Milkybar
Encyclopedia
Milkybar is a white chocolate
confection that is produced by Nestlé
and sold in Australia
, New Zealand
, India
, Ireland
, Kuwait
, South Africa
and the United Kingdom
. It sold under the name Galak in Continental Europe
(except Spain) and Brazil. Nestlé have produced white chocolate since the 1930s, and started using the brand Galak in 1967. In many European countries a version with puffed rice is also available.
was selected in 2010 they had always been boys. The advertisements usually take place in a Wild West setting. Both live-action and animated ads have been produced.
In the UK, Australia and New Zealand the advertisements were originally accompanied by a jingle extolling "the goodness that's in Milky Bar". In more recent revivals of the campaign, the jingle has been revised to refer to "the good taste that's in Milkybar". The pronunciation of the company's name has also changed from "nessul" to the Swiss "ness-lay".
The Milkybar Kid made his debut in 1961, and has been played by a number of actors. The first was Michael Mayne; others include John Cornelius and Simon Desborough. In 2007, William Ray took over the role.
As part of Comic Relief in 2005, a sketch was featured of Steve Coogan's Alan Partridge
character interviewing a fictitious former Milky Bar Kid, played by Simon Pegg
.
, with its characters appearing on packaging and in commercials. In commercials, two children, Yann and Marina, and the white dolphin
Oum typically overcome villains such as pirates or shark
s. Nestlé terminated their use of this licence in 2003, though the likeness of Oum remained on some stocks sold in 2004, which led the series' owners to sue for royalties.
White chocolate
White chocolate is a confectionery derivative of chocolate. It commonly consists of cocoa butter, sugar, milk solids and salt, and is characterized by a pale yellow or ivory appearance...
confection that is produced by Nestlé
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
and sold in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
, India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
, Ireland
Ireland
Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...
, Kuwait
Kuwait
The State of Kuwait is a sovereign Arab state situated in the north-east of the Arabian Peninsula in Western Asia. It is bordered by Saudi Arabia to the south at Khafji, and Iraq to the north at Basra. It lies on the north-western shore of the Persian Gulf. The name Kuwait is derived from the...
, South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
and the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
. It sold under the name Galak in Continental Europe
Continental Europe
Continental Europe, also referred to as mainland Europe or simply the Continent, is the continent of Europe, explicitly excluding European islands....
(except Spain) and Brazil. Nestlé have produced white chocolate since the 1930s, and started using the brand Galak in 1967. In many European countries a version with puffed rice is also available.
Milkybar Kid
The Milkybar Kid has been used in television advertising promoting Nestlé Milkybar in the countries where it is sold. The Milkybar Kid is a blond, spectacle-wearing young child, usually dressed as a cowboy, whose catchphrase is "The Milkybars are on me!". Until 8 year old Hinetaapora Short of RotoruaRotorua
Rotorua is a city on the southern shores of the lake of the same name, in the Bay of Plenty region of the North Island of New Zealand. The city is the seat of the Rotorua District, a territorial authority encompassing the city and several other nearby towns...
was selected in 2010 they had always been boys. The advertisements usually take place in a Wild West setting. Both live-action and animated ads have been produced.
In the UK, Australia and New Zealand the advertisements were originally accompanied by a jingle extolling "the goodness that's in Milky Bar". In more recent revivals of the campaign, the jingle has been revised to refer to "the good taste that's in Milkybar". The pronunciation of the company's name has also changed from "nessul" to the Swiss "ness-lay".
The Milkybar Kid made his debut in 1961, and has been played by a number of actors. The first was Michael Mayne; others include John Cornelius and Simon Desborough. In 2007, William Ray took over the role.
As part of Comic Relief in 2005, a sketch was featured of Steve Coogan's Alan Partridge
Alan Partridge
Alan Gordon Partridge is a fictional radio and television presenter portrayed by English comedian Steve Coogan and invented by Coogan, Armando Iannucci, Stewart Lee and Richard Herring for the BBC Radio 4 programme On The Hour...
character interviewing a fictitious former Milky Bar Kid, played by Simon Pegg
Simon Pegg
Simon Pegg is an English actor, comedian, writer, film producer, and director. He is best known for having co-written and stared in various Edgar Wright features, mainly Shaun of the Dead, Hot Fuzz, and the comedy series Spaced.He also portrayed Montgomery "Scotty" Scott in the 2009 Star Trek film...
.
Galak
Galak was promoted using the 1971 French animated series Oum le Dauphin Blanc (Zoom the White Dolphin)Zoom the White Dolphin
Zoom the White Dolphin was a 1971 French animated television series, of 13 episodes, created by Vladimir Tarta, directed by René Borg.The original French version was broadcast in 1971 on ORTF's second network and rebroadcast in France from 29 June 1981 on FR3. An English version was produced and...
, with its characters appearing on packaging and in commercials. In commercials, two children, Yann and Marina, and the white dolphin
Dolphin
Dolphins are marine mammals that are closely related to whales and porpoises. There are almost forty species of dolphin in 17 genera. They vary in size from and , up to and . They are found worldwide, mostly in the shallower seas of the continental shelves, and are carnivores, mostly eating...
Oum typically overcome villains such as pirates or shark
Shark
Sharks are a type of fish with a full cartilaginous skeleton and a highly streamlined body. The earliest known sharks date from more than 420 million years ago....
s. Nestlé terminated their use of this licence in 2003, though the likeness of Oum remained on some stocks sold in 2004, which led the series' owners to sue for royalties.