Limca Book of Records
Encyclopedia
Limca Book of Records is a record book of India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

n origin. First published in 1990, when the Limca
Limca
Limca is a lemon and lime flavoured carbonated soft drink made primarily in India and certain parts of the U.S.In 1992, when the Indian government allowed Coca-Cola to return for operations, at the same time as it admitted Pepsi for the first time, Coca-Cola bought local soft-drink brands, from...

 Brand was owned by Parle
Parle Agro
Parle Agro is an Indian private limited company. It owns the brands like Frooti, Appy, LMN, Hippo and Bailley.- History :Parle Products was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle, Mumbai...

 Group. The book continued to be published by Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...

, when they bought the Limca Brand. The 20th edition of this book was released by Amitabh Bachchan
Amitabh Bachchan
Amitabh Bachchan is an Indian film actor. He first gained popularity in the early 1970s as the "angry young man" of Hindi cinema, and has since appeared in over 180 Indian films in a career spanning more than four decades...

 in March 2009. The Limca Book of Records is published with the patronage of Coca-Cola India which manufactures the soft drink called Limca
Limca
Limca is a lemon and lime flavoured carbonated soft drink made primarily in India and certain parts of the U.S.In 1992, when the Indian government allowed Coca-Cola to return for operations, at the same time as it admitted Pepsi for the first time, Coca-Cola bought local soft-drink brands, from...

.

The current editor is Vijaya Ghose. It's year 2006 edition was launched in New Delhi
New Delhi
New Delhi is the capital city of India. It serves as the centre of the Government of India and the Government of the National Capital Territory of Delhi. New Delhi is situated within the metropolis of Delhi. It is one of the nine districts of Delhi Union Territory. The total area of the city is...

 by Atul Singh, CEO of Coca-Cola India. On September 25th 2007, a Special edition of It was released by Coca-Cola to commemorate 60 years of India's independence. On May 30th 2008, the 19th Edition was launched in New Delhi
New Delhi
New Delhi is the capital city of India. It serves as the centre of the Government of India and the Government of the National Capital Territory of Delhi. New Delhi is situated within the metropolis of Delhi. It is one of the nine districts of Delhi Union Territory. The total area of the city is...

, India. Amit Mitra, secretary-general of the Federation of Indian Chambers of Commerce and Industry (FICCI) addressed the attendees in this event. Its 20th edition was released by Amitabh Bachchan
Amitabh Bachchan
Amitabh Bachchan is an Indian film actor. He first gained popularity in the early 1970s as the "angry young man" of Hindi cinema, and has since appeared in over 180 Indian films in a career spanning more than four decades...

. Indian Space Research Organisation (ISRO) chief G. Madhavan Nair also participated in this event.

The 21st edition of the book was launched on March 29, 2011. As 'Sports Achievers Special' edition it pays special tribute to the Indian sportspersons proud in the 2010 Commonwealth Games and Asian Games. The book comes out in three languages: English, Hindi and Malayalam.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK