Pro TV
Encyclopedia
Launched in December 1995, Pro TV reaches almost 99% of Romania’s 21.5 million people and has 48% of its broadcast schedule comprising locally-produced programs. Pro TV broadcasts 24 hours a day and achieved an average all day audience of 16.5% during 2008.
Targeting urban adults 18-to-49 years old, Pro TV uses a programming strategy of top international series and movies, as well as a wide variety of local productions including news programming, local entertainment and local fiction.
, thus becoming the first terrestrial TV station in Romania to transmit HD.
Targeting urban adults 18-to-49 years old, Pro TV uses a programming strategy of top international series and movies, as well as a wide variety of local productions including news programming, local entertainment and local fiction.
Programmes
The station’s top-rated local productions include entertainment shows, news programs and TV series.- Pariu cu viaţa (eng: Life Bet)
- Vocea României (eng: The Voice of Romania) The Romanian version of "The Voice" franchise.
- Românii au talent (eng: Romania's Got Talent) The Romanian version of the Got Talent franchise.
- “Happy Hour”, hosted by Cătălin Măruţă, is a one-hour live entertainment show which brings to the Romanian viewers the latest news about stars and show-biz.
- “Dansez pentru tine” (eng: Dancing for you), a top rated show hosted by Romanian TV star and singer Ştefan Bănică Jr. and Iulia Vântur, an anchorwoman from ProTV News, combines both entertainment and social issues. The contestants fight through dancing to fulfill the dream of a loved one which can not be realized because of financial boundaries. Along with the contestants fight, every edition of the show presents other social problems: very talented kids who can not continue their studies because of the lack of money, sick people who need financial help for treatment or simple people who see in this show their only chance for a better life.
- “Serviciul Român de Comedie” (eng: Romanian Comedy Service) is an entertainment show.
- Stirile Pro TV (English: ProTV News) is the highest top rated news program on the Romanian market, with a market-share of more than 30% in 2008.
- Romania, Te Iubesc! (eng: Romania, I Love You) a show where the reporters try to show the beauty of the country, and some special people who make Romania better.
Awards
In September 2008, ProTv News’ social campaign “Any idea what your kid is doing right now?” (rou: "Tu stii ce mai face copilul tau?") has won the International Emmy Awards for “News”, being the first TV station in Eastern – Europe to win this award. At the beginning of 2009, ProTv has won the NAB International Broadcasting Excellence Award for the social campaigns Pro TV News have developed in the last two years.Pro TV HD
On December 1, 2006, Pro TV started to transmit the 19:00 news in high-definitionHigh-definition television
High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...
, thus becoming the first terrestrial TV station in Romania to transmit HD.