Newark and Boston, and Chicago, Western Airlines became a prominent sponsor of the Bob Barker
Bob Barker
Robert William "Bob" Barker is a former American television game show host. He is best known for hosting CBS's The Price Is Right from 1972 to 2007, making it the longest-running daytime game show in North American television history, and for hosting Truth or Consequences from 1956 to 1975.Born...

 television show The Price is Right
The Price Is Right
The Price Is Right is a television game show franchise originally produced by Mark Goodson and Bill Todman, and created by Bob Stewart, and is currently produced and owned by FremantleMedia. The franchise centers on television game shows, but also includes merchandise such as video games, printed...

, to make customers in the East
Northeastern United States
The Northeastern United States is a region of the United States as defined by the United States Census Bureau.-Composition:The region comprises nine states: the New England states of Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont; and the Mid-Atlantic states of New...

 more aware of their presence.
In the late 1970s, Western Airlines (WAL) and Continental Airlines
Continental Airlines
Continental Airlines was a major American airline now merged with United Airlines. On May 3, 2010, Continental Airlines, Inc. and UAL, Inc. announced a merger via a stock swap, and on October 1, 2010, the merger closed and UAL changed its name to United Continental Holdings, Inc...

 (CAL) agreed to merge. A dispute broke out over what to call the combined airline: Western-Continental or Continental-Western. An infamous coin toss occurred. Bob Six, the colorful founder of CAL, demanded that Continental be "tails" in deference to their marketing slogan "We Really Move Our Tail for You: Continental Airlines; the Proud Bird with the Golden Tail". The coin flip turned up "heads". Six was so disappointed he called the merger off.
Revenue Passenger-Miles (Millions) (Sched Service Only)
Western Pacific Northern Inland
1951 216 138 41
1955 514 123 (merge 1952)
1960 1027 116
1965 2040 198
1970 5072 (merge 1967)
1975 6998

Delta Air Lines

In the early 1980s, Air Florida
Air Florida
Air Florida was an American low-cost carrier that operated from 1971 to 1984. In 1975 it was headquartered in the Dadeland Towers in what is now the Kendall CDP in unincorporated Miami-Dade County, Florida.-History:...

 tried to buy Western Airlines, but it was able to purchase only 16 percent of the airline's stock. Finally, on 9 September 1986 Western Airlines and Delta Air Lines
Delta Air Lines
Delta Air Lines, Inc. is a major airline based in the United States and headquartered in Atlanta, Georgia. The airline operates an extensive domestic and international network serving all continents except Antarctica. Delta and its subsidiaries operate over 4,000 flights every day...

, entered into an agreement and plan of merger. The merger agreement was approved by the United States Department of Transportation on December 11, 1986. On December 16, 1986, shareholder approval of the merger was conferred and Western Airlines became a wholly owned subsidiary of Delta. The Western brand was discontinued and the employee workforces were fully merged on 1 April 1987. Western's former Salt Lake City hub has become a major Delta hub, and Delta uses the Los Angeles International Airport as a major gateway.

Incidents and accidents

  • On December 15, 1936 - Seven died when a Western Air Express Boeing 247
    Boeing 247
    The Boeing Model 247 was an early United States airliner, considered the first such aircraft to fully incorporate advances such as all-metal semi-monocoque construction, a fully cantilevered wing and retractable landing gear...

     crashed just below Hardy Ridge on Lone Peak near Salt Lake City, Utah. The major parts of the aircraft were hurled over the ridge and fell over a thousand feet into a basin below.
  • On January 12, 1937, Western Air Express Flight 7, a Boeing 247
    Boeing 247
    The Boeing Model 247 was an early United States airliner, considered the first such aircraft to fully incorporate advances such as all-metal semi-monocoque construction, a fully cantilevered wing and retractable landing gear...

     flying from Salt Lake City to Burbank
    Burbank, California
    Burbank is a city in Los Angeles County in Southern California, United States, north of downtown Los Angeles. The estimated population in 2010 was 103,340....

    , crashed near Newhall, California, killing five of the 10 persons on board, including adventurer and documentary filmmaker Martin Johnson of Martin and Osa Johnson
    Martin and Osa Johnson
    Martin Johnson and his wife Osa Johnson were American adventurers and documentary filmmakers.-Biography:...

     fame.
  • On December 15, 1942, a Western Airlines transport crashed near Fairfield, Utah, approximately 50 miles south of Salt Lake City, Utah, on the way to Los Angeles, California. The plane took off at 1:05 a.m. and was reported missing approximately 15 minutes later. Of the 19 passengers and crew aboard, 17 died.
  • On December 24, 1946, Western Air Lines Flight 44 crashed into the Laguna Mountains while descending towards San Diego. The CAB investigation determined that the pilot misjudged his position relative to the mountains, and flew too low to clear terrain.
  • On the night of April 20, 1953, Western Air Lines Flight 636, flying the last leg of a Los Angeles-San Francisco-Oakland itinerary, descended below the prescribed minimum altitude of 500 feet and crashed into the waters of San Francisco Bay
    San Francisco Bay
    San Francisco Bay is a shallow, productive estuary through which water draining from approximately forty percent of California, flowing in the Sacramento and San Joaquin rivers from the Sierra Nevada mountains, enters the Pacific Ocean...

