Ralph Appelbaum
Encyclopedia
Ralph Appelbaum Associates (RAA) is the world's largest museum
Museum
A museum is an institution that cares for a collection of artifacts and other objects of scientific, artistic, cultural, or historical importance and makes them available for public viewing through exhibits that may be permanent or temporary. Most large museums are located in major cities...

 exhibition design
Exhibit design
Exhibit design is the process of developing an exhibit—from a concept through to a physical, three-dimensional exhibition...

 firm. It has offices in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

 and Beijing
Beijing
Beijing , also known as Peking , is the capital of the People's Republic of China and one of the most populous cities in the world, with a population of 19,612,368 as of 2010. The city is the country's political, cultural, and educational center, and home to the headquarters for most of China's...

.

Overview

Known for its eclectic band of employees and the subsequent interdisciplinary quality of their work, the New York Times reported in 1999 that the firm was composed of "architects, designers, editors, model builders, historians, childhood specialists, one poet, one painter and one astrophysicist."

The project the firm is most well known for is the United States Holocaust Memorial Museum
United States Holocaust Memorial Museum
The United States Holocaust Memorial Museum is the United States' official memorial to the Holocaust. Adjacent to the National Mall in Washington, D.C., the USHMM provides for the documentation, study, and interpretation of Holocaust history...

, which has been described as a "turning point in museology" and won the President Award for Design Excellence as well as the Federal Design Achievement Award.

The firm was founded in 1978 by Ralph Appelbaum (b. 1942), a graduate of Pratt Institute
Pratt Institute
Pratt Institute is a private art college in New York City located in Brooklyn, New York, with satellite campuses in Manhattan and Utica. Pratt is one of the leading undergraduate art schools in the United States and offers programs in Architecture, Graphic Design, History of Art and Design,...

 and former Peace Corps
Peace Corps
The Peace Corps is an American volunteer program run by the United States Government, as well as a government agency of the same name. The mission of the Peace Corps includes three goals: providing technical assistance, helping people outside the United States to understand US culture, and helping...

 volunteer (in Peru
Peru
Peru , officially the Republic of Peru , is a country in western South America. It is bordered on the north by Ecuador and Colombia, on the east by Brazil, on the southeast by Bolivia, on the south by Chile, and on the west by the Pacific Ocean....

). According Mr. Appelbaum's official biography, "[He] currently directs RAA's undertakings, and retains daily involvement in selected commissions"

Works

Ralph Appelbaum Associates is known for its work at the William J. Clinton Presidential Library (2004), the Museum of the Portuguese Language
Museum of the Portuguese Language
The Museum of the Portuguese Language is an interactive Portuguese language — and Linguistics/Language Development in general — museum in São Paulo, Brazil. It is housed in the Estação da Luz train station, in the urban district of the same name...

 (2006), The National World War I Museum (2006), the London Transport Museum (2007), and the Newseum
Newseum
The Newseum is an interactive museum of news and journalism located at 555 Pennsylvania Ave. NW, Washington, D.C. The seven-level, museum features 15 theaters and 14 galleries. The Newseum's Berlin Wall Gallery includes the largest display of sections of the Berlin Wall outside of Germany...

 (2008).

In 1994, William Grimes noted in the New York Times that RAA
RAA
-RAA:* Research on Armenian Architecture* Ralph Appelbaum Associates* Recreation and Amusement Association, a system of brothels set up by the Japanese government for US occupation forces* Recreational Aircraft Association* Recreational Aviation Australia...

 only took on non-profit commissions, however their position has changed in recent years as the firm has completed some corporate work, including the NASCAR Hall of Fame
NASCAR Hall of Fame
The NASCAR Hall of Fame honors drivers who have shown exceptional skill at NASCAR driving, all-time great crew chiefs and owners, and other major contributors to competition within the sanctioning body. NASCAR committed itself to building a Hall of Fame and on March 6, 2006, the city of Charlotte,...

 and the Corning Museum of Glass
Corning Museum of Glass
The Corning Museum of Glass, in Corning, New York, explores every facet of glass, including art, history, culture, science and technology, craft, and design....

. The firm has also worked for companies such as IBM
IBM
International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...

, Intel, Sotheby's
Sotheby's
Sotheby's is the world's fourth oldest auction house in continuous operation.-History:The oldest auction house in operation is the Stockholms Auktionsverk founded in 1674, the second oldest is Göteborgs Auktionsverk founded in 1681 and third oldest being founded in 1731, all Swedish...

, Samsung
Samsung
The Samsung Group is a South Korean multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea...

, and Starbucks
Starbucks
Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and...

.

Ralph Appelbaum Associates, according to recent news reports, is scheduled to open the following exhibits:
  • The United States Capitol Visitor Center
    United States Capitol Visitor Center
    The United States Capitol Visitor Center is a large underground addition to the United States Capitol complex which serves as a gathering point for up to 4,000 tourists and an expansion space for the US Congress. It is located below the East Front of the Capitol and its plaza, between the Capitol...

    , Washington, DC
  • The Canadian Museum for Human Rights
    Canadian Museum for Human Rights
    The Canadian Museum for Human Rights is a national museum currently under construction in Winnipeg, Manitoba, Canada at the historic Forks where the Assiniboine and Red Rivers meet...

    , Winnipeg
    Winnipeg
    Winnipeg is the capital and largest city of Manitoba, Canada, and is the primary municipality of the Winnipeg Capital Region, with more than half of Manitoba's population. It is located near the longitudinal centre of North America, at the confluence of the Red and Assiniboine Rivers .The name...

