Jamie Kane
Encyclopedia
Jamie Kane was an alternate reality game
Alternate reality game
An alternate reality game is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions....

 created by the British Broadcasting Corporation
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

, aimed primarily at teens, aged 14 years to 18 years, appealing to both sexes due to its mix of mystery and drama. The game is named after the main character in it, a fictional pop star
Pop Star
"Pop Star" is a 2005 single from Japanese singer Ken Hirai. The single went on to top the 2005 Oricon Charts and is known for its remarkable music video, featuring Ken in seven different personas, including a raccoon and his own manager. The Video also helped Ken break into the US and Canadian...

 named "Jamie Kane". In addition to a primary web site, the game is noted for involving interspersing fictional content related to the game in many of the BBC's web sites, including fictional interviews between BBC Radio 1
BBC Radio 1
BBC Radio 1 is a British national radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00pm including electronic dance, hip hop, rock...

 presenters and "Jamie Kane", fake Top of the Pops
Top of the Pops
Top of the Pops, also known as TOTP, is a British music chart television programme, made by the BBC and originally broadcast weekly from 1 January 1964 to 30 July 2006. After 25 December 2006 it became a radio program, now hosted by Tony Blackburn...

appearances by the character, and fake BBC News
BBC News
BBC News is the department of the British Broadcasting Corporation responsible for the gathering and broadcasting of news and current affairs. The department is the world's largest broadcast news organisation and generates about 120 hours of radio and television output each day, as well as online...

 reports of the character's death. The aim of the game was for players to unravel the mystery of that death, solving on-line puzzles and following clues that were available from a variety of sources.

Unusually for BBC content, the game involved no links to any broadcast series or other BBC characters. This, alongside with the fact that the game launched two months behind schedule, caused speculation that this venture by the BBC into alternate reality gaming might prove to be unsuccessful. Sophie Walpole, head of interactive drama and entertainment at the BBC, however, was publicly confident about the game's prospects at its launch, expressing her hope that the game would "go viral
Viral marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...

", adding that "More than 1 million teenagers visit BBC Online a month, and I'm aiming for in excess of 100,000 players in the first year. It could be just the start of new interactive fiction by the BBC."

History

The BBC commissioned development of the game in February 2004, shortly before the publication of the independent report by Philip Graf on the BBC's practice in May 2004, which saw the BBC cease its involvement in online fantasy football and surfing stories. The game was initially scheduled for release in early 2005.

For 10 months the BBC worked with outside contractors Preloaded, creator of the various mini-games and puzzles in the game, and Creative Virtual, a specialist in artificial intelligence
Artificial intelligence
Artificial intelligence is the intelligence of machines and the branch of computer science that aims to create it. AI textbooks define the field as "the study and design of intelligent agents" where an intelligent agent is a system that perceives its environment and takes actions that maximize its...

 on-line chat robot
Robot
A robot is a mechanical or virtual intelligent agent that can perform tasks automatically or with guidance, typically by remote control. In practice a robot is usually an electro-mechanical machine that is guided by computer and electronic programming. Robots can be autonomous, semi-autonomous or...

 technology, to create the game, at a cost of more than £250,000.

On 2005-05-11 the BBC publicly announced that it was calling for beta testers, a move that some alternate reality game commentators considered to be unusually straightforward and open for the world of alternate reality gaming. According to a Preloaded spokesman, this call for testers engendered a response and the game was "tested on hundreds of teenagers".

The game was finally launched on 2005-08-05. The launch incurred some teething troubles, with reports from players that they could not sign in to the web site. Other players commented on the quality of the chat robots, and their inability to respond meaningfully to comments made by players that addressed the central theme of the game.

