Population and Community Development Association
Encyclopedia
The Population and Community Development Association (PDA) is a non-governmental organization
Non-governmental organization
A non-governmental organization is a legally constituted organization created by natural or legal persons that operates independently from any government. The term originated from the United Nations , and is normally used to refer to organizations that do not form part of the government and are...

 in Thailand
Thailand
Thailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...

. Its goal is to reduce poverty
Poverty
Poverty is the lack of a certain amount of material possessions or money. Absolute poverty or destitution is inability to afford basic human needs, which commonly includes clean and fresh water, nutrition, health care, education, clothing and shelter. About 1.7 billion people are estimated to live...

 through both development initiatives and family planning
Family planning
Family planning is the planning of when to have children, and the use of birth control and other techniques to implement such plans. Other techniques commonly used include sexuality education, prevention and management of sexually transmitted infections, pre-conception counseling and...

 programs. Originally called the Community-Based Family Planning Service, it was founded by Mechai Viravaidya
Mechai Viravaidya
Mechai Viravaidya is a former politician and activist in Thailand who has popularized condoms in that country.Since the 1970s, Mechai has been affectionately known as "Mr...

 in 1974. In the early 1970s, Viravaidya was the Minister of Industry but became frustrated with the government’s inability to implement a national family planning policy. In his work with the government, he identified a direct correlation between Thailand’s poverty and population growth
Population growth
Population growth is the change in a population over time, and can be quantified as the change in the number of individuals of any species in a population using "per unit time" for measurement....

. His immediate concern was the high population growth rate of 3.2%, which equated to approximately seven children per family. The population growth rate was an increasing concern for Thailand and Mechai Viravaidya because high growth rates restricted Thailand's ability to provide for its entire population and improve living conditions. Today, Thailand’s population growth rate is only 0.566%. The reduction in population growth and related poverty reduction can be partly attributed to the strong influence and programs of the PDA.

The Population and Community Development Association has concentrated on reaching rural towns and villages with family planning and development programs. It has operated on the belief that “local people are best suited to shape and sustain their own development.” Most of its programs empower communities on a micro level, utilizing a “bottom up” approach. As of 2009, the PDA had 18 regional centers which ran development programs in one-third of the country. Today, the organization consists of over 800 employees and 12,000 volunteers and is one of Thailand’s most expansive and diverse NGOs.

Initially, the PDA sought to reduce population growth by focusing on efforts both to combat child mortality and to encourage family planning. Viravaidya deduced that family planning would not be widely adopted in Thailand if children did not survive. Therefore, his solution to controlling population growth, which as at 3.3%, was to target maternal and child healthcare. At the same time, the PDA made various methods of birth control accessible to rural populations. The PDA discovered that birth control pills were used by only 20% of the population because getting them required access to medical personnel. To target the remaining 80% of the country, the PDA invested in multiple initiatives - including the popularization of free condoms, increased access to birth control, incentives for women to not become pregnant, and slogans to encourage smaller families.

Mission and purpose

The original mission of the Population and Community Association was to supplement the efforts of the Thai government to reduce poverty by promoting family planning. To accomplish this, the PDA has focused on targeting remote rural communities where government outreach has not been viable. Realizing that a high population growth rate is a barrier to economic development, the PDA's focus has been on implementing family planning programs to lower the population growth rate. It has sought to do so through community-based, participatory approaches to educate and empower village residents. Since its inception, the program mission has expanded to include rural development and the improvement of overall health conditions. Engaging in a "people-centered approach," the PDA has worked to empower communities to identify its own needs and then work to improve conditions based on those needs - a form of self-help. Today, the PDA works to address a multitude of issues that affect poverty levels. Some of these activities include: health care, HIV/AIDS services and awareness, access to clean water resources, reliable means of income, environmental conservation, gender equality
Gender equality
Gender equality is the goal of the equality of the genders, stemming from a belief in the injustice of myriad forms of gender inequality.- Concept :...

