Melrose Avenue

Melrose Avenue

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Melrose Avenue is an internationally renowned shopping, dining and entertainment destination in Los Angeles that starts from Santa Monica Boulevard at the border between Beverly Hills
Beverly Hills, California
Beverly Hills is an affluent city located in Los Angeles County, California, United States. With a population of 34,109 at the 2010 census, up from 33,784 as of the 2000 census, it is home to numerous Hollywood celebrities. Beverly Hills and the neighboring city of West Hollywood are together...

 and West Hollywood
West Hollywood, California
West Hollywood, a city of Los Angeles County, California, was incorporated on November 29, 1984, with a population of 34,399 at the 2010 census. 41% of the city's population is made up of gay men according to a 2002 demographic analysis by Sara Kocher Consulting for the City of West Hollywood...

 and ends at Lucille Avenue in Silver Lake
Silver Lake, Los Angeles, California
Silver Lake is a hilly neighborhood in the city of Los Angeles, California east of Hollywood and northwest of Downtown Los Angeles. Silver Lake is inhabited by a wide variety of ethnic and socioeconomic groups, but it is best known as an eclectic gathering of hipsters and the creative class.The...

. Melrose runs north of Beverly Boulevard
Beverly Boulevard
Beverly Boulevard is one of the main east-west thoroughfares in Los Angeles, California. It begins off Santa Monica Boulevard in Beverly Hills and ends on the Lucas Avenue overpass near Downtown Los Angeles to become 1st Street...

 and south of Santa Monica Boulevard.
Its most famous section, known as the Melrose District, is the West End through West Hollywood
West Hollywood, California
West Hollywood, a city of Los Angeles County, California, was incorporated on November 29, 1984, with a population of 34,399 at the 2010 census. 41% of the city's population is made up of gay men according to a 2002 demographic analysis by Sara Kocher Consulting for the City of West Hollywood...

 and Hollywood
Hollywood, Los Angeles, California
Hollywood is a famous district in Los Angeles, California, United States situated west-northwest of downtown Los Angeles. Due to its fame and cultural identity as the historical center of movie studios and movie stars, the word Hollywood is often used as a metonym of American cinema...

.

At the corner of Fairfax and Melrose is Fairfax High School, which marks the start of the Fairfax District.

One of the most famous landmarks located on Melrose Avenue is Paramount Pictures
Paramount Pictures
Paramount Pictures Corporation is an American film production and distribution company, located at 5555 Melrose Avenue in Hollywood. Founded in 1912 and currently owned by media conglomerate Viacom, it is America's oldest existing film studio; it is also the last major film studio still...

.

Metro Local
Metro Local
Metro Local is a bus system in Los Angeles County operated by the Los Angeles County Metropolitan Transportation Authority . This retronym designation was placed to differentiate it from the Metro Rapid service...

 line 10 operates on Melrose Avenue.

Melrose District


The eastern end of the district, which runs from Fairfax to Highland Avenue, became a popular underground and new wave shopping area in the early 1980s. Pioneered by adventurous independent retailers and restaurateurs, Melrose Avenue captured the global imagination as the birthplace of Southern California's New Wave and Punk cultures. Rapid notoriety quickly lured movie stars, moguls, and style seekers, leading the press to dub Melrose Avenue "the new Rodeo Drive." Ready for its close-up, the avenue enjoyed its share of TV and movie cameos, and appears regularly today in Jay Leno's
Jay Leno
James Douglas Muir "Jay" Leno is an American stand-up comedian and television host.From 1992 to 2009, Leno was the host of NBC's The Tonight Show with Jay Leno. Beginning in September 2009, Leno started a primetime talk show, titled The Jay Leno Show, which aired weeknights at 10:00 p.m. ,...

 "Jaywalking" segments, in addition to pop culture gems like Entourage
Entourage (TV series)
Entourage is an American comedy-drama television series that premiered on HBO on July 18, 2004 and concluded on September 11, 2011, after eight seasons...

 and LA Ink
LA Ink
LA Ink is an American reality show on TLC that follows the events of the High Voltage Tattoo tattoo studios in Los Angeles, California...