On 2005-08-13, the game incurred further controversy when the original entry about "Jamie Kane" in Wikipedia
Wikipedia
Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. Its 20 million articles have been written collaboratively by volunteers around the world. Almost all of its articles can be edited by anyone with access to the site,...

 reported the fictional biography of the game's central character as if it were fact. Questions were asked about the possibility that the article had been written by someone within the BBC itself with the intention of promoting the game. Rob Cooper responded for the BBC saying that "the BBC would never use Wikipedia as a marketing tool."

The new television series of Doctor Who
Doctor Who
Doctor Who is a British science fiction television programme produced by the BBC. The programme depicts the adventures of a time-travelling humanoid alien known as the Doctor who explores the universe in a sentient time machine called the TARDIS that flies through time and space, whose exterior...

 features a series of interlinked websites which are tied into the official Jamie Kane Website. The site can be accessed by following a series of links set out from the page of Deffry Vale High School which launched on 2006-04-29 to coincide with the broadcast of School Reunion
School Reunion (Doctor Who)
"School Reunion" is the third episode in the second series of the British science fiction television series Doctor Who. It first aired on 29 April 2006. The episode's narrative takes place some time after the events of "The Christmas Invasion"...

.

Credits

The game's storyline was written by Matt Beaumont
Matt Beaumont
Matthew Beaumont is a British novelist and former copywriter.Beaumont made his debut in 2000 with the comic novel, e. The Novel of Liars, Lunch and Lost Knickers, which consists entirely of e-mails composed by the staff of one advertising office...

, author of e
E (novel)
e is a comic novel by Matt Beaumont first published in 2000. Written in the epistolary tradition, it consists entirely of e-mails written between the employees of an advertising agency and some of their business partners...

, a novel
Novel
A novel is a book of long narrative in literary prose. The genre has historical roots both in the fields of the medieval and early modern romance and in the tradition of the novella. The latter supplied the present generic term in the late 18th century....

 written in the form of a succession of purported electronic mail messages. The "Jamie Kane" character within the various video clips and stills is played by Simon Bailey, an actor who has also worked in productions of Joseph and the Amazing Technicolour Dreamcoat
Joseph and the Amazing Technicolor Dreamcoat
Joseph and the Amazing Technicolor Dreamcoat is an Andrew Lloyd Webber musical with lyrics by Tim Rice. The story is based on the "coat of many colors" story of Joseph from the Hebrew Bible's Book of Genesis. This was the first Lloyd Webber and Rice musical to be performed publicly...

and We Will Rock You
We Will Rock You (musical)
We Will Rock You is a jukebox musical, based on the songs of Queen and named after their hit single of the same name. The musical was written by British comedian and author Ben Elton in collaboration with Queen members Brian May and Roger Taylor...

in the West End of London
West End of London
The West End of London is an area of central London, containing many of the city's major tourist attractions, shops, businesses, government buildings, and entertainment . Use of the term began in the early 19th century to describe fashionable areas to the west of Charing Cross...

 and is currently appearing in the West End production of Les Misérables
Les Misérables (musical)
Les Misérables , colloquially known as Les Mis or Les Miz , is a musical by Claude-Michel Schönberg, based on the novel of the same name by Victor Hugo....

. Real-life Top of the Pops presenter Fearne Cotton
Fearne Cotton
Fearne Cotton is an English television and radio presenter who is known for presenting a number of popular TV programmes such as Top of the Pops and the Red Nose Day telethon. In 2007, she became the first regular female presenter of BBC Radio 1's Chart Show...

 also features in the video clips. Jamie's ex-band members Fran and Jedd are played by Chris Grierson (recently seen in Hollyoaks
Hollyoaks
Hollyoaks is a long-running British television soap opera, first broadcast on Channel 4 on 23 October 1995. It was originally devised by Phil Redmond, who has also devised shows including Brookside and Grange Hill...

) and Justin McDonald.

Elements of the game borrow heavily from the failed Electronic Arts subscription game 'Majestic', which was shut down early in 2002 after failing to reach the required number of paying players.

Playing the game

The game involves both web content and interaction via text messaging
Short message service
Short Message Service is a text messaging service component of phone, web, or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices...

