Shezan International
Encyclopedia
The Shezan International Limited was incorporated on May 30, 1964 as a Private Limited Company. Shezan International Limited was conceived as a joint venture by the Shahnawaz Group, Pakistan
and Alliance Industrial Development Corporation, U.S.A. in 1964. Shezan is the largest food processing unit having developed and installed the capacity to meet the country's local as well as export needs. In 1971, Shahnawaz group purchased all the shares of Alliance Industrial Development Corporation with the permission of the Government of Pakistan
. In 1980-81 a separate unit was installed in Karachi which now caters for Karachi
, Sindh
and export demand. A bottle filling plant was set in 1983 in Lahore
, Punjab
. An independent Tetra Brik plant was commissioned in 1987.In the year 1990 it was decided to install a juice factory at the Hattar
in Khyber Pakhtunkhwa of Pakistan. Shezan International's Head Office Located in Lahore, Pakistan. In Canada, Target Foods, is the authorized distributor for all Shezan Products & in England CITI TRADERS UK LTD are the authorized South England Distributor. The Official Distributor for Shezan products across the UK are Khan International Trades LTD, based in the Midlands. They carry all the import and distribution of quality Juices, Jams, Pickles, Chutneys, Sauces, Syrups and Squashes.
Near the end of 2008, Shezan introduced the energy drink brand Speed in Pakistan. This launch was coincided with concentrated efforts to gain larger market share in Karachi. Its induction in Dreamworld Resort in early 2009 was part of these efforts. Another notable effort was the 2008 event Juice Day arranged in PAF Museum
.
Pakistan
Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...
and Alliance Industrial Development Corporation, U.S.A. in 1964. Shezan is the largest food processing unit having developed and installed the capacity to meet the country's local as well as export needs. In 1971, Shahnawaz group purchased all the shares of Alliance Industrial Development Corporation with the permission of the Government of Pakistan
Government of Pakistan
The Government of Pakistan is a federal parliamentary system, with an indirectly-elected President as the Head of State and Commander in Chief of the Pakistani Armed Forces, and an indirectly-elected Prime Minister as the Head of Government. The President’s appointment and term are...
. In 1980-81 a separate unit was installed in Karachi which now caters for Karachi
Karachi
Karachi is the largest city, main seaport and the main financial centre of Pakistan, as well as the capital of the province of Sindh. The city has an estimated population of 13 to 15 million, while the total metropolitan area has a population of over 18 million...
, Sindh
Sindh
Sindh historically referred to as Ba'ab-ul-Islam , is one of the four provinces of Pakistan and historically is home to the Sindhi people. It is also locally known as the "Mehran". Though Muslims form the largest religious group in Sindh, a good number of Christians, Zoroastrians and Hindus can...
and export demand. A bottle filling plant was set in 1983 in Lahore
Lahore
Lahore is the capital of the Pakistani province of Punjab and the second largest city in the country. With a rich and fabulous history dating back to over a thousand years ago, Lahore is no doubt Pakistan's cultural capital. One of the most densely populated cities in the world, Lahore remains a...
, Punjab
Punjab (Pakistan)
Punjab is the most populous province of Pakistan, with approximately 45% of the country's total population. Forming most of the Punjab region, the province is bordered by Kashmir to the north-east, the Indian states of Punjab and Rajasthan to the east, the Pakistani province of Sindh to the...
. An independent Tetra Brik plant was commissioned in 1987.In the year 1990 it was decided to install a juice factory at the Hattar
Hattar
Hattar is one of the 44 union councils, administrative subdivions, of Haripur District in the Khyber Pakhtunkhwa province of Pakistan. It is located south of the district capital, Haripur, at 33°51'1N 72°51'8E and borders Taxila Tehsil of Punjab province....
in Khyber Pakhtunkhwa of Pakistan. Shezan International's Head Office Located in Lahore, Pakistan. In Canada, Target Foods, is the authorized distributor for all Shezan Products & in England CITI TRADERS UK LTD are the authorized South England Distributor. The Official Distributor for Shezan products across the UK are Khan International Trades LTD, based in the Midlands. They carry all the import and distribution of quality Juices, Jams, Pickles, Chutneys, Sauces, Syrups and Squashes.
Near the end of 2008, Shezan introduced the energy drink brand Speed in Pakistan. This launch was coincided with concentrated efforts to gain larger market share in Karachi. Its induction in Dreamworld Resort in early 2009 was part of these efforts. Another notable effort was the 2008 event Juice Day arranged in PAF Museum
PAF Museum, Karachi
PAF Museum, Karachi is an Air Force museum and park situated between PAF Base Faisal and Awami Markaz on main Shahra-e-Faisal at Karachi, Sindh, Pakistan....
.