Method Incorporated
Encyclopedia
Method Incorporated is a brand experience agency with offices in San Francisco, New York
, and London
.
, and London
. Three of the founding partners are still actively involved in the business: Farnham is Chief Executive Officer, Lipkin is Chief Development Officer, and Newbery, Chief Strategy Officer.
In 1999, the opportunity to work together with Autodesk
arose, launching Method. In 2000, Method expanded and opened its New York office in order to accommodate more work. Method's earliest clients were Autodesk
, Adobe
, Gucci
, Palm
, MoMA
, and Macromedia
.
Their international presence was established in 2008 when Method opened its London office.
startup, Boxee
, in 2006. The Boxee work has won the Graphis Gold Award for logo design. Boxee has since been named one of the top 5 Companies That Are Re-Inventing Media by The Huffington Post and named "America's Next Top Gadget" by Appletell.
In 2007, Method launched a redesigned the website for the TED (Technology, Entertainment, Design)
Conferences. The conference is very exclusive, and previously only the select TED members had access to the TEDTalks. The website redesign has opened the talks presented at the conference to the public, and offers new browsing and social networking features. TED.com has since won awards from the One Show Interactive, Webbys, OMMA, HOW Interactive, and Pixel, w3, and Communication Arts
for Visual Design, Navigation/Structure, Technical Achievement, and Video Sharing. TED was named one of the 50 Best Websites of 2010 by Time
magazine, and has received praise from various media outlets, including The New York Times
, The Guardian
, and Design Week
.
In 2009, Method worked with the founders of Aardvark
to expand their services into an online offering. Previously, Aardvark was available via instant message and text message. The new website, vark.com, has an infographic that explains how Aardvark works in 3 steps and also encourages people to use the service with a test question. 6 months after the website launched, Aardvark was acquired by Google for $50 million. Aardvark has also won the SXSW Web Award for Community.
To celebrate their 10th anniversary in 2010, Method launched its own content series, 10x10. Written by leadership within the company, they are launching 10 pieces throughout the year. The 10x10 series covers topics such as cable-cutting, monetization of content, entertainment in the cloud, mobile interfaces, and gaming impact. The series has been well received by the media including The Huffington Post
, PSFK, Core77
, Cool Hunting, and Fortune
. The series currently lives on Method's website.
Winning work includes TED, Cinereach
, Horse & Country TV, PBS Video, Boxee, San Francisco International Film Festival, Comcast Fancast, SFMOMA, and Nike.
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
, and London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
.
History
Method, Inc. is a brand experience agency created in 1999 by Kevin Farnham, David Lipkin, Patrick Newbery, Mike Abbink, and Meng Mantasoot. First started in San Francisco, Method's founding principle was to use multidisciplinary, multi-platform design thinking to create beautiful and extendable solutions. Method's goal was to be quick to adapt to new technology. Method currently has around 70 employees in 3 offices: San Francisco, New YorkNew York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
, and London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
. Three of the founding partners are still actively involved in the business: Farnham is Chief Executive Officer, Lipkin is Chief Development Officer, and Newbery, Chief Strategy Officer.
In 1999, the opportunity to work together with Autodesk
Autodesk
Autodesk, Inc. is an American multinational corporation that focuses on 3D design software for use in the architecture, engineering, construction, manufacturing, media and entertainment industries. The company was founded in 1982 by John Walker, a coauthor of the first versions of the company's...
arose, launching Method. In 2000, Method expanded and opened its New York office in order to accommodate more work. Method's earliest clients were Autodesk
Autodesk
Autodesk, Inc. is an American multinational corporation that focuses on 3D design software for use in the architecture, engineering, construction, manufacturing, media and entertainment industries. The company was founded in 1982 by John Walker, a coauthor of the first versions of the company's...
, Adobe
Adobe
Adobe is a natural building material made from sand, clay, water, and some kind of fibrous or organic material , which the builders shape into bricks using frames and dry in the sun. Adobe buildings are similar to cob and mudbrick buildings. Adobe structures are extremely durable, and account for...
, Gucci
Gucci
The House of Gucci, better known simply as Gucci , is an Italian fashion and leather goods label, part of the Gucci Group, which is owned by French company PPR...
, Palm
Palm, Inc.
Palm, Inc., was a smartphone manufacturer headquartered in Sunnyvale, California, that was responsible for products such as the Pre and Pixi as well as the Treo and Centro smartphones. Previous product lines include the PalmPilot, Palm III, Palm V, Palm VII, Zire and Tungsten. While their older...
, MoMA
Moma
Moma may refer to:* Moma , an owlet moth genus* Moma Airport, a Russian public airport* Moma District, Nampula, Mozambique* Moma River, a right tributary of the Indigirka River* Google Moma, the Google corporate intranet...
, and Macromedia
Macromedia
Macromedia was an American graphics and web development software company headquartered in San Francisco, California that produced such products as Flash and Dreamweaver. Its rival, Adobe Systems, acquired Macromedia on December 3, 2005 and controls the line of Macromedia...
.
Their international presence was established in 2008 when Method opened its London office.
