Midnight Sun (Elena song)
Encyclopedia
"Midnight Sun" is an electro-house song recorded by Romanian female singer Elena Gheorghe
Elena Gheorghe
Elena Gheorghe is a Romanian singer. Gheorghe represented Romania in the Eurovision Song Contest 2009 and qualified for the final. One of her most notable music singles is "Te Ador" and her 2010 music single "Disco Romancing"....

. The song was recorded in summer 2010 and premiered on November 15, 2010, on Gheorghe's official YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 channel. It was released under Cat Music exclusively in Romania. The song has more house
House
A house is a building or structure that has the ability to be occupied for dwelling by human beings or other creatures. The term house includes many kinds of different dwellings ranging from rudimentary huts of nomadic tribes to free standing individual structures...

 influences than the previous number-one hit "Disco Romancing
Disco Romancing
"Disco Romancing" is a song by Romanian artist Elena Gheorghe. It is her sixth single to be released and the first since her Eurovision Song Contest entry, in 2009. With "Disco Romancing", Gheorghe tries a new musical style, house, a very successful musical style in Romania, and, because of...

". It was sent to the mainstream radio stations in late November and it is promoted as the second single taken from Gheorghe's upcoming album entitled Midnight Sun. Lyrically, the song describes the shiver a millionaire wannabe guy gets when he sees Elena dancing. The song had its official radio premiere on the Romanian National Day, at radio ZU, though it premiered on Kiss FM
Kiss FM (Romania)
Kiss FM is a Top40/Hit Radio station from Romania, owned by ProSiebenSat.1 Media AG. The station was rebranded from the old Radio Contact, after being purchased by a Belgian radio network...

 a week earlier. Elena performed "Midnight Sun" live, on December 31, during a New Year
New Year
The New Year is the day that marks the time of the beginning of a new calendar year, and is the day on which the year count of the specific calendar used is incremented. For many cultures, the event is celebrated in some manner....

 special show, held by Pro TV
Pro TV
Launched in December 1995, Pro TV reaches almost 99% of Romania’s 21.5 million people and has 48% of its broadcast schedule comprising locally-produced programs...

. The music video was already shot in Bucharest and it was released via YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 on May 13, 2011. The video features many special effects as well as the tracklisting for Gheorghe's upcoming album. The song peaked at number-one the Radio Top 50
Romanian Radio Airplay Chart
The Romanian Top 100 is the national airplay-based singles chart of Romania. It is weekly and it started running in 1996. It is recognized as an official chart by the European division of Billboard, Music & Media...

 and charted within the top ten in two other Romanian charts. In the official Romanian Top 100
Romanian Top 100
The Romanian Top 100 is the national airplay-based singles chart of Romania. It is weekly and it started running in 1996. It is recognized as an official chart by the European division of Billboard, Music & Media....

 it peaked at number-ten, thus making it Elena's fifth song to enter the top ten in Romania, after "Soarele meu", "Vocea ta", "The Balkan Girls
The Balkan Girls
"The Balkan Girls" is a song by Elena Gheorghe and was the Romanian entry in the 2009 Eurovision Song Contest. The song was selected in the Romanian national final Selecţia Naţională 2009, which Gheorghe won....

" and "Disco Romancing
Disco Romancing
"Disco Romancing" is a song by Romanian artist Elena Gheorghe. It is her sixth single to be released and the first since her Eurovision Song Contest entry, in 2009. With "Disco Romancing", Gheorghe tries a new musical style, house, a very successful musical style in Romania, and, because of...

". The song was performed at many dates trough out Romania.

Background

The song is about a sexy girl doing anything to appeal a "billionaire" guy who is not interested in her. She confesses him that:
"Come on, call me "bonita" ,

Don't be shy, I promise to please ya'

Te quiero, te quiero

I'm, I'm, Imma show ya .

Come on, call me "bonita" ,

Don't be shy, I promise to please ya ,

It's getting hotter,

And I'm about to be your midnight sun."

