MakeMyTrip
Encyclopedia
MakeMyTrip.com is an Indian online travel agency
that holds a major market share, with one-out-of-every-twelve domestic flights in India booked via it . MakeMyTrip.com offers its customers a variety of travel services and products, with international and domestic airline
tickets, Indian Railways
tickets, domestic bus
tickets, international and domestic hotel
reservations, car rentals, international and domestic holiday packages, MICE (Meetings, Incentives, Conferencing, Exhibitions
), visa
services, B2B
services, and more. Founded in April, 2000, MakeMyTrip.com today has offices in 20 cities across India
and 2 international offices in New York
and San Francisco, in addition to several franchise locations.
had the mandate to develop and partner new distribution channels for the company’s consumer financial products. The internet appeared as an interesting choice with untapped potential and his role at GE Capital provided him the opportunity to be closely involved with the then nascent internet industry in India. Shortly thereafter, Deep began considering his entrepreneurial options, interested in a couple of sectors of the Indian economy, including travel. When he found that the travel industry lent itself seamlessly to the Internet and had tremendous potential as a sector, MakeMyTrip.com was conceptualized.
Deciding that the Indian market was not yet ready for an online travel agency, MakeMyTrip.com instead concentrated on the US India travel sector. In a relatively short span, MakeMyTrip.com grew to emerge as a major travel website in the US to India sector, and today has an approximate 4% share of the NRI market, which is pegged at Rs. 4500 crore (USD 1 billion). With the revolution in the Indian travel industry caused by the emergence of the domestic Low Cost Carriers, MakeMyTrip launched its website for the Indian travel market in September 2005.
In its first year of operation, it was India’s largest e-commerce
company.
According to MakeMyTrip’s Company Profile, “the company is on track to achieve sales of INR 2500 crores (approximately US$ 500 million) in the financial year ending March 2010, making it India’s largest travel company.”
International and Domestic - Air Tickets, Holiday Packages and Hotels
Domestic - Bus and Rail Tickets
Private Car and Taxi Rentals
MICE (Meetings, Incentives, Conferences & Exhibitions)
B2B and Affiliate Services
These products are offered via the MakeMyTrip.com website, as well as at the 20 company-owned travel shops in India, and now also through new franchisee outlets opened in selected cities across India. All of MakeMyTrip.com’s products and services are said to be supported real-time by 24x7 call centres.
Travel & Business
1st Rank in Great Places To Work – 2010 (Industry – Professional Services)
2nd Rank in Great Places To Work – 2010 (India)
Superbrand India – 2009-10
Great Places To Work – 2009 (Industry – Professional Services)
Most Preferred/Best Travel Portal – CNBC Awaaz 2009
Most Visited Travel Website – comScore – 2005-09
Most Preferred Online Travel Agency – Travel Biz Monitor Survey – 2008
Number One Online Travel Agency – JuxtConsult – 2008
Red Herring 100 Asia 2007 -
Gold and Silver – Abby Award – 2006-07
Among the Top Ten Websites visited by Indians – comScore – 2007
Nominated World Travel Awards – Asia’s Leading Travel Agency – 2007
Among 100 IT Innovators – NASSCOM – 2007
Best Online Travel Company – Galileo Express Travel World – 2007.
Emerging India Award – ICICI Bank & CNBC TV18 – 2006
Asia's Hottest Technology Startup – Red Herring – 2006
Airline Awards
Air Canada – Outstanding Performance – 2008
Singapore Airlines – Top Passenger Agent – 2007-08
British Airways – Outstanding Revenue Contribution – 2007-08
Air Mauritius – All India Top Ten Agent//Top North India Sales Award – 2006-07//2007-08
Cathay Pacific – Outstanding Performance – 2007
Malaysia Airlines – Top Agent Award – 2007
Lufthansa – Outstanding Performance – 2006-07
Kingfisher Airlines – Outstanding Performance – 2006-07
Indian Airlines – Achieving Highest Domestic Passenger Sales – 2006-07
Air India – Outstanding Contribution to Passenger Sales – 2005-06
Jet Airways – Award of Excellence – 2005-06
Gulf Air – Continuous Support
In February 2007, Amadeus IT Group
announced that MakeMyTrip had chosen Amadeus as technology provider. In August 2007, the company allied with Nokia
to let customers book air tickets on their mobile phones.