, youth education and services, democratic engagement, and small-scale business initiatives, including village owned banks providing micro-credit loans.

Founder

Mechai Viravaidya
Mechai Viravaidya
Mechai Viravaidya is a former politician and activist in Thailand who has popularized condoms in that country.Since the 1970s, Mechai has been affectionately known as "Mr...

 founded the Population and Community Development Association in 1974, at which time it was named the Community-Based Family Planning Service. He began his work with rural communities in Thailand in 1965 when he returned to Thailand from studying at the University of Melbourne
University of Melbourne
The University of Melbourne is a public university located in Melbourne, Victoria. Founded in 1853, it is the second oldest university in Australia and the oldest in Victoria...

 in Australia. After studying he got a job working for the National Economic and Social Development Board and later became the Minister of Industry. As part of his job, Mechai Viravaidya spent time visiting rural areas of Thailand. Relative to other government officials, he spent a lot of time in discussion with villagers and farmers. Viravaidya then began writing a weekly column that was published in a Bangkok newspaper. He also taught at Thammasat University
Thammasat University
Thammasat University , or in brief TU , is Thailand's second oldest university. Officially established on 27 June 1934, the university was originally named by founder Pridi Banomyong, University of Moral Science and Politics , reflecting the political fervor of the time...

 and had a nightly radio show during the same time period. Later he played a leading role on a television soap opera series. These experiences helped him gain the attention of the media and the support of a wide variety of audiences. When the Thai government created a national family planning policy, Viravaidya worked as secretary-general of the Family Planning Association of Thailand for two years. Viravaidya then switched to the non-profit sector when he founded the CBFPS in 1974. Today, Viravaidya continues to work as chairman of the PDA.

Timeline

The Population and Community Development Association was established in 1976 as a response to the need for a diversified approach to poverty reduction in Thailand. Originally the organization was called the Community-Based Family Planning Service (CBFPS) which was established in 1974. Two years later, the CBFPS became a sub-agency within the PDA. Several other sub-agencies and separate associations have been created since then:
1974 - established as the Community-Based Family Planning Service (CBFPS)

1975 - Population & Development Company (PDC) created as a separate business to fulfill fundraising needs

1976 - CBFPS renamed as the Population and Community Development Association (PDA)

1978 - Community-Based Appropriate Technology Development Services (CBATDS) created as a sub-agency

1978 - Asian Center for Population & Community Development (ACPD) established as a separate international organization

1979 - Community-Based Emergency Relief Services (CBERS) created as a sub-agency

1979 - Community Based Integrated Rural Development (CBIRD) created a sub-agency

1983 - Community-Based Incentives-Thailand (CBIT) created as a sub-agency

1983 - Population and Development International (PDI) established as a separate organization

1984 - Rural Small Scale Industries (RSSI) Company was created as a separate business

1989 - The Thai Business Initiative in Rural Development (TBIRD) created as a sub-agency

Funding

The PDA is funded through several different sources. Most of its funding comes from international donors, other NGOs and foundations, private sector businesses and foreign governments. The establishment of the original organization was funded by the International Planned Parenthood Federation. However, as the organization grew it diversified its funding and currently does not rely solely on international donors for continuous aid. Instead it has utilized various methods to work towards financial self-sustainability. In 1975, Viravaidya received a loan which he used to start a business that is legally separate from the PDA. This business has expanded into 16 separate companies under the Population and Community Development Company Ltd. These companies complement the work of the PDA by providing services such as health and medicine supplies and affordable restaurant food with a condom theme (known as Cabbages and Condoms). The profits from these companies are then used to help offset the PDA costs. Also, it can be used to supplement funds when donor aid is limited and to expand existing PDA services and programs. In the past, funds from these separate businesses have accounted for as much as 70% of required financing to maintain existing PDA activity. As a response to an overall decline of foreign development aid, the Thai Business Initiative for Rural Development (TBIRD) was created in 1989.

