Prego
Encyclopedia
Prego is a trade mark brand name pasta
sauce
of Campbell Soup Company
. It was introduced internationally in 1981
ingredients. A third line in the Prego Pasta Sauce family is called Hearty Meat sauce. It comes in Meatball Parmesan, Authentic Italian Sausage, and Three Meat Supreme flavours. Yet another line is called Chunky Garden Pasta Sauce which consists of flavors such as Garden Combination, Mushroom Supreme, Mushrooms & Green Pepper, and Tomato, Onion & Garlic. In Asia, specific regional flavors are available, including Tom Yam in Thailand
and Malaysia.
, a practitioner in the field of psychophysics
. The process involved the development of systematic variations of specific ingredients in the formula which then were tried by voluntary subjects. After placing numeric values to each tester's perception on each of the variants, a mathematical model was created to develop the final recipe, which maximized the perceived taste while minimizing the cost of the ingredients needed to produce it.
in one of its ads. The elderly woman was shown holding a gigantic prop jar of one of the meaty varieties of Prego, saying, "I finally found it!" It was a reference to her earlier work in ads for Wendy's
Restaurants and the catchphrase, "Where's the beef?
" Wendy's had not authorized her appearance in the Prego commercial and stopped using Peller in its campaigns.
Pasta
Pasta is a staple food of traditional Italian cuisine, now of worldwide renown. It takes the form of unleavened dough, made in Italy, mostly of durum wheat , water and sometimes eggs. Pasta comes in a variety of different shapes that serve for both decoration and to act as a carrier for the...
sauce
Sauce
In cooking, a sauce is liquid, creaming or semi-solid food served on or used in preparing other foods. Sauces are not normally consumed by themselves; they add flavor, moisture, and visual appeal to another dish. Sauce is a French word taken from the Latin salsus, meaning salted...
of Campbell Soup Company
Campbell Soup Company
Campbell Soup Company , also known as Campbell's, is an American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey...
. It was introduced internationally in 1981
Varieties
Prego offers many different varieties. The traditional pasta sauce is available in nineteen different flavors including marinara, traditional , mini meatball, zesty mushroom, and roasted garlic Parmesan. In Prego's Organic line, two flavors (Organic Mushroom and Organic Tomato and Basil) are made with all organicOrganic food
Organic foods are foods that are produced using methods that do not involve modern synthetic inputs such as synthetic pesticides and chemical fertilizers, do not contain genetically modified organisms, and are not processed using irradiation, industrial solvents, or chemical food additives.For the...
ingredients. A third line in the Prego Pasta Sauce family is called Hearty Meat sauce. It comes in Meatball Parmesan, Authentic Italian Sausage, and Three Meat Supreme flavours. Yet another line is called Chunky Garden Pasta Sauce which consists of flavors such as Garden Combination, Mushroom Supreme, Mushrooms & Green Pepper, and Tomato, Onion & Garlic. In Asia, specific regional flavors are available, including Tom Yam in Thailand
Thailand
Thailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...
and Malaysia.
Recipe
The flavors of the original sauces were created with the help of Howard MoskowitzHoward Moskowitz
Howard Moskowitz is an American market researcher and Psychophysicist. He is best known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. By providing a large number of options for consumers, Moskowitz pioneered the idea of intermarket variability as...
, a practitioner in the field of psychophysics
Psychophysics
Psychophysics quantitatively investigates the relationship between physical stimuli and the sensations and perceptions they effect. Psychophysics has been described as "the scientific study of the relation between stimulus and sensation" or, more completely, as "the analysis of perceptual...
. The process involved the development of systematic variations of specific ingredients in the formula which then were tried by voluntary subjects. After placing numeric values to each tester's perception on each of the variants, a mathematical model was created to develop the final recipe, which maximized the perceived taste while minimizing the cost of the ingredients needed to produce it.
Marketing
The brand was involved in a commercial controversy when it featured Clara PellerClara Peller
Clara Peller , was a retired manicurist and American character actress who, at the age of 81, starred in the 1984 "Where's the beef?" advertising campaign for the Wendy's fast food restaurant chain, created by the Dancer Fitzgerald Sample ad agency.-Early life:Born in Illinois, Clara Peller lived...
in one of its ads. The elderly woman was shown holding a gigantic prop jar of one of the meaty varieties of Prego, saying, "I finally found it!" It was a reference to her earlier work in ads for Wendy's
Wendy's
Wendy's is an international fast food chain restaurant founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, United States. The company decided to move its headquarters to Dublin, Ohio, on January 29, 2006. It has been owned by Triarc since 2008...
Restaurants and the catchphrase, "Where's the beef?
Where's the beef?
"Where's the beef?" is a catchphrase in the United States and Canada. Since it was first used as an advertising slogan, it has become an all-purpose phrase questioning the substance of an idea, event, or product.-History:...
" Wendy's had not authorized her appearance in the Prego commercial and stopped using Peller in its campaigns.