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Campbell Soup Company

Campbell Soup Company

Overview
Campbell Soup Company also known as Campbell's, is an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey
Camden, New Jersey
The city of Camden is the county seat of Camden County, New Jersey. It is located across the Delaware River from Philadelphia, Pennsylvania. As of the 2010 United States Census, the city had a total population of 77,344...

. Campbell's divides itself into three divisions: the simple meals division, which consists largely of soups both condensed and ready-to-serve, the baked snacks division, which consists of Pepperidge Farm, and the health beverage division, which includes V8 juices.

The company was started in 1869 by Joseph A. Campbell
Joseph A. Campbell
Joseph A. Campbell was the founder of Campbell's Soup in 1869 when he partnered with Abraham Anderson.-Biography:...

, a fruit merchant, and Abraham Anderson
Abraham Anderson
Abraham Anderson was the founder of the Anderson Preserving Company in 1860. In 1869 he partnered with Joseph A. Campbell and their company became Campbell's Soup in 1920.-Biography:He was born in 1829....

, an icebox
Icebox
An icebox is a compact non-mechanical refrigerator which was a common kitchen appliance before the development of safe powered refrigeration devices.- Design :...

 manufacturer.
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Encyclopedia
Campbell Soup Company also known as Campbell's, is an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey
Camden, New Jersey
The city of Camden is the county seat of Camden County, New Jersey. It is located across the Delaware River from Philadelphia, Pennsylvania. As of the 2010 United States Census, the city had a total population of 77,344...

. Campbell's divides itself into three divisions: the simple meals division, which consists largely of soups both condensed and ready-to-serve, the baked snacks division, which consists of Pepperidge Farm, and the health beverage division, which includes V8 juices.

History


The company was started in 1869 by Joseph A. Campbell
Joseph A. Campbell
Joseph A. Campbell was the founder of Campbell's Soup in 1869 when he partnered with Abraham Anderson.-Biography:...

, a fruit merchant, and Abraham Anderson
Abraham Anderson
Abraham Anderson was the founder of the Anderson Preserving Company in 1860. In 1869 he partnered with Joseph A. Campbell and their company became Campbell's Soup in 1920.-Biography:He was born in 1829....

, an icebox
Icebox
An icebox is a compact non-mechanical refrigerator which was a common kitchen appliance before the development of safe powered refrigeration devices.- Design :...

 manufacturer. They produced canned tomato
Tomato
The word "tomato" may refer to the plant or the edible, typically red, fruit which it bears. Originating in South America, the tomato was spread around the world following the Spanish colonization of the Americas, and its many varieties are now widely grown, often in greenhouses in cooler...

es, vegetable
Vegetable
The noun vegetable usually means an edible plant or part of a plant other than a sweet fruit or seed. This typically means the leaf, stem, or root of a plant....

s, jellies
Fruit preserves
Fruit preserves are preparations of fruits and sugar, often canned or sealed for long-term storage. The preparation of fruit preserves today often involves adding commercial or natural pectin as a gelling agent, although sugar or honey may be used, as well. Prior to World War II, fruit preserve...

, soups, condiment
Condiment
A condiment is an edible substance, such as sauce or seasoning, added to food to impart a particular flavor, enhance its flavor, or in some cultures, to complement the dish. Many condiments are available packaged in single-serving sachets , like mustard or ketchup, particularly when supplied with...

s, and minced meats
Ground meat
Ground meat is meat finely chopped by a meat grinder or a chopping knife. It is called minced meat or more usually mince outside North America....

.

In 1876 Anderson left the partnership and the company became the "Joseph A. Campbell Preserve Company".

Campbell reorganized into "Joseph Campbell & Co." in 1896. In 1897, John T. Dorrance, a nephew of the general manager Arthur Dorrance, began working for the company at a wage of $7.50 a week. Dorrance, a chemist with degrees from MIT and Göttingen University, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

, developed a commercially viable method for condensing soup by halving the quantity of its heaviest ingredient: water
Water
Water is a chemical substance with the chemical formula H2O. A water molecule contains one oxygen and two hydrogen atoms connected by covalent bonds. Water is a liquid at ambient conditions, but it often co-exists on Earth with its solid state, ice, and gaseous state . Water also exists in a...