Commercial reception

The song received a total of over 10,000,000 views in more than ten different channels on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

, as of April 1, 2011. Beginning with the release's date, "Midnight Sun" have been excessively downloaded (mostly illegally); It was reported that the song has sold over 5,000 units of paid downloads in Romania exclusively.

Inside the airplay charts, the song fared much better; In the official Romanian Top 100
Romanian Top 100
The Romanian Top 100 is the national airplay-based singles chart of Romania. It is weekly and it started running in 1996. It is recognized as an official chart by the European division of Billboard, Music & Media....

 it debuted low, at number seventy-five, but in less than a month it reached its peak of number sixteen. The song reached the top ten on the week-ending issue of May 29, 2011 when it peaked at number-ten. In the Radio Only Chart
Romanian Radio Airplay Chart
The Romanian Top 100 is the national airplay-based singles chart of Romania. It is weekly and it started running in 1996. It is recognized as an official chart by the European division of Billboard, Music & Media...

 "Midnight Sun" debuted inside the top forty and peaked at number-ten in its thirteenth week within the chart. The Media Forest website showed that Elena's track debuted at number-ten (the lowest position) within the National Top 10, a chart measuring only the airplays given to Romanian artists, in the week-ending issue of March 27, 2011. That week, it counted a number of 89 airings. The next week it rose to number-eight, with a total of 111 airings. In its third week in the chart it jumped 3 positions (8-5), showing a 30% increase in the number of airings, gathering a total of 154 airings. The next week the song rose another position, to number-four in the National Chart; Even though, it lost 22% in airing frequency, with a total of 146 airplays that week On April 24, the song reached the top spot in that chart, with a total of 188 plays, which means a 28% increase. In the following weeks, the song registered a loss in number of radio airing, but because the music video was sent to the TV stations the song ascended a few positions week by week. As of April 12, "Midnight Sun" has been played on: KISS FM
Kiss FM
-United States:* KISS-FM , a brand name used for several Top 40 stations, many owned by Clear Channel Communications including:** KBKS-FM, better known as "106.1 KISS-FM", in Seattle** KHKS-FM, better known as "106.1 KISS-FM", in Dallas...

, Radio ZU, Pro FM and Radio 21, the top mainstream Radio stations in Romania and on all the special music channels.
As of July 19, the song exited all the MediaForest top-ten charts and the top twenty of the Romanian Top 100, losing 55% from the number of radio airings. As of September 1, 2011, "Sun" fell off the Romanian Top fifty. On September 18, it was at number ninety-four.

Overseas, the song peaked at #21 in the Dutch Top 100
MegaCharts
MegaCharts is responsible for the composition and exploitation of a broad collection of official charts in the Netherlands, of which the Mega Top 50 and the Mega Album Top 100 are the most known ones. Mega Charts also provides information to the Stichting Nederlandse Top 40, of which the Dutch Top...

 and has also entered the Slovakian Airplay Chart
IFPI
The International Federation of the Phonographic Industry is the organisation that represents the interests of the recording industry worldwide. It is a not-for-profit members' organisation registered in Switzerland...

. It received airplay in Czech Republic
Czech Republic
The Czech Republic is a landlocked country in Central Europe. The country is bordered by Poland to the northeast, Slovakia to the east, Austria to the south, and Germany to the west and northwest....

, Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...

 and Hungary
Hungary
Hungary , officially the Republic of Hungary , is a landlocked country in Central Europe. It is situated in the Carpathian Basin and is bordered by Slovakia to the north, Ukraine and Romania to the east, Serbia and Croatia to the south, Slovenia to the southwest and Austria to the west. The...

.

In The United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, the single was released by Ultra Records
Ultra Records
Ultra Records is an American independent electronic dance music record label. Ultra was formed in New York City in 1995 by former Polygram and Virgin Records executive Patrick Moxey, who is still currently the owner...

 in September 2011.