Strategies

The Population and Community Development Association has used many different strategies to promote its programs. Often the strategies are considered unique or creative. Some of these strategies include:

Efforts to make condoms more accessible & remove the stigma associated with them, like
  • Holding condom balloon blowing competitions
  • Creating a Captain Condom mascot
  • Making condoms available at associated Cabbages & Condoms restaurants in lieu of mints
  • Educating children in school
  • Having Buddhist monks sprinkle holy water on condoms
  • Overseeing a "Condom is the Girl's Best Friend" campaign
  • Having policy officers distribute condoms in a "Cops and Rubbers" program


Encouraging vasectomies by
  • Making donations into a community fund for every vasectomy performed
  • Holding a vasectomy lunch for Americans in Thailand


Increasing the availability of birth control pills
  • By utilizing floating markets to provide contraceptives/birth control pill
  • By training of local shopkeepers to prescribe birth control pill


Educating the population about HIV/AIDS
  • By using of military radio stations


Encouraging development
  • By making micro-loans available to general villagers at relatively low interest rates, especially for villages that use contraceptives
  • By creating village banks operated by (mostly) women within the village community

Role of Thai government

Throughout its existence, the PDA has involved the government of Thailand in its activities. Viravaidya largely attributes the success of the PDA in reducing population growth in Thailand to the strong cooperation between the non-profit sector and the government.

In 1971 the Thai government instituted a national family planning policy. Viravaidya was the secretary-general in the National Family Planning Association of Thailand, which worked to implement the government created policy. However, its impact was limited and Virvaidya went on to form the organization Community-Based Family Planning Service (CBFPS) in 1974, which later became incorporated under the broader PDA.

Overall, the government has been supportive of the PDA and its programs. Before beginning a new program or spreading to a new town, the PDA consults with the local government agency. It partners with the government in order to target and serve rural communities that the government does not have the capacity reach. Furthermore, the reduction in Thailand's population growth rate has largely been aided by the government's efforts to establish and maintain a national family planning policy. Also, the Ministry of Public Health adopted family planning into its national health service and led the way for the distribution of contraceptives by non-physicians. Both the PDA and the public acknowledge the successes of the Thai government and the National Family Planning Program in aiding family planning services.

Women's health and maternity

Empowering women’s reproductive health ultimately advocates for eliminating gender inequalities. This increases women’s socio-economic participation, consequently alleviating poverty in developing states. The PDA recognized that educating women on family planning and reproductive health created the following benefits: providing women the agency to make decisions about family planning, improving couples communication, and modifying sexual behaviors.

The PDA encourages smaller families given that the benefits have direct economic repercussions. Families can reallocate resources previously spent on providing for their dependents and increase their savings. This additional income thereby becomes more likely to be invested in the health and education of their children. Additionally, women are more likely to join the paying work force if they are not restricted to the home and childcare. Given women's influence capacity within the home and community, the PDA tailors its family planning initiatives toward women.

Unwanted pregnancies

In Thailand, abortion
Abortion
Abortion is defined as the termination of pregnancy by the removal or expulsion from the uterus of a fetus or embryo prior to viability. An abortion can occur spontaneously, in which case it is usually called a miscarriage, or it can be purposely induced...

 is illegal with severe offense and punishment if convicted. Only in extremely rare cases are women permitted to have an abortion with no offense. Consequently, there were no professional clinics available to provide safe services for unwanted pregnancies for Thai women. A study published by the Population Council of New York released the following statistic: in 1978, 310,000 induced abortions occurred in Thailand at a rate of 37 abortions for every 1,000 women between the ages of 15 and 44. This alarming statistic is mainly due to Thai women’s restricted access to contraceptives, resources/services, and basic information regarding family planning. Due to the legal consequences, women turned to quacks and unfit operations to terminate unwanted pregnancies. The grave repercussions resulted in many women dying directly from the procedure or later from contracted complications and infections.