. He went on to become president of the company from 1914 to 1930, eventually buying out the Campbell family.

In 1898, Herberton Williams, a Campbell's executive, convinced the company to adopt a cherry red and bright white color scheme, because he was taken by the crisp colors of the Cornell University
Cornell University
Cornell University is an Ivy League university located in Ithaca, New York, United States. It is a private land-grant university, receiving annual funding from the State of New York for certain educational missions...

 football team's uniforms. To this day, the layout of the can, with its red and white design and the metallic gold medal seal from the 1900 Paris Exhibition
Exposition Universelle (1900)
The Exposition Universelle of 1900 was a world's fair held in Paris, France, from April 15 to November 12, 1900, to celebrate the achievements of the past century and to accelerate development into the next...

, has changed very little, with the exception of the French phrase on the top of the gold seal that said "Exposition-Universelle-Internationale" which was changed to the English name of the exhibition as "Paris International Exposition".


Campbell Soup became one of the largest food companies in the world
World
World is a common name for the whole of human civilization, specifically human experience, history, or the human condition in general, worldwide, i.e. anywhere on Earth....

 under the leadership of William Beverly Murphy
William Beverly Murphy
William Beverly Murphy was a U.S. food businessman. He was the president and CEO of Campbell Soup Company between 1953 and 1972. From 1942 to 1945 he was on leave from Campbell's Soup to the War Production Board. Prior to joining Campbell's Soup he was at the A.C...

. He was elected executive vice president of Campbell Soup in 1949 and was President and CEO from 1953 to 1972. While at Campbell's Soup Company, he took the corporation public and increased its brand portfolio to include Pepperidge Farm's breads, cookies, and crackers, Franco-American's gravies and pastas, V8 vegetable juices, Swanson broths, and Godiva's chocolates. David Johnson
David Johnson (company director)
David Willis Johnson is an Australian-born company director, resident in the United States of America, who as President and CEO led the Campbell Soup Company from 1990 until 1997. -Early life and education:...

 was President and CEO from 1990 until 1997.

Campbell Soup invested heavily in advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 since its inception, and many of its promotional campaigns have proven value in the Americana
Americana
Americana refers to artifacts, or a collection of artifacts, related to the history, geography, folklore and cultural heritage of the United States. Many kinds of material fall within the definition of Americana: paintings, prints and drawings; license plates or entire vehicles, household objects,...

 collectible advertising market. Perhaps best known are the "Campbell Kids" designed by illustrator Grace Drayton
Grace Drayton
Grace Drayton was an illustrator who created popular period comics Dolly Dimples and The Pussycat Princess...

. Ronald Reagan
Ronald Reagan
Ronald Wilson Reagan was the 40th President of the United States , the 33rd Governor of California and, prior to that, a radio, film and television actor....

 was a spokesman for V8
V8 (beverage)
V8 Vegetable Juice is a trademark name for beverage products sold worldwide and made from either seven vegetables plus tomatoes or a mixture of vegetables, tomatoes, and other fruits...

 when Campbell's acquired the brand in 1948.

In addition to collectible advertising, the company has also had notable commercial sponsorships. Among these was The Campbell Playhouse
The Campbell Playhouse
The Campbell Playhouse was a CBS radio drama series directed by and starring Orson Welles. Produced by John Houseman, it was a sponsored continuation of the Mercury Theatre on the Air...

, which had previously been Orson Welles
Orson Welles
George Orson Welles , best known as Orson Welles, was an American film director, actor, theatre director, screenwriter, and producer, who worked extensively in film, theatre, television and radio...

's Mercury Theatre On The Air. Campbell's took over as sponsor of the radio theater program in December 1938.

In the UK and Ireland, Campbell Soup was rebranded as Batchelors Condensed Soup (UK) and Erin (Ireland) in March 2008, when the license to use the brand name expired. Premier Foods
Premier Foods
Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.-History:...