Development

The music video for "Midnight Sun" was confirmed in early 2011, as the single was sent to the mainstream radio stations. Gheorghe confirmed that a filming for the video will take place in March/April on Twitter
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

 and Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

. The music video was shot on April 11 in the Archeology Museum of Bucharest
Bucharest
Bucharest is the capital municipality, cultural, industrial, and financial centre of Romania. It is the largest city in Romania, located in the southeast of the country, at , and lies on the banks of the Dâmbovița River....

 in a full day. The director was Dragoş Buliga, the same as for "The Balkan Girls
The Balkan Girls
"The Balkan Girls" is a song by Elena Gheorghe and was the Romanian entry in the 2009 Eurovision Song Contest. The song was selected in the Romanian national final Selecţia Naţională 2009, which Gheorghe won....

" and "Disco Romancing
Disco Romancing
"Disco Romancing" is a song by Romanian artist Elena Gheorghe. It is her sixth single to be released and the first since her Eurovision Song Contest entry, in 2009. With "Disco Romancing", Gheorghe tries a new musical style, house, a very successful musical style in Romania, and, because of...

". Cătălin Enache was the stylist whilst Dana Argeşean the make-up artist. For the video, Gheorghe had to lose 5 kilograms in weight in less than a week and to tattoo her body with characters from Alice in Wonderland. She had also had to went brunette, as confirmed on her Facebook wall. In the 20 hours shooting, Gheorghe wore a pirate costume, a Turkish hat and a black leotard, amongst others. She posted a few photos of her in the outfits below as well as a picture of her bathing in a giant pot of 400 liters of strawberry tea. The video was released on May 14, 2011 online, via YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 and Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

. It features various dance scenes and some special effects.

Elena stated about the video that:
"It was fun but also hard. This time I have involved ways more than in the previous video stroylines and I can honestly say it is a music video that I enjoy. I hope you're gonna like it as much as I do!"

Synopsis

The video opens with Elena wearing a head-to-toe white dress which allows us to see one of her breats, covered by an intense black plastic stiletto. She also wears a pair of black gloves and a black French bob wig
Wig
A wig is a head of hair made from horsehair, human hair, wool, feathers, yak hair, buffalo hair, or synthetic materials which is worn on the head for fashion or various other aesthetic and stylistic reasons, including cultural and religious observance. The word wig is short for periwig and first...

. This two non-colors simbolyze the contrast between good and bad. She seems to be on the cover
Album cover
An album cover is the front of the packaging of a commercially released audio recording product, or album. The term can refer to either the printed cardboard covers typically used to package sets of 10" and 12" 78 rpm records, single and sets of 12" LPs, sets of 45 rpm records , or the front-facing...

 of an album
Music Album
Music album is the name of:* Music Album , a 1970s Canadian television series* Album, a collection of music tracks...

 registered as 8697-38188-2 on ISBN. Then we are switched to a tub scene, where Elena is laying in a pot of cherry tea
Tea
Tea is an aromatic beverage prepared by adding cured leaves of the Camellia sinensis plant to hot water. The term also refers to the plant itself. After water, tea is the most widely consumed beverage in the world...

 wearing a red mini skirt. The title indicates "Tea Time" and it is shown that the "Elena-tea" costs only $2,90. A bag tea is also shown. Then, Elena is on the cover of Heroes Magazine, headlining "DANGER GIRL!" with a cover story title "EXCLUSIVE: Elena Gheorghe Interview". Up next, the screen is divided into 5, with Elena is the center and four dancers shown in sepia around her. On the left side of the screen we can see "MIDNIGHT SUN Staring Elena. A SUPER GIRL". The word "Diva
Diva
A diva is a celebrated female singer. The term is used to describe a woman of outstanding talent in the world of opera, and, by extension, in theatre, cinema and popular music. The meaning of diva is closely related to that of "prima donna"....

" appears behind Elena. Afterwards, she appears with a more latino style as lyrics from the song are shown in boldface. We are then introduced with the tracklisting of her upcoming album - "Midnight Sun". The tracks are the following:
  1. "Midnight Sun"
  2. "Waiting"
  3. "I'm On Fire"
  4. "The Balkan Girls
    The Balkan Girls
    "The Balkan Girls" is a song by Elena Gheorghe and was the Romanian entry in the 2009 Eurovision Song Contest. The song was selected in the Romanian national final Selecţia Naţională 2009, which Gheorghe won....