, phone calls (accessible within the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 only), electronic mail, and with a chatbot
Chatterbot
A chatter robot, chatterbot, chatbot, or chat bot is a computer program designed to simulate an intelligent conversation with one or more human users via auditory or textual methods, primarily for engaging in small talk. The primary aim of such simulation has been to fool the user into thinking...

 on a proprietary Macromedia Flash interface designed to resemble an instant messaging
Instant messaging
Instant Messaging is a form of real-time direct text-based chatting communication in push mode between two or more people using personal computers or other devices, along with shared clients. The user's text is conveyed over a network, such as the Internet...

 system. Rob Cooper, producer with the BBC's interactive drama and entertainment department, stated, "You play for around 20 minutes a day and it makes use of AI chats to feed you info. Typically, it will take around 15 days to solve, a clue at a time."

Player reaction to the game has varied. Players have described the Flash animation instant messaging system as "odd" and unlike actual instant messaging systems in nature.

During the beta testing, Christy Dena, in a lengthy and detailed analysis on the gameplay, complimented the immediacy of reaction of the chat robots, and the "smooth" integration between the various interactions with the game (specifically between electronic mail and chat). Dena also pointed out that, unlike many alternate reality games, players can join game play at any time, and the game is not played in real time.

Storyline and characters

This is a brief summary of the characters in the game and its storyline.

Jamie Kenton Kane (played by Simon Bailey) is a pop star and former member of boy band
Boy band
A boy band is loosely defined as a popular music act consisting of only male singers. The members are expected to dance as well as sing, usually giving highly choreographed performances. More often than not, boy band members do not play musical instruments, either in recording sessions or on...

 Boy*d Upp. He died in a helicopter
Helicopter
A helicopter is a type of rotorcraft in which lift and thrust are supplied by one or more engine-driven rotors. This allows the helicopter to take off and land vertically, to hover, and to fly forwards, backwards, and laterally...

 crash. The other members of the band were songwriter Fran Barker (Chris Grierson) and model turned dancer Jedd Nicholson (Justin McDonald). The band has had two UK top ten single
UK Singles Chart
The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...

s and several Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

an Music Awards. Jamie has released two solo albums since the band split up.

Jessica "Jess" Hillier (Beth Garrod) runs her own unofficial Jamie Kane web site, populated by several other Jamie Kane fans, who communicate via forum
Internet forum
An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are at least temporarily archived...

s and instant messenger. Jess is 19 years old, from Reading, Berkshire
Reading, Berkshire
Reading is a large town and unitary authority area in England. It is located in the Thames Valley at the confluence of the River Thames and River Kennet, and on both the Great Western Main Line railway and the M4 motorway, some west of London....

 and works in HMV
HMV
His Master's Voice is a trademark in the music business, and for many years was the name of a large record label. The name was coined in 1899 as the title of a painting of the dog Nipper listening to a wind-up gramophone...

. She met Jamie backstage at Top of the Pops
Top of the Pops
Top of the Pops, also known as TOTP, is a British music chart television programme, made by the BBC and originally broadcast weekly from 1 January 1964 to 30 July 2006. After 25 December 2006 it became a radio program, now hosted by Tony Blackburn...

after winning a competition.

Greta Joseph (Hayley Richards) is the blue haired member of the board. Greta is 18, from Leeds
Leeds
Leeds is a city and metropolitan borough in West Yorkshire, England. In 2001 Leeds' main urban subdivision had a population of 443,247, while the entire city has a population of 798,800 , making it the 30th-most populous city in the European Union.Leeds is the cultural, financial and commercial...

. She is in her first year at University, studying Computing. She is good at hacking, which has got her into trouble at times. From her appearance you would not think her to be a Jamie Fan but looks can be deceiving. She and other member Cochrane don't get on, which is obvious from the message forums. She the first to suspect that there is something dodgy about Jamie's death.

