Pioneer Petroleum
Encyclopedia
Chain store
Chain stores are retail outlets that share a brand and central management, and usually have standardized business methods and practices. These characteristics also apply to chain restaurants and some service-oriented chain businesses. In retail, dining and many service categories, chain businesses...
located in Ontario
Ontario
Ontario is a province of Canada, located in east-central Canada. It is Canada's most populous province and second largest in total area. It is home to the nation's most populous city, Toronto, and the nation's capital, Ottawa....
, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
and headquartered in Burlington, Ontario
Burlington, Ontario
Burlington , is a city located in Halton Region at the western end of Lake Ontario. Burlington is part of the Greater Toronto Area, and is also included in the Hamilton Census Metropolitan Area. Physically, Burlington lies between the north shore of Lake Ontario and the Niagara Escarpment...
.
The company was founded by Murray Hogarth on November 29, 1956 on Upper James Street in Hamilton, Ontario
Hamilton, Ontario
Hamilton is a port city in the Canadian province of Ontario. Conceived by George Hamilton when he purchased the Durand farm shortly after the War of 1812, Hamilton has become the centre of a densely populated and industrialized region at the west end of Lake Ontario known as the Golden Horseshoe...
.
Market
The chain is an independent franchise, and has locations in many cities and towns in Southern OntarioSouthern Ontario
Southern Ontario is a region of the province of Ontario, Canada that lies south of the French River and Algonquin Park. Depending on the inclusion of the Parry Sound and Muskoka districts, its surface area would cover between 14 to 15% of the province. It is the southernmost region of...
(Southwestern Ontario and South Central), Central Ontario and Eastern Ontario
Eastern Ontario
Eastern Ontario is a subregion of Southern Ontario in the Canadian province of Ontario which lies in a wedge-shaped area between the Ottawa River and St. Lawrence River...
. The network is found along the 400 series highways (401, 400 and QEW),
Bonus Bucks
Like its larger and older competitor Canadian TireCanadian Tire
Canadian Tire Corporation, Limited is one of Canada's 60 largest publicly traded companies. The firm operates an inter-related network of businesses engaged in retailing hardgoods, apparel and petroleum as well as financial and automotive services, employing more than 58,000 people across Canada...
, the company offers its own community currency, in the form of "Bonus Bucks", similar to Canadian Tire Money
Canadian Tire money
Canadian Tire money is a loyalty program by Canadian Tire. It consists of coupons, issued by the company, which resemble real currency , and can be used as scrip in Canadian Tire stores, but is not considered a private currency...
.
The front feature the Pioneer logo and the words "Bonus Bucks". The back had a sketch of the a Pioneer station.
The Bonus Bucks denominations consists of:
- 5 cents - green
- 10 cents - orange
- 25 cents - blue
- 50 cents - purple
Unlike Canadian Tire money, Bonus Bucks had expiry dates and were printed in English only. The paper based coupons are now replaced with a members card program with Bonus Bucks collected using the card instead.