Sublime Magazine
Encyclopedia
Sublime is an international sustainable lifestyle magazine. It is an independent bimonthly print publication dedicated to making sustainability appealing.
The magazine is based and published in Highgate, North London and is distributed in print to more than 30 countries worldwide.
The company is subsidised
solely by advertising and sales of the printed and digital copies.
Issue 0 (taster issue) was launched in September 2006, with 200,000 copies inserted into The Times
and the Waitrose
magazine. Issue 1 was published in January 2007 with the theme `reversing the order` featuring model Alek Wek
on the front cover.
In the early days of the magazine's production, it featured in an advertisement that was displayed in front of the Queen at the opening of St Pancras railway station
., in a video called The New Age of Travel. The magazine cover featured prominently at the beginning as a woman read it on the train.
It has also appeared in a video on Current TV
, with the caption: "Beauty isn't skin deep. Sublime magazine launches the first international ethical glossy."
The magazine has featured advertisers such as Rolex
(Award for Enterprise), Divine Chocolate, Nikon
, Kuoni Travel
, Osklen
, Missoni
, Rado
, Oxfam
, Barclays Wealth
, Weleda
, IWC
, Lexus
, Lavazza
, Smart
, Ben & Jerry's, Zegna
and Paul Smith parfums
amongst others.
, culture, food and well-being. There is a strong emphasis on community, fair trade
, natural and organic products, clean technologies and sustainability
. With regular features by Wayne Hemingway
MBE, Jeremy Leggett
, Dr Frances Corner, John Grant and Hanspeter Kuenzler. on recent and relevant topics. Music reviews, book reviews and an editorial also feature alongside other articles.
Every issue of Sublime magazine has a topic or theme that the articles and other features inside relate to. Regeneration, Eclectic and Thinkers have been themes of past issues.
The magazine originally launched with the tag-line "the first ethical international lifestyle magazine", but after the first year changed to "the first sustainable international lifestyle magazine".
The editors of the magazine said in their editorial in issue 26 that "sex, money and celebrity are the three pedestals on which mainstream magazines currently stand. When we started Sublime five years ago, we set out to challenge this convention by basing our publication on the somewhat more opposing principles of integrity, respect and interdependence."
Sublimes purpose is not to produce yet another green or eco magazine, but to promote a post-consumerism lifestyle that satisfies the interests of a 'transition generation'.
The magazine publishes its motto
on its Facebook
page:
Another phrase that can often be seen is: "Bringing aesthetics
& ethics together with style & soul", found throughout issues of the magazine.
won the first ever Econic award, with a model wearing a dress made from their Pomegranate Bodycare Packaging. The creative team of Sublime is responsible for the design, production and photographic shoot of a tailor-made outfit using 'eco
' products.
Another branch of the company is the sublimemagazine.es website which is a Spanish
translation of the English online website. Globally, approximately 450 million people speak Spanish with correspondents in Madrid, Barcelona, Mexico, São Paulo, Buenos Aires, Rio de Janeiro, Bogota and more; the website wants to reach these Spanish-speaking countries.
teens.sublimemagazine.com wants to reach out to a younger audience with a blog for teenagers. The website is run by a teenage editor and contributors and features articles and topics that it thinks teenagers would be interested in, such as music, fashion beauty and grooming.
published an article on Sublime and Lunch magazines in 2006. The article says that "Sublime hopes that companies will put their money where their socially responsible mouths are." It also summarises the magazine's principles in its subtitle: "Two new glossy magazines aim to show that good taste and ethical principles do mix. So will they attract enough advertisers?"
TreeHugger
, a prominent sustainability website, wrote about the magazine in 2005: "They have invested much time and energy into setting up the company and putting together a stellar international team of writers, photographers and other contributors.
"In the notoriously competitive world of magazine publishing where several new publications go under each year, the Sublime team have been meticulous in their market research".
Divine Chocolate marketing director Charlotte Borger said "We are proud to say that we have supported Sublime since its launch. It is a beautiful magazine and they are a great partner for Divine".
"Sublime is visionary and unique. Your recent issue on water has triggered many ideas", said Francesco Bandarin, Director General for Culture Director of the World Heritage Centre.
origin, and graduated from the National University of La Plata with an MA
in visual communications. The university was pioneered by Tomás Maldonado
, who "is considered one of the main theorists of the legendary Ulm Model
", which "was one of the most progressive institutions for teaching design and environmental design in the 1950s and 1960s."
