Limca
Encyclopedia
Limca is a lemon
and lime
flavoured carbonated soft drink
made primarily in India
and certain parts of the U.S.
In 1992, when the Indian government allowed Coca-Cola
to return for operations, at the same time as it admitted Pepsi
for the first time, Coca-Cola bought local soft-drink (soda) brands, from Parle Agro
owner Mr Ramesh Chauhan including Limca, Thums Up
(a cola-like drink), Maaza
(a mango
-juice based drink) and Gold Spot (Orange flavour).
Like most other soda
s, Limca is generally sold in glass bottles within India, which are returned to the store or restaurant after the contents have been consumed. The bottles are sent back to the manufacturer, washed and reused, because the bottles are more expensive than the drink itself, and selling the drink in tin cans and plastic bottles steps up its market price. However, the drink is also sold in tin-cans and plastic bottles.
Limca is marketed in 200 ml and 300 ml glass bottles with national maximum-retail prices of 8 Indian Rupees (INR) and 11 INR, respectively; 330 ml cans priced at 18 INR, 600 ml plastic bottles priced at 25 INR, 1.5 liter "Family Pack" plastic bottles at 45 INR, and 2 liter "Party Pack" plastic bottles priced at 55 INR. In certain establishments such as cinema-halls, snack-bars, and bakeries, Limca is available from soda-fountains, in 350 ml paper glasses (tumblers). Prices of fountain Limca vary.
Limca also publishes the Limca Book of Records
, a record book similar to the Guinness Book of Records, started originally by Mr Ramesh Chauhan. The Limca Book of Records details feats, records and other unique statistics from an Indian perspective.
One of Limca's original and very popular taglines was "Limca. It's veri veri Lime & Lemoni."
In India reigning top Hindi film actress and actors are generally chosen as brand-ambassadors for the product.
Lemon
The lemon is both a small evergreen tree native to Asia, and the tree's ellipsoidal yellow fruit. The fruit is used for culinary and non-culinary purposes throughout the world – primarily for its juice, though the pulp and rind are also used, mainly in cooking and baking...
and lime
Lime (fruit)
Lime is a term referring to a number of different citrus fruits, both species and hybrids, which are typically round, green to yellow in color, 3–6 cm in diameter, and containing sour and acidic pulp. Limes are a good source of vitamin C. Limes are often used to accent the flavors of foods and...
flavoured carbonated soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
made primarily in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
and certain parts of the U.S.
In 1992, when the Indian government allowed Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
to return for operations, at the same time as it admitted Pepsi
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...
for the first time, Coca-Cola bought local soft-drink (soda) brands, from Parle Agro
Parle Agro
Parle Agro is an Indian private limited company. It owns the brands like Frooti, Appy, LMN, Hippo and Bailley.- History :Parle Products was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle, Mumbai...
owner Mr Ramesh Chauhan including Limca, Thums Up
Thums Up
Thums Up is a best-selling brand of cola in India, where its bold, red thumbs up logo is common. Introduced in 1977 to offset the expulsion of The Coca-Cola Company and other foreign companies from India, Thums Up, Limca, and Campa Cola gained nationwide acceptance...
(a cola-like drink), Maaza
Maaza
Maaza is a Coca-Cola fruit drink brand marketed in India and Bangladesh, the most popular drink being the mango variety, so much that over the years, the Maaza brand has become synonymous with Mango. Initially Coca-Cola had also launched Maaza in orange and pineapple variants, but these variants...
(a mango
Mango
The mango is a fleshy stone fruit belonging to the genus Mangifera, consisting of numerous tropical fruiting trees in the flowering plant family Anacardiaceae. The mango is native to India from where it spread all over the world. It is also the most cultivated fruit of the tropical world. While...
-juice based drink) and Gold Spot (Orange flavour).
Like most other soda
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
s, Limca is generally sold in glass bottles within India, which are returned to the store or restaurant after the contents have been consumed. The bottles are sent back to the manufacturer, washed and reused, because the bottles are more expensive than the drink itself, and selling the drink in tin cans and plastic bottles steps up its market price. However, the drink is also sold in tin-cans and plastic bottles.
Limca is marketed in 200 ml and 300 ml glass bottles with national maximum-retail prices of 8 Indian Rupees (INR) and 11 INR, respectively; 330 ml cans priced at 18 INR, 600 ml plastic bottles priced at 25 INR, 1.5 liter "Family Pack" plastic bottles at 45 INR, and 2 liter "Party Pack" plastic bottles priced at 55 INR. In certain establishments such as cinema-halls, snack-bars, and bakeries, Limca is available from soda-fountains, in 350 ml paper glasses (tumblers). Prices of fountain Limca vary.
Limca also publishes the Limca Book of Records
Limca Book of Records
Limca Book of Records is a record book of Indian origin. First published in 1990, when the Limca Brand was owned by Parle Group. The book continued to be published by Coca-Cola, when they bought the Limca Brand. The 20th edition of this book was released by Amitabh Bachchan in March 2009...
, a record book similar to the Guinness Book of Records, started originally by Mr Ramesh Chauhan. The Limca Book of Records details feats, records and other unique statistics from an Indian perspective.
One of Limca's original and very popular taglines was "Limca. It's veri veri Lime & Lemoni."
In India reigning top Hindi film actress and actors are generally chosen as brand-ambassadors for the product.