, St. Albans, Hertfordshire
Hertfordshire
Hertfordshire is a ceremonial and non-metropolitan county in the East region of England. The county town is Hertford.The county is one of the Home Counties and lies inland, bordered by Greater London , Buckinghamshire , Bedfordshire , Cambridgeshire and...

 bought the Campbell Soup Company in the UK and Ireland, for £450m ($830m) in 2006, but was licensed to use the brand only until 2008. Under this agreement the US-based Campbell Soup Company will continue to produce Campbell's Condensed Soup but cannot sell the product in the UK for a further 5 years.

Campbell's continues to be a major part of Camden
Camden, New Jersey
The city of Camden is the county seat of Camden County, New Jersey. It is located across the Delaware River from Philadelphia, Pennsylvania. As of the 2010 United States Census, the city had a total population of 77,344...

, regularly participating in charity events in the community. It also has recently completed the building of a new and expanded headquarters in the city.

In January 2010, Campbell's Canadian subsidiary began selling a line of soups that are certified by the Islamic Society of North America
Islamic Society of North America
The Islamic Society of North America , based in Plainfield, Indiana, USA, is a Muslim umbrella group. It has been described in the media as the largest Muslim organization in North America.-History:...

 as being halal
Halal
Halal is a term designating any object or an action which is permissible to use or engage in, according to Islamic law. The term is used to designate food seen as permissible according to Islamic law...

 (prepared in accordance with Islamic law
Sharia
Sharia law, is the moral code and religious law of Islam. Sharia is derived from two primary sources of Islamic law: the precepts set forth in the Quran, and the example set by the Islamic prophet Muhammad in the Sunnah. Fiqh jurisprudence interprets and extends the application of sharia to...

). Although Campbell does not have any plans to sell its halal soups in the United States, the move has drawn criticism from anti-Muslim advocates in the United States. Blogger Pamela Geller
Pamela Geller
Pamela Geller is an American blogger, author, political activist, and commentator. She is known primarily for her criticisms of Islam and opposition to Muslim activities and causes, such as the proposed construction of an Islamic community center near the former site of the World Trade Center...

 called for a boycott of the company.

In January 2011, It was announced that the Campbell's Soup brand would be returning to the UK and would be on the shop shelf later in the month. The brand will be Manufactured under license by Symingtons. The new line-up comprises 12 cup soups, five simmer soups designed to be cooked in a pot of water, four savoury rice lines, and four savoury pasta and sauce packets. The new range will not be sold in tins, but instead sold in packets and boxes. Later in 2011 the canned varieties have also returned to supermarket shelves with refreshed labels and new lines.

In pop art


In 1962, artist Andy Warhol
Andy Warhol
Andrew Warhola , known as Andy Warhol, was an American painter, printmaker, and filmmaker who was a leading figure in the visual art movement known as pop art...

 took the familiar look of the Campbell's soup can and integrated it into a series of pop art
Pop art
Pop art is an art movement that emerged in the mid 1950s in Britain and in the late 1950s in the United States. Pop art challenged tradition by asserting that an artist's use of the mass-produced visual commodities of popular culture is contiguous with the perspective of fine art...

 silkscreens, a theme he would return to off and on through the 1960s and 1970s. The first batch in 1962 were a series of 32 canvases. At first, the cans were accurate representations of actual Campbell's cans, but as his series progressed, they became more surrealistic, with Warhol experimenting with negative-reversed color schemes and other varied techniques (many of these which would be used on other Warhol paintings of the period, such as his celebrity silkscreens of the 1960s). The silkscreens themselves have become iconic pieces of pop art, with one in particular, Small Torn Campbell Soup Can (Pepper Pot) (1962), commanding a price of $11.8 million at auction in 2006.

In 2004, Campbell's themselves recognized Warhol's art by releasing in the eastern United States a limited-edition series of cans that were inspired by the coloring and silkscreen effects of Warhol's pieces. This marked one of the few times in the company's history that they would change the trade dress for their main canned-soup line in any substantial manner.

Slogans

  • Mmm Mmm Good (1978–2010)
  • Possibilities (2005–2009)
  • So Many Many Reasons It's So Mmm Mmm Good (2008–2010)
  • It's Amazing What Soup Can Do (2010–present)

Health


Many canned soups, including Campbell's condensed and Chunky varieties, contain relatively high quantities of sodium
Sodium
Sodium is a chemical element with the symbol Na and atomic number 11. It is a soft, silvery-white, highly reactive metal and is a member of the alkali metals; its only stable isotope is 23Na. It is an abundant element that exists in numerous minerals, most commonly as sodium chloride...

 and thus are not desirable for those on low-sodium diets. However, Campbell's Chunky, Healthy Request and other soups, as well as their V-8 and Tomato juices, have claimed to contain reduced sodium levels. These soups use sea salt
Sea salt
Sea salt, salt obtained by the evaporation of seawater, is used in cooking and cosmetics. It is historically called bay salt or solar salt...

 as one of the methods in lowering sodium.

In the fall of 2007, Campbell's was awarded a Certificate of Excellence, for their efforts in lowering sodium levels, from Blood Pressure Canada.
By autumn 2009, Campbell's claimed it had lowered the sodium content in 50% of its soups range.
In March 2009, this claim was challenged. ABC News reported that the low-sodium variety of Campbell soup in fact contains the same amount of sodium as the regular variety, and that Campbell's Healthy Request soup contains more fat than the regular variety.
In December 2009, Consumer Reports
Consumer Reports
Consumer Reports is an American magazine published monthly by Consumers Union since 1936. It publishes reviews and comparisons of consumer products and services based on reporting and results from its in-house testing laboratory. It also publishes cleaning and general buying guides...

found that major canned food companies including Campbell's Soup had tinned products which had Bisphenol A
Bisphenol A
Bisphenol A is an organic compound with two phenol functional groups. It is used to make polycarbonate plastic and epoxy resins, along with other applications....

 (BPA) levels over 100 ppb in some cases; the testing revealed that just one serving of canned food would exceed scientific limits (USA) for daily exposure (0.2microgrammes per day).
In July of 2011, citing sinking sales, and a combination of: "consumer views and choices" & having "found no connection between sodium consumption and negative health outcomes" they increased the salt contents again.

Brands


Campbell's owns numerous brands, categorized for different lines. Many of Campbell's brands are listed below.

Soups


  • Campbell's Condensed Soups: Campbell's flagship line
  • Campbell's Chunky Soups: Uncondensed soups with large portions of vegetables and other ingredients.
  • Campbell's Fun Favorites Soups
  • Campbell's Healthy Request Soups: Soups with lower quantities of ingredients such as sodium
    Salt
    In chemistry, salts are ionic compounds that result from the neutralization reaction of an acid and a base. They are composed of cations and anions so that the product is electrically neutral...

  • Campbell's Kitchen Classics Soups
  • Campbell's Select Harvest Soups (Prior to 2008, this line was called “Select”.  In 2008, the line was renamed “Select harvest” and given newly restyled labels.)
  • Campbell's Oriental Soups: Chinese-style oriental soups
  • Campbell's Soup at Hand Soups: Drinkable soups in special microwave
    Microwave oven
    A microwave oven is a kitchen appliance that heats food by dielectric heating, using microwave radiation to heat polarized molecules within the food...

    -safe cans
  • Campbell's Velish: Name used in Australia for range of vegetarian soups
  • Campbell's Country Ladle: Name used in Australia for range of home style soups
  • Tomato Soup Lovers
  • Simply Home Soups
  • Wolfgang Puck Soups: Campbell bought the soup business from Wolfgang Puck
    Wolfgang Puck
    Wolfgang Johannes Puck is an Austrian-American celebrity chef, restaurateur, businessman and occasional actor. Wolfgang Puck restaurants, catering services, cookbooks and licensed products are run by Wolfgang Puck Companies, with three divisions...

     Worldwide Inc. in an agreement that allows Campbell to use the Wolfgang Puck brand on soup, stock and broth products in North America
    North America
    North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...

     as well as the option to expand the brand into other areas.

Pace

  • Pace Foods
    Pace Foods
    Pace Foods is a producer of a variety of salsas located in Paris, Texas. The company was founded in 1947 by David Pace when he developed a recipe for a salsa he called "Picante" sauce "made with the freshest ingredients, harvested and hand-selected in peak season to achieve the best flavor and...