    , killing eight of the ten people on board the Douglas DC-6
    Douglas DC-6
    The Douglas DC-6 is a piston-powered airliner and transport aircraft built by the Douglas Aircraft Company from 1946 to 1958. Originally intended as a military transport near the end of World War II, it was reworked after the war to compete with the Lockheed Constellation in the long-range...

     airliner.
  • On June 3, 1972, Western Airlines Flight 701 from Los Angeles
    Los Ángeles
    Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

     to Seattle was hijacked by Black Panthers Willie Roger Holder, a black Vietnam veteran, and Catherine Marie Kerkow. The hijackers claimed they had a bomb in an attache case and demanded $500,000. After allowing all 97 passengers to get off in San Francisco, they flew to Algeria where they were granted political asylum. Later, $488,000 of the ransom money was returned to US officials.
  • On October 31, 1979, Western Airlines Flight 2605
    Western Airlines Flight 2605
    On October 31, 1979, Western Airlines Flight 2605, a McDonnell Douglas DC-10-10 flying from Los Angeles to Mexico City, landed on a closed runway at Benito Juarez International Airport in early morning fog and burst into flames after striking a parked truck...

     crashed while landing at Benito Juarez International Airport in Mexico City
    Mexico City
    Mexico City is the Federal District , capital of Mexico and seat of the federal powers of the Mexican Union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole...

    , killing 72. The crew landed the DC-10 on a closed runway and it impacted construction vehicles during the attempted go-around
    Go-around
    A go-around is an aborted landing of an aircraft that is on final approach.- Origin of the term :The term arises from the traditional use of traffic patterns at airfields. A landing aircraft will first join the circuit pattern and prepare for landing in an orderly fashion...

    . The runway was operationally lighted so that the workers could see what they were doing. Another factor was that the Captain and Co-pilot were known to have been in a contentious dispute throughout their month of flying together. Vance Turner was supposed to be the First Officer on the trip, but he was removed at the last moment due to monthly hourly limits. This accident is taught as a CRM (Crew Resource Management
    Crew Resource Management
    Crew resource management or Cockpit resource management is a procedure and training system in systems where human error can have devastating effects. Used primarily for improving air safety, CRM focuses on interpersonal communication, leadership, and decision making in the cockpit...

    ) exercise in many airline training programs today.
  • Western Airlines Flight 44 departed LAX on July 31, 1979. The flight landed at Buffalo, Wyoming instead of Sheridan, Wyoming. No injuries occurred and the only damage was to the tarmac at the airport which wasn't designed to support the weight of an airliner. The incident prompted the legal battle, and aviation landmark ruling of Ferguson v. NTSB
    Ferguson v. NTSB
    Ferguson v. NTSB , 678 F. 2d 821 is a landmark aviation ruling by the United States Court of Appeals for the Ninth Circuit handed down on June 2, 1982....


Advertising

Western can also be noted for contributing to popular culture with its 1960s advertising slogan, "It's the oooooonly way to fly!" Spoken by the Wally Bird
Wally Bird
A Wally Bird is a tobacco jar or vase in the style of a grotesque owl or bird. These were typical examples of Martinware — salt-glazed stoneware which was produced by the Martin Brothers in their pottery; first in Fulham and then in Southall....

, an animated bird hitching a ride aboard the fuselage of a Western airliner, and voiced by veteran actor Shepard Menken
Shepard Menken
Shepard Menken was an American voice actor and character actor.Menken began his career at the age of 11, when he started appearing on children's radio programs...

, the phrase soon found its way into animated cartoons by Warner Bros.
Warner Bros.
Warner Bros. Entertainment, Inc., also known as Warner Bros. Pictures or simply Warner Bros. , is an American producer of film and television entertainment.One of the major film studios, it is a subsidiary of Time Warner, with its headquarters in Burbank,...

 and Hanna-Barbera
Hanna-Barbera
Hanna-Barbera Productions, Inc. was an American animation studio that dominated North American television animation during the second half of the 20th century...

. Another famous advertising campaign by the airline centered on Star Trek
Star Trek
Star Trek is an American science fiction entertainment franchise created by Gene Roddenberry. The core of Star Trek is its six television series: The Original Series, The Animated Series, The Next Generation, Deep Space Nine, Voyager, and Enterprise...

 icons William Shatner
William Shatner
William Alan Shatner is a Canadian actor, musician, recording artist, and author. He gained worldwide fame and became a cultural icon for his portrayal of James T...

 and Leonard Nimoy
Leonard Nimoy
Leonard Simon Nimoy is an American actor, film director, poet, musician and photographer. Nimoy's most famous role is that of Spock in the original Star Trek series , multiple films, television and video game sequels....

