Max Yavno
Encyclopedia
Max Yavno was a photographer who specialized in street scenes, especially in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

 and San Francisco, California.

Personal life

The son of Russian immigrants, Yavno was born in New York on April 26, 1911. He had one sister. He was married at age 19 and divorced three years later. He died in April 1985 of complications resulting from a fall in a shower.

Professional life

Yavno worked as a Wall Street
Wall Street
Wall Street refers to the financial district of New York City, named after and centered on the eight-block-long street running from Broadway to South Street on the East River in Lower Manhattan. Over time, the term has become a metonym for the financial markets of the United States as a whole, or...

 messenger while attending City College of New York
City College of New York
The City College of the City University of New York is a senior college of the City University of New York , in New York City. It is also the oldest of the City University's twenty-three institutions of higher learning...

 at night. He attended the graduate school of political economics at Columbia University
Columbia University
Columbia University in the City of New York is a private, Ivy League university in Manhattan, New York City. Columbia is the oldest institution of higher learning in the state of New York, the fifth oldest in the United States, and one of the country's nine Colonial Colleges founded before the...

 and worked in the Stock Exchange
New York Stock Exchange
The New York Stock Exchange is a stock exchange located at 11 Wall Street in Lower Manhattan, New York City, USA. It is by far the world's largest stock exchange by market capitalization of its listed companies at 13.39 trillion as of Dec 2010...

 before becoming a social worker in 1935. He did photography for the Works Progress Administration
Works Progress Administration
The Works Progress Administration was the largest and most ambitious New Deal agency, employing millions of unskilled workers to carry out public works projects, including the construction of public buildings and roads, and operated large arts, drama, media, and literacy projects...

 from 1936 to 1942. He was president of the Photo League in 1938 and 1939. Yavno was in the U.S. Air Force from 1942 to 1945, after which he moved to San Francisco and began specializing in urban-landscape photography. History professor Constance B. Schulz said of him:

For financial reasons he worked as a commercial advertising photographer for the next twenty years (1954–75), creating finely crafted still life
Still life
A still life is a work of art depicting mostly inanimate subject matter, typically commonplace objects which may be either natural or man-made...

s that appeared in Vogue
Vogue (magazine)
Vogue is a fashion and lifestyle magazine that is published monthly in 18 national and one regional edition by Condé Nast.-History:In 1892 Arthur Turnure founded Vogue as a weekly publication in the United States. When he died in 1909, Condé Montrose Nast picked up the magazine and slowly began...

and Harper's Bazaar
Harper's Bazaar
Harper’s Bazaar is an American fashion magazine, first published in 1867. Harper’s Bazaar is published by Hearst and, as a magazine, considers itself to be the style resource for “women who are the first to buy the best, from casual to couture.”...

.
He returned to artistic landscape photography in the 1970s, when his introspective approach found a more appreciative audience. Funding from the National Endowment for the Arts enabled him to travel to Egypt and Israel in 1979.


He also captured a pre-Dodgers
Los Angeles Dodgers
The Los Angeles Dodgers are a professional baseball team based in Los Angeles, California. The Dodgers are members of Major League Baseball's National League West Division. Established in 1883, the team originated in Brooklyn, New York, where it was known by a number of nicknames before becoming...

 Chavez Ravine
Chávez Ravine
Chavez Ravine is an area in Sulfir Canyon that is the current site of Dodger Stadium in Los Angeles, California.It was named after Julian Chavez, a Los Angeles Councilman in the 19th century.-History:...

, a giant plaster leg on top of a building in in West Los Angeles and a "nostalgic" shot of a cable car
Cable car
A cable car is any of a variety of transportation systems relying on cables to pull vehicles along or lower them at a steady rate, or a vehicle on these systems.-Aerial lift:Aerial lifts where the vehicle is suspended in the air from a cable:...

 being turned around at Powell and Market streets in San Francisco
San Francisco cable car system
The San Francisco cable car system is the world's last permanently operational manually operated cable car system, in the US sense of a tramway whose cars are pulled along by cables embedded in the street. It is an icon of San Francisco, California...

.

His noted photograph of a crowd watching "sun-worshipping body builders at Muscle Beach in Venice
Muscle Beach
Muscle Beach refers to either Muscle Beach Venice, an area in Venice, California, on Ocean Front Walk two blocks north of Venice Boulevard or to Original Muscle Beach, two miles north of Venice, south of the Santa Monica Pier...

" sold at auction in 1984 for almost $4,000. He said he had spent three Sundays at the beach before the subjects "stopped flexing for his camera and resumed posing for each other." His obituary in the Los Angeles Times said that:

Melrose Avenue
Melrose Avenue
Melrose Avenue is an internationally renowned shopping, dining and entertainment destination in Los Angeles that starts from Santa Monica Boulevard at the border between Beverly Hills and West Hollywood and ends at Lucille Avenue in Silver Lake...

 photo gallery owner G. Ray Hawkins, who represented Yavno and exhibited his works, called him a "social documentarian" and noted that he had "a very special ability for combining composition and content while capturing his social vignettes."


Photographer Edward Steichen
Edward Steichen
Edward J. Steichen was an American photographer, painter, and art gallery and museum curator. He was the most frequently featured photographer in Alfred Stieglitz' groundbreaking magazine Camera Work during its run from 1903 to 1917. Steichen also contributed the logo design and a custom typeface...

 selected twenty of Yavno's prints for the permanent collection at New York's Museum of Modern Art
Museum of Modern Art
The Museum of Modern Art is an art museum in Midtown Manhattan in New York City, on 53rd Street, between Fifth and Sixth Avenues. It has been important in developing and collecting modernist art, and is often identified as the most influential museum of modern art in the world...

 in 1950, and the next year Yavno won a Guggenheim fellowship
Guggenheim Fellowship
Guggenheim Fellowships are American grants that have been awarded annually since 1925 by the John Simon Guggenheim Memorial Foundation to those "who have demonstrated exceptional capacity for productive scholarship or exceptional creative ability in the arts." Each year, the foundation makes...

.

Books

Yavno's photographs accompanied text by newspaper columnists Herb Caen
Herb Caen
Herbert Eugene Caen was a Pulitzer Prize-winning San Francisco journalistwhose daily column of local goings-on, social and political happenings,...

 for The San Francisco Book in 1948 and Lee Shippey
Lee Shippey
Henry Lee Shippey , who wrote under the name Lee Shippey, was an author and journalist whose romance with a French woman during World War I caused a sensation in the United States as a "famous war triangle." Shippey later wrote a popular column in the Los Angeles Times for 22 years.-Early...

  for The Los Angeles Book in 1950, both published by Houghton-Mifflin.
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