.

As a constantly evolving merchant district, it has featured stores such as Vinyl Fetish and Retail Slut
Retail Slut
Retail Slut was a well known clothing store in Los Angeles, California, USA that specialized in punk, goth and underground fashions. Founded in 1983, by Helen O'Neill . Heavily supported the underground scenes such as the S&M, Drag and Rave communities...

, both of which closed several years ago while The Burger That Ate L.A., a landmark fast food stand, was in recent years replaced with a Starbucks
Starbucks
Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and...

. The original Johnny Rockets
Johnny Rockets
Johnny Rockets is an American restaurant franchise whose concept is to create a classic American restaurant atmosphere. The theme is the diner-style restaurant that had become a common sight by the 1950s...

 opened in this end of Melrose in 1986. Long-term stakeholders like The Groundlings
The Groundlings
The Groundlings are an improvisational comedy troupe based in Los Angeles, California. The troupe was formed by Gary Austin in 1974 and uses an improv format influenced by Viola Spolin to produce sketches and improvised scenes...

, l.a.Eyeworks, Angeli Caffe and Sportie LA have shown continued dedication to the community. In 2005 musician and director Joe Hahn
Joe Hahn
Joseph "Joe" Hahn , better known by his stage name, Mr. Hahn, is an American turntablist and director best known as the DJ and sampler for the band Linkin Park.-Personal Biography:...

, member of the world-renowned rock band Linkin Park
Linkin Park
Linkin Park is an American rock band from Agoura Hills, California. Formed in 1996, the band rose to international fame with their debut album, Hybrid Theory, which was certified Diamond by the RIAA in 2005 and multi-platinum in several other countries...

, opened his concept retail store SURU
Suru
Suru may refer to:* Suru Valley, valley in the Ladakh region of Jammu and Kashmir* Suru River, tributary of the Indus River in India* Suru River, headwater of the Boia Mică River in Romania* Suru, Nigeria, Local Government Area in Kebbi State, Nigeria...

 on the 7600 block of Melrose. Canadian designer John Fluevog
John Fluevog
John Fluevog is a Canadian shoe designer. His shoes are noted for their progressive, art deco inspired styles. His shoes often include messages—for instance, "Resists alkali, water, acid, fatigue and Satan" -- engraved into the soles.-Career:...

 opened on Melrose in 2003. As one of the city's most walking-friendly neighborhoods, this must-see destination has maintained its reputation for an original, alternative and independent experience for more than three decades.
At the corner of Highland and Melrose is what has been described by the Los Angeles Times as the "boss of LA's Italian dining scene", Osteria Mozza (See Los Angeles Times, Thursday, August 7, 2007, pg. E46), which marks the eastern end of the Fairfax District.

Melrose Heights


The Western End, popularly referred to as Melrose Heights, runs from La Cienega Blvd. to Fairfax Avenue
Fairfax Avenue
Fairfax Avenue is a street on north central Los Angeles, California. It runs from La Cienega Boulevard with Culver City at its southern end to Hollywood Boulevard in Hollywood on its northern end.Fairfax Avenue forms the western boundary of Hancock Park as well as Park La Brea, an 160 acre ,...

 and features a variety of upscale restaurants, boutiques, and salons such as Elixir (teahouse), The Bodhi Tree (metaphysical and New Age bookstore), Fred Segal
Fred Segal
Fred Segal is an upscale Los Angeles, California based clothing retailer. There are currently two Fred Segal stores: one in Hollywood and the other in Santa Monica....

, Plush Home
Plush Home
Plush Home, Inc. is an American, high-end purveyor of its self-named fine home furnishings line, as well as an interior design firm founded in 2003 by interior designer and furniture designer, Nina Petronzio and her husband, martial art expert Steven Ho....

, and The Improv
The Improv
The Improv is a comedy club franchise. Originally, it was a single venue founded in 1963 by Budd Friedman and located in the Hell's Kitchen neighborhood of New York City on West 44th near the SE corner of 9th Ave. A second location was opened in 1974 at 8162 Melrose Avenue in the Fairfax District...