In 2001 the Santamarias published a book titled Santamaria: Identity. The book features a collective of work including corporate identity, packaging and retail design as well as conceptual art, sculpture and photography devleoped by the Santamarias during their first 10 years of professional practice. The book was launched in October 2001 at Zwemmers, Soho
, London. It was released at Panta Rei in Madrid at the same time.
Blueprint magazine published an article about the editors in 2001. The journalist writes: "Here's an international, cross-disciplinary network that truly speaks the same language. Its members cover visual communication, product design, fashion and architecture." The says Laura and Damian set up their business in a less-than-traditional way - in a "bullish approach" that "seems to have paid off" and is "refreshing" in the UK industry.
The magazine is based and published in Highgate, North London and is distributed in print to more than 30 countries worldwide.
The company is subsidised
Subsidy
A subsidy is an assistance paid to a business or economic sector. Most subsidies are made by the government to producers or distributors in an industry to prevent the decline of that industry or an increase in the prices of its products or simply to encourage it to hire more labor A subsidy (also...
solely by advertising and sales of the printed and digital copies.
History
Sublime was founded in 2004 by husband and wife Damian and Laura Santamaria. In March 2004, they gathered a group of 30 media industry people to test their concept. Out of these discussions the core contributors team was formed. The concept was then promoted through events, thinktank meetings and the launch of the website. By 2005 Sublime had a group of 300 opinion-formers around the world who were willing to be involved in spreading the Sublime philosophy.Issue 0 (taster issue) was launched in September 2006, with 200,000 copies inserted into The Times
The Times
The Times is a British daily national newspaper, first published in London in 1785 under the title The Daily Universal Register . The Times and its sister paper The Sunday Times are published by Times Newspapers Limited, a subsidiary since 1981 of News International...
and the Waitrose
Waitrose
Waitrose Limited is an upmarket chain of supermarkets in the United Kingdom and is the food division of the British retailer and worker co-operative the John Lewis Partnership. Its head office is in Bracknell, Berkshire, England...
magazine. Issue 1 was published in January 2007 with the theme `reversing the order` featuring model Alek Wek
Alek Wek
Alek Wek is a Sudanese British model who first appeared on the catwalks at the age of 18 in 1995, sparking a career lasting to date. She is from the Dinka ethnic group in South Sudan, but in 1991 she and some family members fled to Britain to escape the civil war in Sudan...
on the front cover.
In the early days of the magazine's production, it featured in an advertisement that was displayed in front of the Queen at the opening of St Pancras railway station
St Pancras railway station
St Pancras railway station, also known as London St Pancras and since 2007 as St Pancras International, is a central London railway terminus celebrated for its Victorian architecture. The Grade I listed building stands on Euston Road in St Pancras, London Borough of Camden, between the...
., in a video called The New Age of Travel. The magazine cover featured prominently at the beginning as a woman read it on the train.
It has also appeared in a video on Current TV
Current TV
Current TV, or Current, is a media company led by former U.S. Vice President Al Gore and businessman Joel Hyatt. Comcast owns a ten percent stake of Current's parent company, Current Media LLC....
, with the caption: "Beauty isn't skin deep. Sublime magazine launches the first international ethical glossy."
The magazine has featured advertisers such as Rolex
Rolex
Rolex SA is a Swiss watchmaking manufacturer of high-quality, luxury wristwatches. Rolex watches are popularly regarded as status symbols and BusinessWeek magazine ranks Rolex No.71 on its 2007 annual list of the 100 most valuable global brands...
(Award for Enterprise), Divine Chocolate, Nikon
Nikon
, also known as just Nikon, is a multinational corporation headquartered in Tokyo, Japan, specializing in optics and imaging. Its products include cameras, binoculars, microscopes, measurement instruments, and the steppers used in the photolithography steps of semiconductor fabrication, of which...
, Kuoni Travel
Kuoni Travel
The Kuoni Travel is a tourism company. It was founded in 1906 by the entrepreneur Alfred Kuoni in Zurich, Switzerland where it is based. In 2010, the Kuoni Group was named “World’s Leading Tour Operator” at the annual World Travel Awards for eleven years in a row.- History :Kuoni was founded in...
, Osklen
Osklen
Osklen is a Brazilian sportswear clothing company, owned and created in 1989 by Brazilian entrepreneur Oskar Metsavaht.- History :Osklen began operation in 1986, when a group of Brazilian snowboarding enthusiasts decided to climb the Aconcagua, the Americas' highest mountain. At the time, it was...
, Missoni
Missoni
Missoni is an Italian fashion house based in Varese. It is famous for its unique knitwear, made from a variety of fabrics in colourful patterns. The company was founded by Ottavio and Rosita Missoni in 1953.-Brands:...
