Liberty Shoes
Encyclopedia
Liberty Shoes Limited is an India
n shoe company, based in Karnal
, Haryana.
Established in 1954, today the company through its six manufacturing units collectively produces, 50,000 pairs of footwear a day, sold through 6,000 multi-brand outlets and 350 exclusive showrooms, and has a presence in 25 countries, with 50 showrooms outside India . Adesh Gupta
became the CEO of LSL in 2004, the year when the company celebrated its golden jubilee, the company had two Executive Directors, Adarsh Gupta and S.K. Goel .
, Haryana
(India) .
It was predominantly focused in the export of shoe uppers till the early '80s, when the Indian domestic market started to show promise, that is when in 1982, the company set up a unit to exclusively manufacture footwear for the domestic market, at an investment of Rs 3 crores. Its sport shoes range manufactured using polyurethane technology, though eventually set a precedent for the domestic market was initially considered a risky proposition as it was priced at Rs 300 a pair, compared with conventional canvas shoes selling at Rs 50. However, by 2010 Liberty had become a Rs 35-crore company.
'Force 10', Liberty's first sub-brand, was launched in August 1990, a time when a casual footwear wave sweeping the Indian market. By 1994-95, Force 10 became Liberty's flagship brand in value, notching up sales of Rs 32 crore, it the coming years, it not only help the company establish its name the domestic footwear market, but also paved the way for nine other sub-brands and a firm foothold the mass family footwear segment, till now led by Bata
, now Liberty was the country's second largest footwear company after it.
The company saw major expansion in the 2000s, both in retail and manufacturing bases, leading to a sharp growth, in the year 2002-03, the company posted a retail turnover of Rs 400 crore. Also in April 2003, the Liberty Group underwent an important restructuring and its product portfolio was also revamped. As a part of the restructuring process, the company split its manufacturing and retail business in January 2004, with Liberty Shoes as the holding company for its shoe business and a subsidiary Liberty Retail Revolution Ltd for its retail business, which established a new retail channel through "Revolutions Stores", which were set up at in Mumbai, Kolkata, Hyderabad and Chennai. At the same time it ventured into high fashion, by tying up with fashion designers including Rohit Bal
, Rajesh Pratap Singh, Rina Dhaka, Rohit Gandhi, Ashish Soni and Suneet Verma to develop footwear to match their clothing lines ..
LSL produces more than 50,000 pairs of footwear a day covering virtually every age group and income category. Products are marketed across the globe through 150 distributors, 350 exclusive showrooms and over 6000 multi-brand outlets, and sold in thousands every day in more than 25 countries. After 50 years of its existence, today Liberty produces footwear for the all age groups. Currently, LSL is headed by Mr. Adesh Gupta as its CEO. It is a part of the 'Liberty Group' which includes other associate companies - Liberty Retail Revolutions Limited and Liberty Whiteware.
(Haryana) where its primary and the largest manufacturing units are situated, Paonta Sahib
, (Himachal Pradesh
) with two units and Roorkee
(Uttarakhand
) . The company has avoided locations in the conventional Indian shoe manufacturing locations such as Agra, Kanpur, Noida, Chennai etc.
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
n shoe company, based in Karnal
Karnal
Karnal is an important city and the headquarters of Karnal District in the Indian state of Haryana.Karnal is said to have been founded by the Kauravas in the Mahabharata era for the king Karna, a mythological hero and a key figure in the epic tale...
, Haryana.
Established in 1954, today the company through its six manufacturing units collectively produces, 50,000 pairs of footwear a day, sold through 6,000 multi-brand outlets and 350 exclusive showrooms, and has a presence in 25 countries, with 50 showrooms outside India . Adesh Gupta
Adesh Gupta
Adesh Gupta is the present Chief Executive Officer of Liberty Shoes, one of India’s biggest Footwear companies since 2003. Liberty was established in the year 1954 by Shri P.D. Gupta, Shri D.P. Gupta and Shri R.K. Bansal and further consolidated and expanded by the later generations of the family...
became the CEO of LSL in 2004, the year when the company celebrated its golden jubilee, the company had two Executive Directors, Adarsh Gupta and S.K. Goel .
History
Liberty Shoes Ltd. was established on the 25th of December, 1954 in KarnalKarnal
Karnal is an important city and the headquarters of Karnal District in the Indian state of Haryana.Karnal is said to have been founded by the Kauravas in the Mahabharata era for the king Karna, a mythological hero and a key figure in the epic tale...
, Haryana
Haryana
Haryana is a state in India. Historically, it has been a part of the Kuru region in North India. The name Haryana is found mentioned in the 12th century AD by the apabhramsha writer Vibudh Shridhar . It is bordered by Punjab and Himachal Pradesh to the north, and by Rajasthan to the west and south...
(India) .
It was predominantly focused in the export of shoe uppers till the early '80s, when the Indian domestic market started to show promise, that is when in 1982, the company set up a unit to exclusively manufacture footwear for the domestic market, at an investment of Rs 3 crores. Its sport shoes range manufactured using polyurethane technology, though eventually set a precedent for the domestic market was initially considered a risky proposition as it was priced at Rs 300 a pair, compared with conventional canvas shoes selling at Rs 50. However, by 2010 Liberty had become a Rs 35-crore company.
'Force 10', Liberty's first sub-brand, was launched in August 1990, a time when a casual footwear wave sweeping the Indian market. By 1994-95, Force 10 became Liberty's flagship brand in value, notching up sales of Rs 32 crore, it the coming years, it not only help the company establish its name the domestic footwear market, but also paved the way for nine other sub-brands and a firm foothold the mass family footwear segment, till now led by Bata
Bata Shoes
Bata Shoes is a large, family owned shoe company based in Bermuda but currently headquartered in Lausanne, Switzerland, operating 3 business units worldwide – Bata Metro Markets, Bata Emerging Markets and Bata Branded Business. It has a retail presence in over 50 countries and production...
, now Liberty was the country's second largest footwear company after it.
The company saw major expansion in the 2000s, both in retail and manufacturing bases, leading to a sharp growth, in the year 2002-03, the company posted a retail turnover of Rs 400 crore. Also in April 2003, the Liberty Group underwent an important restructuring and its product portfolio was also revamped. As a part of the restructuring process, the company split its manufacturing and retail business in January 2004, with Liberty Shoes as the holding company for its shoe business and a subsidiary Liberty Retail Revolution Ltd for its retail business, which established a new retail channel through "Revolutions Stores", which were set up at in Mumbai, Kolkata, Hyderabad and Chennai. At the same time it ventured into high fashion, by tying up with fashion designers including Rohit Bal
Rohit Bal
Rohit Bal is a fashion designer from New Delhi, India. He designs for men and women, and has bridal and evening collections in addition to day-wear and ready-to-wear.-Early Life:...
, Rajesh Pratap Singh, Rina Dhaka, Rohit Gandhi, Ashish Soni and Suneet Verma to develop footwear to match their clothing lines ..
LSL produces more than 50,000 pairs of footwear a day covering virtually every age group and income category. Products are marketed across the globe through 150 distributors, 350 exclusive showrooms and over 6000 multi-brand outlets, and sold in thousands every day in more than 25 countries. After 50 years of its existence, today Liberty produces footwear for the all age groups. Currently, LSL is headed by Mr. Adesh Gupta as its CEO. It is a part of the 'Liberty Group' which includes other associate companies - Liberty Retail Revolutions Limited and Liberty Whiteware.
Manufacturing
Liberty's manufacturing base includes six facilities spread across the numerous states, two in KarnalKarnal
Karnal is an important city and the headquarters of Karnal District in the Indian state of Haryana.Karnal is said to have been founded by the Kauravas in the Mahabharata era for the king Karna, a mythological hero and a key figure in the epic tale...
(Haryana) where its primary and the largest manufacturing units are situated, Paonta Sahib
Paonta Sahib
Paonta Sahib पौंटा साहिब is a small beautiful town in the south of Sirmour district in the Indian state of Himachal Pradesh. It is an important religious spot for Sikhs and a bustling industrial town...
, (Himachal Pradesh
Himachal Pradesh
Himachal Pradesh is a state in Northern India. It is spread over , and is bordered by the Indian states of Jammu and Kashmir on the north, Punjab on the west and south-west, Haryana and Uttar Pradesh on the south, Uttarakhand on the south-east and by the Tibet Autonomous Region on the east...
) with two units and Roorkee
Roorkee
Roorkee is a city and seat of a municipal council in Uttarakhand, in far northern India. It is located on the banks of the Ganges canal on the national highway between Delhi and Dehradun. Roorkee is known for Roorkee Cantonment, one of the country's oldest cantonments, and the headquarters of...
(Uttarakhand
Uttarakhand
Uttarakhand , formerly Uttaranchal, is a state in the northern part of India. It is often referred to as the Land of Gods due to the many holy Hindu temples and cities found throughout the state, some of which are among Hinduism's most spiritual and auspicious places of pilgrimage and worship...
) . The company has avoided locations in the conventional Indian shoe manufacturing locations such as Agra, Kanpur, Noida, Chennai etc.
Brands
- FOR MEN: Coolers, Fortune, Force 10, Gliders and Windsor
- FOR WOMEN: Force 10, Gliders, Senorita and Tiptopp
- FOR KIDS: Footfun, Force 10, Gliders, Prefect
- SAFETY SHOES: Freedom, Warrior and Workman