Mechai and the PDA acknowledged the growing need for safe services and information in regards to unwanted pregnancies. However, the PDA faced two major dilemmas in providing such resources – financing such an initiative and operating within the law. The solution was a loan of one million baht from International Pregnancy Advisory Service (IPAS) endorsing a separate legal entity, a comprehensive clinic, from the PDA.

The clinic provides safe services to terminate pregnancies and is operated by professional staff. The PDA is able to organize this clinic under a protective policy, which permits such services within legal safety boundaries. Couples are counseled and thoroughly informed of family planning practices. Contraceptives are advised and supplied. This clinic enables choice for women – no termination procedures may be done without complete consent from the woman.

Thai women were previously unable to obtain safe termination services mostly due to financial restrictions. The PDA recognizes this constraint and actively works to make the clinic accessible for everyone that requires its services. Charges for termination procedures are minimal or negotiable depending on the recipient and her specific circumstances. The medical professional staff offers their time and services at a reasonable hourly rate rather than by procedure. For women whom cannot afford the procedure not access to the clinic, the PDA offers to cover both their services and transportation fees to and from the clinic. The clinic does not profit monetarily from its services and clientele. Any additional revenue generated is either put towards repaying the IPAS loan or investing into the clinic itself. The PDA is committed to making termination procedures, counseling, information, and contraceptives widely accessible and affordable for everyone, especially women.

In 1982, a second clinic was opened in Chiang Rai
Chiang Rai
-Demographics:Official Population count: According to the Thailand National Statistical Office, as of September 2010, Chiang Rai municipal district has a population of 199,699...

. This was the first operation of its kind to be located in Thailand’s rural provinces.

In 1985, Bangkok
Bangkok
Bangkok is the capital and largest urban area city in Thailand. It is known in Thai as Krung Thep Maha Nakhon or simply Krung Thep , meaning "city of angels." The full name of Bangkok is Krung Thep Mahanakhon Amon Rattanakosin Mahintharayutthaya Mahadilok Phop Noppharat Ratchathani Burirom...

 opened two clinics, which were eventually shut down in 1987.

In 1989, two more clinics were established, one in Chiang Mai and the other in Nakhon Ratchasima
Nakhon Ratchasima
Nakhon Ratchasima or is a city in the north-east of Thailand and gateway to Isan. It is the capital of the Nakhon Ratchasima Province and Nakhon Ratchasima district...

.

In 2002, the most recent clinic was created in Phitsanuloke.

HIV and AIDS

In September 1984, Thailand reported its first case of AIDS
AIDS
Acquired immune deficiency syndrome or acquired immunodeficiency syndrome is a disease of the human immune system caused by the human immunodeficiency virus...

. Unlike the common stigmatized association of AIDS with homosexual communities, HIV/AIDS in developing nations is also a heterosexual problem. In Thailand, individuals at risk for HIV/AIDS were exposed to the virus via their husbands, by continual sex partners, or by the sex trade industry. Thailand identified six main high-risk groups for contracting HIV/AID: homosexuals, injecting drug users (IUDs), sex workers, individuals receiving blood transfusions, other heterosexuals, and infants whose mothers are HIV carriers.

At the onset of the AIDS epidemic, Thailand was ranked second only to Africa in its number of reported AIDS cases. In 1997, UNAIDS (United Nations Program on HIV/AIDS) and the World Health Organization
World Health Organization
The World Health Organization is a specialized agency of the United Nations that acts as a coordinating authority on international public health. Established on 7 April 1948, with headquarters in Geneva, Switzerland, the agency inherited the mandate and resources of its predecessor, the Health...

 (WHO) released the following statistics:
  • 770,000 adults and 14,000 children in Thailand were reported HIV-positive
  • predictions forecast that 30 of 10,000 children have lost either their mother or both parents to AIDS by 1999


The PDA released additionally alarming statistics about the spread of HIV and the growing prevalence of AIDS in Thailand:
the percentage of HIV positives in the Thai population was at 4% in December 1987 and by September 1988 had risen to 43% (a span of nine months)

The Thai government did not address the AIDS epidemic. Mechai Viravaidya believed that the government’s lack of influence and assistance in the AIDS epidemic within Thailand required action by someone. Viravaidya assigned himself and the PDA to the task of addressing the HIV/AIDS and called upon everyone in the nation to become involved. The PDA believes that the affected population group is fully capable of advocating for themselves if given the enabling resources and support by all sectors of Thai society.

The PDA addressed the AIDS epidemic with a three part strategy:
  • Create and circulate educational materials to communicate with the masses
  • Educate other similar organization to PDA to enact parallel strategies to fight and treat AIDS
  • Advocacy


In 1987, the PDA launched an educational strategy to increase awareness of AIDS in Thailand. The PDA constructed five target groups: government officials, community leaders, youths, commercial sex workers, and women. The underlying initiative of the educational awareness launch was to enable and empower the target groups to advocate behavioral changes in Thailand to avoid infecting the entire population. In 1990, Viravaidya released a statement remarking, “We [Thailand] have no high risk groups, we only have high risk nationality.”

Since the onset of the AIDS epidemic in Thailand, the PDA has established 45 initiatives to educate and prevent HIV/AIDS. The PDA takes the position of HIV/AIDS as a behavioral issue within Thai society rather than an infectious disease
Infectious disease
Infectious diseases, also known as communicable diseases, contagious diseases or transmissible diseases comprise clinically evident illness resulting from the infection, presence and growth of pathogenic biological agents in an individual host organism...

. From this standpoint, the PDA adopts an advocate model for its fight against HIV/AIDS, thereby encouraging empowerment for at risk individuals to secure their own health through positive sexual behaviors and practices. The implementation of these programs has had enormous benefits for the Thai population. The United Nations
United Nations
The United Nations is an international organization whose stated aims are facilitating cooperation in international law, international security, economic development, social progress, human rights, and achievement of world peace...

 reported that new cases of HIV had been reduced by 90%. The World Bank
World Bank
The World Bank is an international financial institution that provides loans to developing countries for capital programmes.The World Bank's official goal is the reduction of poverty...

 reported 7.7 million lives were saved. The PDA reported that their total spent funds on the HIV/AIDS campaign is 62,329,590 Baht.

Viravaidya and the PDA turned to the Royal Thai Army for support where the government was unwilling and unable in their HIV/AIDS campaign. The government receives criticism for its passive actions towards the sex tourism industry, where HIV/AIDS is prevalent and most likely to spread. The military was cooperative with Viravaidya and the PDA’s requests to utilize its broadcasting capacity to reach the masses. The Army permitted the PDA the use of 326 radio stations to broadcast nationwide a three-year HID/AIDS educational campaign. The Army then took an even more active role in the fight against AIDS by removing the stigma from HIV positive recruits by permitting a continuation of service within the Army for HIV positive soldiers.

The PDA created the Corporate Education Program to incorporate the business sector into their HIV/AIDS campaign. The enrollment for this initiative is over 100 companies. The PDA trains and educates personnel from different companies about HIV/AIDS. These representatives then relay the training back to their own companies and provid resources and information to HIV positive employees. The PDA asks participating companies to utilize their networks to further spread information and advocacy for the prevention of HIV/AIDS.

The PDA’s most widely accessible initiative is its Mobile Anonymous HIV Testing Clinic. It provides free HIV and STD testing by public health-care providers. Additionally, it provides counseling services for infected and/or affected individuals. PDA has touring buses equipped with TVs and information handouts. These buses constantly play clips about education, prevention, and agency for HIV/AIDS – thereby eliminating any barriers of communication for illiteracy and low socio-economic individuals.