    "
  5. "Disco Romancing
    Disco Romancing
    "Disco Romancing" is a song by Romanian artist Elena Gheorghe. It is her sixth single to be released and the first since her Eurovision Song Contest entry, in 2009. With "Disco Romancing", Gheorghe tries a new musical style, house, a very successful musical style in Romania, and, because of...

    "
  6. "My Sun"
  7. "Rock You Baby"
  8. "Your Voice"
  9. "I Love U"
  10. "I Adore You"


Elena then is on the cover of a magazine named after her. This scene is followed by a dance scene alongside her four back up dancers. They strip off and Elena remains in an orange sweater and a green bra wearing 5 inches high-heels. She has a pirate look while her dancer are wearing policemen caps. She has got a monocle. She is then featured in a magazine along with Nicki Minaj
Nicki Minaj
Onika Tanya Maraj , better known by her stage name Nicki Minaj; ), is a Trinidadian-born American recording artist...

. The dance scenes continue as Elena gets out of the tea spot and starts playing with the Tea bag
Tea bag
A tea bag is a small, porous sealed bag containing tea leaves and used for brewing tea. Tea bags are commonly made of paper, silk or plastic. The bag contains the tea leaves while the tea is brewed, making it easier to dispose of the leaves, and performs the same function as a tea infuser...

. If all these swagger scenes happen upstairs, in the basement takes place a "Vintage
Vintage
Vintage, in wine-making, is the process of picking grapes and creating the finished product . A vintage wine is one made from grapes that were all, or primarily, grown and harvested in a single specified year. In certain wines, it can denote quality, as in Port wine, where Port houses make and...

 times" themed party. There, a man is playing a bass fiddle and Elena wears a Turkish turban
Turban
In English, Turban refers to several types of headwear popularly worn in the Middle East, North Africa, Punjab, Jamaica and Southwest Asia. A commonly used synonym is Pagri, the Indian word for turban.-Styles:...

 executing oriental moves. The video ends with Elena bathing in the tea pot.

The video received mixed reviews, with many critics saying that "This video comes to show how cheap a female star can be nowadays, criticizing the fact that Elena is sold with only $2,90 as the "Tea girl".

Promotion

Elena Gheorghe began the promotion for "Midnight Sun" in late November, 2010. She appeared and sang 50% of the song live at Kiss FM, the most known mainstream radio station in Romania. On December 1, on the National Day
National Day
The National Day is a designated date on which celebrations mark the nationhood of a nation or non-sovereign country. This nationhood can be symbolized by the date of independence, of becoming republic or a significant date for a patron saint or a ruler . Often the day is not called "National Day"...

 of Romania Elena premiered officially the song at Radio ZU, after singing a couple of Romanian fellow songs ("Fotoliul din odaie" and "Drumurile noastre"). In December, Elena kept touring in Romania. On the New Year
New Year
The New Year is the day that marks the time of the beginning of a new calendar year, and is the day on which the year count of the specific calendar used is incremented. For many cultures, the event is celebrated in some manner....

's Eve (December 31, 2010 - January 1, 2011) Elena was one of the special guests during the Star Maraton special program held by Pro TV
Pro TV
Launched in December 1995, Pro TV reaches almost 99% of Romania’s 21.5 million people and has 48% of its broadcast schedule comprising locally-produced programs...

. There she performed "Midnight Sun" in a medley with her previous superhit "Disco Romancing
Disco Romancing
"Disco Romancing" is a song by Romanian artist Elena Gheorghe. It is her sixth single to be released and the first since her Eurovision Song Contest entry, in 2009. With "Disco Romancing", Gheorghe tries a new musical style, house, a very successful musical style in Romania, and, because of...