 (world famous comedy club.) Melrose Heights is also home to some of the most internationally recognized fashion houses, such as Marc Jacobs
Marc Jacobs
Marc Jacobs is an American fashion designer. He is the head designer for Marc Jacobs, as well as Marc by Marc Jacobs, a diffusion line, with more than 200 retail stores in 60 countries. He has been the creative director of the French design house Louis Vuitton since 1997...

, Diane von Fürstenberg
Diane von Fürstenberg
Diane von Fürstenberg, formerly Princess Diane of Fürstenberg , is a Belgian-American fashion designer best known for her iconic wrap dress. She initially rose to prominence when she married into the German princely House of Fürstenberg, as the wife of Prince Egon of Fürstenberg...

, Carolina Herrera
Carolina Herrera (fashion designer)
Carolina Herrera Carolina Herrera Carolina Herrera (born María Carolina Josefina Pacanins y Niño (born January 8, 1939) is a Venezuelan and naturalized American fashion designer and entrepreneur who founded her eponymous company in 1980.-Early life:...

, Mulberry
Mulberry (company)
Mulberry is a British fashion company known for its luxury leather goods.-Background:The company was founded in 1971 by Roger Saul and his mother Joan—in 1973 they opened a factory in Chilcompton, Somerset, England. Mulberry established itself as a British lifestyle brand, noted for its leather...

, Sergio Rossi
Sergio Rossi
Sergio Rossi is an Italian fashion designer and distributor of women's shoes and handbags, as well as a limited range of men's shoes. The Sergio Rossi label is owned by the French conglomerate PPR.-Biography:...

, Alexander McQueen
Alexander McQueen
Lee Alexander McQueen, CBE was a British fashion designer and couturier best known for his in-depth knowledge of bespoke British tailoring, his tendency to juxtapose strength with fragility in his collections, as well as the emotional power and raw energy of his provocative fashion shows...

, Oscar de la Renta
Oscar de la Renta
Oscar de la Renta is one of the world's leading fashion designers. He was named to the International Best Dressed List Hall of Fame in 1973.-Career:...

, BCBG Max Azria, Paul Smith
Paul Smith (fashion designer)
Sir Paul Smith jr, RDI, is an English fashion designer, whose business and reputation is founded upon his menswear. He is both commercially successful and highly respected within the fashion industry....

, John Varvatos
John Varvatos
John Varvatos is an American contemporary high fashion menswear designer.- Biography :The Varvatos family are originally from the small village of Poulata on the Greek island of Cefalonia. John Varvatos was born in Detroit and grew up in Allen Park, a Downriver community situated south of the city...

, Balenciaga
Balenciaga
Balenciaga is a fashion house founded by Cristóbal Balenciaga, a Basque designer, born in the Basque Country, Spain. He had a reputation as a couturier of uncompromising standards and was referred to as "the master of us all" by Christian Dior. His bubble skirts and odd, feminine, yet ultra-modern...

, and Diesel. Vera Wang
Vera Wang
Vera Ellen Wang is a Chinese American fashion designer based in New York City and former figure skater. She is known for her wide clientele of couture bridesmaid gowns and wedding gown collections.-Personal life:...

 is expected to open soon.

Melrose Place


North of the intersection with La Cienega Boulevard
La Cienega Boulevard
La Cienega Boulevard is a major, well-known north–south arterial road that runs between El Segundo Boulevard in El Segundo, California on the south and the Sunset Strip/Sunset Boulevard in West Hollywood....

 is Melrose Place, a branch of the main avenue made famous thanks to the TV show of the same name. However, in actuality, Melrose Place does not feature any residences but has historically been home to antique shops, boutiques and salons.

La Cienega Design Quarter


The area of Melrose Avenue that intersects La Cienega Boulevard
La Cienega Boulevard
La Cienega Boulevard is a major, well-known north–south arterial road that runs between El Segundo Boulevard in El Segundo, California on the south and the Sunset Strip/Sunset Boulevard in West Hollywood....

and its satellite streets is part of the La Cienega Design Quarter. Its shops and galleries house many antiques, furniture, rugs, accessories and art.