Cochrane Chambers (Philip Clayton Smith) is a 29-year-old from Doncaster
Doncaster
Doncaster is a town in South Yorkshire, England, and the principal settlement of the Metropolitan Borough of Doncaster. The town is about from Sheffield and is popularly referred to as "Donny"...

. He is the hot-headed member of the JamieRules messageboard. He reckons his destiny is to be a flight attendant
Flight attendant
Flight attendants or cabin crew are members of an aircrew employed by airlines primarily to ensure the safety and comfort of passengers aboard commercial flights, on select business jet aircraft, and on some military aircraft.-History:The role of a flight attendant derives from that of similar...

. Cochrane likes his voice to be heard and does not mind giving people an unwanted opinion on any topic. He is always one to say "I told you so". Cochrane opened the very first Boy*d Upp fansite which he closed because of issues with members, one being Greta.

Kal Garvey (Toby Strange) is 22 from Dundee
Dundee
Dundee is the fourth-largest city in Scotland and the 39th most populous settlement in the United Kingdom. It lies within the eastern central Lowlands on the north bank of the Firth of Tay, which feeds into the North Sea...

, Scotland
Scotland
Scotland is a country that is part of the United Kingdom. Occupying the northern third of the island of Great Britain, it shares a border with England to the south and is bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the...

. He is a journalist for the Dundee Courier & Advertiser. Could Kal be tempted to betray the board members for a big scoop?

Shaz Brahmachari (Imogen Ware) is 13 years old, making her the youngest member of the board. She comes from the West Midlands and rarely understands what Cochrane is talking about.

Fay Urban (Tabitha Fielding) is Jamie's Manager and founder of Rock Trust, an indie record label.

Lana Terry (Emma Allen) is Jamie's girlfriend. Beautiful and glamorous, she is devastated by Jamie's death, but finds enough time to get over it within a matter of weeks. She hooks up with Jamie's former bandmate, Fran Barker, who both grace the pages of OK!
OK!
OK! is a British weekly magazine specializing in celebrity news. Originally launched as a monthly, its first issue was published in April 1993. In September 2004, OK! publishers Northern and Shell launched in Australia as a monthly title – the magazine went weekly in October 2006...

.

Nick Hillier is Jess's brother who is backpacking around Thailand
Thailand
Thailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...

 when he gets caught up in the Jamie situation.

Duncan and Penny Kane are Jamie's parents. His father left when Jamie was seven and Jamie was raised by his mother along with sisters Sara and Alexia.

David Glenny is Jamie Kane's lookalike.

Secret game

At the bottom of the Team Jamie page is garbled small print. The full stop links to a deciphering game that appears elsewhere in the full game. Deciphering the text reveals the following message:

still want more? there's a hidden game in the phone simulator (day 7). go back to greta's blog, scroll down to the entry called 'simulator' and launch the simulator. click on the data window and press 'p' on your keyboard to paste the code in automatically, then type '8672' to unlock the phone. now use the keypad on the screen to type #snake and you'll launch the hidden game. see if you can beat our top score of 240

The SIMulator game will only be available to people who have reached the point in the game for it to have appeared in Greta's blog.

Jamie-related

  • The "official web site for Jamie Kane" (www.jamiekane.co.uk) in the game. This website is presented in a formal manner, and contains many clues in the lines of the text. It contains a number of songs supposedly sung by Jamie Kane and his former boy band
    Boy band
    A boy band is loosely defined as a popular music act consisting of only male singers. The members are expected to dance as well as sing, usually giving highly choreographed performances. More often than not, boy band members do not play musical instruments, either in recording sessions or on...

