Meetings, Incentives, Conferencing, Exhibitions
Encyclopedia
Meetings, incentives, conferences, and exhibitions. The acronym MICE is applied inconsistently with the “E” sometimes referring to events and the “C” sometimes referring to conventions
. MICE is used to refer to a particular type of tourism in which large groups, usually planned well in advance, are brought together for some particular purpose. Recently, there has been an industry trend towards using the term meetings industry to avoid confusion from the acronym.. Other industry educators are recommending the use of "Events Industry" to be an umbrella term for the vast scope of the meeting and events profession.
Most components of MICE are well understood, perhaps with the exception of incentives. Incentive tourism is usually undertaken as a type of employee reward by a company or institution for targets met or exceeded, or a job well done. Unlike the other types of MICE tourism, incentive tourism is usually conducted purely for entertainment, rather than professional or educational purposes.
MICE tourism usually includes a well-planned agenda centered around a particular theme or topic, such as profession trade organization, a special interest group or an educational topic. Such tourism is often a specialized area with its own exhibition. (e.g.: IMEX , EIBTM , GIBTM , AIBTM , CIBTM . and AIME . ) and practices. Location of MICE events are normally bid on by specialized convention bureaux located in particular countries and cities and established for the purpose of bidding on MICE activities. This process of marketing
and bidding
is normally conducted well in advance of the actual event, often several years. MICE tourism is known for its extensive planning and demanding clientele.
Convention (meeting)
A convention, in the sense of a meeting, is a gathering of individuals who meet at an arranged place and time in order to discuss or engage in some common interest. The most common conventions are based upon industry, profession, and fandom...
. MICE is used to refer to a particular type of tourism in which large groups, usually planned well in advance, are brought together for some particular purpose. Recently, there has been an industry trend towards using the term meetings industry to avoid confusion from the acronym.. Other industry educators are recommending the use of "Events Industry" to be an umbrella term for the vast scope of the meeting and events profession.
Most components of MICE are well understood, perhaps with the exception of incentives. Incentive tourism is usually undertaken as a type of employee reward by a company or institution for targets met or exceeded, or a job well done. Unlike the other types of MICE tourism, incentive tourism is usually conducted purely for entertainment, rather than professional or educational purposes.
MICE tourism usually includes a well-planned agenda centered around a particular theme or topic, such as profession trade organization, a special interest group or an educational topic. Such tourism is often a specialized area with its own exhibition. (e.g.: IMEX , EIBTM , GIBTM , AIBTM , CIBTM . and AIME . ) and practices. Location of MICE events are normally bid on by specialized convention bureaux located in particular countries and cities and established for the purpose of bidding on MICE activities. This process of marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
and bidding
Bidding
Bidding is an offer of setting a price one is willing to pay for something. A price offer is called a bid. The term may be used in context of auctions, stock exchange, card games, or real estate transactions....
is normally conducted well in advance of the actual event, often several years. MICE tourism is known for its extensive planning and demanding clientele.
See also
- Meeting Professionals InternationalMeeting Professionals InternationalMeeting Professionals International is a professional community for the global meetings industry. Founded in 1972, the Dallas-based non-profit association has 68 chapters and clubs, over 24,000 members from 69 chapters in 20 countries around the world...
- Professional congress organiserProfessional Congress OrganiserA professional conference organiser or professional congress organiser is a company which specialises in the organisation and management of congresses, conferences, seminars and similar events.-Role of PCOs:...
- Hotel managerHotel managerA hotel manager or hotelier is a person who holds a management occupation within a hotel, motel, or resort establishment. Management titles and duties vary by company. In some hotels the title hotel manager or hotelier may solely be referred to the General Manager of the hotel...
- Hospitality management studiesHospitality management studiesHospitality management is the academic study of the hospitality industry. A degree in Hospitality management is often conferred from either a university college dedicated to the studies of hospitality management or a business school with a department in hospitality management studies...
- Event planning and production
- Micefinder