Howard Moskowitz
Encyclopedia
Howard Moskowitz is an American market research
er and Psychophysicist. He is best known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. By providing a large number of options for consumers, Moskowitz pioneered the idea of intermarket variability as applied to the food industry.
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
er and Psychophysicist. He is best known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. By providing a large number of options for consumers, Moskowitz pioneered the idea of intermarket variability as applied to the food industry.