In March 2011, MakeMyTrip underwent re-branding, wherein its brand tagline/slogan was changed from Wish, Click, Go to MEMORIES UNLIMITED.
Travel agency
A travel agency is a retail business that sells travel related products and services to customers on behalf of suppliers such as airlines, car rentals, cruise lines, hotels, railways, sightseeing tours and package holidays that combine several products...
that holds a major market share, with one-out-of-every-twelve domestic flights in India booked via it . MakeMyTrip.com offers its customers a variety of travel services and products, with international and domestic airline
Airline
An airline provides air transport services for traveling passengers and freight. Airlines lease or own their aircraft with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit...
tickets, Indian Railways
Indian Railways
Indian Railways , abbreviated as IR , is a departmental undertaking of Government of India, which owns and operates most of India's rail transport. It is overseen by the Ministry of Railways of the Government of India....
tickets, domestic bus
Bus
A bus is a road vehicle designed to carry passengers. Buses can have a capacity as high as 300 passengers. The most common type of bus is the single-decker bus, with larger loads carried by double-decker buses and articulated buses, and smaller loads carried by midibuses and minibuses; coaches are...
tickets, international and domestic hotel
Hotel
A hotel is an establishment that provides paid lodging on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms...
reservations, car rentals, international and domestic holiday packages, MICE (Meetings, Incentives, Conferencing, Exhibitions
Meetings, Incentives, Conferencing, Exhibitions
Meetings, incentives, conferences, and exhibitions. The acronym MICE is applied inconsistently with the “E” sometimes referring to events and the “C” sometimes referring to conventions. MICE is used to refer to a particular type of tourism in which large groups, usually planned well in advance,...
), visa
Visa (document)
A visa is a document showing that a person is authorized to enter the territory for which it was issued, subject to permission of an immigration official at the time of actual entry. The authorization may be a document, but more commonly it is a stamp endorsed in the applicant's passport...
services, B2B
Business-to-business
Business-to-business describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer...
services, and more. Founded in April, 2000, MakeMyTrip.com today has offices in 20 cities across India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
and 2 international offices in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
and San Francisco, in addition to several franchise locations.
History
Founded in 2000 by Deep Kalra, MakeMyTrip.in had its beginnings in a small office in Okhla, New Delhi. Deep Kalra, formerly V.P. Business Development for GE CapitalGE Capital
GE Capital is the financial services unit of General Electric, one of five major units. Its various divisions include GE Capital Aviation Services, GE Capital Real Estate, GE Energy Financial Services and GE Money....
had the mandate to develop and partner new distribution channels for the company’s consumer financial products. The internet appeared as an interesting choice with untapped potential and his role at GE Capital provided him the opportunity to be closely involved with the then nascent internet industry in India. Shortly thereafter, Deep began considering his entrepreneurial options, interested in a couple of sectors of the Indian economy, including travel. When he found that the travel industry lent itself seamlessly to the Internet and had tremendous potential as a sector, MakeMyTrip.com was conceptualized.
Deciding that the Indian market was not yet ready for an online travel agency, MakeMyTrip.com instead concentrated on the US India travel sector. In a relatively short span, MakeMyTrip.com grew to emerge as a major travel website in the US to India sector, and today has an approximate 4% share of the NRI market, which is pegged at Rs. 4500 crore (USD 1 billion). With the revolution in the Indian travel industry caused by the emergence of the domestic Low Cost Carriers, MakeMyTrip launched its website for the Indian travel market in September 2005.
In its first year of operation, it was India’s largest e-commerce
Electronic commerce
Electronic commerce, commonly known as e-commerce, eCommerce or e-comm, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However, the term may refer to more than just buying and selling products online...
company.
According to MakeMyTrip’s Company Profile, “the company is on track to achieve sales of INR 2500 crores (approximately US$ 500 million) in the financial year ending March 2010, making it India’s largest travel company.”
Products
Calling itself a one-stop travel shop and the most comprehensive Online Travel Agency in India, MakeMyTrip.com offers the following products and services:International and Domestic - Air Tickets, Holiday Packages and Hotels
Domestic - Bus and Rail Tickets
Private Car and Taxi Rentals
MICE (Meetings, Incentives, Conferences & Exhibitions)
B2B and Affiliate Services
These products are offered via the MakeMyTrip.com website, as well as at the 20 company-owned travel shops in India, and now also through new franchisee outlets opened in selected cities across India. All of MakeMyTrip.com’s products and services are said to be supported real-time by 24x7 call centres.
Board of directors
Board of Directors of MakeMyTrip comprise investor and independent board members. Financial Investors include SAIF Partners, Helion Venture Partners, and Sierra Ventures. Independent Members comprise such illustrious entrepreneurs and travel professionals as Philip C. Wolf (President and CEO of PhoCusWright Inc.), and Frederic Lalonde (Founder and CEO of Openplaces.org).Awards & recognitions
Since 2000, MakeMyTrip has won several awards and accolades:Travel & Business
1st Rank in Great Places To Work – 2010 (Industry – Professional Services)
2nd Rank in Great Places To Work – 2010 (India)
Superbrand India – 2009-10
Great Places To Work – 2009 (Industry – Professional Services)
Most Preferred/Best Travel Portal – CNBC Awaaz 2009
Most Visited Travel Website – comScore – 2005-09
Most Preferred Online Travel Agency – Travel Biz Monitor Survey – 2008
Number One Online Travel Agency – JuxtConsult – 2008
Red Herring 100 Asia 2007 -
Gold and Silver – Abby Award – 2006-07
Among the Top Ten Websites visited by Indians – comScore – 2007
Nominated World Travel Awards – Asia’s Leading Travel Agency – 2007
Among 100 IT Innovators – NASSCOM – 2007
Best Online Travel Company – Galileo Express Travel World – 2007.
Emerging India Award – ICICI Bank & CNBC TV18 – 2006
Asia's Hottest Technology Startup – Red Herring – 2006
Airline Awards
Air Canada – Outstanding Performance – 2008
Singapore Airlines – Top Passenger Agent – 2007-08
British Airways – Outstanding Revenue Contribution – 2007-08
Air Mauritius – All India Top Ten Agent//Top North India Sales Award – 2006-07//2007-08
Cathay Pacific – Outstanding Performance – 2007
Malaysia Airlines – Top Agent Award – 2007
Lufthansa – Outstanding Performance – 2006-07
Kingfisher Airlines – Outstanding Performance – 2006-07
Indian Airlines – Achieving Highest Domestic Passenger Sales – 2006-07
Air India – Outstanding Contribution to Passenger Sales – 2005-06
Jet Airways – Award of Excellence – 2005-06
Gulf Air – Continuous Support
Recent developments
MakeMyTrip.com has expanded its footprint in India by adopting a Hybrid OTA Model, with 20 regional offices across the country, apart from several franchise offices. This is intended to help the company serve those customers who prefer making their travel and holiday plans directly in person with the travel expert, rather than through the telephone, real-time chat, or e-mail channels also offered by the company.In February 2007, Amadeus IT Group
Amadeus IT Group
Amadeus IT Group is a transaction processor for the global travel and tourism industry. The company is structured around two key related areas - its global distribution system and its IT Solutions business area...
announced that MakeMyTrip had chosen Amadeus as technology provider. In August 2007, the company allied with Nokia
Nokia
Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki...
to let customers book air tickets on their mobile phones.
In March 2011, MakeMyTrip underwent re-branding, wherein its brand tagline/slogan was changed from Wish, Click, Go to MEMORIES UNLIMITED.