". During the performance, she wore a simple pink dress with eight-inches heels. The song was also performed at the morning show "Neatza cu Răzvan şi Dani" along with her songs "Waiting" and "I'm On Fire" as well as a feature with Dony ("Hot Girls"). Later, Gheorghe went in a concert tour trough Romania. One of the most notable concerts where "Midnight Sun" was headlining was the one in The Heaven Club, Timişoara
Timisoara
Timișoara is the capital city of Timiș County, in western Romania. One of the largest Romanian cities, with an estimated population of 311,586 inhabitants , and considered the informal capital city of the historical region of Banat, Timișoara is the main social, economic and cultural center in the...

. The Heaven Club is a notorious and very expansive club; The performance was recorded.
Elena performed "Midnight Sun" on May 19th on "Neatza", Antena 1 and on May 20th on "Acces Direct", the same TV channel. It was then performed on "PoveŞiri de noapte" of Acasă
Acasa
Acasă is a television channel operated by the Central European Media Enterprises that broadcasts in Romania. It is mostly dedicated to daytime telenovelas, family movies, news, talk shows, soap operas and entertainment.-Telenovelas:-External links:*...

 women television, on "LOL
LOL
LOL is an acronym or abbreviation of "laughing out loud", "lots of luck", or "lots of love". In medical slang, it is used as an acronym for "little old lady", a reference to the novel House of God.LOL or Lol may also refer to:...

" with Greg and Onuc (MTV Romania) and on the "Cronica Cârcotaşilor
Cronica Cârcotasilor
Cronica Cârcotaşilor is a weekly satire show on Prima TV hosted by Şerban Huidu and Mihai Găinuşă.Loosely based on the Italian entertainment program Striscia la notizia, Cronica Cârcotaşilor ridicules various celebrities from the current Romanian political, media and showbiz scene by exposing...

" season-finale on May 25, on Prima TV
Prima TV
Prima TV is a Romanian commercial TV channel, famous mainly for the Cronica Cârcotaşilor show and various reality shows.-Start:Prima TV was launched as one of the first commercial television stations in Romania in December 1997...

.
Elena will continue her promo tour and it is expected to hit foreign countries in the summer. She confirmed her presence on the Romanian seaside during July and August, in resorts such as Mamaia
Mamaia
Mamaia is a resort on the Romanian Black Sea shore, considered to be Romania's most popular resort. It is situated immediately north-east of Constanţa...

, Constanţa
Constanta
Constanța is the oldest extant city in Romania, founded around 600 BC. The city is located in the Dobruja region of Romania, on the Black Sea coast. It is the capital of Constanța County and the largest city in the region....

 or Mangalia
Mangalia
Mangalia , is a city and a port on the coast of the Black Sea in the south-east of Constanţa County, Romania.The municipality of Mangalia also administers several summer time seaside resorts: Cap Aurora, Jupiter, Neptun, Olimp, Saturn, Venus.-History:...

. She is scheduled to perform during the Mamaia
Mamaia
Mamaia is a resort on the Romanian Black Sea shore, considered to be Romania's most popular resort. It is situated immediately north-east of Constanţa...

 music festival and on the Callatis Festival.

Chart positions

>
Chart (2011) Peak
position
Netherlands (Dutch Top 40
Dutch Top 40
The Dutch Top 40 is a weekly music chart, which started as the "Veronica Top 40", because the offshore radio station Radio Veronica was the first to introduce it. It remained "The Veronica Top 40" until 1974, when the station was forced to stop broadcasting...

)
9
Netherlands (Mega Single Top 100
Mega Single Top 100
The Single Top 100 is a Dutch chart, based on official physical single sales and legal downloads and composed by MegaCharts. It is one of the three official charts, the other two being the Dutch Top 40 and the Mega Top 50. The difference is that these charts also include airplay data.The list is...

)
21
Romania (National Top 10
Romanian Radio Airplay Chart
The Romanian Top 100 is the national airplay-based singles chart of Romania. It is weekly and it started running in 1996. It is recognized as an official chart by the European division of Billboard, Music & Media...

)
1
Romania (UPFR
Romanian Top 100
The Romanian Top 100 is the national airplay-based singles chart of Romania. It is weekly and it started running in 1996. It is recognized as an official chart by the European division of Billboard, Music & Media....

)
5
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