A large and publicized component of the PDA’s HIV/AIDS campaign is Viravaidya’s initiative to desensitize the condom. The rationale behind the condom movement is that if Thai society can widely accept the advocacy of condoms then individuals would be actively supporting positive sexual behaviors and practices. The PDA and Viravaidya support advocacy of the condom for all ages because it is viewed as a generational issue. Parents and teachers do not object to integrating condoms and HIV/AIDS instruction into all levels of education, since such programs are saving lives. See more under PDA strategy.

The HIV/AIDS epidemic directly affects the Thai economy and thereby Thailand’s development. The increasing infection rate of HIV and the subsequent mortality rate of Thai’s youths will restrict the future labor force, creating an insufficiency of production capacity for Thailand’s future. Simultaneously, such infected and/or affected individuals will place a strain on the Thai health care system. Therefore, the PDA and Viravaidya’s HIV/AIDS campaign is both an immediate and long-term solution-based movement.

Poverty reduction

An increasing rate in population growth is directly related to degrees of poverty in developing states. The repercussion of a high population growth rate include affecting education, health care, employment, economic growth, and overall development. Relative to poverty, high growth rates delay economic growth thereby constraining the poor’s consumption capacity. A decrease in the growth rate would have both an immediate effect at the micro level and eventually at a macro level for a state’s economy. A decreasing population growth rate creates a work force that must provide for fewer dependents at both ends of the age spectrum.

The common slogan for battling population growth rate is, “delay the first, postpone the second and prevent the third.”

The Community-Based Incentive Thailand (CBIT)

Criticism

PDA received some criticism in its early stages, mainly from government institutions. As a non-profit organization, it was considered controversial for PDA to sell condoms instead of distributing them for free. PDA counter-argued that selling condoms was necessary in order for it to sustain itself as an organization and rely less on foreign aid.

See also

  • Mechai Viravaidya
    Mechai Viravaidya
    Mechai Viravaidya is a former politician and activist in Thailand who has popularized condoms in that country.Since the 1970s, Mechai has been affectionately known as "Mr...

  • Family planning in India
    Family planning in India
    Family planning in India is based on efforts largely sponsored by the Indian government. In the 1965-2009 period, contraceptive usage has more than tripled and the fertility rate has more than halved , but the national fertility rate is still high enough to cause long-term population growth...

  • Family Planning in Iran
    Family planning in Iran
    The Republic of Iran has a comprehensive and effective program of family planning. While Iran's population grew at a rate of more than 3%/year between 1956 and 1986, the growth rate began to decline in the late 1980s and early 1990s after the government initiated a major population control program...

  • Family planning in Pakistan
    Family planning in Pakistan
    Even though there is considerable demand for Family planning in Pakistan, adoption has been hampered by government neglect, lack of services and misconceptions. Demographics play a large role in Pakistan's development and security since the recent change from military rule to civilian leadership...

  • Total fertility rate
    Total Fertility Rate
    The total fertility rate of a population is the average number of children that would be born to a woman over her lifetime if she were to experience the exact current age-specific fertility rates through her lifetime, and she...

  • Population control
    Population control
    Human population control is the practice of artificially altering the rate of growth of a human population.Historically, human population control has been implemented by limiting the population's birth rate, usually by government mandate, and has been undertaken as a response to factors including...

  • Birth control
    Birth control
    Birth control is an umbrella term for several techniques and methods used to prevent fertilization or to interrupt pregnancy at various stages. Birth control techniques and methods include contraception , contragestion and abortion...

  • Poverty reduction
    Poverty reduction
    Poverty is the state of human beings who are poor. That is, they have little or no material means of surviving—little or no food, shelter, clothes, healthcare, education, and other physical means of living and improving one's life....


External Links

Ted Talks - Mechai Viravaidya: How Mr. Condom made Thailand a better place
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