Notable work
Method created the brand identity and initial set top box user interface for OTTOtt
Ott is a record producer and musician who has worked with Sinéad O'Connor, Embrace, The Orb, and Brian Eno, and has achieved recognition since 2002 for his own psychedelic dub tracks and his collaborations with Simon Posford...
startup, Boxee
BOXEE
Boxee is a cross-platform freeware HTPC software application with a 10-foot user interface and social networking features designed for the living-room TV...
, in 2006. The Boxee work has won the Graphis Gold Award for logo design. Boxee has since been named one of the top 5 Companies That Are Re-Inventing Media by The Huffington Post and named "America's Next Top Gadget" by Appletell.
In 2007, Method launched a redesigned the website for the TED (Technology, Entertainment, Design)
TED (conference)
TED is a global set of conferences owned by the private non-profit Sapling Foundation, formed to disseminate "ideas worth spreading"....
Conferences. The conference is very exclusive, and previously only the select TED members had access to the TEDTalks. The website redesign has opened the talks presented at the conference to the public, and offers new browsing and social networking features. TED.com has since won awards from the One Show Interactive, Webbys, OMMA, HOW Interactive, and Pixel, w3, and Communication Arts
Communication Arts
Communication Arts is the largest international trade journal of visual communications. Founded in 1959 by Richard Coyne and Robert Blanchard, the magazine’s coverage includes graphic design, advertising, photography, illustration and interactive media. The magazine continues to be edited and...
for Visual Design, Navigation/Structure, Technical Achievement, and Video Sharing. TED was named one of the 50 Best Websites of 2010 by Time
Time (magazine)
Time is an American news magazine. A European edition is published from London. Time Europe covers the Middle East, Africa and, since 2003, Latin America. An Asian edition is based in Hong Kong...
magazine, and has received praise from various media outlets, including The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...
, The Guardian
The Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...
, and Design Week
Design Week
Design Week is a UK-based magazine launched in 1986 for the design industry. The publication was first published in October 1986 by Centaur Communications and currently [2011] published by Centaur Media plc...
.
In 2009, Method worked with the founders of Aardvark
Aardvark
The aardvark is a medium-sized, burrowing, nocturnal mammal native to Africa...
to expand their services into an online offering. Previously, Aardvark was available via instant message and text message. The new website, vark.com, has an infographic that explains how Aardvark works in 3 steps and also encourages people to use the service with a test question. 6 months after the website launched, Aardvark was acquired by Google for $50 million. Aardvark has also won the SXSW Web Award for Community.
To celebrate their 10th anniversary in 2010, Method launched its own content series, 10x10. Written by leadership within the company, they are launching 10 pieces throughout the year. The 10x10 series covers topics such as cable-cutting, monetization of content, entertainment in the cloud, mobile interfaces, and gaming impact. The series has been well received by the media including The Huffington Post
The Huffington Post
The Huffington Post is an American news website and content-aggregating blog founded by Arianna Huffington, Kenneth Lerer, and Jonah Peretti, featuring liberal minded columnists and various news sources. The site offers coverage of politics, theology, media, business, entertainment, living, style,...
, PSFK, Core77
Core77
Core77 is an online magazine dedicated to the practice and produce of the field of industrial design. The site began as two students' graduate school project at Brooklyn, New York's Pratt Institute. It serves as a practical resource for students, practitioners and fans of the field, as well as a...
, Cool Hunting, and Fortune
Fortune (magazine)
Fortune is a global business magazine published by Time Inc. Founded by Henry Luce in 1930, the publishing business, consisting of Time, Life, Fortune, and Sports Illustrated, grew to become Time Warner. In turn, AOL grew as it acquired Time Warner in 2000 when Time Warner was the world's largest...
. The series currently lives on Method's website.
Awards
Method has won awards for work since the company began in 1999. Awards include HOW, One Show, Graphis, Rebrand 100, Webby, Pixel, and Web Visionary Awards.Winning work includes TED, Cinereach
Cinereach
Cinereach is a nonprofit film funding organization in New York, NY, founded in 2006, which provides grants, awards, and an annual fellowship "to films from underrepresented perspectives." The organization also has partnerships with other film development organizations such as the Sundance...
, Horse & Country TV, PBS Video, Boxee, San Francisco International Film Festival, Comcast Fancast, SFMOMA, and Nike.
See also
- Service DesignService designService design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers....
- Product DesignProduct design-Introduction:Product design is the process of creating a new product to be sold by a business or enterprise to its customers. It is concerned with the efficient and effective generation and development of ideas through a process that leads to new products.Product designers conceptualize and...
- User ExperienceUser experienceUser experience is the way a person feels about using a product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership, but it also includes a person’s perceptions of the practical aspects such...
- Multi-platform
- User InterfaceUser interfaceThe user interface, in the industrial design field of human–machine interaction, is the space where interaction between humans and machines occurs. The goal of interaction between a human and a machine at the user interface is effective operation and control of the machine, and feedback from the...
- Brand ArchitectureBrand architectureBrand architecture is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another...
- EthnographyEthnographyEthnography is a qualitative method aimed to learn and understand cultural phenomena which reflect the knowledge and system of meanings guiding the life of a cultural group...