    : A popular line of salsa
    Salsa (sauce)
    Salsa may refer to any type of sauce. In American English, it usually refers to the spicy, often tomato based, hot sauces typical of Mexican and Central American cuisine, particularly those used as dips. In British English, the word typically refers to salsa cruda, which is common in Mexican ,...

    s, acquired by Campbell in 1995.

Pepperidge Farm

  • A brand of homemade-style cookies and snack crackers, such as Goldfish crackers
    Goldfish (snack)
    Goldfish are snack crackers manufactured by Pepperidge Farm, a division of the Campbell Soup Company. The crackers come in several flavors, and since 1997, the crackers have small imprints of an eye and a smile and some wink at you...

    . Pepperidge Farm
    Pepperidge Farm
    Pepperidge Farm is a commercial bakery in the U.S. founded in 1937 by Margaret Rudkin, who named the brand after her family's property in Fairfield, Connecticut, which in turn was named for the pepperidge tree, Nyssa sylvatica. Since 1961, the company has been owned by the Campbell Soup Company...

     also markets gourmet cookies, breads, croutons, and stuffing.

Beverages

  • V8
    V8 (beverage)
    V8 Vegetable Juice is a trademark name for beverage products sold worldwide and made from either seven vegetables plus tomatoes or a mixture of vegetables, tomatoes, and other fruits...

     Vegetable Juice
  • V8 Splash Juice Drinks
  • V8 V.Fusion
  • Campbell's Tomato Juice

Other brands


  • Arnott's Biscuits Holdings
    Arnott's Biscuits Holdings
    Arnott's Biscuits Holdings , is a subsidiary of the Campbell Soup Company of the United States.In Australia Arnott's is the largest producer of biscuits and the second-largest supplier of snack food.-History:...

    , Australia
    Australia
    Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

    's largest supplier of biscuits and second largest supplier of snack foods
  • Blå Band (Sweden & Finland)
  • Devos Lemmens (Belgium)
  • Franco-American
  • Erasco / Heisse Tasse (Germany)—owned by Campbell's since 1996, manufactured in Lübeck
    Lübeck
    The Hanseatic City of Lübeck is the second-largest city in Schleswig-Holstein, in northern Germany, and one of the major ports of Germany. It was for several centuries the "capital" of the Hanseatic League and, because of its Brick Gothic architectural heritage, is listed by UNESCO as a World...

  • Homepride
    Homepride
    Homepride is a UK brand of pre-prepared cooking sauces, now owned by Premier Foods, which acquired the business in 2006 from the Campbell Soup Company...

    (UK)—Sold 2006
  • Liebig (France)—Purchased from Groupe Danone
    Groupe Danone
    Groupe Danone is a French food-products multinational corporation based in the 9th arrondissement of Paris. It claims world leadership in fresh dairy products, marketed under the corporate name, and also in bottled water...

     in 1997, Liebig is the leading aseptic soup brand in France.
  • Oxo
    Oxo (food)
    Oxo is a range of food products, consisting of stock cubes, herbs and spices, dried gravy, and yeast extract. In the United Kingdom, Oxo products are manufactured by Premier Foods...

    (UK)—Sold 2006
  • Raguletto
  • Royco (France, Indonesia & Belgium)
  • StockPot Soups (Everett WA, USA)

2010


In June 2010, Campbell's "SpaghettiOs and Meatballs" product was recalled after a Texas firm found possible traces of underprocessed meat in the product.

See also


  • Cream of mushroom soup
    Cream of mushroom soup
    Cream of mushroom soup is a simple type of soup where a basic roux is thinned with cream or milk and then mushrooms and/or mushroom broth are added. It is well known in North America as a common type of condensed canned soup. Cream of mushroom soup is often used as a base ingredient in casseroles...

  • Green bean casserole
    Green bean casserole
    Green bean casserole is a casserole consisting of green beans, cream of mushroom soup, and french fried onions. The recipe may also call for ground black pepper and soy sauce. It is a popular Thanksgiving side dish in the United States.-History of recipe:...

  • List of food companies

External links