  • The Vietnam Veterans Memorial
    Vietnam Veterans Memorial
    The Vietnam Veterans Memorial is a national memorial in Washington, D.C. It honors U.S. service members of the U.S. armed forces who fought in the Vietnam War, service members who died in service in Vietnam/South East Asia, and those service members who were unaccounted for during the War.Its...

     Museum
    Museum
    A museum is an institution that cares for a collection of artifacts and other objects of scientific, artistic, cultural, or historical importance and makes them available for public viewing through exhibits that may be permanent or temporary. Most large museums are located in major cities...

    , Washington, DC
  • The Gates Foundation Visitors Center, Seattle, WA
  • Tony Blair Faith Foundation
    Tony Blair Faith Foundation
    The Tony Blair Faith Foundation was established by Tony Blair in May 2008.-The Foundation:The Foundation was launched in May 2008 in New York at the headquarters of media group Time Warner. In his speech Blair outlined its aim that "idealism becomes the new realism", and that one of its goals was...

     Abraham House Project, London
    London
    London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...


Design aesthetic

Donald Albrecht writes, "Positioning his design expertise within the context of fundraising, public relations and other forms of marketing, Appelbaum acknowledges that today's museums must compete with other forms of leisure entertainment."

Reputation

When Appelbaum was awarded the first National Design Award for Communications by the Smithsonian, the Cooper-Hewitt commented,

They have had a well-known struggle to find art museums willing to commission their work. Notably, Roberta Smith in the New York Times panned work done by the firm at the Whitney Museum for an Edward Hopper
Edward Hopper
Edward Hopper was a prominent American realist painter and printmaker. While most popularly known for his oil paintings, he was equally proficient as a watercolorist and printmaker in etching...

 show.

Notable projects

According to a press release from the Newseum
Newseum
The Newseum is an interactive museum of news and journalism located at 555 Pennsylvania Ave. NW, Washington, D.C. The seven-level, museum features 15 theaters and 14 galleries. The Newseum's Berlin Wall Gallery includes the largest display of sections of the Berlin Wall outside of Germany...

, RAA "over the past three decades, [has] completed more than 250 commissions in the fields of social, cultural and natural history at a variety of museums, memorials and heritage projects in more than 50 cities worldwide."

Notable projects include:
  • National Constitution Center
    National Constitution Center
    The National Constitution Center is an organization that seeks to expand awareness and understanding of the United States Constitution and operates a museum to advance those purposes....

    , Philadelphia
  • American Museum of Natural History
    American Museum of Natural History
    The American Museum of Natural History , located on the Upper West Side of Manhattan in New York City, United States, is one of the largest and most celebrated museums in the world...

    , New York
    New York
    New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

  • American Folk Art Museum
    American Folk Art Museum
    The American Folk Art Museum is a museum devoted to American folk art, as well as the work of international self-taught artists. It has branches at 45 West 53rd Street, between Fifth and Sixth Avenues, in Midtown Manhattan .In May 2011 the Museum of Modern Art bought its 53rd Street location...

    , New York
    New York
    New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

  • Edison National Historic Site
    Edison National Historic Site
    Thomas Edison National Historical Park preserves Thomas Edison's laboratory and residence, Glenmont, in Llewellyn Park in West Orange, New Jersey. For more than forty years, the laboratory had a major impact on the lives of people worldwide...

    , West Orange, New Jersey
    West Orange, New Jersey
    West Orange is a township in central Essex County, New Jersey, United States. As of the 2010 United States Census, the township population was 46,207...

  • National Civil Rights Museum
    National Civil Rights Museum
    The National Civil Rights Museum in Memphis, Tennessee, USA, is a privately owned complex of museums and historic buildings built around the former Lorraine Motel at 450 Mulberry Street, where Martin Luther King, Jr...

    , Memphis, Tennessee
    Memphis, Tennessee
    Memphis is a city in the southwestern corner of the U.S. state of Tennessee, and the county seat of Shelby County. The city is located on the 4th Chickasaw Bluff, south of the confluence of the Wolf and Mississippi rivers....

  • Museum of World Religions
    Museum of World Religions
    The Museum of World Religions is a museum in Yonghe District, New Taipei City, Taiwan.The museum was founded by Venerable Hsin Tao , a Buddhist monk, and set up through the Ling Jiou Mountain Buddhist Foundation...

     (世界宗教博物館), Taipei, Taiwan
  • National Museum of Scotland
    National Museum of Scotland
    The National Museum of Scotland, Edinburgh, Scotland, was formed in 2006 with the merger of the Museum of Scotland, with collections relating to Scottish antiquities, culture and history, and the Royal Museum next door, with collections covering science and technology, natural history, and world...

    , Edinburgh, Scotland
  • Greyhound Bus Station
    Greyhound Bus Station (Montgomery, Alabama)
    The Greyhound Bus Station at 210 South Court Street in Montgomery, Alabama, was the site of a violent attack on participants in the 1961 Freedom Ride during the Civil Rights Movement...

     in Montgomery, Alabama
    Montgomery, Alabama
    Montgomery is the capital of the U.S. state of Alabama, and is the county seat of Montgomery County. It is located on the Alabama River southeast of the center of the state, in the Gulf Coastal Plain. As of the 2010 census, Montgomery had a population of 205,764 making it the second-largest city...

    (not executed)
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