     Boyd Upp. They are a number of clues in these songs as to what happens to Jamie, most notably the last song he recorded, "Torn".
  • Jamie Rules (www.jamierules.co.uk) (archive), the "fan-run web site for Jamie Kane" in the game. This is the main website used in the game. If you have not registered to take part in the game, then you cannot see much of what happens here. It contains Screenshots of BBC
    BBC
    The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

     News 24
    BBC News 24
    BBC News is the BBC's 24-hour rolling news television network in the United Kingdom. The channel launched as BBC News 24 on 9 November 1997 at 17:30 as part of the BBC's foray into digital domestic television channels, becoming the first competitor to Sky News, which had been running since 1989...

    . It contains a discussion forum for members who have signed up and also contains Instant messaging-type programmes as popups. These are actually chatbot
    Chatbot
    Chatbot may mean:* Chatterbot, a chatter robot is a type of conversational agent, a computer program designed to simulate an intelligent conversation with one or more human users via auditory or textual methods....

    s which have been designed to respond in particular ways.

Blogs

  • Greta Joseph (archive). Greta's blog is primarily used in the game as a location for linking to other games. Greta, who is dyslexic, has poor spelling and some players have found it difficult to understand what she is writing. The techminx website, which according to whois
    WHOIS
    WHOIS is a query and response protocol that is widely used for querying databases that store the registered users or assignees of an Internet resource, such as a domain name, an IP address block, or an autonomous system, but is also used for a wider range of other information. The protocol stores...

     records is registered to the BBC, hosts many of the front games (see below). There are also other audio MP3
    MP3
    MPEG-1 or MPEG-2 Audio Layer III, more commonly referred to as MP3, is a patented digital audio encoding format using a form of lossy data compression...

     and Macromedia Flash files on this site. You cannot see all of the site if you do not play the game.
  • Kal Garvey (archive). Kal Garvey is training to be a news reporter, so his blog is mostly concerned by the news stories related to the events. There are many newspaper links on this site, such as to the controversial Sun newspaper release about the story. This site, cheapserve, is used to host some Doctor Who tie-in websites
    Doctor Who tie-in websites
    The 2005 series revival of the long-running British science fiction television programme Doctor Who features several tie-in websites produced by the BBC website team that viewers can access on the Internet...

    . (see.
  • Jess Hillier (archive). This is hosted on the fansite (see above). It is the blog of the main character, Jess Hillier, who runs the website Jamie Rules. She describes herself very detailedly and is the main character concerned with the welfare of other characters.

Greta's apps

  • Mobile Phone Simulator . This is a game which uses an emulator of a mobile telephone. One must use a game like Mastermind to work out the PIN
    Personal identification number
    A personal identification number is a secret numeric password shared between a user and a system that can be used to authenticate the user to the system. Typically, the user is required to provide a non-confidential user identifier or token and a confidential PIN to gain access to the system...

     for the owner of the phone. Then, one must find evidence to the original owner of the phone. This requires info from. Later in the game, you can discover the hidden game of Snake in this.
  • Decryptor . This is a game related to decrypting a message hidden by a secret finance.
  • Caesar Cypher program
  • Audio Enhancer
  • Photoenhancer
  • Email
  • Laptop

Companies

  • Asia Retreat travel agency (www.asiaretreat.com), a fake travel agency in the game, Username Jamie Kane, password gibson
  • Royal Accord hotel (www.royalaccord.com), the fake hotel used in the game, Username openarchive02, password enable
  • Mobile Phone (www.mobiletechnetworks.co.uk) Username ahlund47840, password templogin
  • Rock Trust (rocktrust.co.uk), the fake record label used in the game
  • Fenton Ruckingham (www.fentonruckingham.co.uk), fictional accountants of Shepherd's Bush
    Shepherd's Bush
    -Commerce:Commercial activity in Shepherd's Bush is now focused on the Westfield shopping centre next to Shepherd's Bush Central line station and on the many small shops which run along the northern side of the Green....

  • Den Helder Duik - en Bergingsbedrijff (www.denhelderbergingsbedrijf.com), a fake Dutch diving company in the game

Further reading

— discussion of Jamie Kane in the 2005/2006 BBC Annual Report and Accounts by the BBC Governors

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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