. Some of their last TV ads, shortly before merging with Delta, featured actor/comedian Rodney Dangerfield
Rodney Dangerfield
Rodney Dangerfield , was an American comedian, and actor, known for the catchphrases "I don't get no respect!," "No respect, no respect at all... that's the story of my life" or "I get no respect, I tell ya" and his monologues on that theme...

.

During the 1970s, they promoted themselves as "the champagne airline" because champagne was offered free of charge to every adult passenger over 21 years old. (As an aside, actor Jim Backus
Jim Backus
James Gilmore "Jim" Backus was a radio, television, film, and voice actor. Among his most famous roles are the voice of Mr...

 uttered the "It's the only way to fly!" phrase while piloting an airplane, while somewhat inebriated, in the film It's A Mad, Mad, Mad, Mad World
It's a Mad, Mad, Mad, Mad World
It's a Mad, Mad, Mad, Mad World is a 1963 American comedy film produced and directed by Stanley Kramer about the madcap pursuit of $350,000 in stolen cash by a diverse and colorful group of strangers...

.)

Western Airlines was also famous for its "Flying W" corporate identity and aircraft livery
Aircraft livery
Aircraft livery is a paint scheme applied to an aircraft, generally to fuselage, wings, empennage , or jet engines. Most airlines have a standard paint scheme for their aircraft fleet, usually prominently displaying the airline logo or name. From time to time special liveries are introduced, for...

. Introduced in the mid-1970s, the unique color scheme featured a large red stylized "W" which fused into a red cheatline running the length of an all-white fuselage. This new corporate identity was the subject of litigation by Winnebago Industries
Winnebago Industries
Winnebago Industries Inc., , is a manufacturer of motor homes, a type of recreational vehicle or RV, in the United States. It is based in Forest City, Iowa.-Corporate history:...

, which contended the new "Flying W" was too similar to its own stylized "W" logo. In its final years, Western Airlines slightly modified its corporate identity by stripping the white fuselage to bare metal, while retaining the red "Flying W" (albeit with a dark blue shadow). This color scheme was also affectionately known as "Bud Lite" due to its resemblance to a popular beer's can design.

Western Airlines was a favorite first class carrier for Hollywood movie stars and frequently featured them in its on board magazine: "Western's World". Marilyn Monroe, and many silver screen actors were frequent flyers and the airline capitalized on it. Western had a famous flyer out of Seattle: Captain "Red" Dodge. Red worked previously as a helicopter test pilot, and got involved with CIA flying in his later years when he wasn't flying as Captain on the DC-10. The movie "Breakout" starring Charles Bronson was based on his daring airlift of a CIA operative out of the courtyard of a Mexican prison. The Mexican government tried to extradite Dodge back to face the jailbreak charges. Red became wealthy leasing brand new government storage units with unlimited government business but never again flew to Mexico.

The airline can, also, be found being promoted in The Carpenters promotional video for the track I Need To Be In Love, released in 1976. The video shows exterior footage of a DC-10 in takeoff and landing shots, respectively, as well as seating promotions for Western's FiftyFair seating product at the time, with shots of a cabin setting depicting what looks like business class of the DC-10.

Fleet

Western Air Lines fleet in 1970
Aircraft Total Orders Notes
ATR 42
ATR 42
-Civil operators:The largest operators of the ATR-42 are FedEx Express, Airlinair, TRIP Linhas Aéreas,and Mexico City-based Aeromar respectively. Number of aircraft as of 2010:Some 70 other airlines operate smaller numbers of the type....

BAe Jetstream 41
Beechcraft Bonanza
Beechcraft Bonanza
The Beechcraft Bonanza is an American general aviation aircraft introduced in 1947 by The Beech Aircraft Corporation of Wichita, Kansas. , it is still being produced by Hawker Beechcraft, and has been in continuous production longer than any other airplane in history...

Boeing 707-300
Boeing 720
Boeing 720
The Boeing 720 is a four-engine narrow-body short- to medium-range passenger jet airliner. Developed by Boeing in the late 1950s from the Boeing 707, the 720 has a shorter fuselage and less range...

29
Boeing 727
Boeing 727
The Boeing 727 is a mid-size, narrow-body, three-engine, T-tailed commercial jet airliner, manufactured by Boeing. The Boeing 727 first flew in 1963, and for over a decade more were built per year than any other jet airliner. When production ended in 1984 a total of 1,832 aircraft had been produced...

6
Boeing 737-200 30
Cessna 340
Cessna 340
|-See also:-References:* Taylor, John W. R. Jane's All The World's Aircraft 1982–83. London: Jane's Yearbooks, 1982. ISBN 0 7106-0748-2.* Taylor, John W. R. Jane's All The World's Aircraft 1988–89. Coulsdon, UK: Jane's Defence Data, 1988. ISBN 0 7106-0867-5....

Lockheed L-188 Electra
Lockheed L-188 Electra
The Lockheed Model 188 Electra is an American turboprop airliner built by Lockheed. First flying in 1957, it was the first large turboprop airliner produced in the United States. Initial sales were good, but after two fatal crashes which prompted an expensive modification program to fix a design...

5
Total 75

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK