Karma (clothing)
Encyclopedia
Karma is a popular Pakistan
i fashion label started by designers Kamiar Rokni
and Maheen Ali
in 2001. Karma is recognized as one of the rare South Asian labels that has introduced Western-style garments, such as cocktail dresses and evening gowns, to the South Asia
.
Karma currently operates three lines of clothing: formal
, bridal, and ready-to-wear
. Karma Couture, the company's first line, is a made-to-order formal clothing label, with prices starting from Rs. 18,000 (approx. $300 USD). Karma Wedding is the label's bridal line, starting at Rs. 50,000 (approx. $800 USD). Karma Pink is the label's newest line, offering ready-to-wear garments ranging from Rs. 2000 to Rs. 15,000 (approx. $30 to $250 USD). Karma plans to introduce a Karma Accessories line in 2006, offering custom jewellery, bags, shoes and other accessory products.
The company's management duties were taken over in 2003 by Pakistani businessman Saad Ali (Maheen Ali's husband) who has since been the label's CEO. Karma currently employs over 200 people, and is based in Lahore
, Pakistan
.
Aside from its flagship store in Lahore, the label also operates a store in Karachi
, with plans to open stores in London
and Dubai
.
In October 2007, founding designer Kamiar Rokni left the partnership of Karma (with other founding designer Maheen Kardar Ali and her husband, CEO Saad Ali), citing financial and creative differences. He will prepare and launch his own fashion label by early 2008.
Pakistan
Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...
i fashion label started by designers Kamiar Rokni
Kamiar Rokni
Kamiar 'Kami’ Rokni is a popular Pakistani fashion designer.Kami graduated from Pakistan School of Fashion Design in 2000 and launched Karma with Maheen Ali in 2001. He was the creative mind behind the label which quickly rose to prominence, becoming one of the most sought after brands in Pakistan...
and Maheen Ali
Maheen Ali
,Maheen Kardar Ali is a Pakistani fashion designer and fashion designer for the Karma fashion label.Maheen Kardar Ali is a graduate of the Pakistan School of Fashion Design. In 2001, with Kamiar Rokni, she started the Karma fashion label.-External links:...
in 2001. Karma is recognized as one of the rare South Asian labels that has introduced Western-style garments, such as cocktail dresses and evening gowns, to the South Asia
South Asia
South Asia, also known as Southern Asia, is the southern region of the Asian continent, which comprises the sub-Himalayan countries and, for some authorities , also includes the adjoining countries to the west and the east...
.
Karma currently operates three lines of clothing: formal
Formal wear
Formal wear and formal dress are the general terms for clothing suitable for formal social events, such as a wedding, formal garden party or dinner, débutante cotillion, dance, or race...
, bridal, and ready-to-wear
Ready-to-wear
Ready-to-wear or prêt-à-porter is the term for factory-made clothing, sold in finished condition, in standardized sizes, as distinct from made to measure or bespoke clothing tailored to a particular person's frame. Off-the-peg is sometimes used for items which are not clothing.Ready-to-wear has...
. Karma Couture, the company's first line, is a made-to-order formal clothing label, with prices starting from Rs. 18,000 (approx. $300 USD). Karma Wedding is the label's bridal line, starting at Rs. 50,000 (approx. $800 USD). Karma Pink is the label's newest line, offering ready-to-wear garments ranging from Rs. 2000 to Rs. 15,000 (approx. $30 to $250 USD). Karma plans to introduce a Karma Accessories line in 2006, offering custom jewellery, bags, shoes and other accessory products.
The company's management duties were taken over in 2003 by Pakistani businessman Saad Ali (Maheen Ali's husband) who has since been the label's CEO. Karma currently employs over 200 people, and is based in Lahore
Lahore
Lahore is the capital of the Pakistani province of Punjab and the second largest city in the country. With a rich and fabulous history dating back to over a thousand years ago, Lahore is no doubt Pakistan's cultural capital. One of the most densely populated cities in the world, Lahore remains a...
, Pakistan
Pakistan
Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...
.
Aside from its flagship store in Lahore, the label also operates a store in Karachi
Karachi
Karachi is the largest city, main seaport and the main financial centre of Pakistan, as well as the capital of the province of Sindh. The city has an estimated population of 13 to 15 million, while the total metropolitan area has a population of over 18 million...
, with plans to open stores in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
and Dubai
Dubai
Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...
.
In October 2007, founding designer Kamiar Rokni left the partnership of Karma (with other founding designer Maheen Kardar Ali and her husband, CEO Saad Ali), citing financial and creative differences. He will prepare and launch his own fashion label by early 2008.
External links
- Atelier Karma, official website
- Visage, Pakistan's leading fashion magazine