, Rado
Rado (watch)
Rado is a Swiss luxury manufacturer of watches, with headquarters in Lengnau, Switzerland. It is noted for its use of scratch-proof materials, a field in which it is considered a pioneer...
, Oxfam
Oxfam
Oxfam is an international confederation of 15 organizations working in 98 countries worldwide to find lasting solutions to poverty and related injustice around the world. In all Oxfam’s actions, the ultimate goal is to enable people to exercise their rights and manage their own lives...
, Barclays Wealth
Barclays Wealth
Barclays Wealth is a UK wealth manager providing international and private banking, advisory, fiduciary services, investment management and, through Barclays Stockbrokers, brokerage....
, Weleda
Weleda
Weleda is a multinational company that produces both natural beauty products and natural medicines. Both branches design their products based on anthroposophic principles. The company takes its name from the German form of the name of the 1st century Bructeri völva Veleda. They use plants grown...
, IWC
International Watch Company
International Watch Co, also known as IWC, is a high-end Swiss watch manufacturer located in Schaffhausen, Switzerland. IWC is an active member of the Federation of the Swiss Watch Industry FH....
, Lexus
Lexus
is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. First introduced in 1989 in the United States, Lexus is now sold globally and has become Japan's largest-selling make of premium cars. The Lexus marque is marketed in over 70 countries and territories worldwide, and has...
, Lavazza
Lavazza
Luigi Lavazza S.p.A. is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store at Via San Tommaso 10. The business of Lavazza S.p.A. is currently administered by the third and fourth generation of the Lavazza family.-...
, Smart
Smart (automobile)
Smart is an automotive branch of Daimler AG. Smart is a German manufacturer of microcars produced in Hambach, France, and Böblingen, Germany...
, Ben & Jerry's, Zegna
Ermenegildo Zegna
Ermenegildo Zegna is a leading Italian fashion house, specialing in men's clothing. Founded in 1910, it is now managed by the fourth generation of the Zegna family and remains in family ownership. As well as producing suits for its own labels, it manufactures suits for labels such as Gucci, Yves...
and Paul Smith parfums
Paul Smith (fashion designer)
Sir Paul Smith jr, RDI, is an English fashion designer, whose business and reputation is founded upon his menswear. He is both commercially successful and highly respected within the fashion industry....
amongst others.
Topics
Sublime covers topics such as nature, energy, fashion, technology, design and architectureArchitecture
Architecture is both the process and product of planning, designing and construction. Architectural works, in the material form of buildings, are often perceived as cultural and political symbols and as works of art...
, culture, food and well-being. There is a strong emphasis on community, fair trade
Fair trade
Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards...
, natural and organic products, clean technologies and sustainability
Sustainability
Sustainability is the capacity to endure. For humans, sustainability is the long-term maintenance of well being, which has environmental, economic, and social dimensions, and encompasses the concept of union, an interdependent relationship and mutual responsible position with all living and non...
. With regular features by Wayne Hemingway
Wayne Hemingway
Wayne Andrew Hemingway, MBE is an English fashion designer and co-founder of Red or Dead. He is also chairman of the South Coast Design Forum, and chair of Building For Life .Hemingway is the son of Canadian Mohawk chief and former wrestler Billy Two Rivers...
MBE, Jeremy Leggett
Jeremy Leggett
Jeremy Leggett, a geologist by training, began his career as a consultant for the oil industry, while teaching at the Royal School of Mines . His research on earth history was funded by oil companies BP and Shell,among others...
, Dr Frances Corner, John Grant and Hanspeter Kuenzler. on recent and relevant topics. Music reviews, book reviews and an editorial also feature alongside other articles.
Every issue of Sublime magazine has a topic or theme that the articles and other features inside relate to. Regeneration, Eclectic and Thinkers have been themes of past issues.
Philosophy behind the magazine
Sublime aims to promote concepts of originality, ethical values, sustainability and diversity through its content. It is set to inspire and empower today's well-informed and well-connected readers. The sticker on the front cover of each issue reads "for creative thinkers and enquiring minds".The magazine originally launched with the tag-line "the first ethical international lifestyle magazine", but after the first year changed to "the first sustainable international lifestyle magazine".
The editors of the magazine said in their editorial in issue 26 that "sex, money and celebrity are the three pedestals on which mainstream magazines currently stand. When we started Sublime five years ago, we set out to challenge this convention by basing our publication on the somewhat more opposing principles of integrity, respect and interdependence."
Sublimes purpose is not to produce yet another green or eco magazine, but to promote a post-consumerism lifestyle that satisfies the interests of a 'transition generation'.
The magazine publishes its motto
Motto
A motto is a phrase meant to formally summarize the general motivation or intention of a social group or organization. A motto may be in any language, but Latin is the most used. The local language is usual in the mottoes of governments...
on its Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
page:
- Now that the future happened yesterday
- Now that we are not what we can buy
- Now that we don't want to get anywhere any faster
- Now that we want to make poverty historyMake Poverty HistoryMake Poverty History is the name of a campaign that exists in a number of countries, including Australia, Canada, Denmark , Finland, New Zealand, Nigeria, Norway, Romania, the United Arab Emirates, Great Britain and Ireland...
- Now that people are the most important thing for people
- Now that we know that the greatest risk is not to risk
- Now that we don't need to be asleep to dream
- Now it's time to start again
Another phrase that can often be seen is: "Bringing aesthetics
Aesthetics
Aesthetics is a branch of philosophy dealing with the nature of beauty, art, and taste, and with the creation and appreciation of beauty. It is more scientifically defined as the study of sensory or sensori-emotional values, sometimes called judgments of sentiment and taste...
& ethics together with style & soul", found throughout issues of the magazine.
Developments
The magazine is trying to develop further than print. One such development is with the Sublime Econic Award, which was launched during March 2010, in Issue 20. In the issue, it explains that "Sublime will reveal the pioneering brands that have a long-standing tradition of empathy towards the environment, those that have made groundbreaking innovations in the eco market." WeledaWeleda
Weleda is a multinational company that produces both natural beauty products and natural medicines. Both branches design their products based on anthroposophic principles. The company takes its name from the German form of the name of the 1st century Bructeri völva Veleda. They use plants grown...
won the first ever Econic award, with a model wearing a dress made from their Pomegranate Bodycare Packaging. The creative team of Sublime is responsible for the design, production and photographic shoot of a tailor-made outfit using 'eco
Ecology
Ecology is the scientific study of the relations that living organisms have with respect to each other and their natural environment. Variables of interest to ecologists include the composition, distribution, amount , number, and changing states of organisms within and among ecosystems...
' products.
Another branch of the company is the sublimemagazine.es website which is a Spanish
Spanish language
Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...
translation of the English online website. Globally, approximately 450 million people speak Spanish with correspondents in Madrid, Barcelona, Mexico, São Paulo, Buenos Aires, Rio de Janeiro, Bogota and more; the website wants to reach these Spanish-speaking countries.
teens.sublimemagazine.com wants to reach out to a younger audience with a blog for teenagers. The website is run by a teenage editor and contributors and features articles and topics that it thinks teenagers would be interested in, such as music, fashion beauty and grooming.
Feedback
The GuardianThe Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...
published an article on Sublime and Lunch magazines in 2006. The article says that "Sublime hopes that companies will put their money where their socially responsible mouths are." It also summarises the magazine's principles in its subtitle: "Two new glossy magazines aim to show that good taste and ethical principles do mix. So will they attract enough advertisers?"
TreeHugger
TreeHugger
TreeHugger is a prominent sustainability website. It was rated the top sustainability blog of 2007 by Nielsen Netratings,and was included in Time Magazine's 2009 blog index as one of the top twenty-five blogs....
, a prominent sustainability website, wrote about the magazine in 2005: "They have invested much time and energy into setting up the company and putting together a stellar international team of writers, photographers and other contributors.
"In the notoriously competitive world of magazine publishing where several new publications go under each year, the Sublime team have been meticulous in their market research".
Divine Chocolate marketing director Charlotte Borger said "We are proud to say that we have supported Sublime since its launch. It is a beautiful magazine and they are a great partner for Divine".
"Sublime is visionary and unique. Your recent issue on water has triggered many ideas", said Francesco Bandarin, Director General for Culture Director of the World Heritage Centre.
Editors
Damian and Laura Santamaria are the editorial directors of the magazine, both of them come from a background in branding and new product/business development. They are of an Italian ArgentineItalian Argentine
An Italian Argentine is a person born in Argentina of Italian ancestry. It is estimated up to 25 million Argentines have some degree of Italian descent...
origin, and graduated from the National University of La Plata with an MA
Master's degree
A master's is an academic degree granted to individuals who have undergone study demonstrating a mastery or high-order overview of a specific field of study or area of professional practice...
in visual communications. The university was pioneered by Tomás Maldonado
Tomás Maldonado
Tomás Maldonado . Argentine painter, designer and thinker, is considered one of the main theorists of the legendary ”Ulm Model”, a design philosophy developed during his tenure at the Ulm School of Design in Germany.-Biography:Born in the Argentine city of Buenos Aires, his artistic formation...
, who "is considered one of the main theorists of the legendary Ulm Model
Ulm School of Design
The Ulm School of Design was a college of design based in Ulm, Germany.Founded in 1953 by Inge Aicher-Scholl, Otl Aicher and Max Bill, the latter being first Rector of the school and a former student at the Bauhaus. The HfG quickly gained international recognition and is now viewed as being second...
", which "was one of the most progressive institutions for teaching design and environmental design in the 1950s and 1960s."
In 2001 the Santamarias published a book titled Santamaria: Identity. The book features a collective of work including corporate identity, packaging and retail design as well as conceptual art, sculpture and photography devleoped by the Santamarias during their first 10 years of professional practice. The book was launched in October 2001 at Zwemmers, Soho
Soho
Soho is an area of the City of Westminster and part of the West End of London. Long established as an entertainment district, for much of the 20th century Soho had a reputation for sex shops as well as night life and film industry. Since the early 1980s, the area has undergone considerable...
, London. It was released at Panta Rei in Madrid at the same time.
Blueprint magazine published an article about the editors in 2001. The journalist writes: "Here's an international, cross-disciplinary network that truly speaks the same language. Its members cover visual communication, product design, fashion and architecture." The says Laura and Damian set up their business in a less-than-traditional way - in a "bullish approach" that "seems to have paid off" and is "refreshing" in the UK industry.
Contributors
There are currently 19 regular contributors to the magazine, in addition to other guest contributors and contributors who no longer work with the magazine.- Wayne HemingwayWayne HemingwayWayne Andrew Hemingway, MBE is an English fashion designer and co-founder of Red or Dead. He is also chairman of the South Coast Design Forum, and chair of Building For Life .Hemingway is the son of Canadian Mohawk chief and former wrestler Billy Two Rivers...
MBEMBEMBE can stand for:* Mail Boxes Etc.* Management by exception* Master of Bioethics* Master of Bioscience Enterprise* Master of Business Engineering* Master of Business Economics* Mean Biased Error...
, co-founder of fashion label Red or Dead and Hemingway Design. London Leader 2010. - Jeremy LeggettJeremy LeggettJeremy Leggett, a geologist by training, began his career as a consultant for the oil industry, while teaching at the Royal School of Mines . His research on earth history was funded by oil companies BP and Shell,among others...
, CEO of Solar Century and Solaroid. US Climate Institute's Award for Advancin Understanding. Jeremy has recently been appointed a CNN Principal Voice. - Stephen Armstrong, journalist for Sunday Times, The GuardianThe GuardianThe Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...
, GQ and Wallpaper. - Hanspeter Kuenzler, London-based Swiss journalist specialising in music, arts and football.
- Dr Frances Corner OBE, Head of the London College of Fashion. Frances has pioneered the adoption of sustainable and ethical practice into the fashion education curriculum. London Leader 2012.
- John Grant, co-founder of St Luke's advertising agency. Author of The Green Marketing Manifesto and Co-opportunity.
- David Buckland, artist and founder of Cape FarewellCape Farewell, UKCape Farewell brings artists, scientists and communicators together to bring about long-term change in cultural attitudes towards climate change....
. - Jenny Page
- Georgina-Kate Adams
- Jonathan Fordham
- Jen Marsden, former editor of the New Consumer magazine and current Home and Lifestyle Editor of Green Guide.
- Leo Kent, former assistant editor and contributor to the Sunday TelegraphSunday TelegraphThe Sunday Telegraph is a British broadsheet newspaper, founded in February 1961. It is the sister paper of The Daily Telegraph, but is run separately with a different editorial staff, although there is some cross-usage of stories...
. - Alan Mann
- Piero
- Io Takemura
- Tom Savage
- Samantha Davis
- Tom Willcocks
- Sandor Hatvany
- George Clode
External links
- Jason Clark, Sublime Magazine - Defining the new cool with a conscience, Retrieved 06/06/2011.
- Petz Scholtus, Sublime - First International Ethical Lifestyle Magazine, Retrieved 06/06/2011.
- idUnited, idUnited - Sublime Magazine, Retrieved 06/06/2011.
- CapeFarewell, Cape Farewell, Retrieved 06/06/2011
- Sublime Teens, Sublime Teens, Retrieved 06/06/2011.
- Sublime Magazine Spain, Sublime Magazine Spain, Retrieved 06/06/2011.